Triad Mac
Triad Machinery is a full-service heavy equipment dealership operating six branches across Oregon and Washington, selling, renting, and servicing Link-Belt, Tigercat, and T-Mar forestry, crane, and construction equipment for contractors and logging operators in the Pacific Northwest.
- Company typePrivate
- Founded1992
- HeadquartersPortland, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Triad Mac does
Triad Machinery is a full-service heavy equipment dealership headquartered in Portland, Oregon, founded in 1992 as a partnership with Link-Belt Construction Equipment (LBCE) and acquired outright by LBCE in 2001. The company operates six branch locations across Oregon and Washington serving forestry, crane, and heavy construction customers, with stated service reach into Idaho and Montana. Its authorized product portfolio spans Link-Belt Cranes (lattice crawler, rough terrain, telescopic crawler, hydraulic truck, and all-terrain cranes), Link-Belt Excavators, Link-Belt Forestry equipment, Tigercat forestry machinery, T-Mar Log-Champ Swing Yarders, Waratah harvesting heads, and DICA Outrigger Pads. Beyond new and used equipment sales, the company operates a rental fleet of more than 100 machines (cranes from 30 to 250 tons and excavators from 18,000 to 115,000 pounds), maintains a parts inventory targeting 95% availability across branches, and provides factory-trained service with 50+ technicians operating from shop facilities and field service trucks.
The company's go-to-market combines enterprise field sales through territory managers and branch-based direct engagement across the Pacific Northwest, supported by content marketing, email newsletters, Instagram, and participation in industry events such as the Oregon Logging Conference. Revenue is generated across five streams: new equipment sales, used equipment sales, equipment rentals, parts sales, and service and maintenance. Pricing structures include one-time capital purchases with multi-year financing arrangements (including promotional rates of 0.99%-2.99% on Link-Belt Forestry machines through December 31, 2024), usage-based rental billing, and pay-as-you-go service rates. Named enterprise customers include Cascade Bridge LLC, Hamilton Construction, Oregon DOT, and Centerline Drilling, primarily in bridge, infrastructure, and drilling applications.
Triad Mac firmographics
Firmographics- Name
- Triad Mac
- Legal name
- Triad Machinery
- Website
- https://triadmachinery.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Triad Machinery is a full-service heavy equipment dealership operating six branches across Oregon and Washington, selling, renting, and servicing Link-Belt, Tigercat, and T-Mar forestry, crane, and construction equipment for contractors and logging operators in the Pacific Northwest.
- Ownership category
- akta.pro rank
Triad Mac industry classification
Industry- Product category
- Heavy Equipment Dealership
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), All Other General Purpose Machinery Manufacturing (33399)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)
- akta.pro secondary industry
- Cargo Handling & Lifting Equipment (Cranes, Derricks, Hoists) (IMAJAIAB)
Keywords
Where Triad Mac is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Triad Mac business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Equipment Sales: Sale of new forestry, crane, and construction equipment from authorized brands including Link-Belt, Tigercat, and T-Mar.
- Used Equipment Sales: Sale of pre-owned equipment that has been inspected and maintained.
- Equipment Rentals: Rental of cranes and construction equipment with over 100 machines in the rental fleet. Rental fleet includes equipment three years or newer.
- Parts Sales: Sale of replacement parts, attachments, and accessories for all equipment types.
- Service and Maintenance: Full-service maintenance, repairs, and inspections conducted by factory-trained technicians at shop locations and on-site with field service trucks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | New Equipment Sales |
| Usage-based | Pay-as-you-go | Equipment Rentals |
| Unit Pricing | Pay-as-you-go | Service and Maintenance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Triad Mac product offering
Product offeringCore offering
Triad Machinery is a full-service heavy equipment dealership that sells, rents, services, and supplies parts for new and used forestry, crane, and construction equipment across the Pacific Northwest. The company operates as an authorized dealer for Link-Belt, Tigercat, T-Mar, Waratah, and other major brands, supported by six branch locations, a 100+ machine rental fleet, and 50+ factory-trained technicians.
Product overview
Triad Machinery is a full-service heavy equipment dealership serving the Pacific Northwest with six branches across Oregon, Washington, and into Idaho and Montana. The company offers a portfolio of equipment brands centered around three core categories: forestry equipment (including Link-Belt Forestry, Tigercat, and T-Mar Log-Champ yarders), cranes (Link-Belt lattice crawler, rough terrain, telescopic crawler, hydraulic, and all-terrain cranes), and construction/excavation equipment (Link-Belt excavators/LBX). Beyond equipment sales of new and used machinery, Triad operates a rental fleet of 100+ machines, provides factory-trained maintenance and repair services, and supplies parts and attachments. The company has been serving the forestry, crane, and heavy construction industries for over 30 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Link-Belt Cranes Authorized sales of Link-Belt lattice crawler cranes, rough terrain cranes, telescopic crawlers, hydraulic truck cranes, and all-terrain cranes for construction and infrastructure projects in the Pacific Northwest.
- Link-Belt Forestry Equipment Authorized sales of Link-Belt forestry equipment, including timber loaders, road builders, and forestry excavators for logging operations.
- Tigercat Forestry Equipment Authorized sales of Tigercat forestry equipment, including skidders, harvesters, forwarders, feller bunchers, and swing yarders for steep-slope logging operations.
- T-Mar Log-Champ Swing Yarders Authorized sales of T-Mar Log-Champ yarders and grapples built for steep-slope and rugged-terrain logging, featuring electronically controlled engines and transmissions.
- Link-Belt Excavators (LBX) Authorized sales of Link-Belt excavators and material handlers for construction, demolition, and forestry applications across the Pacific Northwest.
- Equipment Rental Fleet Rental fleet of more than 100 machines including cranes with 30–250 ton lifting capacity and construction excavators ranging 18,000–115,000 lb, with most equipment three years or newer.
- Parts and Attachments Replacement parts, forestry attachments (felling, processing, harvester heads, grapples, delimbers), and accessory brands including Waratah, FECON, Pierce, and Log Max, supported by a 95% parts availability rate at locations.
- Service and Maintenance Factory-trained technicians providing field service, shop repairs, preventive maintenance, and emergency support across six Pacific Northwest branches with fully-equipped field service trucks and over 25 years of heavy equipment repair experience.
Quantifiable outcome
- 95% parts availability rate ensures minimal equipment downtime
- +3 more outcomes
Companies that use Triad Mac
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Triad Mac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Triad Mac partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and secondary.
- Link-Belt CranescoreAuthorized dealer for Link-Belt Cranes in the Pacific Northwest. Link-Belt is a major manufacturer of lattice crawler cranes, rough terrain cranes, all-terrain cranes, and telescopic crawler cranes. Triad Machinery offers new sales, used sales, rentals, service, and parts for Link-Belt equipment.
- Link-Belt Excavators (LBX)coreAuthorized dealer for Link-Belt Excavators (LBX) in Oregon and Washington. LBX manufactures construction excavators, material handlers, and demolition excavators.
- Link-Belt ForestrycoreAuthorized dealer for Link-Belt Forestry equipment in the Pacific Northwest, specializing in forestry-specific excavators and attachments.
- Tigercat ForestrycoreAuthorized dealer for Tigercat Forestry equipment. Tigercat manufactures harvesters, skidders, forwarders, and other specialized forestry equipment for the logging industry.
- T-Mar Log-Champ Swing YarderscoreAuthorized dealer for T-Mar Log-Champ Swing Yarders. T-Mar manufactures specialized swing yarders designed for steep slope and rugged terrain logging operations.
- WaratahsecondaryAuthorized dealer for Waratah equipment and parts. Waratah manufactures forestry harvesting heads and attachments.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
Triad Mac competitors and assessment
Company assessmentRegional players
- Stowers Machinery: Stowers Machinery is a Caterpillar dealer operating in adjacent Pacific Northwest-adjacent regions. While not directly competing in Triad's core PNW footprint, it offers similar product, service, and rental models.
Broad incumbents
- Sunbelt Rentals: Sunbelt Rentals is a major national equipment rental provider with a broad fleet and growing presence in the Pacific Northwest, competing with Triad on crane and construction equipment rentals.
- Altorfer Industries: Altorfer Industries is a multi-line heavy equipment dealer (Caterpillar, Mitsubishi forklifts) operating across the Midwest and parts of the U.S. with sales, rentals, parts, and service — a comparable full-service dealership model at greater geographic scale.
- Tractor & Equipment Co. Tractor & Equipment Company is a large Caterpillar dealer serving the Southeast U.S. with sales, rental, parts, and service for construction and forestry equipment. Its multi-branch full-service dealership model mirrors Triad's GTM.
- H&E Equipment Services: H&E Equipment Services is a national distributor of heavy equipment (including cranes, aerial work platforms, and earthmoving) with rental, parts, and service operations. It competes with Triad on crane rentals and broader equipment distribution.
- United Rentals: United Rentals is the largest equipment rental company in North America, with a national branch network competing against Triad's 100+ machine rental fleet on cranes and construction equipment, especially for larger contractors.
Direct peers
- Western States Equipment: Western States Equipment is a Caterpillar dealer covering Idaho and parts of surrounding states, providing equipment sales, rentals, parts, and service. It directly overlaps with Triad's service territory and customer base.
- Papé Machinery: Papé Machinery is a heavy equipment dealership group covering the Pacific Northwest and Western U.S., carrying major brands including Caterpillar. Like Triad, it operates through multiple branches offering sales, rentals, parts, and service to forestry, construction, and crane customers in the same region.
- Coastline Equipment: Coastline Equipment is a crane and heavy equipment dealer on the U.S. West Coast representing Link-Belt and other crane brands. It directly competes with Triad in the crane segment with overlapping geographies in parts of the Western U.S.
- N C Machinery: N C Machinery is a Caterpillar dealer serving Washington, Oregon, and Alaska with full-line sales, rentals, parts, and service. It is a direct regional competitor to Triad in the construction and heavy equipment segment across the Pacific Northwest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Triad Mac social profiles
Digital presenceTriad Mac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triad Mac leadership team
Management profileNumber of profiles
Profiles7 records
Triad Mac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triad Mac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triad Mac
What does Triad Mac do?
Triad Machinery is a full-service heavy equipment dealership that sells, rents, services, and supplies parts for new and used forestry, crane, and construction equipment across the Pacific Northwest. The company operates as an authorized dealer for Link-Belt, Tigercat, T-Mar, Waratah, and other major brands, supported by six branch locations, a 100+ machine rental fleet, and 50+ factory-trained technicians.
Is Triad Mac a public or private company?
Triad Mac is a private company. It is classified as corporate owned and is currently operating.
When was Triad Mac founded?
Triad Mac was founded in 1992. It employs 51 to 100 people.
Where is Triad Mac based?
Triad Mac is headquartered in Portland, United States, in the North America region.
How does Triad Mac make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rentals, parts Sales and service and Maintenance.
Who are Triad Mac's main competitors?
Stowers Machinery is listed as a regional player. Broad incumbents are Sunbelt Rentals, Altorfer Industries, Tractor & Equipment Co., H&E Equipment Services and United Rentals. Direct peers are Western States Equipment, Papé Machinery, Coastline Equipment and N C Machinery.
Does Triad Mac have an API?
No public API is recorded for Triad Mac.
What industry is Triad Mac in?
Triad Mac's product category is Heavy Equipment Dealership. Its primary akta.pro industry code is IMAHAIAC, Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders), with a secondary code of IMAJAIAB, Cargo Handling & Lifting Equipment (Cranes, Derricks, Hoists). Its NAICS code is 333923 and its SIC code is 5084.