Western States Equipment
Western States Equipment Company, founded in 1995 in Salt Lake City, Utah, rents, sells, services, and supplies parts for construction and industrial equipment to commercial and industrial customers across Utah, Wyoming, Idaho, and Nevada.
- Company typePrivate
- Founded1995
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Western States Equipment does
Western States Equipment Company is a privately-held, locally-owned full-service construction and industrial equipment company founded in 1995 and headquartered at 5050 West 150 South, Salt Lake City, Utah. The company rents, sells, services, and supplies parts for construction equipment to commercial contractors, industrial plants, and industrial turnaround projects across Utah, Wyoming, Idaho, and Nevada. Its rental fleet spans aerial work platforms (boomlifts up to 135ft, scissorlifts up to 35ft), material handling equipment (forklifts and reach trucks up to 10,000lb capacity), earth moving machinery (skid steers, mini excavators, backhoes), power generation (3.6kW to 150kVA generators), air compressors (185-900cfm), light towers, and a broad catalog of smaller tools and accessories. Core technology is not disclosed, and the business operates on a traditional, quote-based sales model delivered through phone, walk-in, and online channels rather than a digital platform.
Revenue is generated through four distinct streams: usage-based equipment rentals (daily/weekly/monthly), one-time new and used equipment sales, transaction-based parts sales, and transaction-based service and repairs covering all equipment brands. Pricing is not publicly disclosed; customers obtain quotes by phone (801-596-2300) or through an online quote request form. The company supports customers with a "Customer Corner" account portal for balance, invoice, contract, and equipment call-off management. A sister company, Western States Crane Consulting, extends the service surface into crane inspections and certification. The business has no disclosed institutional ownership, no funding rounds, no executive team disclosures, and no AI/ML or proprietary technology components, and it operates from a single physical yard serving its four-state regional market.
Western States Equipment firmographics
Firmographics- Name
- Western States Equipment
- Legal name
- Western States Equipment Company
- Website
- https://mywse.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Western States Equipment Company, founded in 1995 in Salt Lake City, Utah, rents, sells, services, and supplies parts for construction and industrial equipment to commercial and industrial customers across Utah, Wyoming, Idaho, and Nevada.
- Ownership category
- akta.pro rank
Western States Equipment industry classification
Industry- Product category
- Construction Equipment Rental and Services
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
- akta.pro secondary industry
- Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)
Keywords
Where Western States Equipment is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Western States Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Rental of construction and industrial equipment including aerial lifts, earth moving equipment, generators, compressors, forklifts, trailers, trucks, and tools. Core recurring revenue stream from daily/weekly/monthly rentals.
- Equipment Sales: Sale of new and used equipment including backhoes, excavators, forklifts, trailers, and water trucks. One-time transaction revenue stream.
- Parts Department: Sales of new and used parts for construction and industrial equipment.
- Service and Repairs: Full-service shop providing preventative maintenance, major and minor repairs for all types and brands of construction equipment. Servicing both rented equipment and customer-owned equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Equipment rental rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Western States Equipment product offering
Product offeringCore offering
Western States Equipment is a full-service rental yard providing construction and industrial equipment rental, new and used equipment sales, parts, and maintenance/repair services. Customers range from industrial plants to commercial job sites across Utah, Wyoming, Idaho, and Nevada. The company supplements equipment offerings with a sister company that handles crane inspections.
Product overview
Western States Equipment operates as a full-service equipment rental, sales, parts, and service company established in 1995. Their core offering is a rental equipment fleet that includes aerial work platforms (boomlifts, scissorlifts), material handling equipment (forklifts, reach trucks), earth moving machinery (skid steers, excavators, backhoes), power generation (generators 3.6kW-150kVA), air equipment (compressors 185-900cfm, air tools), and general construction tools. They complement rentals with new and used equipment sales across categories including backhoes, excavators, trailers, and water trucks. The parts department provides new and used parts, while the service center handles preventative maintenance and repairs for all equipment brands. An online customer portal enables account management, invoice viewing, and quote requests.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Equipment Rental Full-service rental fleet including aerial lifts (boomlifts 40ft-135ft, scissorlifts 19ft-35ft), earth moving equipment (skid steers, mini excavators, backhoes, water wagons, pumps), material handling (forklifts, reach trucks 5,000-10,000lb), power generation (generators 3.6kW-150kVA), air equipment (compressors 185-900cfm, air tools), light towers, trucks, trailers, and construction tools. Serves commercial construction and industrial plant customers across Utah, Wyoming, Idaho, and Nevada.
- Used Equipment Sales Sales of pre-owned construction and industrial equipment including backhoes, excavators, forklifts, reach trucks, trailers, and water trucks. Targets construction and industrial buyers seeking lower-cost equipment options.
- New Equipment Sales Sales of new construction equipment and attachments including accessories, compactors, crane attachments, forklift attachments, and Transcube fuel tanks. Targets construction and industrial buyers looking for new equipment.
- Parts Department Sales of new and used parts for construction and industrial equipment. Supports both rented and customer-owned equipment across multiple brands.
- Service and Repairs Full-service equipment maintenance and repair including preventative maintenance, major and minor repairs for all types and brands of construction equipment. Serves both rented and customer-owned equipment.
Companies that use Western States Equipment
Customer profileSegments3 records
Ideal customer profiles3 records
Western States Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Western States Equipment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Western States Crane ConsultingminorSister company that handles crane inspections. Contact: [email protected], (801) 596-2300. Provides crane certification and inspection services to complement Western States Equipment's crane rental offerings.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Western States Equipment competitors and assessment
Company assessmentDirect peers
- United Rentals: Largest equipment rental company in North America. Operates a national network of branches offering aerial lifts, earth-moving, material handling, power, and tools — directly comparable to Western States' rental, sales, parts, and service model, but at vastly greater scale.
- Ahern Rentals: Privately-held, family-owned equipment rental company operating across the western U.S. Most structurally similar to Western States — independent ownership, regional density, and a focus on construction/industrial equipment with parts and service.
- Herc Rentals: Public equipment rental company (Herc Holdings) with a national branch network. Offers aerial, earth-moving, material handling, power, and climate control equipment with full parts and service support — directly comparable product portfolio to Western States.
- Sunbelt Rentals: Second-largest North American equipment rental company (subsidiary of Ashtead Group). Competes head-to-head with Western States across construction and industrial equipment categories, with a national footprint and full-service capabilities.
- H&E Equipment Services: Public equipment rental and sales company operating across the U.S. Provides aerial lifts, earth-moving, material handling, and industrial equipment rentals with parts and service — same product mix as Western States, with broader geographic reach.
Broad incumbents
- Komatsu America: Construction and mining equipment OEM with dealer-based rental programs in North America. Competes with Western States in earth-moving and mining-related equipment as part of a global heavy machinery manufacturer.
- Volvo CE: Major construction equipment OEM with dealer-based rental channels across North America. Provides indirect competition to Western States in earth-moving and compact equipment categories as part of a global manufacturing business.
- Caterpillar (Cat Rental Store network): OEM that operates the Cat Rental Store dealer network for heavy construction equipment. Competes with Western States in earth-moving and aerial equipment rental but as part of a broader equipment manufacturing and finance business.
Emerging players
- Maxim Crane Works: Specialty crane rental and lifting solutions provider. Relevant as a peer in the crane vertical — particularly given Western States' sister-company relationship with Western States Crane Consulting, which handles crane inspection/certification services.
Regional players
- 4 Rivers Equipment: John Deere construction equipment dealer operating in the western U.S. with rental, parts, and service — a regional competitor serving overlapping Mountain West geographies with a comparable multi-stream business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Western States Equipment social profiles
Digital presenceWestern States Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western States Equipment leadership team
Management profileNumber of profiles
Western States Equipment subsidiaries and ownership
Company hierarchySubsidiaries1 record
Western States Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western States Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western States Equipment
What does Western States Equipment do?
Western States Equipment is a full-service rental yard providing construction and industrial equipment rental, new and used equipment sales, parts, and maintenance/repair services. Customers range from industrial plants to commercial job sites across Utah, Wyoming, Idaho, and Nevada. The company supplements equipment offerings with a sister company that handles crane inspections.
Is Western States Equipment a public or private company?
Western States Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Western States Equipment founded?
Western States Equipment was founded in 1995. It employs 1 to 10 people.
Where is Western States Equipment based?
Western States Equipment is headquartered in Salt Lake City, United States, in the North America region.
How does Western States Equipment make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales, parts Department and service and Repairs.
Who are Western States Equipment's main competitors?
Direct peers on record are United Rentals, Ahern Rentals, Herc Rentals, Sunbelt Rentals and H&E Equipment Services. Broad incumbents are Komatsu America, Volvo CE and Caterpillar (Cat Rental Store network). Maxim Crane Works is listed as an emerging player. 4 Rivers Equipment is listed as a regional player.
Does Western States Equipment have an API?
No public API is recorded for Western States Equipment.
What industry is Western States Equipment in?
Western States Equipment's product category is Construction Equipment Rental and Services. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks), with a secondary code of TLABAFAJ, Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders). Its NAICS code is 53241 and its SIC code is 7350.