Roxx

What Roxx does

Roxx Communication Group AB is a privately held, full-service creative communications agency headquartered in Vimmerby, Sweden, founded in 1987 and operating with approximately 50 employees. The company serves a predominantly Swedish client base spanning enterprise B2B, industrial, and public-sector customers, delivering brand strategy, graphic identity, film and podcast production, social media, content production, advertising campaigns, annual and sustainability reports, and crisis communication. Long-tenured client relationships include EMS (15+ years producing Grävscoopet magazine), Weland (~35-company industrial group, since 2019), Sandahlsbolagen, Smarteyes, Synoptik, and multiple Swedish municipalities including six in Stockholm County.

Roxx's strategic differentiator is its proprietary digital platform Envodium (rebranded in May 2026 from HR-appen after surpassing 60,000 users), a modular system that powers intranet, case management, document signing, KMA, HRM, and employee engagement for enterprise customers such as Sandahlsbolagen (1,100 employees) and Weland. Envodium is reinforced through strategic partnerships with Byggbranschens KMA (construction industry KMA standards) and Competensum (whistle-blower service), creating an integrated ecosystem around the platform.

Roxx generates revenue through a mix of professional services (project-based creative and strategic engagements), subscription/recurring arrangements (Roxx Marknadsassistent and Roxx Marknadschef outsourced marketing retainers, Envodium platform licensing with monthly or annual billing), and advertising-funded publication production. Distribution is sales-led, combining direct enterprise engagement, public procurement, the Insiktsdagen annual event, and an active content marketing and SEO program. The company is founder-managed under CEO Jakob Andersson, is independent with no external investors, and has no disclosed funding history.

Name

Roxx

Legal name

Roxx Communication Group AB

Website

https://roxx.se

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Roxx is a Swedish full-service creative communications agency founded in 1987 and headquartered in Vimmerby, serving enterprise, industrial, and public-sector clients across Sweden with branding, content, digital, and its proprietary Envodium platform.

Ownership category

akta.pro rank

Product category

Communications and Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Creative communications agency
• Brand development services
• Internal communication platform
• Outsourced marketing services
• Digital production services

Headquarters

HQ city

Vimmerby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Communication & Creative Services: Roxx generates revenue through a wide range of communication and creative services including advertising campaigns, graphic design, brand platforms, film production, photography, social media management, text/content production, podcasts, newsletters, annual reports, crisis communication, SEO, websites, apps, and graphic identity. Services are delivered as project-based engagements, retainers, and subscription-like arrangements.
2. Digital Platform & Software (Envodium): Envodium is Roxx's proprietary digital platform sold as a complete ecosystem for internal communication and HR management. Revenue is generated through platform licensing/deployment, with options for monthly or annual subscription-based billing. The platform supports organizations with 1,100+ employees, indicating enterprise-level pricing.
3. Roxx Marknadsassistent & Roxx Marknadschef (Outsourced Marketing): Roxx offers outsourced marketing director and assistant services as a flexible, scalable, and cost-effective alternative to hiring in-house. Billed as a flat-rate solution, these services provide access to a full specialist team including animation, app development, photography, design, copywriting, and social media at a fixed price.
4. Brochure & Publication Financing: Roxx produces customer magazines, brochures, and publications with financing options including full advertiser-funded, partially advertiser-funded, or self-funded models. This allows clients to access professional publication production without upfront costs, while Roxx monetizes through advertising placement and production fees.
5. Annual Report & Sustainability Report Production: Roxx produces annual reports and sustainability reports for clients, including text, photography, printing, and digital presentation. Services are priced as project engagements, potentially with digital-only or print options.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Roxx is a full-service creative communications agency offering strategic communication, brand development, advertising campaigns, graphic design, film/podcast production, content production, and digital solutions including websites, apps, and SEO. It operates Envodium, a proprietary digital platform for internal communication, HR administration, case management, and document signing, sold as a software ecosystem to enterprises and organizations. The company also offers outsourced marketing services (Roxx Marknadsassistent and Roxx Marknadschef) as fixed-price alternatives to in-house marketing staff.

Product overview

Roxx is a full-service creative communications agency headquartered in Vimmerby, Sweden, founded in 1987 with approximately 50 employees. The company operates a portfolio of services spanning strategic communications, digital solutions, and creative production. The flagship digital product is Envodium (formerly HR-appen), a modular platform that serves as the technical foundation for multiple Roxx services including apps, websites, and digital workplace solutions, available via mobile app and web interface. Beyond Envodium, Roxx offers strategic marketing services (Roxx Marknadschef, Roxx Marknadsassistent, Roxx Insikt), creative services (film, podcasts, photography, copywriting, content production), design services (graphic identity, packaging, brochures, magazines, annual reports), and digital services (websites, social media, SEO). The company maintains its own AI Lab for exploring emerging technologies and hosts the annual Insiktsdagen event.

Differentiator

Problem solved

Functional benefit

Products and services

• Envodium A proprietary modular digital platform providing a complete ecosystem for internal communication, HR administration, case management, document handling, KMA (quality, environment, occupational health and safety), and employee engagement. Available as a mobile and web application, deployed to enterprise workforces including Sandahlsbolagen (1,100 employees) and Weland.
• Roxx Marknadschef Full-scale outsourced marketing director service for businesses that do not want to hire an in-house marketing director. Provides both strategic and operational marketing support, including marketing plans, budgets, and Meta Business Suite optimization.
• Roxx Marknadsassistent Flat-rate outsourced marketing assistant service giving smaller businesses access to a full team of specialists in animation, app development, photography, design, copywriting, and social media management as a flexible and cost-effective alternative to in-house marketing staff.
• Roxx Insikt Strategic insights business area offering brand development, communication strategies, positioning analyses, employer branding, and lectures on communication and branding topics for clients and at events such as Insiktsdagen.
• Content-abonnemang Subscription-based content production service covering planning, creative process with interviews and research, and delivery of polished content ready for publication on an ongoing basis.
• Webbplats Website design, development, and SEO services built on Roxx's proprietary Envodium CMS, offered with monthly or annual billing options.
• Filmproduktion Documentary film, short clips, and multi-episode film series production services for clients including commercial films and brand storytelling.
• Reklamkampanj Creative advertising campaign development from strategy through execution across print, digital, motion, audio, and social media channels.
• Podcast Podcast production service including planning, recording, and editing using in-house studio facilities.
• Sociala medier Social media advertising campaigns targeting specific audience segments with measurement, analysis, and optimization services.
• Kommunikationsstrategi Communication strategy development using evidence-based and scientific methods to design effective communication campaigns for clients.
• Varumärkesplattform Brand platform development covering brand values, promise, target audience, and vision, delivered through workshop formats with clients.
• Grafisk identitet Graphic identity design including logos, color scales, and typography for comprehensive brand representation across digital and print applications.
• Förpackningsdesign Packaging design service from concept through print production, including technical specifications and visual expression for physical product packaging.
• Broschyr Custom brochure design and production, including interactive digital brochures with video integration, with financing options including ad-financed (annonsfinansierad) concepts.
• Tidning Customer magazine and newspaper production from concept to publication, including advertiser-financed options and multi-channel content distribution.
• Textproduktion Professional copywriting service for reports, articles, and advertising copy with brand voice adaptation for clients.
• Innehållsproduktion Content production including news articles, deep reporting, trend analysis, and current topic coverage aimed at building trust and engagement for clients.
• Foto & Bildretusch Professional photography service including advertising, documentary, editorial, and staff photography, plus image retouching and usage rights management.
• UX/UI User experience and interface design service combining visual design with user experience optimization for websites, apps, and case management systems.
• Sökordsoptimering Search engine optimization keyword analysis and website optimization for improved Google visibility for clients.
• App Custom mobile and web application development alongside Envodium App, with user-friendly interfaces and administration that does not require programming expertise.
• Kriskommunikation Crisis communication planning using evidence-based and scientific methods to secure organizational communication during difficult times.
• Årsredovisning & Hållbarhetsrapport Annual report and sustainability report design covering business model presentation, risk analysis, policy and goal reporting, and CSRD directive compliance.
• Nyhetsbrev Newsletter production and distribution service covering tone setting, content creation, and performance measurement.

Quantifiable outcome

• Sandahlsbolagen saw an 'explosive increase' in reported deviations and near-misses after implementing HR-appen, reaching the highest number in 10 years.
• +4 more outcomes

Named customers27 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Byggbranschens KMA (BKMA)coreStrategic or Co-development Partner · 1 January 2024Roxx, through its HR-appen product (now Envodium), entered a partnership with Byggbranschens KMA (Construction Industry KMA) to strengthen the construction industry's development and streamline work within quality, environment, and occupational health and safety (KMA). This partnership integrates Envodium's digital platform with BKMA's industry standards and expertise.
• CompetensumminorStrategic or Co-development Partner · 1 January 2023Competensum and HR-appen (Envodium) entered a partnership to offer companies an HR experience of world-class quality, where seamless technology and professional service go hand in hand. The partnership integrates Competensum's whistle-blower service into the Envodium platform.
• Motorport (Förmånscykel)minorOthersRoxx offers employees a benefit bike (förmånscykel) through a partnership with Motorport, allowing Roxx employees to access bicycle benefits as part of their employee benefits package.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Forsman & Bodenfors: Major Swedish creative communications agency offering brand strategy, advertising, and digital services to enterprise clients. Directly comparable to Roxx as a Sweden-based full-service creative agency competing for similar B2B and consumer accounts.
• Åkestam Holst NoA: Stockholm-based full-service advertising and communications agency known for integrated creative and digital work. Comparable to Roxx in offering brand platforms, campaigns, and digital production for Swedish enterprise and consumer clients.
• North Kingdom: Swedish digital creative agency combining brand storytelling with technology-enabled experiences and platforms. Comparable to Roxx in pairing creative services with proprietary digital products built in-house.
• Staffbase: Employee communication and internal-experience platform used by enterprises for news, intranets, and frontline-worker apps. Direct competitor to Roxx's Envodium platform in the same internal-comms SaaS category.
• Haiilo: European-headquartered employee experience platform providing intranet, newsletters, and internal communications. Direct competitor to Envodium with a comparable mid-market and enterprise ICP in DACH and the Nordics.
• Beekeeper: Mobile-first employee app and internal communication platform targeting frontline and deskless workers. Direct competitor to Envodium's mobile and web employee-engagement product, with overlapping KMA and document-handling use cases.
• Simpplr: AI-powered employee experience and intranet platform for mid-market and enterprise. Competes with Envodium on intranet, case management, and document workflows, with a broader feature set and larger funding base.
• Familjen: Swedish creative communications group offering strategy, creative, PR, and content services. Comparable to Roxx as a Stockholm-region full-service agency group serving similar enterprise and government clients.

Broad incumbents

• Microsoft (Viva): Microsoft Viva is the employee-experience platform bundled with Microsoft 365, providing intranet, engagement surveys, and learning. A broad incumbent that competes with Envodium for the same enterprise internal-comms use case but is part of a much larger productivity and HR ecosystem.
• Workday: Global cloud platform for finance, HR, and employee experience, including Workday Peakon Employee Voice for engagement. Broad incumbent that overlaps with Envodium on HR workflow, case management, and employee-engagement analytics for large enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roxxse
• Facebookfacebook.com/roxx.se
• LinkedInlinkedin.com/company/roxx-communication-group-ab
• Instagraminstagram.com/roxxkommunikation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roxx