ManejeBem

What ManejeBem does

ManejeBem is a Brazilian agritech company, founded in 2015 and headquartered in Florianópolis, that operates a free community platform (manejebem.com.br) providing agronomic support to small family farmers and rural technicians across Brazil. The core product is a social-network-style forum combined with an extensive educational library organized by crop and topic—including plant problems, resistant cultivars, biological control, organic recipes and sprays, and inputs permitted in organic agriculture—covering over 90 crops. Registration and use of the community product are free; the platform's primary go-to-market motion is community-led growth via content and peer engagement.

The company monetizes through a parallel B2B commercial line (manejebem.com) that delivers ESG, rural-development, and impact-measurement services to large corporate clients, with Vale cited as a flagship 2023 partnership that impacted ~10,000 small producers and drove a 2.5x revenue increase. Revenue is therefore concentrated in professional-services engagements, while the free community serves both a direct user-acquisition funnel and an indirect channel for sourcing corporate engagements. Strategic research and content alliances—most notably with Embrapa (2021) for sustainable livestock practices—strengthen the content library and the institutional credibility of the platform.

The founding team (CEO Juliane Blainski, COO Caroline Luiz Pimenta, CTO Juliana Mattana) leads an organization of 11–50 employees. ManejeBem has stated a public ambition to reach 1 million beneficiaries by 2024. No AI/ML capabilities, patent portfolio, or institutional funding rounds (other than a 2021 AgroVen/Bossa Invest participation) are evident in the available data.

Name

ManejeBem

Legal name

Maneje Bem

Website

https://manejebem.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ManejeBem is a Brazilian agritech company that operates a free community platform providing agronomic support and educational content to small family farmers and rural technicians, and monetizes through B2B ESG and rural-development services sold to large corporate clients.

Ownership category

akta.pro rank

Product category

Digital Agriculture Services

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

akta.pro secondary industries

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Agricultural technology platform
• Agronomic support services
• Digital farming community
• Sustainable agriculture education
• Rural development consulting

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. B2B ESG and Rural Development Services: Services to companies seeking to achieve ESG goals and support rural development, including projects with large corporations like Vale. The company provides impact measurement and farmer engagement programs for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ManejeBem operates a digital agriculture platform that functions as a free social network providing agronomic consultation and agricultural knowledge to family farmers and rural technicians across Brazil. The platform hosts community forums, a plant problems database covering 90+ crops, resistant cultivar information, organic pest control recipes, and educational content. It also delivers B2B ESG and rural development services to corporations and cooperatives through a separate commercial site (manejem.com), including impact measurement and farmer engagement programs.

Product overview

ManejeBem is a Brazilian agricultural technology startup offering a community platform for family farmers and agricultural technicians. The platform provides free agronomic consultation and serves as a social network for sharing agricultural knowledge. The ecosystem consists of the core ManejeBem Community Platform, complemented by a Library module with educational resources, a News/Blog section with agricultural articles, and commercial Services for industries and cooperatives. The platform covers over 80 crop types and focuses on sustainable farming practices, ESG compliance, and rural development.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2.5x revenue growth in 2023
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered major and core.

• ValemajorStrategic or Co-development Partner · 1 January 2023Major project partnership where ManejeBem supported Vale's ESG goals and rural development initiatives. The project impacted approximately 10,000 small producers and drove significant company growth, including 2.5x revenue increase and tripling of impact reach in 2023.
• Embrapa (Brazilian Agricultural Research Corporation)coreStrategic or Co-development Partner · 1 January 2021ManejeBem and Embrapa partnered for sustainable development in poultry and swine farming. Embrapa is Brazil's leading agricultural research corporation, and the collaboration focuses on promoting sustainable agricultural practices through the ManejeBem platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Agrofy: Latin American ag-inputs and services marketplace. Comparable regional agtech serving farmers in Brazil with digital tools, but primarily a B2B marketplace rather than a community/advisory platform.

Direct peers

• Aegro: Brazilian farm management software serving producers with agronomic planning, financial tracking, and operational records. Directly comparable as a digital FMIS targeting Brazilian farmers, though Aegro skews toward medium-to-large operations rather than family farmers.
• AgroSmart: Brazilian precision agriculture platform offering agronomic monitoring, climate data, and digital agronomic advisory. Comparable digital agronomy wedge in Brazil with overlapping enterprise and farmer customers.

Emerging players

• CropIn: Digital agriculture platform providing farm management, advisory, and data services to agribusinesses and smallholders globally. Comparable FMIS-style platform serving enterprise agribusiness customers with farmer-network solutions.
• DeHaat: India's leading smallholder farmer platform combining agronomic advisory with input distribution and market linkage. Directly comparable business model for smallholder knowledge + services, though operating in India rather than Brazil.
• Bart Digital: Brazilian agtech offering digital tools and market access for farmers. Adjacent in serving Brazilian growers with digital advisory and input connections, though more commerce-oriented than ManejeBem's community-led approach.
• Apollo Agriculture: Kenyan smallholder platform combining agronomic advice, financing, and inputs. Comparable business model of using digital tools to serve smallholders and monetize via enterprise partnerships, though Africa-focused.
• TerraMagna: Brazilian agtech focused on credit, inputs, and risk tools for underserved farmers. Comparable in serving smallholder Brazilian agriculture, but with a fintech/credit wedge rather than agronomic community.

Others

• Embrapa: Brazil's national agricultural research corporation and ManejeBem's Core-tier partner. Not a competitor, but the most relevant ecosystem participant given the existing strategic partnership for content and sustainable-agriculture programs.

Broad incumbents

• Climate FieldView (Bayer): Global precision-agriculture platform from Bayer offering agronomic insights, field monitoring, and decision support. Overlapping digital agronomy category with much larger distribution and capital, though targeting larger-acreage farmers rather than family farmers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fitocon_manejo
• Facebookfacebook.com/ManejeBem
• LinkedInlinkedin.com/company/manejebem

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ManejeBem