What Royal Flowers does

Royal Flowers is a privately held B2B wholesale flower producer and exporter founded in 1991, headquartered in Quito, Ecuador with a U.S. sales office in Miami. The company cultivates premium Ecuadorian roses in the Andean highlands across more than 100 hectares, exporting to over 80 countries and serving wholesalers, event planners, and retailers with bulk rose orders segmented by weekly stem volume. Operations span the full value chain from greenhouse cultivation to post-harvest processing and international logistics, supported by 1,000+ employees.

The product portfolio centers on two core lines — Standard Roses (80+ varieties) and Spray Roses — organized across multiple axes including color family (red, yellow, orange, pink, lavender, white, cream, peach, earthtone, bicolor, green), season, and occasion (wedding, Valentine's Day, Mother's Day, Christmas, Thanksgiving, New Year's). The company invests in annual breeding programs that produced new 2025 varieties (Mamma Mia, Pinky Promise, Tina, Cancun) and 2026 varieties (Flirty, Mango Tango, Yoga). A 2024 rebranding initiative introduced a new logo, RF monogram, signature Royal Red color, and modernized packaging.

The business model is wholesale B2B with quote-based pricing on bulk stem volumes and a pay-as-you-go billing cadence. Go-to-market is primarily enterprise field sales through direct offices in Miami and Quito, supplemented by website inquiries with quantity-based segmentation (100-500, 500-1000, 1000+ stems weekly) and content marketing across Instagram, LinkedIn, TikTok, Facebook, YouTube, and a blog. Customers include floral wholesalers, professional event planners, and retail florists purchasing roses for resale, weddings, corporate events, and everyday retail. The company reports no external funding, no parent organization, and no disclosed revenue or ownership structure.

Name

Royal Flowers

Legal name

Royal Flowers

Website

https://royalflowersgroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Royal Flowers is a privately held Ecuadorian B2B wholesale rose producer founded in 1991, operating 100+ hectares in the Andean highlands with 1,000+ employees and exporting to 80+ countries. It serves wholesalers, event planners, and retailers with premium Standard and Spray Rose varieties via direct field sales out of Quito and Miami.

Ownership category

akta.pro rank

Product category

Wholesale Cut Flowers

NAICS

Floriculture Production (111422), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Wholesale roses
• Ecuadorian cut flowers
• Floral export
• Rose cultivation
• Spray roses

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. B2B Wholesale Roses: Wholesale sale of cultivated Ecuadorian roses and spray roses to global B2B partners including wholesalers, event planners, and retailers. The company exports premium cut flowers to more than 80 countries worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Royal Flowers cultivates and exports premium Ecuadorian roses and spray roses grown in the Andean highlands, supplying bulk cut flowers in over 80 varieties to global B2B buyers. The company manages the entire value chain from greenhouse cultivation to post-harvest processing and international export across more than 80 countries.

Product overview

Royal Flowers is a B2B wholesale flower company founded in 1991, specializing in cultivating and exporting premium Ecuadorian roses from the Andean highlands. The company operates with more than 100 hectares in production and over 1,000 employees, exporting to over 80 countries with offices in Miami and Quito. The product portfolio consists of two core product lines: Standard Roses (premium single-bloom export roses in over 80 varieties) and Spray Roses (delicate multi-bloom stems in multiple varieties). These core products are organized across multiple categorization axes: by color family (Red, Yellow, Orange, Pink, Hot Pink, Lavender, White, Cream, Peach, Earthtone, Bicolor, Green), by season (Spring, Summer, Fall, Winter Collections), and by occasion (Wedding, Valentine's Day, Mother's Day, Christmas, Thanksgiving, New Year's). The company also releases annual new variety collections, with 2025 introducing Mamma Mia, Pinky Promise, Tina, and Cancun, and 2026 featuring Flirty, Mango Tango, and Yoga. Product delivery is facilitated through a digital catalog system rather than traditional API integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Roses Premium Ecuadorian wholesale roses grown in the Andean highlands, known for vibrant colors, lush petals, exceptional longevity, and superior freshness. Available in over 80 varieties across multiple color families for wholesalers, event planners, and retailers.
• Spray Roses Delicate multi-bloom spray roses featuring multiple blossoms per stem, celebrated for textured clusters, vibrant hues, and exceptional freshness. Ideal for adding depth and elegance to wedding arrangements and luxury floral designs.
• New Varieties 2025 Collection Newly developed 2025 rose varieties introducing fresh color palettes and contemporary aesthetics to the Ecuadorian rose market.
• New Varieties 2026 Collection Cutting-edge 2026 rose varieties featuring new color palettes, unique petal structures, and larger bloom sizes designed for weddings, high-end events, and seasonal collections.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Naranjo Roses: One of Ecuador's largest rose growers and exporters, headquartered in the Andean highlands. Directly comparable to Royal Flowers as a B2B wholesale cut rose producer serving global florists, wholesalers, and event planners with similar scale and product breadth.
• Qualisa: Ecuadorian premium rose farm and exporter specializing in garden and standard roses for global wholesale markets. Direct peer with overlapping customer base (wholesalers, florists, event planners) and similar cultivation/production model in the Andean highlands.
• EQR (Ecuadorian Quality Roses): Premium Ecuadorian rose grower exporting wholesale cut roses to international markets. Operates in the same Andean growing region with the same B2B wholesale GTM and product mix as Royal Flowers.
• Asiri Roses / Flores la Florida: Major Ecuadorian floriculture exporter producing roses and other cut flowers at significant scale for global wholesale. Directly comparable on production geography, B2B wholesale distribution model, and rose-centric product portfolio.
• Florequisa: Ecuadorian rose producer and exporter serving international wholesale markets with standard and spray roses. Direct competitor with overlapping production geography, similar buyer segments (wholesalers, event planners), and shared Andean-highland value proposition.
• Hoja Verde Roses: Premium Ecuadorian rose farm cultivating cut roses in the Andean highlands for export. Directly comparable as a B2B wholesale supplier using the same Ecuador-origin positioning that distinguishes Royal Flowers.
• Jet Fresh Flowers: Wholesale flower distributor and grower specializing in roses and other fresh-cut flowers, with strong sourcing from Ecuador. Comparable in GTM (B2B wholesale to florists, event planners) and product breadth, though more diversified across origins.
• Hyper Amaranth Farms: Ecuadorian cut-rose grower and exporter serving international wholesale markets. Comparable in Andean cultivation, product mix (standard roses and spray roses), and B2B distribution to wholesalers and event planners.

Regional players

• Florisol & Cia: Major Colombian rose and fresh-cut flower producer/exporting group serving global wholesale markets. Comparable in B2B rose wholesale model and end-customer base, but Colombian (not Ecuadorian) origin makes it a geographic substitute rather than a direct Ecuador-peer.

Broad incumbents

• Dümmen Orange: Global breeder and producer of cut flowers, potted plants, and ornamentals with extensive rose genetics and production. Comparable as a much larger B2B floral industry incumbent offering overlapping rose and spray-rose products to wholesale and retail buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RoyalFlowersEcu
• YouTubeyoutube.com/user/Royalflowersecuador
• Facebookfacebook.com/Royalflowersgroup
• LinkedInlinkedin.com/company/royal-flowers
• Instagraminstagram.com/royalflowersgroup
• TikToktiktok.com/@royalflowersgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Flowers