What Florequisa does

Florequisa is a privately held Ecuadorian flower grower and exporter founded in March 1985 and headquartered in the Otón, Cayambe region (originally launched in Quito at Elin Valle, Guaripamba between Quito and Cayambe). The company operates more than 100 hectares of integrated production and produces fresh cut flowers across multiple categories: Gypsophila, Chrysanthemums, Spray Carnations, and its signature Exclusive Minami Carnations, alongside specialty decorated lines (Dyed, Glittered, and Metallic flowers) and the licensed Florigene Moon Series Carnations produced under an exclusive arrangement with Suntory Flowers that makes Florequisa one of only two official global producers. Its technology and operating model rest on Kaizen methodology and an Integrated Management System covering quality, environmental, and social standards, complemented by certifications including BASC (supply chain security), Florverde (sustainable floriculture), and Florigene Official Producer status. The company's creative R&D output includes a Dyed Minami collection of 40 named color varieties developed jointly by Sales Management, Marketing, and Post Harvest teams since 2019.

Florequisa serves a global B2B customer base comprising international flower importers, wholesalers, florists, brokers, and e-commerce companies, with an established exclusive presence in the Japanese market since August 1997. Distribution is managed through a dedicated enterprise sales team ([email protected]), with custom packaging in EB, QB, and HB box formats for exclusive products. Go-to-market blends enterprise field sales with event-driven demand generation (e.g., WFFSA 2021 Floral Expo in Miami) and a multi-channel brand presence (blog, Facebook, Instagram, LinkedIn, Pinterest), supported by a partner-facing Marketing & Brand Resources Program for distributors. Pricing is not publicly disclosed and is handled through direct sales engagement rather than listed rates.

The company has scaled steadily over nearly four decades, reaching 100 hectares of production by January 2015, employing over 1,000 collaborators by April 2019, surviving the COVID-19 period in 2020 without layoffs, and attaining Top 10 global flower farm status by May 2022, alongside recognition as Ecuador's #1 floriculture company by Ekos Magazine (2009). Its registered #FlorequisaCulture® trademark and award-winning workplace culture, with a workforce majority of women and women representing close to 30% of management positions, constitute a distinctive operational and talent asset. Florequisa is founder-owned and operated, with no disclosed external investors, parent entities, or funding rounds; current firmographic headcount (121) differs materially from the 2019 collaborator figure (1,000+), an inconsistency the available sources do not reconcile.

Name

Florequisa

Legal name

Florequisa

Website

https://florequisa.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Florequisa is a privately held Ecuadorian fresh cut flower grower and exporter founded in 1985, operating 100+ hectares of Gypsophila, Chrysanthemums, Spray Carnations, and its exclusive Minami and Florigene Moon Series carnations for global B2B importers, wholesalers, florists, brokers, and e-commerce buyers.

Ownership category

akta.pro rank

Product category

Fresh Cut Flowers

NAICS

Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Fresh cut flowers
• Flower export
• Carnation production
• Gypsophila wholesale
• Floriculture farming

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Cut Flower Export: Growing and exporting fresh cut flowers (Gypsophila, Chrysanthemums, Carnations including exclusive Minami and Florigene varieties) to international markets. The company is positioned as one of the most important growers and exporters of fresh cut flowers in Ecuador and the world. Products sold as EB, QB, and HB boxes.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Florequisa is an Ecuadorian flower grower and exporter that cultivates and ships fresh cut flowers to international markets. Its product range includes Gypsophila, Chrysanthemums, and Spray Carnations, plus exclusive Minami and Florigene Moon Series Carnation varieties, available in both natural and specialty decorated forms (dyed, glittered, metallic finishes). The company has been operating in floriculture since 1985, applying Kaizen methodology to its cultivation and post-harvest processes.

Product overview

Florequisa is a flower grower and exporter operating as a unified production platform. The company produces fresh cut flowers across multiple product categories: core cut flower varieties (Gypsophila, Chrysanthemums, Spray Carnations, and Exclusive Minami Carnations), specialty decorated flowers (Dyed, Glittered, and Metallic lines), and licensed products (Florigene Moon Series Carnations). Florequisa operates 100+ hectares of production and has grown to become one of the 10 largest flower farms globally, with products distributed across multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• Minami Carnations: Exclusive line of larger-sized carnations with superior vase life and great absorption in dyeing processes. Available in natural, dyed, glittered, and metallic varieties. Offered in EB, QB and HB boxes.

Products and services

• Gypsophila Naturally grown Gypsophila (baby's breath) fresh cut flowers cultivated in Ecuador and supplied in bulk to international importers, wholesalers, florists, brokers, and e-commerce flower companies for use as a filler flower in bouquets and arrangements.
• Chrysanthemums Fresh cut Chrysanthemum flowers grown in Ecuador and exported to international B2B buyers (importers, wholesalers, florists, brokers, e-commerce flower companies) for retail, event, and arrangement use.
• Spray Carnations Multi-bloom Spray Carnations cultivated in Ecuador and exported internationally for use in bouquets, arrangements, and event florals by importers, wholesalers, florists, brokers, and e-commerce flower companies.
• Minami Carnations Exclusive Minami Carnation variety cultivated by Florequisa in Ecuador and exported to international B2B buyers as a differentiated, proprietary carnation line for retail and floral design use.
• Florigene Moon Series Carnations Exclusive Florigene Moon Series Carnation variety propagated by Florequisa in Ecuador and exported internationally, providing buyers a unique proprietary carnation color/line not available from competing growers.
• Specialty Decorated Flowers Value-added decorated versions of Florequisa's fresh cut flowers featuring dyed, glittered, and metallic finishes, offered to international B2B buyers for non-traditional occasions, themed events, and differentiated retail offerings.

Quantifiable outcome

• One of only two exclusive official producers of Florigene Moon Series Carnations in the world
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Suntory Flowers (Florigene)coreStrategic or Co-development PartnerExclusive licensing and production partnership for Suntory Flowers' Florigene Moon Series Carnations. Florequisa is one of only two exclusive official producers in the world of varieties including Moonvista, Moonshade, Moonburst, Moonaqua, Moonlite, Moonstrike, Moonsnow, Mooncherry, and Moonivory. This strategic partnership provides access to proprietary carnation varieties with distinctive lavender and purple colors.

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Dümmen Orange: Global leader in floriculture breeding and propagation of cut flowers, potted plants, and bedding plants. Comparable to Florequisa as a major producer of cut flowers including carnations, with operations across multiple continents and licensing/proprietary variety programs.
• Syngenta Flowers: Global flower seed and cutting producer serving the ornamental horticulture industry. Comparable to Florequisa through its proprietary flower genetics and worldwide distribution network supplying commercial growers.
• Ball Horticultural Company: Major international horticultural company breeding, producing, and distributing cut flowers and ornamental plants. Comparable to Florequisa through its global cut flower breeding program and supply to commercial growers and distributors worldwide.

Regional players

• Oserian Development Company: One of Kenya's largest flower growers and exporters, with significant production of roses and other cut flowers. Comparable to Florequisa as a large-scale equatorial-hemisphere flower exporter competing for global B2B buyers, though primarily focused on roses rather than carnations and gypsophila.

Direct peers

• Equiflora (Ecuadorian flower grower): Ecuadorian flower grower and exporter operating in the same Andean growing region. Directly comparable to Florequisa as a domestic competitor producing fresh cut flowers for international export markets.
• Selecta One: European-based breeder and producer of ornamental plants and cut flowers including carnations. Directly comparable to Florequisa as a carnation-focused breeder/grower serving international wholesale and florist channels with proprietary varieties.
• Jet Fresh Flower Distributors: Miami-based flower importer and distributor sourcing premium and exclusive varieties from Ecuador and Colombia for the North American market. Comparable to Florequisa as both a B2B distributor specializing in differentiated, exclusive flower varieties reaching florists and wholesalers.
• HilverdaFlorist: Dutch breeder and producer specializing in cut flowers including carnations, gypsophila, and solidaster. Comparable to Florequisa through its strong breeding/propagation capability and distribution of premium cut flower varieties to international B2B buyers.
• Royal Van Zanten: International breeder and producer of cut flowers, particularly chrysanthemums, lilies, and other ornamentals. Comparable to Florequisa through its chrysanthemum line and global B2B distribution model targeting wholesalers and florists.

Others

• Floralife (Smithers-Oasis): Global supplier of post-harvest flower care products and treatments used by cut flower growers and distributors. Adjacent comparable to Florequisa's post-harvest capabilities (e.g., Dyed Minami treatment) and as a key supplier/input provider to the global cut flower industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/florequisa
• LinkedInlinkedin.com/company/florequisa
• Instagraminstagram.com/florequisa?igsh=MWNqeGQ5ZzhmeWd6ZQ==
• Pinterestpinterest.com/florequisaec

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florequisa