Airfield Estates

What Airfield Estates does

Airfield Estates is a fourth-generation family-owned winery and vineyard operating across nearly 800 acres in Washington State's Yakima Valley, the state's oldest established AVA. The Miller family has farmed the property since the early 1900s and planted its first wine grapes in 1968; today the estate produces more than 20 varietals spanning Cabernet Sauvignon, Merlot, Syrah, Chardonnay, Riesling, and Bordeaux- and Rhône-style blends. Wines are produced at the Sunnyside, WA facility and bottled under a portfolio organized around three thematic lines: the aviation-themed series (Aviator, Warhawk, Dauntless, Mustang, Lightning, Spitfire), the premium Founders Series (H. Lloyd Miller, Michael L. Miller), and limited club-only Glider Wines. The portfolio has won Double Gold, Best of Class, and 90+ point scores from Wine Enthusiast, Wine Spectator, Vinous, Decanter, and other regional and international competitions.

The business operates a direct-to-consumer model anchored by three company-owned tasting rooms in Prosser (estate), Woodinville, and Vancouver, Washington, complemented by a proprietary e-commerce wine shop with multi-state shipping and the Officer's Wine Club subscription program (Pick-Up, Quarterly, or Semiannual fulfillment; 24-bottle annual commitment; 20% member discount). Revenue is diversified across bottle sales, wine club subscriptions, event hosting (Grape Stomp, Winemaker's Dinner, 5K Vineyard Run, Yoga + Wine, weddings and private venue rentals), branded merchandise, gift cards, and a regional distributor network serving select restaurants and wine shops. Certifications include Sustainable WA, Salmon-Safe, and Global Vegan Award (Best Vegan Red Wine Winery, Pacific Northwest).

The company is privately held with no external investors or parent, funded entirely through organic growth, and currently operates with 11-50 employees under winemakers Marcus Miller and Travis Maple. Geographic reach is regional (Washington State and Pacific Northwest), with shipping restrictions in 11 US states.

Name

Airfield Estates

Legal name

Airfield Estates Winery

Website

https://airfieldwines.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Airfield Estates is a fourth-generation family-owned winery and vineyard in Washington's Yakima Valley, producing estate-grown wines from nearly 800 acres across three tasting rooms and a wine club subscription program serving direct-to-consumer wine buyers.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE)

Keywords

• Estate-grown wines
• Yakima Valley winery
• Wine tasting room
• Wine club membership
• Vineyard and production

Headquarters

HQ city

Prosser

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of estate-grown wines through three tasting rooms and e-commerce website. Wines include red blends (Aviator, Bombshell, Dauntless, Runway, Founders Series), single varietals (Cabernet Sauvignon, Merlot, Syrah, Chardonnay, Riesling), rosé wines, and sparkling wines.
2. Wine Club Subscriptions: Officer's Wine Club membership offering 20% discount on wines, waived tasting fees, and access to exclusive club-only wines and early releases. Members commit to purchasing 24 bottles per calendar year. Three fulfillment options: Pick-Up (flexible), Quarterly Shipments (6 bottles/four times yearly), or Semiannual Shipments (12 bottles/twice yearly).
3. Merchandise Sales: Branded merchandise including apparel (polos, hoodies, tanks, tees), wine accessories (corkscrews, stoppers, champagne glasses, foil cutters), and specialty items (dog collars, leashes, thermos) sold through tasting rooms and online.
4. Event Hosting: Venue rentals and ticketed events including the Annual Winemaker's Dinner ($40+ per person), 5K Vineyard Run ($40), Grape Stomp ($40), Yoga + Wine ($20), and Art Walk & Wine Gala ($25). Private event bookings for weddings and gatherings.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Airfield Estates produces and sells estate-grown wines from a nearly 800-acre vineyard in Washington's Yakima Valley. The portfolio includes Bordeaux- and Rhône-style red blends, single varietals (Cabernet Sauvignon, Merlot, Syrah, Chardonnay, Riesling), rosés, and sparkling wines. Distribution is direct-to-consumer via three tasting rooms (Prosser, Woodinville, Vancouver, WA), an online wine shop, the Officer's Wine Club subscription program, and select wholesale distributors.

Product overview

Airfield Estates is a fourth-generation family-owned winery and vineyard in Washington State's Yakima Valley, spanning nearly 800 acres with over 20 varietals. The company offers an estate-grown wine portfolio featuring Cabernet Sauvignon, Merlot, Syrah, Chardonnay, and various blends including Bordeaux-style (Aviator, Dauntless, Founders H. Lloyd) and Rhône-style GSM wines (Founders Michael, Mustang, Lightning). The product line also includes rosé wines, sparkling Blanc de Noirs, and specialty releases like the 2025 Ruby Rosé commemorating the 250th anniversary of the United States. Business operations include three tasting rooms (Prosser, Woodinville, Vancouver WA), the Officer's Wine Club membership program (offering 20% discounts and exclusive wines), event venues for weddings and private events, and regular events including Yoga + Wine, Winemaker's Dinners, and an Annual Grape Stomp. The company also sells branded merchandise including apparel, wine accessories, and gift cards. All wines are produced at the Sunnyside production facility and carry Sustainable WA and Salmon-Safe certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Officer's Wine Club: The winery's wine club membership program offering 20% discount on wines, exclusive club-only releases, and various membership benefits.
• Founders Series
• Aviation Series
• Glider Wines

Products and services

• Aviator Red Wine

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Chateau Ste. Michelle: Washington state's largest and most iconic winery, founded in the Yakima Valley. Highly comparable as a Washington-based producer with broad varietal coverage, tasting rooms, a wine club, and national distribution — a much larger incumbent in the same home region.
• Duckhorn Vineyards: Premium Napa-based producer with a portfolio of estate-grown Bordeaux varietals and a strong DTC/wine-club program. Comparable as a multi-tier, premium-focused, DTC-driven U.S. winery with club and tasting-room distribution.
• Ste. Michelle Wine Estates (now part of Sycamore Partners): Acquired Chateau Ste. Michelle and a portfolio of U.S. wine brands in 2021. Highly comparable as the largest U.S. wine producer with Washington state roots, broad varietal coverage, and dominant national wholesale and DTC distribution.

Direct peers

• L'Ecole No. 41: Third-generation, family-owned estate winery in Walla Walla, Washington, specializing in estate-grown Bordeaux and Rhône varietals. Directly comparable as a small-batch, family-run Washington winery with an emphasis on terroir-driven premium wines and a wine club.
• Woodward Canyon Winery: Family-owned Washington winery in the Walla Walla Valley producing estate-grown Cabernet, Merlot, and Chardonnay. Comparable as a heritage, family-operated Washington estate with a wine club and tasting-room focus.
• Leonetti Cellar: Highly regarded family-owned Walla Walla Valley winery producing premium estate Cabernet, Merlot, and Bordeaux blends with a limited mailing list. Closely comparable on estate-grown, small-lot, family-run, high-end Washington winemaking.
• Willamette Valley Vineyards: Oregon-based publicly traded estate winery with multiple tasting rooms, an estate vineyard, a wine club, and DTC e-commerce. Comparable DTC-first, tasting-room-centric business model with subscription revenue and direct shipping.
• Abeja: Family-owned estate winery and inn in the Walla Walla Valley producing estate-grown Cabernet, Merlot, and Chardonnay with on-site hospitality. Comparable as a small, family-run Washington estate with tasting-room and event-driven hospitality.
• Caymus Vineyards: Multi-generational family-owned Napa Valley winery with a flagship Cabernet brand, specialty wines, and national DTC distribution. Comparable as a family-led, premium-positioned U.S. winery with strong brand identity and DTC channels.
• Crimson Wine Group: Public company that owns a portfolio of estate wineries across Napa, Sonoma, Oregon, and Washington, each with wine clubs and DTC focus. Comparable as a multi-estate, DTC-led U.S. fine-wine platform with club-driven revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airfieldwines
• Facebookfacebook.com/AirfieldWines
• Instagraminstagram.com/airfieldwines
• Pinterestpinterest.com/airfieldwines

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airfield Estates