Zanui
Zanui is an Australian online furniture and homewares retailer founded in 2011 and headquartered in Sydney. It operates a multi-brand e-commerce platform serving a horizontal base of consumers across Australia and Oceania.
- Company typePrivate
- Founded2011
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Zanui firmographics
Firmographics- Name
- Zanui
- Legal name
- Zanui
- Website
- https://zanui.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zanui is an Australian online furniture and homewares retailer founded in 2011 and headquartered in Sydney. It operates a multi-brand e-commerce platform serving a horizontal base of consumers across Australia and Oceania.
- Ownership category
- akta.pro rank
Zanui industry classification
Industry- Product category
- Online Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- General Merchandise/Department Store Omnichannel (CRAFAEAF)
Keywords
Where Zanui is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Zanui business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Zanui product offering
Product offeringCore offering
Zanui is an Australian online furniture and homewares retailer that sells furniture from various brands through its e-commerce platform at zanui.com.au. The company focuses on direct online retail of household furniture and decor items to Australian consumers, with no physical retail stores evidenced.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture and Homewares Online Retail
Companies that use Zanui
Customer profileIdeal customer profiles1 record
Zanui technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zanui competitors and assessment
Company assessmentBroad incumbents
- IKEA: Global furniture and homewares giant with established Australian retail footprint and growing e-commerce offering. Direct substitute for Zanui in core furniture category, with massive scale, owned-product advantages, and stronger brand recognition.
- Amazon Home: Amazon's Home, Furniture & Décor category on amazon.com.au competes directly with Zanui for Australian online furniture shoppers. Comparable product breadth and convenience proposition, with materially greater logistics infrastructure, Prime membership base, and marketing budget.
- Myer: ASX-listed Australian department store chain with a meaningful home and furniture category and growing online channel. Competes with Zanui in mid-market furniture and homewares, with broader department-store assortment anchoring cross-category basket building.
- Harvey Norman: Large ASX-listed Australian and international retailer with significant furniture and homewares exposure through both owned stores and online. Overlaps Zanui in furniture and home goods but operates a much broader franchise model spanning electronics, bedding, and appliances.
- Kmart / Target Australia (Home category): Australian discount mass-market retailers with extensive homewares and basic furniture assortments under private labels. Compete with Zanui on lower price tiers in homewares and small furniture, with strong physical and online distribution throughout Australia.
Direct peers
- Wayfair: Global pure-play online furniture and home furnishings retailer. Closely comparable to Zanui in business model (multi-brand marketplace, drop-ship logistics), product category (furniture and homewares), and customer demographic (mass-market home shoppers).
- Temple & Webster: Australia's largest pure-play online furniture and homewares retailer (ASX: TPW). Direct head-to-head competitor to Zanui in Australian online furniture, operating a similar multi-brand marketplace model targeting the same domestic customer base.
- Adairs: ASX-listed Australian specialty retailer of homewares, bedding, and home furniture with a growing online channel. Comparable to Zanui on home category focus and Australian customer base, though Adairs retains a larger physical store footprint alongside its e-commerce platform.
- Williams Sonoma (including West Elm and Pottery Barn): Multi-brand premium home furnishings retailer (West Elm, Pottery Barn, Williams Sonoma Home) operating an omnichannel model similar to Zanui. Comparable curated marketplace approach, target customer demographic, and category mix across furniture and homewares.
Emerging players
- Mocka: New Zealand-based online-first furniture and homewares brand with growing Australian presence. Comparable vertically-curated brand model to Zanui, with focus on design-led affordable furniture for younger demographics and similar direct-to-consumer e-commerce distribution.
Market position
Customer concentration
Zanui social profiles
Digital presenceZanui financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zanui leadership team
Management profileNumber of profiles
Zanui funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zanui M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zanui
What does Zanui do?
Zanui is an Australian online furniture and homewares retailer that sells furniture from various brands through its e-commerce platform at zanui.com.au. The company focuses on direct online retail of household furniture and decor items to Australian consumers, with no physical retail stores evidenced.
Is Zanui a public or private company?
Zanui is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zanui founded?
Zanui was founded in 2011. It employs 51 to 100 people.
Where is Zanui based?
Zanui is headquartered in Sydney, Australia, in the Oceania region.
Who are Zanui's main competitors?
Broad incumbents on record are IKEA, Amazon Home, Myer, Harvey Norman and Kmart / Target Australia (Home category). Direct peers are Wayfair, Temple & Webster, Adairs and Williams Sonoma (including West Elm and Pottery Barn). Mocka is listed as an emerging player.
Does Zanui have an API?
No public API is recorded for Zanui.
What industry is Zanui in?
Zanui's product category is Online Furniture Retail. Its primary akta.pro industry code is CRAFAEAF, General Merchandise/Department Store Omnichannel. Its NAICS code is 4491 and its SIC code is 5700.