TourDesk
TourDesk, founded in 2013 and headquartered in Reykjavík, Iceland, provides a commission-based tour booking platform for hotels, hostels, and guesthouses. Its Agent System and Sales Portal enable front desk staff and guests to book local tours, generating ancillary revenue for hospitality properties.
- Company typePrivate
- Founded2013
- HeadquartersReykjavík, Iceland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TourDesk does
TourDesk is a Reykjavík-headquartered private software company, founded in 2013, that operates a commission-based tour and activity booking platform purpose-built for the hospitality industry. The company serves hotels, hostels, and guesthouses as its primary customer segment, enabling these properties to resell local tours and activities to their guests through two core products: the Agent System, a point-of-sale tool used at the front desk to book, upsell, and personalize guest tours, and the Sales Portal, a customized, branded self-service platform that allows guests to independently browse and book tours around the clock.
The platform is delivered as a cloud-based service with no sign-up or setup fees. TourDesk monetizes through a transaction-fee model, taking a commission on each booking made via either the Agent System or the Sales Portal, and the company handles payment processing, modifications, cancellations, and refunds through a multilingual support team, allowing property staff to focus on guest service. Its distribution is dual-channel: a direct sales-led motion targeting hospitality properties (with public customer logos including Radisson Blu, Ibis, Motel One, Hertz, Dalata Hotel Group, and Hostelling International alongside boutique properties such as Exeter Hotel, Academy Plaza Hotel, Mansley Serviced Apartments, and Hótel Borg), and a self-service guest-facing portal that operates independently of the front desk.
With a disclosed headcount of 11–50 employees, a primary jurisdiction of Iceland, and customer evidence concentrated across Europe, TourDesk functions as a niche, vertically specialized SaaS/marketplace hybrid focused on the hotel concierge tour-booking workflow. A strategic partnership with Quicktext, a hospitality guest-communication vendor, extends the product surface into broader concierge messaging, though the company has no disclosed AI capabilities, no public API, and minimal external capital (a single $4,000 funding event in 2013), positioning it as a bootstrapped, operationally focused niche player rather than a venture-scaled platform.
TourDesk firmographics
Firmographics- Name
- TourDesk
- Legal name
- TourDesk
- Website
- https://tourdesk.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TourDesk, founded in 2013 and headquartered in Reykjavík, Iceland, provides a commission-based tour booking platform for hotels, hostels, and guesthouses. Its Agent System and Sales Portal enable front desk staff and guests to book local tours, generating ancillary revenue for hospitality properties.
- Ownership category
- akta.pro rank
TourDesk industry classification
Industry- Product category
- Tour Booking Software
- NAICS
- Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Private Guided Tours & Personal Tour Guides (THAJALAA)
- akta.pro secondary industry
- Tour & Artist Management Services (HSACAHAN)
Keywords
Where TourDesk is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
TourDesk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Commission on Tour Bookings: TourDesk enables hotels, hostels, and guesthouses to book tours for their guests through the Agent System or Sales Portal. Resellers earn a commission on each tour booked while providing enhanced guest service. TourDesk takes a share of the booking revenue as its primary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based model with no upfront fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
TourDesk product offering
Product offeringCore offering
TourDesk provides a cloud-based tour-booking software platform for the hospitality industry, consisting of an Agent System (point-of-sale tool for front desk staff) and a Sales Portal (self-service platform for guests). The platform enables hotels, hostels, and guesthouses to offer local tours to their guests, earn commission on bookings, and streamline front-desk and back-office operations without upfront fees.
Product overview
TourDesk is a single unified comprehensive tour-booking service for the hospitality industry, consisting of two core modules: the Agent System (a point-of-sale tool for front desk staff enabling quick tour bookings and upselling) and the Sales Portal (a self-service platform for guests to independently plan and book tours). The platform is designed for resellers such as hotels, hostels, and guesthouses, enabling ancillary revenue generation and streamlined front-desk and back-office operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Agent System Point-of-sale tool for front desk staff at hotels, hostels, and guesthouses that enables quick tour bookings, upselling opportunities, and personalized guest service. Designed for hospitality resellers to earn commission on tour bookings.
- Sales Portal Customized self-service platform that allows hotel guests to independently plan and book tours with around-the-clock access, enhancing their experience. Offered by hospitality resellers (hotels, hostels, guesthouses) as a branded portal for their guests.
Quantifiable outcome
- More income with less effort for hospitality properties
- +1 more outcomes
Companies that use TourDesk
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
TourDesk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TourDesk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QuicktextcoreTourDesk and Quicktext joined forces to enhance hospitality services. This partnership enables hotels using TourDesk to potentially integrate Quicktext's guest communication and concierge solutions, combining tour booking capabilities with broader guest service automation.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
TourDesk competitors and assessment
Company assessmentDirect peers
- GetYourGuide: Global online marketplace for tours, activities, and attractions. Directly comparable to TourDesk as a tour-booking platform that increasingly partners with hotels and OTAs to distribute inventory and capture ancillary guest revenue.
- Viator: Tripadvisor-owned tours and activities marketplace. Comparable to TourDesk as a tour-booking intermediary, with a significantly larger supplier base and stronger direct-to-consumer demand generation.
- Klook: Asia-headquartered travel activities and services booking platform. Comparable to TourDesk for tour and experience booking, with additional hotel channel partnerships that overlap with TourDesk's reseller model.
- Musement: Tours, activities, and experiences marketplace (part of TUI). Comparable to TourDesk as a tour distribution platform that partners with hotels and travel providers to sell local experiences.
- Tiqets: Online platform for booking tickets to museums, attractions, and tours. Comparable to TourDesk in the activities and tours booking space, with similar reseller and consumer channels.
- Rezdy: Booking and distribution software for tour operators and resellers. Comparable to TourDesk as a B2B tour booking platform that enables resellers, including hotels, to sell tours and activities.
- Checkfront: Online booking management platform for tours, activities, and rentals. Comparable to TourDesk in providing booking software to experience providers and resellers, with a focus on channel management.
- Bokun: Tour operator marketplace and booking software (Tripadvisor-owned). Comparable to TourDesk as an industry SaaS platform for tour inventory management and distribution through reseller channels.
- Peek: Software and marketplace for tours and activities, with a strong hotel partner program. Comparable to TourDesk as a tour booking platform with dedicated hospitality channel distribution.
Broad incumbents
- Booking.com Experiences: Experiences vertical of Booking.com, embedded directly into the hotel booking flow. Competes with TourDesk for in-destination tour bookings generated from hotel guests, leveraging massive existing traffic from accommodations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TourDesk social profiles
Digital presenceTourDesk financial estimates
Financial estimateRevenue estimate
Valuation estimate
TourDesk leadership team
Management profileNumber of profiles
Profiles1 record
TourDesk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TourDesk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TourDesk
What does TourDesk do?
TourDesk provides a cloud-based tour-booking software platform for the hospitality industry, consisting of an Agent System (point-of-sale tool for front desk staff) and a Sales Portal (self-service platform for guests). The platform enables hotels, hostels, and guesthouses to offer local tours to their guests, earn commission on bookings, and streamline front-desk and back-office operations without upfront fees.
Is TourDesk a public or private company?
TourDesk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TourDesk founded?
TourDesk was founded in 2013. It employs 11 to 50 people.
Where is TourDesk based?
TourDesk is headquartered in Reykjavík, Iceland, in the Europe region.
How does TourDesk make money?
One revenue line is on record: commission on Tour Bookings.
Who are TourDesk's main competitors?
Direct peers on record are GetYourGuide, Viator, Klook, Musement, Tiqets, Rezdy, Checkfront, Bokun and Peek. Booking.com Experiences is listed as a broad incumbent.
Does TourDesk have an API?
No public API is recorded for TourDesk.
What industry is TourDesk in?
TourDesk's product category is Tour Booking Software. Its primary akta.pro industry code is THAJALAA, Private Guided Tours & Personal Tour Guides, with a secondary code of HSACAHAN, Tour & Artist Management Services. Its NAICS code is 561510 and its SIC code is 7900.