Land Morphology

What Land Morphology does

Land Morphology is a Seattle-based landscape architecture firm founded by Richard Hartlage that designs immersive, ecologically-resilient gardens and landscapes for three primary client segments: high-end private residential estates, public and botanic gardens, and urban/civic landscapes. The firm delivers professional services including site planning, planting design, horticultural consultation, and master planning across residential, commercial, and institutional engagements. Revenue is generated through quote-based, scope-defined project fees on custom engagements, with no disclosed pricing tiers or subscription structure. Public-sector and institutional clients (Portland Parks & Recreation, City of Seattle, Yew Dell Botanical Gardens) anchor the institutional revenue base, supported by project budgets ranging from $5.1M (Castle Gardens at Yew Dell) to $12.6M (Leach Botanical Garden phase 1) and ongoing multi-year master-planning relationships. Private residential work across the Pacific Northwest, Northeast, and South provides diversified fee volume. The firm operates as a single Seattle studio delivering nationwide, with a small leadership team (Hartlage as founding principal, Dylan Crawford as Associate Principal since August 2025) and an estimated 11-50 employees. Distribution is direct via website inquiries, professional referrals, and word-of-mouth from institutional and architectural collaborators (Field Operations, Olson Kundig, De Leon & Primmer). Marketing relies on earned media (The New York Times, Architectural Record, Landscape Architecture Magazine, Monocle, Gardens Illustrated) and trade awards (ASLA Washington Chapter, LUXE Interiors + Design, Garden Club of America, Perennial Plant Association, American Horticultural Society) rather than paid acquisition. Beyond design services, the firm sells books and landscape-related products through its website as a secondary revenue line.

Name

Land Morphology

Legal name

Land Morphology

Website

https://landmorphology.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Land Morphology is a Seattle-based landscape architecture firm founded by Richard Hartlage that designs immersive, ecologically-resilient gardens and landscapes for private residential estates, public and botanic gardens, and civic clients across the United States.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (541320), Landscape Architectural Services (54132)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industries

Residential Landscape Design (HSAIABAA), Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC)

Keywords

• Landscape architecture
• Garden design
• Botanical garden planning
• Urban park design
• Horticultural consulting

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Landscape Architecture Services: Professional landscape architecture and design consulting services for residential, commercial, public, and botanic garden projects. Projects include private estates, public parks, waterfront designs, and botanical garden master plans.

Distribution channels1 record

Marketing channels4 records

Core offering

Land Morphology is a Seattle-based landscape architecture studio that designs immersive, ecologically resilient gardens and landscapes. The firm delivers professional landscape architecture services across specialized categories — botanic and public gardens, contemporary gardens, traditional gardens, parks and plazas, and retail/commercial/hospitality landscapes — and also sells published books and design-related products.

Product overview

Land Morphology is a landscape architecture studio offering garden design and landscape architecture services. The firm operates as a single unified service practice organized into specialized design categories: Botanic and Public Gardens, Contemporary Gardens, Traditional Gardens, Parks and Plazas, and Retail/Commercial/Hospitality landscapes. The core offering is landscape architecture and garden design consultation, supplemented by published books and products. Notable projects include Leach Botanical Garden, Castle Gardens at Yew Dell, Shore Blocks, Sound View, and Seattle Waterfront Park. The firm is headquartered in Seattle, Washington, and works with clients across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Architecture Services

Quantifiable outcome

• Over 40,000 visitors in first year with attendance doubling in subsequent seasons
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Field OperationscoreStrategic or Co-development PartnerPrimary collaboration on Seattle's transformative 1.5-mile, 26-block Waterfront Park project. Land Morphology provided planting design and soil specifications while Field Operations served as lead designer and urban planner. Also collaborated on Overlook Walk, a key feature connecting Pike Place Market to the waterfront.
• Olson KundigcoreTechnology or IntegrationCollaborated on Leach Botanical Garden project where Olson Kundig designed the pavilion architecture. The pavilion serves as a place of respite and event rental space within the transformed garden.
• Lund OpsahlminorImplementation/ SI/ Consulting PartnerStructural engineering partner on Leach Botanical Garden transformation project.
• Janet Turner EngineeringminorImplementation/ SI/ Consulting PartnerCivil engineering partner on Leach Botanical Garden transformation project.
• Nussbaum GroupminorImplementation/ SI/ Consulting PartnerLandscape contractor partner on multiple projects including Lakefront Garden, Magnolia Modern, and Five Residence. Provides landscape construction services.
• De Leon & Primmer Architecture WorkshopcoreStrategic or Co-development PartnerArchitecture workshop that designed all new and revitalized buildings at Yew Dell Botanical Gardens Castle Gardens project. Land Morphology took cues from their architectural vocabulary to ensure cohesive tone across landscape and built elements.
• JacobsminorImplementation/ SI/ Consulting PartnerCivil engineering partner on Overlook Walk Seattle project.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OLIN: Philadelphia- and Los Angeles-based landscape architecture, urban design, and planning firm with comparable work across civic, cultural, and high-end residential projects. Direct competitor for prestigious public commissions where Land Morphology also competes.
• James Corner Field Operations: New York-based landscape architecture and urban design firm known for the High Line and lead-designer role on Seattle Waterfront Park. Direct comparable for the type of large-scale civic and waterfront commissions Land Morphology pursues, and a current collaboration partner.
• Andrea Cochran Landscape Architecture: San Francisco-based boutique landscape architecture firm focused on high-end residential and institutional gardens. Closely comparable in scale, ethos, and residential/botanic-garden mix to Land Morphology.
• Reed Hilderbrand: Cambridge, Massachusetts-based landscape architecture firm with a comparable mix of private estates, botanic gardens, and campus projects. Direct peer for residential and public-garden design excellence awards.
• Michael Van Valkenburgh Associates: Brooklyn-based landscape architecture firm with leading work in urban parks and public landscapes (e.g., Brooklyn Bridge Park). Comparable for civic landscape commissions at the scale of Seattle Waterfront or Leach Botanical Garden.
• Dirtworks Landscape Architecture: New York-based landscape architecture firm with comparable craft-driven residential and public projects. Direct peer for boutique-firm landscape architecture practice of similar scale.
• Hoerr Schaudt Landscape Architecture: Chicago-based landscape architecture firm with residential, urban, and institutional work. Comparable for the mix of private estates and civic landscapes that define Land Morphology's portfolio.
• Oehme van Sweden: Washington, D.C.-based landscape architecture firm known for residential estates, public gardens, and horticulturally driven design. Closely comparable in residential-garden emphasis and horticultural depth to Land Morphology.

Broad incumbents

• SWA Group: Large, multi-office landscape architecture, urban design, and planning firm with a broad portfolio spanning parks, plazas, and waterfronts. Represents the scaled-incumbent competitor Land Morphology encounters on large civic pursuits.
• Sasaki: International design firm with integrated landscape architecture, planning, and urban design practice. Comparable for institutional and campus-scale landscape commissions and a benchmark for the broader design-services bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/landmorphology
• Facebookfacebook.com/landmorphology
• LinkedInlinkedin.com/company/land-morphology

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land Morphology