What Domino Jewellery does

Domino Jewellery is a UK-based B2B manufacturer of bridal and fine jewellery, trading as a brand of WB The Creative Jewellery Group Limited within the Weston Beamor Group. The company's heritage traces to a founding business established in 1947, with the Domino brand introduced to the market in 1983. Operations are anchored by a manufacturing headquarters and design facility in Birmingham's Jewellery Quarter (3-8 Vyse Street) and a face-to-face trade counter in Hatton Garden, London.

The core product range spans platinum, 18ct, and 9ct gold jewellery, including engagement rings, wedding rings, signet rings, statement rings, stud earrings, pendants, and a components line of settings, shanks, clusters, and findings. Notable technical capabilities include illusion settings that create the appearance of larger diamonds at lower price points, laser/hand/seal engraving, an on-site sub-assay office for hallmarking, and a Jewellery Bureau service for sourcing coloured gemstones and unusual diamonds. The company is an accredited member of the Responsible Jewellery Council, providing ethical sourcing assurance throughout the supply chain.

Domino operates a sales-led B2B go-to-market, supplying independent jewellery retailers and other manufacturers through a dedicated online ordering portal (shop.dominojewellery.com) with retailer-specific mark-up settings, a London trade counter for in-person consultation, sample boxes, training programmes, marketing assets, and export distribution to 14 countries. Revenue is generated primarily through one-time wholesale sales of finished jewellery and components, complemented by bespoke manufacturing, engraving, hallmarking, stone setting, and training services. Pricing is quote-based, determined by the market value and weight of precious metal and stones used, with no public consumer-facing pricing.

Name

Domino Jewellery

Legal name

WB The Creative Jewellery Group Limited

Website

https://dominojewellery.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Domino Jewellery is a UK-based B2B manufacturer of bridal and fine jewellery (engagement rings, wedding rings, components) supplying retailers domestically and exporting to 14 countries as part of the Weston Beamor Group.

Ownership category

akta.pro rank

Product category

Bridal and Fine Jewellery Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)

akta.pro secondary industries

Wedding Bands (Bridal Rings) (CRAKACAB), Custom Bridal & Engagement Design (CRAKAHAB), Bridal Jewelry Services (Sizing, Engraving, Cleaning, Appraisals, Warranties/Insurance Add-ons) (CRAKACAJ), Diamond Jewelry (CRAKAAAA)

Keywords

• Bridal jewellery manufacturing
• Diamond engagement rings
• Wedding rings
• Jewellery components castings
• Fine jewellery wholesale

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. B2B Jewellery Sales: Wholesale sales of bridal and fine jewellery to jewellery retailers. Products include engagement rings, wedding rings, diamond settings, components, earrings, neckwear and findings.
2. Custom Manufacturing: Bespoke jewellery manufacturing based on customer specifications. Price determined on completion of manufacture taking into account market price and weight of components used.
3. Components and Castings: Sale of jewellery components including settings, shanks, clusters, and findings for use by other jewellers in their own manufacturing.
4. Services: Additional services including engraving, stone setting, hallmarking, and training support provided to retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Domino Jewellery is a UK-based B2B manufacturer of bridal and fine jewellery, producing engagement rings, wedding rings, earrings, neckwear, and jewellery components in platinum, 18ct and 9ct gold. It wholesales finished pieces and blank castings/components to jewellery retailers and manufacturers, alongside value-added services such as engraving, stone setting, hallmarking, and retailer support.

Product overview

Domino Jewellery is a B2B jewellery manufacturer offering a comprehensive portfolio of bridal and fine jewellery products primarily targeting UK and international retailers. The core product lines include Engagement Rings (diamond rings and mounts in various settings), Wedding Rings (bands in platinum and gold alloys), Signet Rings, Statement Rings, and Neckwear/Earrings. The company also operates a Components division ('The Handbook') supplying Settings, Shanks, Clusters, and Findings for jewellers requiring blank components. Key sub-brands include The Ring Drop (limited-edition drops), Empire Collection (Art Deco illusion set pieces), Revival (heritage designs), and Bi-Colour Bands. Beyond physical products, Domino offers retailers a B2B online ordering portal and value-added services including sample boxes for in-store demonstrations, staff training, jewellery bureau (stone sourcing), laser/hand engraving, hallmarking, and marketing asset provision.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Diamond engagement rings in solitaire, illusion set, and contemporary designs, offered in platinum, 18ct, and 9ct gold with certified diamond options, supplied to jewellery retailers.
• Wedding Rings Classic and contemporary wedding bands in platinum, 18ct, and 9ct gold, including bi-colour bands and customisable designer options.
• Signet Rings Heritage-inspired signet rings available in multiple metal options.
• Statement Rings Bold, fashion-forward ring designs for customers seeking distinctive pieces.
• Diamond Ring Mounts Range of diamond ring settings/foundations available in extensive finger sizes, sold without stones for retailers to source their own diamonds.
• Stud Earrings Diamond and gemstone stud earrings in various cuts and styles.
• Pendants Diamond and gemstone pendants, including pieces from the Empire collection with illusion settings.
• Settings (Ring Mounts) Ring settings and mounts sold as individual components for jewellers to complete with their own stone selection.
• Shanks Ring shanks (the circular band portion) sold as separate components for jewellers.
• Clusters Pre-set diamond cluster components for incorporation into finished jewellery pieces.
• Findings Jewellery findings and findings components for manufacturing purposes.
• Empire Collection Art Deco-inspired illusion set jewellery collection featuring diamond rings and pendants with baguette and round cut diamonds in mosaic designs, offering statement styles at accessible price points.
• The Ring Drop Regular limited-edition drops of trending bridal designs for retailers to offer exclusive pieces.
• Bi-Colour Bands Two-tone metal wedding bands combining different gold colours for a contemporary look.
• Revival Collection Heritage-inspired jewellery designs drawing from the company's history dating back to 1947.
• The Handbook Castings and component catalogue offering jewellers access to Domino's manufacturing capabilities and blank components for custom work.
• Gender Neutral Diamond Rings Gender neutral/unisex diamond ring designs including Round Solitaire and Princess Solitaire styles, developed for the LGBTQ+ community and modern couples.
• Stacking Rings Collection Ring stacking and layering collections including shaped rings (V-shape, U-shape, twisted), decorative bands, and floral-inspired designs for bridal stacks and everyday wear.
• 2026 Engagement Ring Collection New engagement ring collection featuring elongated shapes, distinctive settings, and updated classic solitaires targeting modern and individual styles.
• Retailer B2B Portal Online platform for approved retailers to access pricing, browse collections, place orders, check inventory, and manage their accounts.
• Sample Boxes Luxurious sample boxes including diamond-set wedding ring box, plain wedding ring box, and ring mount box for in-store customer demonstrations.
• Training & Education Staff training services covering manufacturing processes, marketing, and website support, available online, in-store, or at Birmingham headquarters.
• Jewellery Bureau Expert assistance sourcing coloured gemstones and unusual diamonds, with stone-setting services for customer-supplied stones by in-house craftsmen.
• Engraving Services Laser engraving, hand engraving, and seal engraving available in multiple fonts for personalisation of jewellery.
• Hallmarking Services On-site sub-assay office providing efficient UK hallmarking services for precious metal articles.
• Image & Marketing Assets Lifestyle and product photography available for retailers to use in-store, online, and in print publications.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Responsible Jewellery CouncilcoreOthersAccredited member of the Responsible Jewellery Council, which guarantees ethical sourcing and responsible business practices throughout the supply chain. The company works with suppliers who can trace raw materials back to their origin and does not knowingly purchase materials from conflict areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hoover & Strong: US precious-metals manufacturer and refiner offering bridal mountings, findings, and casting services to the trade. Directly comparable in precious-metals manufacturing and components supply.
• Stuller: US-headquartered global manufacturer and wholesaler of bridal jewellery, findings, mountings, and components. Comparable in supplying the full bridal and component stack to jewellery retailers at scale.
• Hockley Mint: UK-based precious-metals jewellery manufacturer and casting supplier, also Birmingham-headquartered, serving jewellery retailers with bridal, wedding, and findings lines — overlapping product mix, customer base, and B2B wholesale model.
• Weston Beamor: Sister company within the Weston Beamor Group offering 3D printing, casting, and precious-metals manufacturing services to the trade. Closely comparable in product capability (castings/components) and customer base.
• Brown & Newirth: UK manufacturer of bridal and wedding rings in precious metals, selling through independent jewellery retailers. Directly comparable in product category (wedding bands) and B2B GTM.
• Charles Green: Birmingham-based bespoke jewellery manufacturer serving UK retailers with bridal and fine jewellery, including custom manufacturing services. Closely comparable in heritage, location, and B2B bespoke model.

Broad incumbents

• Clogau: Welsh heritage jewellery brand with in-house design and manufacturing capabilities spanning bridal and fashion jewellery. Comparable in UK heritage positioning and bridal category, though more consumer-brand-led than pure-play manufacturer.
• Pandora: Global jewellery giant producing branded charm rings, bracelets, and rings through owned manufacturing. Comparable in precious-metals manufacturing scale and global retailer distribution, though serving a different consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dominojewellery
• LinkedInlinkedin.com/company/dominojewellery
• Instagraminstagram.com/dominojewellery
• Xx.com/dominojewellery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino Jewellery