Clogau
Clogau Gold of Wales Ltd is a family-owned UK jewellery retailer specializing in gold and silver pieces containing rare Welsh Gold. With 12 stores and a DTC e-commerce platform across England and Wales, the firm serves gift and bridal customers.
- Company typePrivate
- Founded1989
- HeadquartersRhyl, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Clogau does
Clogau Gold of Wales Ltd is a second-generation, family-owned jewellery retailer headquartered in Bodelwyddan, Rhyl, Wales. The company specializes in hand-finished gold and sterling silver jewellery containing rare Welsh Gold sourced from the Gwynfynydd Gold Mine, marketed under a 'Gold of Royalty' positioning rooted in British heritage dating to 1989.
The firm distributes through a multi-channel model: 12 retail stores across England and Wales (down from 15 after closing Bristol, Conwy, and Shrewsbury over the past 24 months), a direct-to-consumer e-commerce platform at clogau.co.uk with multi-currency checkout and international shipping, and a dedicated outlet storefront. The product portfolio spans ten registered sub-brands (Tree of Life®, Cariad®, Royal Clogau®, Past Present Future®, Insignia, Promises, Nature's Wonder, Forever Yours, Paw Prints on My Heart, and Clogau Celebration), seven watch collections featuring sapphire crystal glass with Welsh gold accents in the crown, and the Compose by Clogau bespoke engagement ring configurator from £1,200. Licensed sports merchandise collaborations with Wrexham AFC and the Welsh Rugby Union extend the assortment. Pricing ranges from approximately £19 to £6,400, supported by Klarna, Clearpay, and Diners Club finance options and a 2-year warranty.
For the year to 30 September 2025, Clogau reported turnover of just over £20m and pre-tax profits of £2.5m, up from £19.7m and £1.5m respectively. Online stores are the principal revenue growth driver, with like-for-like performance across remaining physical locations improving 3% to 19%. Managing director Ben S. Roberts leads the 51–100-person organization, which supports charitable partnerships with NHS Charities Together, Hope House Children's Hospices, and ABF (The Soldiers' Charity).
Clogau firmographics
Firmographics- Name
- Clogau
- Legal name
- Clogau Gold of Wales Ltd
- Website
- https://clogau.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Clogau Gold of Wales Ltd is a family-owned UK jewellery retailer specializing in gold and silver pieces containing rare Welsh Gold. With 12 stores and a DTC e-commerce platform across England and Wales, the firm serves gift and bridal customers.
- Ownership category
- akta.pro rank
Clogau industry classification
Industry- Product category
- Fine Jewellery
- NAICS
- Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
- akta.pro secondary industries
- Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)
Keywords
Where Clogau is headquartered
LocationHeadquarters
- HQ city
- Rhyl
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Clogau business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Jewellery Retail: Clogau generates revenue primarily through the sale of gold and silver jewellery, watches, and accessories through its 12 retail stores across England and Wales and its e-commerce platform. Turnover was just over £20m for the year to 30 September 2025, up from £19.7m in 2024.
- Bespoke Jewellery: The company offers bespoke engagement ring creation through Compose by Clogau, starting from £1,200, allowing customers to design custom rings with various precious metals, diamond options, and ring designs.
- Watches: Clogau retails watches including collections such as Alaw, Brenig, Celyn, Crafnant, Dinas, Elwy, and Gwynant, featuring stainless steel construction with sapphire crystal glass and Welsh gold accents in the crown.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bespoke engagement rings starting from £1,200 |
| Unit Pricing | Pay-as-you-go | Jewellery price range from £19 to £6,400 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Clogau product offering
Product offeringCore offering
Clogau designs, crafts, and retails hand-finished jewellery containing rare Welsh Gold. The company operates 12 retail stores across England and Wales and supplements its physical retail with an e-commerce platform for direct online sales of its gold and silver jewellery ranges.
Product overview
Clogau is a second-generation family jewellery business specializing in hand-finished jewellery crafted with rare Welsh Gold. The product portfolio includes solid gold and sterling silver jewellery across multiple signature sub-brands (Tree of Life®, Cariad®, Royal Clogau®, Past Present Future®, Promises, Nature's Wonder, Paw Prints on My Heart, Clogau® Celebration, Forever Yours, and Insignia), luxury watches (Alaw, Brenig, Celyn, Crafnant, Dinas, Elwy, Gwynant collections), engagement and wedding rings, and bespoke engagement ring design through the Compose by Clogau service. The company also offers sports collaborations with Wrexham AFC and Welsh Rugby Union. The offering is a unified luxury jewellery brand with modular sub-brands rather than a platform architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Royal Clogau: Collection featuring royal and heritage-inspired designs including Welsh dragon motifs and stirrup designs.
- Tree of Life
- Cariad
- Forever Yours
- Promises
- Past Present Future
- Nature's Wonder
- Paw Prints on My Heart
- Insignia
- Clogau Celebration
Products and services
- Welsh Gold Fine Jewellery
Quantifiable outcome
- Like-for-like store performance improved by 3% to 19%
- +2 more outcomes
Companies that use Clogau
Customer profileSegments4 records
Ideal customer profiles2 records
Clogau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature1 record
Clogau partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Wrexham AFCcoreClogau has a collaboration with Wrexham AFC football club, offering officially licensed merchandise including heart keyrings, sterling silver heart affinity bracelets, heart bracelets, heart pendants, and Brenig Wrexham AFC watches. The partnership targets sports fans seeking quality jewellery items representing their team loyalty.
- Welsh Rugby UnioncoreClogau has a collaboration with the Welsh Rugby Union (WRU), offering officially licensed merchandise including Welsh heart keyrings, sterling silver Welsh heart affinity bracelets, Welsh heart bracelets, and Welsh heart pendants. The partnership targets rugby fans seeking quality jewellery items representing Welsh national team support.
- NHS Charities TogetherminorClogau supports NHS Charities Together as one of their charitable partnerships, contributing to healthcare charity initiatives.
- Hope House Children's HospicesminorClogau supports Hope House Children's Hospices as one of their charitable partnerships, contributing to children's hospice care.
- ABF (The Soldiers' Charity)minorClogau supports ABF (The Soldiers' Charity) as one of their charitable partnerships, contributing to the Army Benevolent Fund.
Scale indicators4 records
Recent moves5 records
Clogau competitors and assessment
Company assessmentDirect peers
- Beaverbrooks: UK high-street fine jewellery and watch retailer operating multi-brand stores across Britain. Closely comparable to Clogau on channel mix (physical plus e-commerce), price ladder, and focus on gifting and engagement occasions.
- Fraser Hart: UK family-owned fine jewellery chain with omnichannel retail and watch offerings. Comparable product breadth, customer demographic, and store-based gifting model to Clogau.
- Goldsmiths: Specialist UK fine jewellery and watch retailer under Signet Jewelers, offering bridal and luxury branded jewellery. Direct overlap with Clogau in engagement, wedding, and branded fashion jewellery categories.
- Ernest Jones: Signet-owned UK jewellery and watch specialist retailer with a multi-brand portfolio including engagement and watches. Directly comparable customer base, price points, and store footprint strategy to Clogau.
- H. Samuel: UK high-street jewellery retailer offering gold and silver jewellery, watches, and gifts. Directly comparable mid-market positioning, gifting-led assortment, and broad UK store footprint.
- Taylor & Hart: Bespoke and bespoke-style engagement ring brand with online customisation. The closest direct comparable to Clogau's Compose service, competing for the personalised bridal and engagement spend.
- F. Hinds: Independent UK jewellery chain offering gold, silver, watches, and gifts across high-street stores. Closely comparable product mix, gifting focus, and family-business operating approach to Clogau.
- Hot Diamonds: British-designed silver and gold jewellery brand sold via independent retailers. Compares to Clogau on heritage-branded designer positioning, signature motifs, and gifting-led UK distribution strategy.
Broad incumbents
- Mappin & Webb: Established British heritage fine jewellery and watch maison, owned by Aurum Holdings. Comparable on heritage luxury positioning, bridal focus, and UK prestige retail footprint, though operating at significantly larger scale.
- Pandora: Global branded jewellery retailer with a strong UK store presence. Comparable on gifting-led assortment and accessible price points, though operating at vastly larger scale across multiple categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Clogau social profiles
Digital presenceClogau compliance and trust
Trust signalCompliance1 record
Clogau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clogau leadership team
Management profileNumber of profiles
Profiles1 record
Clogau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clogau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clogau
What does Clogau do?
Clogau designs, crafts, and retails hand-finished jewellery containing rare Welsh Gold. The company operates 12 retail stores across England and Wales and supplements its physical retail with an e-commerce platform for direct online sales of its gold and silver jewellery ranges.
Is Clogau a public or private company?
Clogau is a private company. It is classified as family owned and is currently operating.
When was Clogau founded?
Clogau was founded in 1989. It employs 51 to 100 people.
Where is Clogau based?
Clogau is headquartered in Rhyl, United Kingdom, in the Europe region.
How does Clogau make money?
Three revenue lines are on record. Jewellery Retail is the primary driver. The others are bespoke Jewellery and watches.
Who are Clogau's main competitors?
Direct peers on record are Beaverbrooks, Fraser Hart, Goldsmiths, Ernest Jones, H. Samuel, Taylor & Hart, F. Hinds and Hot Diamonds. Broad incumbents are Mappin & Webb and Pandora.
Does Clogau have an API?
No public API is recorded for Clogau.
What industry is Clogau in?
Clogau's product category is Fine Jewellery. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones), with a secondary code of CRAKAGAJ, Custom/Bespoke Jewelry Retail Studios. Its NAICS code is 45831 and its SIC code is 5944.