What AMI Digital does

AMI Digital s.r.o. is a Prague-based digital marketing agency founded in 2009, operating with 11-50 employees and serving mid-to-large enterprise brands across the Czech Republic and Slovakia. The agency delivers three core professional service lines: creative marketing campaigns, communication strategy, and ongoing social media management. Its disclosed client roster spans diverse industries including steel manufacturing (Třinecké železárny), building savings/insurance (Stavební spořitelna), sports betting entertainment (Betano), food/beverage manufacturing (Magnesia), and environmental sustainability (Zálohujme). The agency positions itself as digital-native and social-first, emphasizing independent, fast-moving execution without the multi-layered approval processes typical of global agency networks.

The company's central proprietary asset is the AMI Digital Index, an annual quantitative study tracking Czech and Slovak audience behavior on social media platforms. Now in its 10th consecutive edition (2026, with N=1,013 respondents aged 15+), the Index produces generational usage patterns, time-on-platform trends, and platform-specific insights that underpin client recommendations, workshop content, and lead generation. The Index is sold as a paid digital report at 499 CZK per copy via the company's e-commerce-enabled website, with checkout supported by Stripe (card/online payments) or bank transfer, creating a recurring secondary revenue stream independent of commissioned services. AMI Digital has also extended its educational footprint with three structured workshops — the Social Networks Workshop, Generations Workshop, and LinkedIn Workshop — targeting marketing and brand teams as both demand-generation and direct revenue mechanisms.

AMI Digital operates a sales-led, relationship-driven go-to-market motion, signaled by a "Talk to a strategist" CTA on its homepage. The company has no disclosed external investors, funding rounds, or parent company, operating as a privately held Czech s.r.o. (IČ 29007674). Partnerships include core membership in AMIN Worldwide, a global network of independent creative agencies that provides potential cross-border referral flow, alongside looser affiliations with Edelman and memberships in Czech industry bodies (AKA, APRA, ASCOPA) and ethical marketing initiatives (Fér_fluencer, Férový Tendr). Leadership comprises Managing Director Vladan Crha (25+ years, ex-Vodafone, Telefonica O2, Fortuna Entertainment Group), Creative/Strategy Director Kateřina Jansová, and Head of Social Media Veronika Březinová. In 2025, the agency received four industry awards — Zlatý Lemur 1. místo, Fenix Awards 1. místo, and two Zlatý středník placements — primarily for its Třinecké železárny influencer campaign, which delivered 1,310,418 impressions with +466% engagement and +3,112% reactions.

Name

AMI Digital

Legal name

AMI Digital s.r.o.

Website

https://amidigital.cz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

AMI Digital is a Prague-based digital marketing agency delivering creative campaigns, communication strategy, and social media management to mid-to-large enterprise brands in Czech and Slovak markets, supported by its proprietary AMI Digital Index research and structured workshop offerings.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Digital marketing services
• Social media management
• Creative marketing campaigns
• Communication strategy
• Brand development

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and strategic professional services: The primary revenue stream consists of bespoke creative marketing campaigns, communication strategies, and social media management services delivered to brand clients. Projects are commissioned directly and billed per engagement.
2. Digital content products (research reports): Paid digital content including the AMI Digital Index annual study (499 Kč per report), sold directly through the website. Delivered as PDF via email or download link after online purchase. This represents a secondary, recurring revenue stream tied to the company's proprietary research.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AMI Digital is a digital-first creative marketing agency that designs and executes brand campaigns, communication strategies, and social media management for mid-to-large brand clients in the Czech and Slovak markets. The agency also produces the annual AMI Digital Index, a paid research study tracking Czech and Slovak audience behavior on social platforms, and runs training workshops on social networks, generational marketing, and LinkedIn.

Product overview

AMI Digital is a digital marketing agency offering a portfolio of services including creative marketing campaigns, communication strategies, and social media management. Their primary research product is the AMI Digital Index, an annual study on Czech and Slovak social media behavior available for purchase (499 CZK). The agency also provides three workshop offerings: Social Networks Workshop, Generations Workshop, and LinkedIn Workshop, which are marketed alongside the research product as educational services for marketing teams, brand teams, and strategists.

Differentiator

Problem solved

Functional benefit

Brands

• AMI Digital Index: Annual research study analyzing how Czech and Slovak audiences behave on social platforms. Published yearly since 2016, currently in its 10th edition (2026).

Products and services

• AMI Digital Index

Quantifiable outcome

• +466% engagement on Třinecké železárny campaign; +3,112% reactions; 1,310,418 impressions; 86% positive sentiment

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• AMIN WorldwidecoreStrategic or Co-development PartnerAMIN Worldwide is a global network of independent creative agencies. AMI Digital is listed as a member, suggesting access to international referral work, co-development opportunities with peer agencies, and participation in multinational client mandates.
• EdelmanminorStrategic or Co-development PartnerEdelman is a major global PR and communications firm. AMI Digital is listed alongside Edelman in a 'We are a part of' section, suggesting a loose network affiliation or referral relationship rather than a formal partnership.
• APRAminorOthersAPRA (Association of PR Agencies or similar industry body). AMI Digital is listed as a member in the 'We are a part of' section of the website, indicating industry association membership.
• ASCOPAminorOthersASCOPA (likely an industry association or awards body). Listed as part of AMI Digital's network affiliations.
• AKAminorOthersAKA (advertising or communications industry association). Listed in the 'We are a part of' section.
• Fér_fluencerminorOthersFér_fluencer is a Czech/Slovak initiative promoting ethical influencer marketing. AMI Digital is listed as a member, indicating alignment with ethical standards in influencer collaboration.
• Férový TendrminorOthersFérový Tendr is a Czech initiative promoting fair and transparent tendering practices in the marketing industry. AMI Digital's membership signals commitment to ethical procurement standards.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global creative and PR network with deep social media and influencer marketing practices. Ogilvy is a relevant incumbent comparator because it offers the same brand campaign, social strategy, and digital creative services AMI Digital provides, but at global scale and with a much wider portfolio.
• Edelman: Global public relations and communications firm explicitly named in AMI Digital's 'we are a part of' network section. Edelman competes for the same enterprise PR, social, and corporate communications mandates in the Czech and Slovak markets and represents the global incumbent against which AMI Digital is benchmarked.
• VMLY&R: Global digital creative and brand agency offering social-first campaigns, content production, and digital strategy. VMLY&R operates similar integrated creative+social services as AMI Digital, with comparable award-winning credentials, but at multinational scale.
• Wavemaker: WPP-owned global media and content agency focused on digital, social, and content activation. Comparable to AMI Digital for the planning and buying layer of social campaigns, particularly for enterprise clients running cross-channel brand activations.
• McCann: Global creative advertising network with a strong social and brand campaign practice. McCann competes for the same mid-to-large brand creative mandates AMI Digital targets, particularly those requiring multi-market campaign localization in CEE.
• Dentsu Creative: Dentsu's global creative network built around digital, social, and experience design. Dentsu Creative is a relevant incumbent peer for AMI Digital's digital-first creative offering, particularly for enterprise clients requiring integrated brand and social content at scale.
• FleishmanHillard: Global public relations and integrated communications agency with strong corporate, brand, and social media practices. FleishmanHillard is a directly comparable peer for AMI Digital's PR-led digital and social media communications work, especially for enterprise and B2B clients.
• BBDO: Global creative advertising network with a strong track record in brand campaigns and digital content. BBDO is a relevant incumbent peer for the brand campaign and creative strategy work AMI Digital delivers, particularly for enterprise clients with cross-market needs.

Direct peers

• Made by Vaculik: Czech digital creative agency focused on branding, digital campaigns, and social-first content for regional brands. Made by Vaculik is one of the closest direct peers to AMI Digital in the Czech market, competing for the same mid-to-large enterprise digital creative mandates.

Regional players

• Symbio: Czech digital agency offering digital strategy, campaign creation, and social media services across the domestic market. Symbio is a regional peer competing for the same Czech enterprise client base that AMI Digital serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amidigitalcz
• LinkedInlinkedin.com/company/amidigitalcz
• Instagraminstagram.com/amidigitalcz
• Xx.com/amidigitalcz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMI Digital