What MADE BY VACULIK does

MADE BY VACULIK, s.r.o. is a privately held creative advertising agency founded in January 1996 by Juraj Vaculik in Bratislava, Slovakia, operating under the legal entity 'MADE BY VACULIK, s.r.o.' (Slovak limited liability company). The agency delivers strategic consulting, creative concept development, visual identity design, audiovisual production, and social media brand management to enterprise clients, primarily in Slovakia and Central Europe. Its service portfolio spans brand strategy and positioning, advertising campaigns, content creation across TV, radio, online, social media, print, and events, and visual storytelling production. The agency's core offering is professional services rather than discrete products, and it does not maintain proprietary technology platforms or public APIs.

The business operates a direct enterprise sales model with long-tenured anchor relationships across banking (Tatra banka, Raiffeisen banka, Fio banka, AEGON), telecommunications (Orange Slovensko, Slovak Telekom, T-Mobile, Tesco mobile), FMCG (Heineken, Tiger, Zlatý Bažant, Nestlé, Dove, Unilever), insurance (Union Poisťovňa), automotive (KIA), and cultural institutions (VŠMU, Lúčnica). Revenue is generated through project-based engagements and likely retainers under a quote-based pricing model with no public pricing disclosure. The team consists of 60+ creatives supported by account directors and is led by CEO Alexandra Martináková (appointed 2024, formerly Strategic Director and previously Senior Consultant/Client Partner at TNS SK/Kantar), Founder Juraj Vaculik, and Chief Creative Officer Milan Bielik (ex-MUW Saatchi & Saatchi).

Over 30 years the agency has served 250 brands across 35 countries and accumulated 500+ industry awards, including 7 Cannes Lions, 24 Golden Drum, 24 EFFIE Slovakia awards, 9 New York Festival awards, 11 AME Awards, 11 Epica Awards, and 324 Zlatý Klinec (Slovak Golden Nail) awards. It has been twice named Slovak Agency of the Year. The company is founder-controlled with no external investors, parent company, subsidiaries, or disclosed funding rounds, and operates a single headquarters in Bratislava (Staromestská 7830/3, 811 03 Bratislava – Staré Mesto).

Name

MADE BY VACULIK

Legal name

MADE BY VACULIK, s. r. o.

Website

https://vaculik.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

MADE BY VACULIK is a Bratislava-based creative advertising agency founded in 1996, serving enterprise clients in banking, telecom, FMCG, and cultural sectors across Slovakia and Central Europe with brand strategy, campaign development, and visual identity services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Advertising services
• Brand strategy
• Creative campaigns
• Visual identity design
• Audiovisual production

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising and Creative Services: The agency generates revenue through providing strategic consulting, creative concepts, visual identity design, audiovisual production, and social media brand management services to enterprise clients. Revenue is likely project-based and retainer-based rather than product-based.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MADE BY VACULIK is a full-service creative advertising agency that develops brand strategy, creative campaign concepts, visual identity designs, audiovisual productions, and social media brand management for enterprise clients. Work is delivered across TV, radio, online, social media, print, and event channels, with notable projects spanning financial literacy education, cyberbullying awareness, telecom branding, and cultural institution identity redesigns.

Product overview

MADE BY VACULIK is a creative advertising agency, not a product company. Their offering consists of professional services including strategic consulting (brand strategy, positioning, consumer insights, competitive analysis), creative concepts and campaigns (advertising, content creation, visual identity design), audiovisual and visual storytelling production (video, motion, photography), and social media brand management. They do not offer discrete software products. Their work encompasses campaign development, brand redesign, and communication strategy for clients across finance, telecom, FMCG, healthcare, and cultural sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising and Creative Services End-to-end advertising services including strategic consulting, creative concepts, advertising campaigns, visual identity, audiovisual production, and social media brand management for enterprise clients across banking, telecommunications, FMCG, healthcare, and cultural sectors.
• Brand Strategy Consulting Strategic consulting services covering brand positioning, communication strategy, innovation, customer experience, and competitive analysis, with prior work on clients such as Tatra banka, Raiffeisen banka, Heineken, Telekom, and Orange.
• Visual Identity Design Visual identity and brand design services, including logo systems, brand redesigns, and identity systems, demonstrated through projects such as the Lúčnica 75th anniversary identity and the VŠMU multi-faculty identity system.
• Audiovisual and Photographic Production In-house audiovisual and photographic production services delivering video, motion, and photography assets to support brand storytelling across channels.
• Social Media Brand Management Social media strategy, content creation, and brand account management services for enterprise clients across platforms.

Quantifiable outcome

• 500+ awards received over 30 years of operation
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wiktor Leo Burnett: Leo Burnett's Slovak affiliate, one of the established full-service creative agencies in Bratislava serving major enterprise and FMCG clients. Comparable as a brand-strategy and creative-campaign agency targeting the same Slovak and Central European brand roster.
• Jandl (formerly J&L Advertising): Slovak agency co-founded by founder Juraj Vaculik, originally linked to the Ogilvy & Mather network. Direct heritage peer; competes for the same Slovak enterprise and public-sector accounts and shares creative-agency DNA with MADE BY VACULIK.
• Zaraguza: Czech independent creative agency known for award-winning brand and campaign work, including digital-first campaigns. Comparable as a mid-sized Central European creative shop competing for awards, talent, and cross-border brand mandates in the same regional league as MADE BY VACULIK.
• Kaspen / Jung von Matt: Jung von Matt is a European independent creative network with award-winning regional agencies; comparable in creative-pedigree positioning to MADE BY VACULIK's Gold/Cannes credentialing, especially for European brand campaigns seeking independent alternatives to holding companies.
• MUW Saatchi & Saatchi: A leading Slovak full-service advertising agency with long-standing presence in Bratislava. Direct overlap as a creative agency serving Slovak enterprise brands; CCO Milan Bielik and Account Director Michala Zezulová both previously worked at MUW, confirming tight talent and competitive overlap with MADE BY VACULIK.

Broad incumbents

• Publicis Groupe: Global advertising holding company with agencies across Central Europe. Represents the structural competitive backdrop that increasingly consolidates multinational client budgets, putting pressure on independent shops like MADE BY VACULIK in procurement-driven pitches.
• McCann Worldgroup: Global advertising and marketing-services network with regional Central European affiliates. Comparable as a competitor for big-brand briefs (banks, telecom, FMCG) that MADE BY VACULIK targets, but with full-service scale, digital, and media-buying capabilities beyond the independent's footprint.
• Ogilvy: Global creative and advertising network with Slovak and Czech operations. Competes with MADE BY VACULIK on integrated brand and campaign briefs for multinational clients, but operates at vastly greater scale with media, PR, and consulting adjacencies that the independent Slovak shop does not match.
• BBDO Worldwide: Global creative network with regional Central European presence. Competes for the same multinational brand work MADE BY VACULIK has done for KIA, Heineken, and Nestlé, but offers global scale and integrated production capabilities beyond a 60-creative independent.
• WPP / Grey: WPP's Grey is a global creative network with Central European offices actively competing for brand campaigns. Functions as a structural incumbent competitor — both for the marquee clients MADE BY VACULIK has won and for the multinational pool of brands in its 35-country footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madebyvaculik
• Instagraminstagram.com/madebyvaculik
• Xx.com/made_by_vaculik

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADE BY VACULIK