What Moea does

Moea is a mobile-first consumer real estate platform headquartered in Cumming, Georgia that consolidates the home buying journey from property search through closing into a single iOS/Android app and web experience. The company serves individual home buyers across all 50 U.S. states and powers the workflow with Muse AI, a proprietary AI assistant integrated throughout the platform. Muse AI delivers conversational property search, autonomous map interaction (Seeker Mode), on-device computer vision during property tours, AI-generated property previewing (Refabrication), stitched property intelligence reports (Deep Research), guided offer creation (Homelab), and live transaction management (Offer Center). The company also operates School Search, Moea Learn educational content, and Mortgage Path finance tools.

Moea monetizes through a $4.99/month Unlocked subscription that provides 0.5% base closing savings on qualifying $100k+ purchases (up to 1% with mortgage and title partner boosts), supplemented by affiliated business referral arrangements with Presidential Bank Mortgage, Lueder Larkin & Hunter, and Lighthouse Title. The company has organized these economics through a stack of wholly-owned subsidiaries: Moea Homes, LLC (real estate brokerage), Moea Home Loans, LLC, Moea Closing Services, LLC, and Moea Group Marketplace, Inc. Distribution is product-led and entirely digital, relying on app stores, organic social (Instagram, TikTok), educational content, and partner referrals. The company is founder-led by Ali Mahdavi, with Joel VanderVeur as co-founder and COO, and operates with 1–10 employees without disclosed external institutional funding.

Name

Moea

Legal name

Moea, Inc.

Website

https://moea.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

1–10 employees

Short description

Moea is a mobile-first consumer real estate platform that uses its proprietary Muse AI assistant to guide individual home buyers through property search, touring, offer creation, financing, and closing across all 50 U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Unlocked Membership Subscription: Monthly recurring subscription ($4.99/month) providing enhanced Muse AI support, closing-related savings eligibility, mortgage relationship information, and home buying assistance features.
2. Closing Cost Savings/Settlement Credits: Transaction-linked savings where Moea Unlocked members receive base 0.5% savings on qualifying $100k+ purchases, with partner boosts potentially raising total to 1%. Revenue derived from affiliated business relationships with mortgage and title providers.
3. Affiliated Business Referrals: Referral fees from affiliated businesses including Presidential Bank Mortgage (mortgage lending) and Lueder, Larkin & Hunter LLC (title/closing services). Moea discloses affiliated business relationships as required by RESPA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Moea provides a mobile-first, AI-powered consumer home buying platform that guides individual buyers through the entire transaction from property search to closing. Its proprietary Muse AI assistant powers property search, touring, offer drafting, document review, and transaction tracking, while the Unlocked membership adds subscription-based closing savings of 0.5–1% on qualifying purchases. Real estate brokerage and lending activities are operated through wholly owned subsidiaries (Moea Homes, LLC; Moea Home Loans, LLC; Moea Closing Services, LLC).

Product overview

Moea is a unified consumer real estate platform offering end-to-end home buying services through its mobile app and web platform. The core product combines Property Search with the Muse AI assistant to power features including Seeker Mode (autonomous searching), Refabrication (AI image editing), Deep Research (property intelligence reports), and Filter Maker (prompt-based filtering). The platform extends through Homelab for offer creation, Offer Center for transaction management, and the Touring Suite for in-person property tours enhanced with AI vision capabilities. Moea Unlocked is a premium membership add-on providing savings (0.5%-1% at closing), enhanced AI support, and Home Buying Assistance. Additional features include School Search, Moea Learn educational content, Mortgage Path, and Watchlists for property monitoring. The platform operates nationwide across all 50 U.S. states with partnered mortgage and title services.

Differentiator

Problem solved

Functional benefit

Brands

• Muse AI: AI-powered assistant for home buying experience, property search, touring assistance, and offer management
• Unlocked
• Homelab
• Offer Center
• Moea Learn
• Moea Talk
• Refabrication
• Deep Research
• Seeker Mode

Products and services

• Moea App Mobile application for iOS and Android providing the complete home buying experience from search to close, including property search, touring, offer management, and savings features, targeted at individual U.S. home buyers.
• Muse AI AI-powered assistant embedded throughout the Moea platform that enables conversational property searching, autonomous map interaction, real-time touring assistance, offer drafting, and automated market research for individual home buyers.
• Property Search Smart search and filtering platform with AI-powered features including Seeker Mode, Filter Maker, and Refabrication, allowing individual home buyers to discover and compare properties through conversational and visual interactions.
• Moea Unlocked Premium membership subscription ($4.99/month) providing 0.5% base closing savings on qualifying $100k+ purchases (up to 1% with partner boosts), enhanced daily Muse AI support, mortgage relationship information, Home Buying Assistance for life milestones, and expanded offer management for individual home buyers.
• Mortgage Path Integrated mortgage tools including rate comparisons, affordability calculator, and pre-qualification, partnered with Presidential Bank Mortgage to provide lending services to Moea home buyers.
• School Search K-12 school ranking and profile tool covering all 50 U.S. states that allows home buyers to search by school or state to explore rankings, scores, trends, and essential details to inform purchase decisions.
• Moea Learn Educational hub with articles, guides, calculators, and a dictionary covering home buying topics (HOA, closing costs, title searches, property valuation, closing process), plus Learn & Earn interactive quizzes that award Moea credits redeemable toward a home purchase.
• Moea Homes (Real Estate Brokerage) Wholly owned subsidiary of Moea, Inc. operating real estate brokerage services, including the proprietary Novation Contract System that allows Moea Homes to sign as initial buyer and transfer the contract to the end buyer through a novation agreement for faster offer submission.

Quantifiable outcome

• Up to 1% savings at closing on qualifying $100,000+ purchases with active Unlocked membership
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability11 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Presidential Bank MortgagecoreGTM or Marketing PartnerPresidential Bank Mortgage is a federally chartered bank providing mortgage lending services integrated into Moea's platforms. The partnership offers competitive rates and streamlined mortgage experience for Moea users, with a 25 bps rate benefit available where offered and approved. This is an affiliated business relationship disclosed under RESPA requirements.
• Lueder Larkin & HuntercoreGTM or Marketing PartnerA dominant legal figure assisting Moea in providing swift and easy closing experiences in various states of operation. Services include title/escrow ($500-$1,000 closing attorney fee) and post-closing services ($0-$100). This is an affiliated business relationship.
• Lighthouse TitleminorGTM or Marketing PartnerTitle company partner referenced in Moea's affiliated business arrangement disclosure, providing title insurance and related services.
• PatswerkminorGTM or Marketing PartnerCreative agency assisting in bringing the vibe, atmosphere, aesthetics, and overall artistic beauty into Moea's platforms.
• Rise 24coreChannel Partner/ Reseller/ DistributorReal estate brokerage providing optional direct Partnered Agent assistance to home buyers within the Moea app. Rise 24 agents are licensed professionals that Moea works with to refer users for property touring and transaction assistance; availability depends on location.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: National real estate brokerage with proprietary search, AI, and marketing tools for agents and consumers. Operates at much larger scale but competes in the same tech-enabled buyer-agent journey as Moea.
• Zillow: The dominant US consumer real estate platform with the largest search traffic base. Competes with Moea for top-of-funnel home search intent and now bundles buyer-side tools and Zillow Home Loans.
• Realtor.com: Operated by Move/News Corp, the second-largest US home search portal with growing buyer-side tools. Competes with Moea at the search-first entry point of the funnel.

Direct peers

• Homie: Tech-enabled real estate brokerage that sells buyer/seller savings on commissions as a core value prop. Operates a flat-fee model similar in spirit to Moea's closing-cost savings pitch.
• Rocket Homes: Rocket Mortgage's consumer home search and buying platform. Most directly comparable to Moea — both wrap property search, agent matching, and mortgage integration into a single digital experience for first-time and repeat buyers, with affiliate revenue tied to Rocket's lending arm.
• Redfin: Direct-to-consumer real estate brokerage and search platform combining listings, AI tools, and agent services with cost-saving commission rebates — the same consumer savings-on-closing narrative Moea uses.

Emerging players

• Opendoor: iBuyer that has expanded into buyer-side concierge services (Opendoor Pro). Overlaps Moea as a vertically integrated home transaction platform aiming to compress closing friction.
• Flyhomes: Tech-forward home buying platform offering cash-backed offers and a Buy Before You Sell program. Overlaps Moea on a digitally guided, agent-light purchase experience designed to remove friction.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/moeaapp
• TikToktiktok.com/@moeaapp
• Xx.com/MoeaApp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moea