Homie
Homie is a technology-enabled residential real estate brokerage offering flat-fee listing and buyer services to individual home buyers and sellers across Utah, Arizona, Nevada, and Colorado, supported by an integrated ecosystem of mortgage, title, and insurance affiliates.
- Company typePrivate
- Founded2015
- HeadquartersSouth Jordan, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Homie does
Homie (legal entity Homie Technology, Inc.) is a technology-enabled residential real estate brokerage founded in 2015 and headquartered in South Jordan, Utah. The company operates a flat-fee pricing model for sellers ($5,500 for homes under $500,000; $6,500 for homes under $1 million; $13,000 for homes above $1 million), replacing the traditional percentage-based commission structure that typically charges 6% of the home price. Homie serves individual home buyers and sellers across four Western U.S. states — Utah, Arizona, Nevada, and Colorado — through a combination of an owned digital platform (property search, affordability calculator, home value report, tour scheduling) and a network of licensed local agents who provide full-service transaction support. The company reports 12,000+ closed transactions and $100M+ in customer savings since founding.
The company's product surface extends beyond brokerage into an integrated real estate services ecosystem. Wholly-owned affiliated brands include Homie Loans (mortgage lending), Homie Title (title and escrow), and Homie Insurance. Additional products include Homie Cash (a Power Buyer program enabling all-cash offers), Buy Before You Sell (a bridge/contingency purchase product), a 50/50 commission-split program, and the Homie Marketplace (referral partnerships with ADT, American Home Shield, PODS, Vivint, and other home service providers). The platform combines online self-service tools with human agent support via phone, text, and email, and operates sales-led onboarding where agents contact customers within hours of inquiry submission.
Homie has raised approximately $37M cumulatively across roughly 15 disclosed funding events since 2014, with the largest round being a $23M Series 2 in February 2020 led by AIM Ventura Capital. Investors include Valar Ventures (Series 1 lead in 2016), KPCB Edge, EPIC Ventures, Album VC, Frazier VC (the most active repeat investor), Kickstart, and Section Partners. The company is co-founded by Mike Peregrina (CEO and President) and Johnny Hanna (also co-founded Entrata). In July 2025, a federal judge dismissed an antitrust lawsuit Homie had filed against the National Association of Realtors.
Homie firmographics
Firmographics- Name
- Homie
- Legal name
- Homie Technology, Inc.
- Website
- https://homie.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Homie is a technology-enabled residential real estate brokerage offering flat-fee listing and buyer services to individual home buyers and sellers across Utah, Arizona, Nevada, and Colorado, supported by an integrated ecosystem of mortgage, title, and insurance affiliates.
- Ownership category
- akta.pro rank
Homie industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Homie is headquartered
LocationHeadquarters
- HQ city
- South Jordan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Listing Services (Flat Fee): Homie charges sellers a simple flat fee for listing services, which includes professional photography, MLS listing, marketing, and full-service agent support. This replaces the traditional percentage-based commission model.
- Buyer Broker Compensation: Sellers may choose to offer buyer broker compensation (BBC) to attract buyer agents. This amount is negotiable and typically ranges from 2.5-3% of the home price, though sellers decide what to offer.
- Homie Family of Companies: Related services including Homie Loans (mortgage), Homie Title, and Homie Insurance, which provide additional revenue streams through affiliated partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | $5,500 flat fee for homes under $500,000 |
| One time/ perpetual license | Pay-as-you-go | $6,500 flat fee for homes under $1 million |
| One time/ perpetual license | Pay-as-you-go | $13,000 flat fee for homes above $1 million |
| One time/ perpetual license | Pay-as-you-go | $5,997 alternative listing fee |
| Transaction based/ take rate | Pay-as-you-go | Negotiable buyer broker compensation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Homie product offering
Product offeringCore offering
Homie is a technology-enabled residential real estate brokerage that provides flat-fee home selling services ($5,500–$13,000 based on price tier) and buyer services through local licensed agents in Utah, Arizona, Nevada, and Colorado. The company replaces the traditional 6% percentage-based commission with transparent flat fees, while bundling professional photography, MLS listing, marketing, and full-service agent support. Integrated affiliated services include Homie Loans (mortgage), Homie Title, and Homie Insurance.
Product overview
Homie is a technology-enabled real estate brokerage offering a unified platform for home buying and selling. The core offering combines Homie's brokerage services with flat-fee pricing for sellers and buyer services including rebates. The platform integrates complementary services through affiliated brands: Homie Loans (mortgage lending), Homie Title (title services), and Homie Insurance. Additional modules include a property search tool, Home Value Report, Homie Cash (power buyer/cash offer program), the Seller Toolkit educational resource, and a Marketplace connecting customers with service providers. Local agent support is provided throughout transactions via the Agent Directory.
Differentiator
Problem solved
Functional benefit
Brands
- Homie Cash: Power buyer program allowing buyers to make all-cash offers on homes
- Homie Loans
- Homie Title
- Homie Insurance
- Buy Before You Sell
Products and services
- Homie Seller Services Flat-fee home selling services including professional photography, MLS listing, marketing, and dedicated local agent support, priced at $5,500 (under $500K), $6,500 (under $1M), and $13,000 (above $1M) instead of traditional percentage-based commissions. Designed for residential homeowners in Utah, Arizona, Nevada, and Colorado.
- Homie Buyer Services Home buying services including property search, tour scheduling, offer submission, agent guidance, and a buyer rebate program for residential buyers in Homie's service states.
- Homie Loans Mortgage lending services offered through Homie's affiliated company, providing home financing for Homie buyers at competitive rates.
- Homie Cash Power buyer program that enables Homie buyers to submit all-cash offers on homes, strengthening their bid in competitive markets. Launched October 2021.
- Buy Before You Sell Program allowing Homie buyers to purchase a new home before selling their current home, easing the timing and financial logistics of moves. Launched 2022.
- Homie Title Title and escrow services offered through Homie's affiliated company as part of an integrated real estate transaction offering.
- Homie Insurance Home insurance services offered through Homie's affiliated company to provide comprehensive coverage within the Homie real estate ecosystem.
Quantifiable outcome
- 12,000+ successful transactions completed
- +3 more outcomes
Companies that use Homie
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Homie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Homie partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Vegas Golden Knights FoundationminorHomie partnered with the Vegas Golden Knights Foundation for the 'Saves for Charity' campaign, donating $21,000 to the Coalition to Make Homes Possible. This partnership supports community outreach and homeownership initiatives in Las Vegas.
- Valley of the Sun United WayminorPartnership for community outreach and homeownership support programs in the Phoenix/Sun Valley area.
- Coalition to Make Homes PossiblecoreLas Vegas coalition focused on closing the Black homeownership gap and providing housing resources. Homie participates in monthly webinar series and contributes to coalition initiatives supporting affordable homeownership.
- Homie LoanscoreAffiliated mortgage lending company providing financing options for Homie customers. Part of the 'Homie family of companies' offering integrated real estate services including loans, title, and insurance.
- Homie TitlecoreAffiliated title and escrow services company. Part of the integrated Homie service offering for seamless real estate transactions.
- Homie InsurancecoreAffiliated insurance services company. Part of the integrated Homie ecosystem providing comprehensive real estate services.
- ADT SecurityminorSecurity systems provider featured in Homie Marketplace, offering discounts to Homie customers.
- American Home ShieldminorHome warranty provider in Homie Marketplace, offering protection plans for Homie customers.
- PODS Moving & StorageminorMoving and storage services provider in Homie Marketplace, helping customers with relocation.
- Vivint Smart HomeminorSmart home automation and security provider in Homie Marketplace, offering technology solutions for Homie customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Homie competitors and assessment
Company assessmentDirect peers
- Redfin: Technology-enabled residential real estate brokerage that offers discounted listing fees in exchange for a lower service level or a share of home sale proceeds. Redfin competes directly with Homie in the consumer home-buying/selling space using a tech-forward platform and salaried agents.
- Compass: National residential real estate brokerage combining a technology platform with agent-led service. Compass is a direct competitor in the premium agent-driven brokerage category and competes for agent recruitment and seller listings against Homie in overlapping markets.
- eXp Realty: Cloud-based residential real estate brokerage with a commission split and revenue sharing model. eXp competes with Homie for agent recruitment and offers a similar tech-enabled, low-overhead brokerage model across many U.S. markets.
- Real Brokerage: Tech-enabled residential brokerage offering high commission splits and a platform for agents. Real Brokerage is highly comparable to Homie in leveraging technology to deliver a more agent- and consumer-friendly brokerage model.
Emerging players
- Opendoor: iBuyer that makes instant cash offers on homes and resells them. Opendoor competes with Homie's Homie Cash program for sellers seeking convenience and speed, and overlaps in target geographies such as Arizona and Nevada.
- Offerpad: iBuyer focused on single-family homes with cash offer and flexible closing options. Offerpad overlaps with Homie's geographic footprint (Arizona) and competes for sellers wanting fast, certain closings through its cash offer program.
- Side: Technology platform that partners with top-producing agents and teams to run independent brokerages. Side is a tech-enabled brokerage platform competitor addressing a similar overlap of agent productivity tools and consumer-facing branding that Homie pursues.
Broad incumbents
- HomeServices of America: Large traditional brokerage franchise network and Berkshire Hathaway affiliate. HomeServices competes broadly in the residential brokerage space and was named alongside Homie in the dismissed 2025 antitrust lawsuit, indicating direct competitive overlap.
- RE/MAX: Globally franchised residential real estate brokerage with a large agent network. RE/MAX is a traditional incumbent that competes with Homie for seller listings and offers a contrasting franchise-based model.
- Zillow Group: Online real estate marketplace that previously operated Zillow Offers iBuying. Zillow is a top-of-funnel consumer destination overlapping with Homie's property search and lead generation flows, and competes as a broad incumbent in residential real estate technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Homie social profiles
Digital presenceHomie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homie leadership team
Management profileNumber of profiles
Profiles6 records
Homie subsidiaries and ownership
Company hierarchySubsidiaries3 records
Homie funding detail
Funding detailFunding overview
Funding rounds15 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homie
What does Homie do?
Homie is a technology-enabled residential real estate brokerage that provides flat-fee home selling services ($5,500–$13,000 based on price tier) and buyer services through local licensed agents in Utah, Arizona, Nevada, and Colorado. The company replaces the traditional 6% percentage-based commission with transparent flat fees, while bundling professional photography, MLS listing, marketing, and full-service agent support. Integrated affiliated services include Homie Loans (mortgage), Homie Title, and Homie Insurance.
Is Homie a public or private company?
Homie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Homie founded?
Homie was founded in 2015. It employs 101 to 250 people.
Where is Homie based?
Homie is headquartered in South Jordan, United States, in the North America region.
How does Homie make money?
Three revenue lines are on record. Listing Services (Flat Fee) is the primary driver. The others are buyer Broker Compensation and homie Family of Companies.
Who are Homie's main competitors?
Direct peers on record are Redfin, Compass, eXp Realty and Real Brokerage. Emerging players are Opendoor, Offerpad and Side. Broad incumbents are HomeServices of America, RE/MAX and Zillow Group.
Does Homie have an API?
No public API is recorded for Homie.
What industry is Homie in?
Homie's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 5312 and its SIC code is 6531.