What Zepetto does

Zepetto Co. is a privately held South Korean game developer founded in 2003 and headquartered in Seoul, operating with 101-250 employees across wholly-owned subsidiaries in Indonesia, Thailand, Turkey, Brazil, and the United States. The company builds and publishes interactive games on console, PC, and mobile platforms, with its core franchise — Point Blank, an online first-person shooter powered by Zepetto's proprietary i-Cube Engine — reaching over 100 million registered users across 100+ countries and achieving 'national game' status in Indonesia, Thailand, and Brazil. Zepetto has extended the franchise into mobile (Point Blank Mobile, Outlaw) and adjacent titles (Battle Carnival, Flying Bunny on PS4, Demong Hunter2, Survival Frenzy on Steam, Vulcanus on PSP), and operates its own ZEPE mobile service platform launched in 2015.

The company's go-to-market blends direct-to-consumer mobile distribution via Google Play, iOS, Steam, and ZEPE with regional licensing partnerships (e.g., True Digital Plus for Southeast Asia, GameNet for Russia) that localize operations across diverse markets. Revenue is generated through a combination of licensing royalties on Point Blank, freemium mobile monetization (Outlaw, Point Blank Mobile), esports event sponsorships and broadcasting rights tied to the annual Point Blank International Championship (PBIC) and Point Blank World Challenge (PBWC), and one-time console license sales. Brand awareness is driven through annual global esports championships held in host cities including Jakarta, Bangkok, and Moscow, supported by YouTube and in-game community systems such as clans and personal growth progression. Recognition includes the Korea Game Awards Prime Minister Grand Prize (2005), Korea e-Sports Awards Special Award for Overseas Activity (2015), and Korea Hidden Champion / Grade A INNO-Biz certification (2013).

The company has not disclosed any external funding rounds, acquisitions, or leadership changes in the available data, and founder Jean Kim continues as CEO. The principal strategic focus is maintaining Point Blank's global user base through annual esports and in-game engagement systems while extending monetization via mobile (Outlaw) and the proprietary ZEPE platform.

Name

Zepetto

Legal name

Zepetto Co.

Website

https://zepetto.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Zepetto is a privately held South Korean game developer founded in 2003 that builds and publishes FPS and mobile games, most notably Point Blank (100M+ users across 100+ countries), powered by its proprietary i-Cube Engine and monetized via licensing, freemium mobile, and esports sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Game Sales/Licensing: Point Blank and other titles licensed to regional partners for service in specific markets (e.g., True Digital Plus for Southeast Asia, GameNet for Russia, Thailand operators). Revenue generated through licensing agreements with local operators.
2. Mobile Game Downloads & In-App Monetization: Outlaw mobile game distributed via Google Play and iOS, with potential in-app purchases for skill customization and gameplay enhancements.
3. Esports Events & Sponsorships: Annual PBIC and PBWC tournaments generate revenue through sponsorships, broadcasting rights, and prize pool funding from partners.
4. Console Game Sales: Console titles such as Flying Bunny (PS4) sold in North America and Vulcanus (PSP) generate one-time license revenue.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Zepetto Co. is a South Korean video game developer founded in 2003 that develops and publishes first-person shooter and action games across PC, console, and mobile platforms. Its flagship franchise, Point Blank, has attracted over 100 million users globally, and the company also operates the ZEPE mobile gaming platform and licenses its IP worldwide.

Product overview

Zepetto is a Korean game development company founded in 2003 that creates games across PC, console, and mobile platforms. The company's portfolio consists of a flagship product line centered around Point Blank, a globally successful FPS with 100+ million users developed using their proprietary i-Cube Engine. Mobile expansion includes Outlaw, a real-time strategy shooter, alongside other titles like Battle Carnival, Flying Bunny (PS4), Demong Hunter2, and Survival Frenzy (Steam). The company also operates ZEPE, its own mobile service platform. Zepetto's games are known internationally with particularly strong presence in Southeast Asia (Indonesia, Thailand), Central/South America (Brazil), and Turkey. The company also developed Korea's first PSP game, Vulcanus.

Differentiator

Problem solved

Functional benefit

Brands

• Point Blank: Global FPS game with over 100 million users worldwide, Zepetto's flagship title currently in service in over 100 countries.
• Outlaw
• i-Cube Engine
• ZEPE

Products and services

• Point Blank

Quantifiable outcome

• 100 million+ registered users worldwide
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• True Digital Plus Co. LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Point Blank Mobile licensed for Southeast Asia to True Digital Plus Co. Ltd in 2016, enabling localized distribution and service of the mobile game in the region.
• GameNetcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Battle Carnival licensed for Russia to GameNet in 2016, enabling localized service and distribution in the Russian gaming market.
• International e-Sports Federation (IeSF)coreStrategic or Co-development Partner · 1 January 2015Zepetto partnered with the International e-Sports Federation (IeSF) in 2015, collaborating on esports initiatives and validating esports as a global competitive activity.
• KOCCA (Korea Creative Content Agency)minorStrategic or Co-development Partner · 1 January 2009Zepetto selected as Technology Partner (i-Cube engine), Next Generation Online Content Business Partner, and Incubation Partner (Cat'Z Up) of government organization KOCCA.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NetEase Games: Major Chinese publisher that operates multiple FPS and mobile competitive titles. Comparable as a broader incumbent with overlapping mobile FPS and global publishing capabilities.
• Tencent Games: Global gaming giant that publishes and operates FPS and mobile esports titles worldwide. Comparable as a dominant, well-capitalized incumbent in the same genre and esports ecosystem.
• Nexon Korea: Major Korean publisher that operates FPS franchises (Counter-Strike Online, Sudden Attack) and global mobile titles. Comparable as a larger, more diversified Korean-based publisher with overlapping FPS and mobile exposure.
• Ubisoft: Global publisher of FPS franchises (Rainbow Six, XDefiant) with established competitive ecosystems. Comparable as a much larger incumbent in the FPS-esports category Zepetto operates in.

Direct peers

• Smilegate: Korean game developer behind CrossFire — a globally popular FPS with deep emerging-market penetration. Closely comparable to Zepetto in origin, genre focus and regional distribution strategy.
• Wemade: Korean game developer with online and mobile live-service titles and global publishing reach. Comparable Korean peer with online-game DNA and multinational distribution.
• Webzen: Korean game studio known for Combat Arms and other online shooters with global markets. Closely comparable mid-sized Korean FPS developer leveraging licensing and regional operators.
• Pearl Abyss: Korean game developer behind Black Desert Online with global online-game operations. Comparable as a similarly sized Korean studio with proprietary technology and global live-service operations.
• Krafton: Korean game developer of PUBG: Battlegrounds and the broader PUBG franchise — a flagship Korean FPS that scaled globally with mobile and esports. Directly comparable in origin, product type and esports-led GTM.

Regional players

• Garena (Sea Limited): Singapore-based publishing arm that distributes mobile and PC games across Southeast Asia — overlapping with Zepetto's strongest regional markets and licensing-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ZepettoGames
• Xx.com/zepetto
• Facebookfacebook.com/zepetto.game
• LinkedInlinkedin.com/company/zepetto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zepetto