Fempo

What Fempo does

Fempo is a French direct-to-consumer brand that designs, markets, and sells reusable menstrual underwear and adjacent products to women and adolescent girls across Europe. The company operates exclusively through its owned Shopify storefront at fempo.co, with no disclosed physical retail or third-party distribution, and serves customers in metropolitan France, the EU, and DOM-TOM via Colissimo shipping. The brand was founded by Fanny and Claudette, who claim to be the creators of the first menstrual underwear line in Europe. The customer base is positioned as a 300,000-member "warrior" community, with products spanning children's sizes through 4XL and addressing both mainstream menstruation and specialized use cases including post-partum bleeding, endometriosis, copper-IUD heavy flow, and light bladder leakage.

The core product is a multi-layer fabric construction: a 100% cotton interior lining, a bamboo-viscose absorption layer (with natural anti-odor and anti-bacterial properties), a waterproof breathable membrane (67% polyester, 33% polyurethane), and a lycra exterior. The absorbent zone is approximately 2mm thick, certified free of harmful substances, and engineered to provide up to 12 hours of protection per wear, with heavy-flow SKUs equivalent to 4-5 tampons. Product lifespan is stated at 5-7 years, positioning each unit as a long-cycle purchase. Beyond underwear (culottes and shorties in classic and high-waist styles), the catalog includes menstrual swimwear (bottoms, tops, one-piece suits for light flow) and accessories (a BIO lavender massage balm at €15, a storage pouch at €9, and a branded mug at €6.25-€15). Pricing ranges from €19.90 to €31.90 per unit individually, with volume bundles (3/5/7-pack) yielding 30-46% per-unit discounts and free shipping above €80.

Fempo's business model is transactional e-commerce with no disclosed subscription tier. Marketing is digital-first: a 10% newsletter-signup incentive, blog content on menstrual health, Trustpilot review integration, and ongoing site-wide promotions offering up to 45% off and free gifts above €89. The company is privately held and founder-led, with no disclosed external investors, funding rounds, headcount, or financial statements in the input data. Geographic reach is European, with French as the primary commercial language, and there is no evidence of AI/ML capability, enterprise sales, or international retail partnerships.

Name

Fempo

Legal name

Fempo

Website

https://fempo.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Fempo is a French direct-to-consumer brand that sells reusable menstrual underwear, swimwear, and accessories through its Shopify storefront, serving menstruators across France, the EU, and DOM-TOM with multi-layer fabric products designed to last 5-7 years.

Ownership category

akta.pro rank

Product category

Menstrual Underwear

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (458110)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Period Underwear (CRABAIAG)

akta.pro secondary industries

Menstrual Pads (Reusable/Cloth) (CRABAIAB), Panties & Briefs (CRAAAIAB)

Keywords

• Reusable menstrual underwear
• Feminine hygiene products
• Menstrual protection
• Period underwear
• Menstrual swimwear

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct e-commerce sales of menstrual underwear: Fempo generates revenue through direct-to-consumer sales of reusable menstrual underwear and accessories via their e-commerce website. Products are sold as individual items and in discounted bundles (3-pack, 5-pack, 7-pack). The revenue model is transactional with one-time product purchases, though repeat customers represent the business model given the 5-7 year product lifespan.
2. Accessories and complementary products: Sale of complementary products including massage balm (15€), tote bag/pouch (9€), and FEMPO mug (6.25€-15€). These accessories provide additional revenue streams and enhance the core product offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fempo designs, manufactures, and sells reusable menstrual underwear (culottes menstruelles) and shorts in multiple styles, colors, and absorbency levels, plus menstrual swimwear and complementary accessories such as massage balm and pouches. Products are sold directly to consumers through the company's own Shopify e-commerce website with options for individual items or discounted bundle packs of 3, 5, or 7 units. The company's core proposition is a long-life, eco-friendly alternative to disposable menstrual hygiene products with up to 12 hours of protection per wear.

Product overview

Fempo is a French menstrual underwear brand offering a comprehensive portfolio of reusable period protection products. The core product line includes menstrual culottes (underwear) and shorty (shorts) in various styles (classic, high-waisted), colors (black, blue), and absorbency levels (Flux Power ++ for heavy flow equivalent to 4-5 tampons, Flux Moyen for medium flow equivalent to 2-3 tampons). The company also sells menstrual swimwear including one-piece swimsuits and separate tops/bottoms. Products are available individually or in value packs of 3, 5, or 7 units. Complementary accessories include a massage balm for menstrual comfort and carrying pouches. All products feature certified safe materials with cotton interior, bamboo absorption layer, and waterproof breathable outer fabric, designed to last 5-7 years with proper care.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4x more absorbent than standard tampons
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thinx: US-based pioneer of period underwear with reusable absorbent undergarments, multi-flow styles, and a similar multi-layer fabric construction. Closest global analog to Fempo in product, GTM, and target demographic.
• Modibodi: Australian period underwear brand offering reusable absorbent styles (underwear, swimwear, activewear) with multi-layer leak-proof technology. Competes with Fempo in the same category across European markets.
• Knix: Canadian DTC intimates brand with a reusable leakproof underwear line. Competes with Fempo on absorbent undergarments, multi-product DTC e-commerce, and the menstrual + incontinence use case.
• Saalt: US-based reusable period care brand selling menstrual underwear alongside cups and pads. Closely comparable to Fempo in product mix, sustainability positioning, and DTC model.
• Smoon: French menstrual underwear brand launched shortly after Fempo's European debut, offering a similar reusable culotte product range targeted at the French-speaking market. Direct French competitor.
• Aisle: Canadian sustainable period care brand (formerly Lunapads) offering reusable period underwear, pads, and cups. Closely comparable on reusable menstrual product positioning and eco-friendly messaging.
• Ruby Love: US-based period underwear and leakproof apparel brand with comparable multi-layer absorbent technology and a similar DTC-led growth approach.
• Elia: French menstrual underwear brand offering reusable absorbent underwear with similar multi-layer construction, directly competing with Fempo in the French-speaking market.

Emerging players

• Bodibody: Emerging reusable period underwear brand with comparable product technology and DTC distribution, focused on affordable bundles - overlaps with Fempo's price-sensitive customer segment.

Broad incumbents

• TOMBOYX: Broader intimates DTC brand with a leakproof/period underwear line. Not a specialist like Fempo but competes for the same eco-conscious reusable-apparel customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fempo_co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fempo