What Wolf-Gordon does

Wolf-Gordon is an American design company that manufactures and distributes interior surface materials for the commercial architecture and design (A&D) specification market. Founded in 2001 as an American design company and headquartered at 333 Seventh Avenue in New York City, the company offers a coordinated portfolio spanning wallcoverings, wall protection systems, upholstery, paint, wood wallcoverings, acoustical panels, drapery, and dry-erase functional wall solutions. It primarily serves interior designers, architects, and contractors specifying materials for commercial projects across healthcare, education, corporate, and hospitality verticals, and it is currently celebrating 25 years as an American design company. The firm is privately held with no disclosed parent, investors, or funding, and is led by co-founder Rick Wolf as President & CEO, with co-founders Bernie Gordon, Frank Carr, and Tony Prota referenced in company materials.

The product platform is built around several proprietary, trademarked product families. RAMPART® is the lead wall protection line, offered in standard, RAMPART+ (chemical- and graffiti-resistant enhancement available on orders of 300+ yards), RAMPART Resolve® PVC-free, and RAMPART Fiber (100% flax composite) variants, with pricing disclosed per square foot or linear yard. Hyphyn™ biodegradable vinyl and CLAIR® PVC-free wallcovering address sustainability-focused specifications. Wink provides dry-erase, projection, magnetic, and combined functional wallcoverings; Scuffmaster is a premium architectural paint line spanning Armor, Burnished Metallic, ScrubTough, Vapor, and other finishes; GATHER is an acoustical panel system produced via digital printing, dimensional folding/weaving, precision cutouts, and V-groove engraving. The company also operates WG Customs Lab, a custom digital wallcovering printing service, and distributes the Archivio digital wallcovering collection by Jannelli & Volpi.

The business model is project-based material sales to the A&D specification channel, distributed through a U.S. sales-representative network and the wolfgordon.com e-commerce site, with online sample ordering and 'Contact My Rep' functionality. Revenue is generated through one-time sales of surface materials priced per unit (square foot, linear yard, or kit), with cutting charges for orders below stated minimums. Go-to-market is event-driven, anchored on NeoCon and HD Expo participation, and is supplemented by a content marketing program (HOWL newsletter, lookbooks, Wallcovering 101 and Textiles 101 educational resources) and social channels (Instagram, YouTube, Pinterest). The company operates solely within the United States; no revenue figures, M&A activity, leadership transitions, or funding events are documented in the available data.

Name

Wolf-Gordon

Legal name

Wolf-Gordon Inc.

Website

https://wolfgordon.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Wolf-Gordon is an American design company that manufactures and sells interior surface materials—including wallcoverings, wall protection, upholstery, paint, acoustical panels, and drapery—to commercial interior designers, architects, and contractors across the U.S.

Ownership category

akta.pro rank

Product category

Commercial Interior Surface Materials

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Wood Coatings & Finishes (IMADAKAD)

Keywords

• Commercial wallcoverings
• Wall protection systems
• Architectural upholstery textiles
• Interior surface materials
• Acoustical wall panels

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Surface Materials Sales: Primary revenue from selling wallcoverings, wall protection, upholstery, paint, and specialty interior surface materials to commercial and residential interior design projects

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wolf-Gordon manufactures and sells commercial-grade interior surface materials for the architecture and design market, including wallcoverings (Type II vinyl, cork, PVC-free, and textiles), RAMPART wall protection systems, upholstery fabrics, Scuffmaster paint finishes, Wink dry erase and functional wallcoverings, wood wallcoverings, GATHER acoustical panels, and drapery textiles. Offerings are specified by interior designers and architects for healthcare, education, corporate, and hospitality projects, with the company providing sample ordering, custom digital printing (WG Customs Lab), and architectural trim accessories.

Product overview

Wolf-Gordon is an American design company offering a comprehensive interior design product portfolio. The company provides multiple interconnected product lines: Wallcovering (including traditional patterns, PVC-free options like CLAIR, and digital collections), Wall Protection under the RAMPART brand (standard, RAMPART+, PVC-free Resolve, and Fiber variants), Upholstery (coated, woven, and Hyphyn biodegradable vinyl), Paint under the Scuffmaster brand, Wink functional wall solutions (dry erase, magnetic, projection), Digital offerings (Curated Collection, Archivio, and WG Customs Lab custom printing), Wood wallcoverings, GATHER Acoustical panels with multiple techniques, and Drapery textiles. Architectural Trim accessories complement all product lines. The company celebrates 25 years of design excellence and maintains active participation in industry events like NeoCon.

Differentiator

Problem solved

Functional benefit

Brands

• RAMPART: Flexible wall protection product line including RAMPART, RAMPART+, RAMPART Resolve PVC Free, and RAMPART Fiber
• CLAIR
• Hyphyn
• Wink
• GATHER Acoustical

Products and services

• Wallcovering Commercial wallcovering line featuring Type II vinyl, cork, PVC-free, and textile materials in collections such as Volterra, Pompeii, BLUE, Chronicle/London Chic, CLAIR PVC Free, and Digital Curated, sold to interior designers and architects for commercial and residential interiors.
• RAMPART Wall Protection Proprietary wall protection system under the RAMPART brand, offered in standard, RAMPART+ (chemical-resistant), RAMPART Resolve PVC Free, and RAMPART Fiber (100% flax composite) variants, designed for impact- and abrasion-resistant use in commercial interiors.
• Upholstery Textile offerings for commercial seating including coated upholstery, woven upholstery, Hyphyn biodegradable vinyl, and indoor/outdoor performance fabrics made from cork, polyurethane, and vinyl.
• Scuffmaster Paint Premium architectural paint finishes under the Scuffmaster brand, including Armor/Armor XL, ScrubTough/ScrubTough Max, Burnished Metallic, EnviroMetal, Smooth Pearl, Ambient, and Vapor lines, specified for high-traffic commercial interiors.
• Wink Functional Wallcoverings Dry erase and functional wall solutions including Wink Dry Erase Coating (100 sq ft and 200 sq ft kits) and Wink wallcovering variants SCRIBE (dry erase), PROJECTION, MAGNETIC, and COMPLETE for collaborative commercial environments.
• Digital Wallcoverings Digital wallcovering line comprising the Curated Collection and the Archivio collection (by Jannelli & Volpi, distributed by Wolf-Gordon), offered alongside custom digital printing through WG Customs Lab.
• WG Customs Lab Custom Digital Printing Service Bespoke custom digital printing service enabling interior designers and architects to commission unique wallcovering designs through Wolf-Gordon's WG Customs Lab.
• Wood Wallcoverings Wood wallcovering solutions for architectural interiors, offered in various wood species and finishes and complemented by architectural trim accessories.
• GATHER Acoustical Panels Acoustical wall panel solutions produced via Digital Printing, Dimensional Folded, Dimensional Woven, Precision Cutouts, and V-Groove Engraved techniques, with installation and hardware options, for sound management in commercial interiors.
• Drapery Textiles Window treatment textiles including Acoustical Sheers, Blackout, Mesh/Net, Sheer, and Velvet options for commercial and residential interiors.
• Architectural Trim Accessories Architectural trim accessories (including corner guards and trim and corner guard products) designed to complement Wolf-Gordon's wallcovering, wall protection, upholstery, paint, wood, acoustical, and drapery installations.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Carnegie Fabrics: Carnegie is a privately held US manufacturer of contract textiles, wallcoverings, and acoustical panels targeting the A&D specification community. Comparable breadth across textile, wallcovering, and acoustic surface categories with a similar specification-driven GTM motion.
• Koroseal Interior Products: Koroseal manufactures contract wallcoverings, wall protection, and digital printable surfaces for commercial interiors. Closely comparable to Wolf-Gordon's RAMPART wall protection and digital wallcovering offerings, serving the same healthcare, education, and corporate channels.
• J. Josephson: J. Josephson is a long-established US contract wallcovering and wall-protection manufacturer with comparable Type II vinyl, printable, and wall-protection SKUs. Highly comparable to Wolf-Gordon across product, customer segment (A&D specifiers), and commercial vertical mix.
• MDC Wallcoverings: MDC is one of the largest US-based contract wallcovering manufacturers serving the same commercial A&D specification channel with comparable Type II vinyl and performance wallcovering lines. Direct overlap with Wolf-Gordon's core wallcovering business across healthcare, hospitality, and corporate interiors.
• Momentum Textiles: Momentum produces contract textiles and wallcoverings for commercial interiors including healthcare, hospitality, and corporate. Direct overlap with Wolf-Gordon's upholstery and wallcovering lines and the same designer/architect specification channel.
• Luna Textiles: Luna Textiles manufactures contract upholstery, drapery, and wallcovering textiles for commercial interiors. Comparable mid-sized independent profile and overlapping product categories (textile, wallcovering, drapery) with Wolf-Gordon's upholstery and drapery lines.

Broad incumbents

• Maharam: Maharam is a major contract textile and wallcovering manufacturer now operating within MillerKnoll. Offers a broader, deeper catalog across upholstery, wallcovering, and drapery with substantially greater scale and parent-company backing than Wolf-Gordon.
• Knoll: Knoll (now part of MillerKnoll) is a major contract furniture and textile manufacturer. Overlaps with Wolf-Gordon on contract textiles and wallcoverings as part of a much broader portfolio of furniture and workplace products serving the same A&D specification channel.
• DesignTex: DesignTex is a surface materials manufacturer owned by Steelcase, offering wallcovering, upholstery, and applied surface solutions to the contract market. Comparable product portfolio and A&D specifier channel but with materially greater scale and parent-company resources.

Emerging players

• Calico Wallpaper: Calico is a boutique wallpaper and wallcovering brand focused on custom, digitally printed, and designer-driven surfaces. Overlaps with Wolf-Gordon's WG Customs Lab and digital wallcovering lines, particularly in the high-end hospitality and residential designer channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLIKcT8xteXsT8NDckgdjmg
• Instagraminstagram.com/wolfgordon
• Pinterestpinterest.com/wolfgordon
• LinkedInlinkedin.com/company/wolf-gordon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolf-Gordon