Better Home Products

What Better Home Products does

Better Home Products (BHP) is a privately held U.S. manufacturer and distributor of decorative and functional hardware founded in 1994 and headquartered in Southlake, Texas. The company organizes its offering into four core categories — Locksets (levers, knobs, handlesets, deadbolts, U.L. Listed locks, interconnect locks), Faucets (4" bath, widespread bath, shower sets, Roman tub, kitchen, and single-lever bath/bar), Bath Accessories (towel bars, paper holders, towel rings, robe hooks, shower rods, grab bars), and Door Hardware (cabinet, closet, door closers, exit devices). Coordinated collections such as Stinson Beach, Skyline, and San Francisco allow builders to match finishes across product categories for design consistency within a home. Certifications include U.L. Listed (20-minute fire rating) and Grade 2 commercial / Grade 3 residential lockset standards, supported by lifetime mechanical warranties on residential locksets and limited lifetime warranties on faucets.

BHP serves the residential and multifamily new-construction industry exclusively through authorized dealer resellers across the United States, with a centralized distribution facility in Arlington, Texas that supports same-day shipping and just-in-time delivery of specialty-finish products. In addition to the dealer channel, the company runs three direct builder programs — Model Home, Branded House Partnership, and Builder Rebate — to deepen relationships with home builders and developers. Products are positioned at entry-level to midrange price points, with quote-based dealer pricing. The company employs approximately 45 people across its two Texas locations and is led by President Ken Sale and Vice President of Sales Joe Welsh; no external funding, parent company, or institutional ownership is disclosed in the available material. The company is privately held and operating as an independent going concern.

Name

Better Home Products

Legal name

Better Home Products

Website

https://betterhomeproducts.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Better Home Products is a privately held Texas-based manufacturer and distributor of decorative and functional hardware — locksets, faucets, bath accessories, and door hardware — sold through authorized U.S. dealers to residential and multifamily home builders.

Ownership category

akta.pro rank

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Better Home Products generates revenue through the sale of decorative and functional hardware products including locksets, bathroom accessories, faucets, and door hardware. Products are sold through authorized dealer resellers at price points ranging from entry level to midrange.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Better Home Products manufactures and distributes its own brand of decorative and functional hardware products for the residential and multifamily new-construction industry, organized across four core categories: locksets, faucets, bath accessories, and door/closet hardware. The company offers coordinated matching design collections (e.g., Stinson Beach, Skyline, San Francisco) that allow consistent finishes across product categories, and distributes exclusively through authorized dealer resellers and direct builder programs across the United States.

Product overview

Better Home Products (BHP) is a manufacturer and distributor of decorative and functional hardware products for the residential and multifamily new-construction industry. The company offers a unified portfolio organized into four core product categories: Locksets (including Levers, Knobs, Handlesets, Deadbolts, U.L. Listed locks, and Interconnect Locks), Faucets (4" Bath, Widespread Bath, Shower Sets, Roman Tub, Kitchen, and Single Lever Bath/Bar varieties), Bath Accessories (Towel Bars, Paper Holders, Towel Rings, Robe Hooks, Shower Rods, and Grab Bars), and Door Hardware (Door Hardware, Cabinet Hardware, Closet Hardware, Door Closers, and Exit Devices). Products are available in coordinated collections (Stinson Beach, Skyline, San Francisco) that allow consumers to match finishes across categories. The company employs approximately 45 people and distributes through authorized dealer resellers throughout the United States from facilities in Southlake, TX and Arlington, TX.

Differentiator

Problem solved

Functional benefit

Products and services

• Locksets Residential and commercial locksets for the new-construction market, including levers, knobs, handlesets, deadbolts, U.L. Listed locks, and interconnect locks in various finishes. Sold through authorized dealers and direct builder programs.
• Faucets
• Bath Accessories
• Door Hardware
• Stinson Beach Collection
• Skyline Collection
• San Francisco Collection

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Kwikset: Kwikset (a Spectrum Brands brand) is a leading North American residential lockset manufacturer offering deadbolts, levers, knobs, handlesets, and increasingly smart locks. It is the most direct head-to-head competitor to BHP's lockset portfolio across similar dealer and builder channels.
• Schlage: Schlage (Allegion) is one of the largest U.S. residential and commercial lock and door hardware brands, selling levers, deadbolts, handlesets, and electronic locks through dealers, home centers, and builder channels. It competes with BHP across virtually every lockset and door hardware SKU in BHP's catalog.
• Baldwin Hardware: Baldwin Hardware (part of the Hardware Holdings group) manufactures premium residential locksets, handlesets, and coordinated hardware collections sold through dealers and showrooms. It overlaps with BHP's matching-collection strategy at the higher end of the market.
• Moen: Moen (Fortune Brands Innovations) is a major U.S. manufacturer of residential and commercial faucets, shower systems, and bath accessories distributed through plumbing wholesalers, home centers, and builders. It is the primary direct competitor to BHP's faucet and shower sets product line.
• Delta Faucet: Delta Faucet (Masco) is one of the largest U.S. faucet manufacturers, offering bath, kitchen, and shower products through wholesalers, home centers, and builder programs. It is a direct competitor to BHP's faucet portfolio in the new-construction and multifamily channels.
• Pfister: Pfister (Spectrum Brands) manufactures bathroom and kitchen faucets, showerheads, and bath accessories at value-to-mid price points sold through home centers and online channels. It competes with BHP on price-tier overlap and builder program reach.
• Amerock: Amerock is a manufacturer of decorative cabinet hardware, bath accessories, and functional hardware sold through home centers, dealers, and OEM cabinet makers. It directly overlaps with BHP's cabinet hardware, bath accessory, and coordinated-finish collection strategy.
• Top Knobs: Top Knobs manufactures decorative cabinet hardware, bath hardware, and pulls sold through kitchen & bath dealers, showrooms, and online channels. It competes with BHP on decorative cabinet and bath hardware finishes and dealer-channel positioning.
• Hardware Resources: Hardware Resources designs and distributes cabinet hardware, organizers, vanities, and bath accessories through kitchen & bath dealers and OEM partners. It is a direct comparable to BHP's cabinet hardware and bath accessory lines with similar mid-tier pricing and dealer channel.
• National Hardware: National Hardware manufactures and distributes a broad line of functional residential hardware, fasteners, and builders' hardware sold through home centers, hardware retailers, and dealers. It overlaps with BHP's door hardware and general builders' hardware product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/better-home-products-ltd.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Home Products