Texas Ski Ranch
Texas Ski Ranch operates a 70-acre sports and adventure complex in New Braunfels, Texas, offering cable wakeboarding, a floating Aqua Park obstacle course, paintball, private lessons, summer and after-school youth camps, group events, and on-site dining and amenity partners.
- Company typePrivate
- Founded2003
- HeadquartersNew Braunfels, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Texas Ski Ranch does
Texas Ski Ranch operates a 70-acre sports and adventure complex in New Braunfels, Texas Hill Country, organized under the Stoke Factory brand across three core activity verticals: cable wakeboarding/wakeskate/kneeboard/waterski on a freshwater cable system featuring a beginner "Lil' Bro" cable and a main cable for advanced riders; a floating Aqua Park obstacle course with Chaos features, super slides, trampolines, climbing walls, and balance beams; and a paintball course (Blaster Park) using Tippmann rental gear. The venue also houses complementary on-site operators including Seek N Destroy Rage Room, Loki's Axe Haus, Sylver Spoon restaurant, Ironsides Craft Bar, Mighty Oak BBQ, Texas Malibu (exclusive Malibu and Axis boat dealership for Central and North Texas), DST Sports Performance Training, and Abide Church.
The business model combines transactional activity admissions and equipment rentals (wakeboard rental packages $21–$32, private lessons $99, paintball passes from $35), recurring youth programming (Summer Enrichment at $329.99 per week; After-School at $89.99 per week with shuttle pickup from four Comal ISD elementary schools), seasonal subscription products (2026 Aqua Park Season Pass at $199 for the first family member, $149 each additional), event and corporate group bookings handled via HoneyBook, on-site F&B, and tenant lease income from co-located partners. Go-to-market is direct-to-consumer via the company's website, Roller.app and Aluvii booking systems, organic social media (Instagram, Facebook, TikTok, Twitter), email marketing, and walk-in traffic, supplemented by cross-promotions with regional lodging operators and community engagement with local schools.
Ownership and incorporation are undisclosed; the company is privately held, has been operating for over 20 years, and employs 51–100 staff. Revenue, ownership structure, and management roster are not publicly disclosed.
Texas Ski Ranch firmographics
Firmographics- Name
- Texas Ski Ranch
- Legal name
- Texas Ski Ranch
- Website
- https://texasskiranch.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Texas Ski Ranch operates a 70-acre sports and adventure complex in New Braunfels, Texas, offering cable wakeboarding, a floating Aqua Park obstacle course, paintball, private lessons, summer and after-school youth camps, group events, and on-site dining and amenity partners.
- Ownership category
- akta.pro rank
Texas Ski Ranch industry classification
Industry- Product category
- Outdoor Recreation and Adventure Sports
- NAICS
- Fitness and Recreational Sports Centers (71394), Recreational Goods Rental (532284)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)
- akta.pro secondary industry
- Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)
Keywords
Where Texas Ski Ranch is headquartered
LocationHeadquarters
- HQ city
- New Braunfels
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texas Ski Ranch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Activity Admissions and Passes: Revenue from daily admissions, 2-hour sessions, all-day passes, and season passes for wakeboarding, aqua park, and paintball activities
- Equipment Rentals: Rental packages for wakeboarding including basic, slider, and premium packages with boards, helmets, and vests
- Lessons and Coaching: Private coaching sessions for wakeboarding, wakeskate, kneeboarding, and waterskiing with equipment included
- Summer and After-School Camps: Week-long summer enrichment sports programs and after-school programs with transportation from local schools
- Group Events and Parties: Birthday parties, corporate events, team-building activities, and group bookings with custom packages
- Food and Beverage: On-site restaurant (Sylver Spoon), craft bar (Ironsides Craft Bar), Aqua Park Beach Shack, and Mighty Oak BBQ truck
- On-site Tenant Leases: Revenue from Texas Malibu boat dealership, DST Sports Performance Training, Abide Church, Seek N Destroy Rage Room, and Loki's Axe Haus operating on the property
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wakeboard Rental Packages |
| Unit Pricing | Pay-as-you-go | Wakeboard Lessons |
| Unit Pricing | Pay-as-you-go | Paintball Free Play Passes |
| Unit Pricing | Pay-as-you-go | Paintball Party Package |
| Subscription | Annual | Aqua Park Season Pass 2026 |
| Unit Pricing | Pay-as-you-go | Summer Camp Session |
| Subscription | Weekly | After-School Program |
| Unit Pricing | Pay-as-you-go | Beach Pass |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Texas Ski Ranch product offering
Product offeringCore offering
Texas Ski Ranch operates a 70-acre sports and adventure complex in New Braunfels, Texas, providing water sports (cable wakeboarding, wakeskating, kneeboarding, waterskiing), a floating Aqua Park obstacle course, paintball, private lessons, summer camps and after-school programs for youth, and on-site amenities including a restaurant, craft bar, rage room, and axe throwing. The company also hosts group events, birthday parties, corporate team-building, and concerts at the venue, with partner-operated businesses including a boat dealership and sports performance training facility on-site.
Product overview
Texas Ski Ranch operates as a 70-acre sports and adventure complex in New Braunfels, Texas, featuring a multi-venue platform of water-based and land-based recreational activities. The core product portfolio centers on the Stoke Factory brand, which encompasses the Aqua Park (floating obstacle course), Cable Park (wakeboarding/wakeskate/kneeboarding/waterskiing), and Paintball (Blaster Park). Additional offerings include a Rage Room, axe throwing (Loki's Axe Haus), on-site restaurant (Sylver Spoon), and craft bar (Ironsides Craft Bar). The company also operates seasonal youth programs including Summer Camp and After School Program for ages 6-13. Texas Ski Ranch functions as a venue hosting both its own activities and partner businesses including Texas Malibu boat dealership, DST Sports Performance Training, and recommended lodging partners. The business model combines daily-fee access, season passes, private lessons, and group/event bookings.
Differentiator
Problem solved
Functional benefit
Brands
- Stoke Factory: Brand name for the water sports operations including the cable wakeboard park, aqua park, and paintball facilities.
- Blaster Park
Products and services
- Stoke Factory Aqua Park Floating obstacle course on a freshwater lake featuring interactive elements including the Chaos obstacle, super slides, trampolines, climbing walls, and balance beams, designed for adventurers of all skill levels ages 6 and up.
- Stoke Factory Cable Park Cable wakeboarding facility allowing riders to practice wakeboard, wakeskate, kneeboard, or waterski without a boat, featuring smooth water with endless laps and world-class coaching. Includes a beginner "Lil' Bro" cable for first-time riders and a main cable for advanced riders.
- Wakeboard Lessons Private one-hour coaching sessions with additional riding time, including equipment rental, teaching wakeboarding, wakeskating, kneeboarding, or waterskiing to riders ages 6 and up. $99 per person for 1 hour private coaching plus 1 hour riding time; $39 per additional person up to 4 total.
- Stoke Factory Paintball (Blaster Park) Paintball course utilizing Tippmann rental gear, offering open play sessions on weekends (12pm-5pm) and pre-scheduled group/party bookings any day of the week for ages 10 and up. Pricing includes pass, rentals, air, and paintballs.
- Seek N Destroy Rage Room Controlled rage room environment where individuals can relieve stress and anger by smashing and breaking various objects. Operated as an on-site partner business at Texas Ski Ranch.
- Summer Enrichment Sports Program (Summer Camp) Week-long summer camp program (Monday-Friday, 7:30 AM drop-off to 6 PM pickup) for ages 6-13 featuring water sports including wakeboarding on beginner and advanced cable parks, Aqua Park activities, swimming, scooter/skateboard park, paddle boards, and field games. Priced at $329.99 per session and includes two snacks daily (lunch not included).
- After School Program After-school program for elementary school ages 6+ offering wakeboarding, kneeboarding, skiing, swimming, scootering, skateboarding, beach and field games. Includes shuttle transportation from local schools (Mayfair, Hoffmann Lane, Oak Creek, Carl Schurz Elementary, Navarro ISD). Priced at $89.99 per week with late pickup fee of $1 per minute.
- Group and Party Packages Group rates and party packages for Aqua Park, Cable Wakeboard, and Paintball with included passes, safety equipment, and optional upgrades. Also handles large corporate and private events (20+ people) including concerts, fundraisers, birthday parties, bachelor/bachelorette parties, and team-building activities coordinated via HoneyBook.
- Aqua Park Season Pass Annual subscription pass offering unlimited access to the Aqua Park. Priced at $199 for first family member and $149 for each additional family member.
- Loki's Axe Haus Axe throwing venue available for parties and open play, offering lane rentals for individual or group experiences. Operates as an on-site partner business at Texas Ski Ranch.
- Sylver Spoon Restaurant On-site restaurant providing food and snacks for visitors during park operations. Outside food is not permitted on the property.
- Ironsides Craft Bar On-site craft bar offering beverages for visitors during park operations and events, complementing the restaurant and activity venues.
Companies that use Texas Ski Ranch
Customer profileSegments5 records
Ideal customer profiles4 records
Texas Ski Ranch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Texas Ski Ranch partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Texas MalibucoreLeading Malibu & Axis boat dealership serving Central and North Texas. Operates on Texas Ski Ranch property, providing boats, expert service, and water experience expertise. Texas Malibu is the exclusive Malibu and Axis dealer in the region.
- DST Sports Performance TrainingminorSports performance training facility on TSR property with primary focus on baseball, softball, strength and conditioning for athletes.
- Jellystone Hill CountryminorFamily-friendly resort in Canyon Lake, Texas offering accommodations from cabins to RV sites. Partners with TSR for visitor lodging recommendations.
- Treeside RV ResortminorFamily and pet-friendly RV resort in New Braunfels with full hook-ups. Recommended as lodging partner for TSR visitors.
- San Marcos River ResortminorPet-friendly, family-friendly resort on San Marcos River offering cabins, RV sites, tent, and treehouse accommodations.
- Seek N Destroy Rage RoomminorRage room/smash room operating on TSR property offering controlled stress relief experiences through smashing objects.
- Abide ChurchminorChurch holding Sunday services at 10:30am on TSR property, serving the local community.
- Sylver Spoon RestaurantminorOn-site restaurant providing food service for visitors, parties, and events at TSR. Outside food not permitted, making this a key amenity.
- Ironsides Craft BarminorOn-site craft bar serving beverages for visitors and events, complementing the restaurant and activity venues.
- Loki's Axe HausminorAxe throwing facility on TSR property offering additional entertainment for visitors and party groups.
- Mighty Oak BBQminorFood truck at Aqua Park providing barbecue options for visitors.
- Comal ISDminorLocal school district providing transportation partnerships for after-school program with pickup from Mayfair, Hoffmann Lane, Oak Creek, and Carl Schurz Elementary Schools.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Texas Ski Ranch competitors and assessment
Company assessmentDirect peers
- Orlando Watersports Complex: Cable wakeboarding park with multiple cable systems, lessons, and youth programming. Most directly comparable to Texas Ski Ranch on wakeboarding core product, lesson/coaching model, and beginner cable infrastructure.
- Thai Wake Park: International cable wake park with cable systems, lessons, and obstacle features. Comparable core technology and customer use cases (wakeboarding lessons and progression) even though geographically distinct.
- McCormick's Cable Park: Cable wakeboard park offering lessons, equipment rental, and youth camps. Closely mirrors Texas Ski Ranch's lesson-plus-rental revenue model and beginner-to-advanced cable configuration.
- Hydrous Wake Park: Cable wakeboarding park with lessons, camps, and aqua park components. Direct comparison on multi-venue water recreation and youth programming.
- Nautique Wake Park: Cable wakeboarding facility with lessons, camps, and beginner-friendly systems. Comparable format to Stoke Factory Cable Park's beginner/advanced cable setup.
Regional players
- Typhoon Texas: Texas water park with locations in the Houston/Austin orbit. Comparable outdoor water-park operating model and Texas regional customer base, though a different format (rides vs. cable/obstacle course).
- Schlitterbahn New Braunfels: Iconic New Braunfels water park on the Comal/Guadalupe. Same local tourism market and seasonal water-recreation demand profile, but operates at a much larger resort scale and does not offer cable wakeboarding.
- Lake Travis Zipline Adventures: Texas Hill Country outdoor adventure operator. Comparable regional adventure-recreation customer, day-trip use case, and group/party revenue mix, though focused on ziplining rather than water sports.
- Schlitterbahn Galveston: Texas water park resort destination. Comparable Texas family-outing customer segment and seasonal water-park economics, with a broader resort/ lodging integration.
Broad incumbents
- Great Wolf Lodge: Indoor water park resort chain. Comparable in targeting the same family/child birthday/summer-camp customer, but at much larger scale, multi-site, and with year-round indoor operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Texas Ski Ranch social profiles
Digital presenceTexas Ski Ranch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Ski Ranch leadership team
Management profileNumber of profiles
Profiles2 records
Texas Ski Ranch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Ski Ranch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Ski Ranch
What does Texas Ski Ranch do?
Texas Ski Ranch operates a 70-acre sports and adventure complex in New Braunfels, Texas, providing water sports (cable wakeboarding, wakeskating, kneeboarding, waterskiing), a floating Aqua Park obstacle course, paintball, private lessons, summer camps and after-school programs for youth, and on-site amenities including a restaurant, craft bar, rage room, and axe throwing. The company also hosts group events, birthday parties, corporate team-building, and concerts at the venue, with partner-operated businesses including a boat dealership and sports performance training facility on-site.
Is Texas Ski Ranch a public or private company?
Texas Ski Ranch is a private company. It is classified as unknown and is currently operating.
When was Texas Ski Ranch founded?
Texas Ski Ranch was founded in 2003. It employs 51 to 100 people.
Where is Texas Ski Ranch based?
Texas Ski Ranch is headquartered in New Braunfels, United States, in the North America region.
How does Texas Ski Ranch make money?
Seven revenue lines are on record. Activity Admissions and Passes are the primary driver. The others are equipment Rentals, lessons and Coaching, summer and After-School Camps, group Events and Parties, food and Beverage and on-site Tenant Leases.
Who are Texas Ski Ranch's main competitors?
Direct peers on record are Orlando Watersports Complex, Thai Wake Park, McCormick's Cable Park, Hydrous Wake Park and Nautique Wake Park. Regional players are Typhoon Texas, Schlitterbahn New Braunfels, Lake Travis Zipline Adventures and Schlitterbahn Galveston. Great Wolf Lodge is listed as a broad incumbent.
Does Texas Ski Ranch have an API?
No public API is recorded for Texas Ski Ranch.
What industry is Texas Ski Ranch in?
Texas Ski Ranch's product category is Outdoor Recreation and Adventure Sports. Its primary akta.pro industry code is THAJAJAJ, Surfing & Kitesurfing Experiences (Lessons, Camps), with a secondary code of CRAMAIAC, Water Sports Equipment Retail (Wake, Ski, Tow, Tubes). Its NAICS code is 71394 and its SIC code is 7900.