Texas Malibu
Texas Malibu is a family-owned exclusive Malibu Boats and Axis towboat dealer operating four Texas locations (Austin, New Braunfels, Marble Falls, Dallas), selling new and pre-owned wake/surf boats and providing marine service, OEM parts, financing, and mobile dockside service.
- Company typePrivate
- Founded1992
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Texas Malibu does
Texas Malibu is a family-owned, exclusive towboat dealership representing Malibu Boats and Axis Wake Research across central and north Texas. Founded in 1992 as Central Texas Water Sports and acquired by Robert Falgout in 2006, the company rebranded to Texas Malibu in 2013 upon expanding into a second location inside the Texas Ski Ranch complex in New Braunfels. As of 2024 the company operates four locations — Austin (headquarters, 2009–present), New Braunfels, Marble Falls (opened March 2024), and Dallas/Lewisville (Summer 2024) — with approximately 40+ staff across sales, service, parts, and administration. Leadership consists of President Robert Falgout, CFO Wyashika Conner, and Director of Operations Scott Flanagan.
The business is a single-brand, vertically integrated boat retailer with five revenue streams: new boat sales (Malibu Wakesetter, M-Series, and Axis A-Series, T-Series, and Core Series towboats priced $99,995–$269,995), certified pre-owned inboard boat sales ($74,995–$249,995), marine service and repairs (warranty work, fiberglass repair at Dallas and New Braunfels, routine maintenance), OEM parts and accessories, and marine financing facilitated through an online application gateway. Differentiation versus multi-brand marine retailers comes from exclusive focus on towboats, a private test lake for on-water demos at New Braunfels, an in-house fiberglass repair capability, and a dockside mobile service fleet that dispatches stocked technician vehicles to customers' slips. The Malibu and Axis brands are positioned as the world's largest manufacturer of watersports towboats, producing one of every two towboats globally since 2010.
Go-to-market combines direct field sales across four sites with event-led demand generation: biweekly "Malibus and Margaritas" demo events at Lake Grapevine, boat-show participation, an Instagram community under #texasmalibu, email newsletters, blog content, and a product video gallery. The 2013 Texas Ski Ranch partnership provides embedded retail at one of the nation's premier cable parks, while the OEM-issued Dallas-Ft. Worth dealership rights in summer 2024 indicate Malibu Boats' strategic endorsement. The company reportedly held a #1 towboat market-share position exceeding 45% in 2017–2018 and claims status as one of the largest Malibu dealers in North America.
Texas Malibu firmographics
Firmographics- Name
- Texas Malibu
- Legal name
- Texas Malibu
- Website
- https://texasmalibu.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Texas Malibu is a family-owned exclusive Malibu Boats and Axis towboat dealer operating four Texas locations (Austin, New Braunfels, Marble Falls, Dallas), selling new and pre-owned wake/surf boats and providing marine service, OEM parts, financing, and mobile dockside service.
- Ownership category
- akta.pro rank
Texas Malibu industry classification
Industry- Product category
- Marine Boat Dealership
- NAICS
- Boat Dealers (441222)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)
- akta.pro secondary industry
- Marine & Boat Finance (FSAKADAH)
Keywords
Where Texas Malibu is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Texas Malibu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- New Boat Sales: Sales of new Malibu and Axis Wake Research towboats including Wakesetter, M-Series, A-Series, T-Series, and Core Series models ranging from 20-25 feet
- Pre-Owned Boat Sales: Sales of certified pre-owned inboard boats including Malibu and other brands
- Service & Repairs: Marine repair and maintenance services including quick repairs, warranty work, routine maintenance, fiberglass repairs, and mobile dockside service
- Parts & Accessories: OEM genuine Malibu and Axis Wake Research parts and accessories, customization services
- Boat Financing: Marine financing solutions to help customers purchase boats through their marine finance department
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used boats - Price range $74,995 to $249,995 |
| One time/ perpetual license | Pay-as-you-go | New boats - Price range starts at $99,995 |
| Subscription | Monthly | Financing available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Texas Malibu product offering
Product offeringCore offering
Texas Malibu is an exclusive towboat dealership selling new and pre-owned Malibu and Axis Wake Research boats across four Texas locations. The company provides end-to-end marine support including financing, OEM parts and accessories, in-house and mobile dockside service, fiberglass repair, trade-in valuations, and on-water demos through a private test lake. Its product range spans 20–25 foot towboats including Wakesetter, M-Series, A-Series, T-Series, and Core Series models designed for wakeboarding, wakesurfing, and waterskiing.
Product overview
Texas Malibu is an exclusive Malibu and Axis Wake Research towboat dealer operating as a single-brand boat dealership rather than a multi-product software platform. The company offers two core boat brands: Malibu Boats (the world's largest watersports boat manufacturer, producing half of all towboats globally) and Axis Wake Research (a division of Malibu offering value-oriented towboats). Within Malibu's portfolio, products are organized into series: Wakesetter (traditional bow, best-selling models from 21-25ft), M-Series (premium alpha models M220-M242), and others. Axis products include the A-Series (A200-A245) and T-Series (T220-T250), both featuring Core Series branding with Surf Gate technology. The company complements boat sales with integrated services including marine financing, professional service departments, OEM parts & accessories, mobile dockside service, fiberglass repair, trade-in valuations, and a private test lake at its New Braunfels location. Texas Malibu operates four Texas locations (Austin, New Braunfels, Marble Falls, Dallas) serving Central and North Texas markets.
Differentiator
Problem solved
Functional benefit
Products and services
- New Malibu Boats
- New Axis Wake Research Boats
- Pre-Owned Boat Sales
- Boat Service & Repair
- OEM Parts & Accessories
- Dockside Mobile Service
- Fiberglass Repair
- Boat Financing
- Value Your Trade
Quantifiable outcome
- Achieved #1 market share ranking at over 45% in 2017-2018
- +1 more outcomes
Companies that use Texas Malibu
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Texas Malibu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Texas Malibu partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Malibu BoatscoreTexas Malibu is the official Malibu dealer for the Dallas-Ft. Worth metroplex. Malibu Boats asked Texas Malibu to be the official dealer for the region in summer 2024. Texas Malibu represents the world's #1 selling towboats in two of the largest markets in the country (Austin and Dallas-Ft. Worth).
- Texas Ski RanchcoreTexas Malibu partnered with Texas Ski Ranch (TSR) to offer on-site boat sales and service for Malibu and Axis Wake Research boats at TSR's location in New Braunfels. This collaboration provides TSR's community of watersports enthusiasts with convenient access to high-quality boats and expert service. TSR is renowned as one of the most advanced cable parks in the nation featuring wakeboarding, surfing, axe throwing, and an adventure lagoon water park.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
Texas Malibu competitors and assessment
Company assessmentDirect peers
- OneWater Marine: A growing U.S. boat retailer (NASDAQ: ONEW) operating multi-brand dealerships across the Southeast and beyond. Comparable business model to Texas Malibu in retailing new and pre-owned boats with integrated F&I, service, and parts — competing for the same mid-market towboat/sport boat buyer with broader brand offerings.
- Bass Pro Shops Boat Center (Tracker Marine): A large network of multi-brand boat dealership centers attached to Bass Pro Shops retail destinations, with significant presence in Texas. Direct comparable as a multi-brand boat retailer offering new boats, service, parts, and financing — competing for the same Texas recreational boat buyer.
- MarineMax: The largest recreational boat retailer in the United States (NYSE: HZO), operating multi-brand dealerships across multiple states. Directly comparable to Texas Malibu as a multi-location boat retailer with service, parts, financing, and trade-in revenue streams — but at vastly greater scale and with brand diversification.
Emerging players
- Centurion Boats: Towboat manufacturer specializing in wakesurf and wakeboard boats, competing head-to-head with Malibu and MasterCraft at competitive price points. Comparable as a competing towboat brand whose dealer relationships and product positioning influence Texas Malibu's ability to maintain market share among value-oriented watersports buyers.
- Supra Boats (Skier's Choice): Towboat manufacturer producing Supra and Moomba-branded wake and ski boats at more accessible price points. Comparable as a competing towboat brand targeting overlapping watersports buyers — directly relevant to Texas Malibu's value-segment competition with Axis-branded boats.
Broad incumbents
- Correct Craft (Nautique Boats): A long-standing family-owned towboat manufacturer producing Nautique-branded wake, ski, and surf boats. Comparable as a competing premium towboat brand competing against Malibu in the same dealerships and consumer mindshare — relevant as an alternative OEM that Texas Malibu could theoretically represent.
- MasterCraft Boat Holdings: A leading towboat manufacturer (NASDAQ: MCFT) producing MasterCraft, Crest, and ATX wake/surf boats. Upstream supplier competitor that competes with Malibu Boats for both end customers and dealer mindshare; Texas Malibu's success depends partly on MasterCraft's pricing and product strategy.
Others
- Malibu Boats, Inc. The parent manufacturer (NASDAQ: MBUU) of both Malibu and Axis Wake Research brands — Texas Malibu's sole OEM supplier. Included as an OTHERS/strategic partner peer rather than competitor because Texas Malibu is exclusively aligned with this supplier; Malibu's product roadmap, dealer strategy, and economic health directly drive Texas Malibu's trajectory.
Regional players
- Yacht Club Sales & Service: A Texas-based multi-brand boat dealer with locations across the state competing for the same Texas lake-region customers (Lake Conroe, Lake Livingston, Galveston). Comparable as a regional Texas competitor addressing the same geographic watersports enthusiast demographic, though carrying a broader brand mix than Texas Malibu's exclusive focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Texas Malibu social profiles
Digital presenceTexas Malibu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Malibu leadership team
Management profileNumber of profiles
Profiles24 records
Texas Malibu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Malibu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Malibu
What does Texas Malibu do?
Texas Malibu is an exclusive towboat dealership selling new and pre-owned Malibu and Axis Wake Research boats across four Texas locations. The company provides end-to-end marine support including financing, OEM parts and accessories, in-house and mobile dockside service, fiberglass repair, trade-in valuations, and on-water demos through a private test lake. Its product range spans 20–25 foot towboats including Wakesetter, M-Series, A-Series, T-Series, and Core Series models designed for wakeboarding, wakesurfing, and waterskiing.
Is Texas Malibu a public or private company?
Texas Malibu is a private company. It is classified as family owned and is currently operating.
When was Texas Malibu founded?
Texas Malibu was founded in 1992. It employs 11 to 50 people.
Where is Texas Malibu based?
Texas Malibu is headquartered in Austin, United States, in the North America region.
How does Texas Malibu make money?
Five revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Sales, service & Repairs, parts & Accessories and boat Financing.
Who are Texas Malibu's main competitors?
Direct peers on record are OneWater Marine, Bass Pro Shops Boat Center (Tracker Marine) and MarineMax. Emerging players are Centurion Boats and Supra Boats (Skier's Choice). Broad incumbents are Correct Craft (Nautique Boats) and MasterCraft Boat Holdings. Malibu Boats, Inc. is listed as an others. Yacht Club Sales & Service is listed as a regional player.
Does Texas Malibu have an API?
No public API is recorded for Texas Malibu.
What industry is Texas Malibu in?
Texas Malibu's product category is Marine Boat Dealership. Its primary akta.pro industry code is CRAMAIAG, Sailing & Rigging Retail (Sailboats, Sails, Hardware), with a secondary code of FSAKADAH, Marine & Boat Finance. Its NAICS code is 441222 and its SIC code is 3730.