MV2

What MV2 does

MV2 generates revenue through professional services on a project-based and retainer basis, with quote-based pricing tailored to enterprise clients. The go-to-market is sales-led and consultative, relying on long-tenured account relationships and a dedicated leadership team of approximately 10 department heads (CEO/Planning, VP of Creation, Heads of Business/Art/Digital, and coordinators for On-Media, Off-Media, Production, and Business). Customer segments are horizontally diversified — primarily enterprise and mid-market businesses in the Northeast Brazil region. The firm is privately held with no disclosed funding rounds, parent company, or external investors.

Name

MV2

Legal name

MV2 Partners

Website

https://mv2online.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

MV2 Partners is a 30-year-old strategic advertising and communications agency based in Recife, Brazil, serving enterprise and mid-market clients across Northeastern Brazil through integrated creative, digital, and offline media services on long-tenured accounts.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Advertising agency services
• Brand strategy consulting
• Integrated marketing communications
• Creative campaign development
• Media planning services

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising and Communication Services: MV2 Partners generates revenue through providing strategic advertising, branding, and communication services to enterprise and mid-market clients. The agency offers campaign development, brand strategy, media planning (both on and off), digital marketing, and creative production services. Revenue appears project-based and retainer-based for long-term strategic partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MV2 Partners is a strategic advertising and communications agency that provides brand strategy, creative campaign development, and integrated media planning (both online and offline) for enterprise and mid-market clients across Northeastern Brazil. The agency operates on a partnership model, delivering advertising, branding, digital marketing, performance media, and creative production services through project-based and retainer engagements.

Product overview

MV2 Partners is a Brazilian strategic advertising and communications agency with 30 years of experience, operating under the tagline 'Menos palpite, mais estratégia' (Less guessing, more strategy). The company offers a unified strategic partnership model focused on results, providing integrated advertising and communication services. The core offering encompasses strategic consulting, creative campaign development, and brand positioning. The service portfolio is organized into interconnected modules including Digital Media Services (encompassing online advertising and performance marketing), Offline Media Services (covering traditional media and OOH), and an extensive Campaign Case Studies Portfolio demonstrating work across education, fitness, financial services, food retail, construction, automotive, and consumer goods sectors. The company operates from Recife, Brazil, serving clients throughout Northeast Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Advertising and Communication Services Long-term strategic advertising and communication partnership providing creative campaign development, brand positioning, and marketing strategy to enterprise and mid-market clients across Northeastern Brazil. Operates under the tagline 'Menos palpite, mais estratégia' (Less guessing, more strategy).
• Digital Media Services Digital media planning and execution including online advertising, performance marketing, lead generation, and digital campaign management for clients across Northeastern Brazil.
• Offline Media Services Traditional offline media planning and buying services including print, outdoor advertising (OOH), broadcast, radio, and point-of-sale materials for client campaigns.
• Brand Strategy and Campaign Development Strategic brand planning, campaign concept development, and creative production across video, OOH, digital, radio, and packaging formats, delivered to enterprise clients across education, fitness, food and beverage, automotive, real estate, financial services, and retail sectors.

Quantifiable outcome

• Mari Louças 'Mulheres' campaign reached 1M+ YouTube views in first week
• +3 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Gabriel BacelarcoreStrategic or Co-development PartnerLong-term strategic client relationship spanning 48+ years. MV2 partnered on the brand relaunch of Gabriel Bacelar (now GB) and the ICON launch, the first Design Living project in Recife's Boa Viagem neighborhood. The partnership supports the real estate developer's continuous innovation and market positioning.
• Biosphere by C. ReymondcoreStrategic or Co-development PartnerStrategic partnership with Mota Machado (major Northeastern construction company) and actor Cauã Reymond to launch the Biosphere lifestyle project. MV2 created campaign materials for this innovative living concept marking a new milestone in Brazilian real estate.
• Colégio GGE / Sistema GGE de EnsinocoreStrategic or Co-development Partner26+ year strategic partnership with education sector leader. Multiple successful campaigns including Vida (brand repositioning), Habilidades (academic curriculum launch), Presente Espetáculo (cultural homage to Mestre Ariano Suassuna), and enrollment campaigns. Deep integration in client's marketing strategy.
• HI AcademiacoreStrategic or Co-development PartnerMultiple campaigns across 20+ years including Metamorfose (brand repositioning), Vibe HI (media return), and Dia da Mulher. Partnership has helped position HI as premium fitness brand with 12 modern units, evolving from physical training focus to holistic wellness lifestyle positioning.
• Sicredi ExpansãominorStrategic or Co-development PartnerCapital de giro promotion campaign for the cooperative financial institution, emphasizing partnership values, community development support, and competitive rates for regional business development.

Scale indicators5 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Africa Creative: One of Brazil's largest independent creative groups with advertising, content, and media operations. Comparable integrated offering to MV2 but with national reach and significantly larger scale.
• Publicis Brasil: Brazilian arm of Publicis Groupe, offering advertising, media, digital, and commerce services. Competes with MV2 on enterprise brand mandates but operates at vastly greater scale with global network resources.
• Ogilvy Brasil: Brazilian operation of Ogilvy, providing advertising, brand strategy, PR, and digital services. Comparable in serving enterprise clients across sectors, but with multinational scale and integrated communications capabilities.

Direct peers

• AlmapBBDO: Top-tier São Paulo–based full-service advertising agency under the BBDO network. Comparable in offering integrated advertising, branding, and digital services to enterprise clients — a clear direct competitor for major brand mandates, albeit at greater scale.
• Lew'Lara\TBWA: Brazilian TBWA-affiliated advertising agency offering full-service creative, media, and digital. Comparable to MV2 in integrated agency model and enterprise client focus, though with global network access MV2 lacks.
• DPZ&T: One of Brazil's leading full-service advertising agencies offering creative, media, and digital services. Comparable to MV2 Partners in operating model (integrated agency services) though operating at a national scale versus MV2's regional focus.
• W/Brasil: Brazilian full-service advertising agency with strong creative reputation. Comparable in providing integrated advertising and brand strategy services across consumer sectors, competing for the same brand-building engagements MV2 pursues.

Emerging players

• Grupo NZN: Brazilian digital advertising and performance-marketing agency. Comparable to MV2's digital service module but with stronger specialization in performance media, representing a partial-overlap competitor in MV2's digital and lead-generation engagements.

Regional players

• Nova SB: Brazilian regional/national advertising agency providing integrated advertising and digital services. Comparable to MV2 in operating model and enterprise client targeting, serving as a similarly-positioned competitor for mid-market accounts.
• Ampla Comunicação: Brazilian advertising and communications agency with experience serving enterprise clients across consumer sectors. Comparable integrated offering to MV2, particularly for brands seeking full-service agency partnerships outside São Paulo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mv2online

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MV2