Sydney Cardiology

What Sydney Cardiology does

Sydney Cardiology is a multidisciplinary private cardiology practice founded in 1983 and headquartered in Bella Vista, Sydney, operating five metropolitan clinic locations across the Sydney CBD, Chatswood, Parramatta, and Blacktown catchments. The practice delivers comprehensive cardiac care spanning consultation, non-invasive diagnostics, interventional procedures, and longitudinal disease management, supported by an in-house technology stack that includes Phillips iE33 and EPIQ 5 ultrasound systems (with stress echo capability), Mortara ECG and Stress ECG systems, a centralized Holter Monitor System, the Atcor SphygmoCor Central Blood Pressure System, and ambulatory blood pressure monitors. The clinical team comprises 8 cardiologists with sub-specializations in interventional cardiology, electrophysiology, heart failure, transplant cardiology, preventive cardiology, and sports cardiology, supplemented by endocrinologists and respiratory/sleep physicians. The practice has cumulatively served over 200,000 patients over its 40-plus year operating history.

Revenue is generated through fee-for-service professional billing across specialist consultations, diagnostic testing (echocardiography, stress echo, Holter monitoring, ambulatory BP, ECG, electrophysiology studies), and interventional procedures (coronary angiography, angioplasty, ablation, device implantation). Pricing is pay-as-you-go with full payment on the day of service; Medicare rebates are available for patients with valid GP referrals. The go-to-market is sales-led and referral-driven: the practice funnels patients primarily through GP referrals, supported by same-day appointments at all clinics, a 24/7 after-hours cardiology advice line for medical practitioners, an ECG fax service for urgent referrals, and an echo-only referral pathway. Admitting rights at four major Sydney private hospitals—Sydney Adventist, Norwest Private, Mater Misericordiae, and Macquarie University Hospital—enable in-patient and procedural coordination. Marketing investments center on a quarterly GP Connect newsletter (issued 2019–2025), conference participation (Sydney Winter CPD Festival), cardiologists' podcast and media appearances (e.g., HealthEd), and content marketing on sub-specialty topics such as conduction system pacing.

Name

Sydney Cardiology

Legal name

Sydney Cardiology Group Pty Limited

Website

https://sydneycardiology.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Sydney Cardiology is a private multidisciplinary cardiology practice founded in 1983, operating five metropolitan Sydney clinics and serving over 200,000 patients with diagnostic, interventional, and specialty cardiac care.

Ownership category

akta.pro rank

Product category

Cardiology Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), All Other Outpatient Care Centers (621498)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Cardiology (Consultative) (HLAKABAA)

akta.pro secondary industries

Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK), Interventional Cardiology (PCI/Structural Heart) (HLAKABAB), Non-Invasive Cardiac Imaging (Echo/CT/MRI/Nuclear) (HLAKABAE), Cardiovascular / Cath Lab & Electrophysiology Centers (HLAFAIAI)

Keywords

• Cardiology consultations
• Cardiac diagnostic services
• Interventional cardiology
• Electrophysiology services
• Echocardiography testing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cardiology Consultations: The practice generates revenue through specialist cardiology consultations. Patients are billed at the time of service with Medicare rebates available for those with valid referrals. Initial consultations can last up to 60 minutes based on clinical need.
2. Diagnostic Testing Services: Revenue from various cardiac diagnostic tests including stress echocardiography, echocardiography, holter monitors, ECGs, ambulatory blood pressure monitoring, and electrophysiology studies. These services are performed in-house at their five clinic locations.
3. Interventional Procedures: Revenue generated from cardiac catheterisation procedures including coronary angiography and angioplasty, performed at partner hospitals including Sydney Adventist Hospital, Norwest Private Hospital, Mater Misericordiae Hospital, and Macquarie University Hospital.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sydney Cardiology operates a multi-location private cardiology practice providing specialist cardiology consultations, comprehensive in-house cardiac diagnostic testing (echocardiography, stress echo, ECG, Holter, ambulatory blood pressure, coronary calcium scoring, electrophysiology studies), and interventional procedures (cardiac catheterisation, ablation, device implantation, peripheral vascular services) across five Sydney metropolitan clinics, with hospital admitting rights at four private hospitals.

Product overview

Sydney Cardiology is a multi-location medical practice providing comprehensive cardiology services and cardiac care since 1983. The practice operates five clinics across metropolitan Sydney (Bella Vista, Chatswood, Parramatta, Blacktown, and Sydney City) offering a unified suite of in-house cardiac services. Their core service offering includes general cardiology consultations and specialty services encompassing diagnostic testing (echocardiography, stress echocardiography, ECG, Holter monitoring, ambulatory blood pressure monitoring, coronary calcium scoring, electrophysiology studies), interventional procedures (cardiac catheterisation, electrophysiology, peripheral vascular services), and specialized clinics (Sports Cardiology Clinic, Conduction System Pacing). All services are integrated with cardiac consultations as necessary, and the practice provides same-day appointments and 24/7 after-hours cardiology advice for urgent cases.

Differentiator

Problem solved

Functional benefit

Products and services

• General Cardiology Comprehensive cardiology consultations and cardiac care services provided by specialist cardiologists, including assessment, diagnosis, and management of heart conditions. Initial consultations can last up to 60 minutes based on clinical need. Targeted at general adult patients in metropolitan Sydney.
• Echocardiography Resting ultrasound imaging to assess heart anatomy, structure, and function of all four chambers and valves. Performed in-house at the five clinic locations using Philips iE33 and EPIQ 5 systems, with cardiologist review.
• Stress Echocardiography Combined ultrasound with exercise ECG test to evaluate heart function and identify blocked coronary arteries. Includes dobutamine stress echo capability.
• Electrocardiogram (ECG) Measurement and recording of the electrical activity of the heart to assess heart rate, rhythm, and screen for heart disease. Performed using Mortara Standard ECG systems.
• Holter Monitor Continuous 24-48 hour wearable device that records heart rhythm to diagnose heart palpitations and arrhythmias. Supported by an integrated centralized Holter Monitor System.
• Ambulatory Blood Pressure Monitor 24-hour wearable device that regularly measures and records blood pressure over extended periods.
• Coronary Calcium Scoring

Quantifiable outcome

• Over 200,000 patients served since 1983
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sydney Adventist HospitalcoreOthersSydney Cardiology cardiologists have admitting rights and provide in-patient cardiac care coordination at Sydney Adventist Hospital, Wahroonga. The practice also coordinates patients requiring cardiac surgery at this facility.
• Norwest Private HospitalcoreOthersSydney Cardiology coordinates cardiac procedures and surgeries at Norwest Private Hospital, Bella Vista, directly opposite their headquarters location.
• Mater Misericordiae HospitalminorOthersSydney Cardiology provides cardiac care coordination services at the Mater Hospital, Crows Nest.
• Macquarie University HospitalcoreOthersSydney Cardiology cardiologists have admitting rights and coordinate cardiac procedures at Macquarie University Hospital, North Ryde.
• Fuwai Hospital (Beijing, China)minorStrategic or Co-development PartnerDr Bill Petrellis visited Fuwai Hospital, National Cardiovascular Centre in Beijing China in November 2019 for training in left bundle area pacing (LBAP), an alternative method for conduction system pacing. Fuwai is a centre focused solely on cardiovascular disease management with 700 beds and 12 operating rooms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonic Healthcare: Diversified Australian diagnostics and clinical services group with imaging and cardiac testing capabilities. Relevant comparator for the diagnostic testing arm of Sydney Cardiology, though cardiology is not its core specialty focus.
• Ramsay Health Care: Largest private hospital operator in Australia with extensive cardiology services across its facilities. Relevant comparator for the partner-hospital dynamics that underpin Sydney Cardiology's interventional and procedural revenue.
• Healius: Large Australian healthcare operator with diagnostic imaging, pathology, and primary care assets. Overlaps with Sydney Cardiology on outpatient cardiac diagnostic testing and broader ambulatory care delivery, though cardiology is only one part of its portfolio.
• Cabrini Health: Large private hospital operator with significant cardiology and cardiac surgery programs in Melbourne. Comparable as a destination for inpatient and interventional cardiology, competing with Sydney Cardiology's hospital partner model.
• GenesisCare: Major Australian and international provider of cardiology and oncology services with extensive outpatient and hospital-linked offerings. Comparable on cardiology service breadth, but operates at significantly larger scale and across multiple geographies and therapeutic areas.

Direct peers

• Advara HeartCare: Australia's largest cardiology network operating multi-site outpatient cardiology and diagnostic services across multiple states. Directly comparable to Sydney Cardiology in offering consultative and diagnostic cardiology at scale, but with significantly broader geographic reach.
• Melbourne Cardiology Group: Private cardiology practice in Melbourne providing diagnostic and interventional cardiology services. Comparable in scope to Sydney Cardiology's consultative and procedural offering but serves a different metropolitan market.
• Queensland Cardiology: Multi-site cardiology group in Queensland offering consultative, diagnostic, and interventional cardiology. Directly comparable business model and scope, but operating in a different state.

Regional players

• Cardiovascular Centre at The Alfred: Major hospital-based cardiology service in Melbourne. Comparable in offering interventional and electrophysiology services, but operates as a public hospital program rather than a private outpatient-led model.
• I-MED Radiology Network: Australia's largest diagnostic imaging network. Comparable for the diagnostic imaging component (echo, CT coronary calcium scoring) of Sydney Cardiology's service mix, and competes for cardiac imaging referrals from GPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cardiologysyd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sydney Cardiology