Logomaker
LogoMaker is a privately-held, AI-assisted online platform founded in 2004 that enables small businesses and entrepreneurs to create professional logos and branded merchandise, including business cards, apparel, promotional products, and websites, via a freemium self-serve model available globally in eight languages.
- Company typePrivate
- Founded2004
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Logomaker does
LogoMaker is a privately-held, self-service online platform founded in 2004 and headquartered in Salt Lake City, Utah, that enables individuals, entrepreneurs, and small businesses to create professional logos and related branded merchandise. The platform's core technology combines a curated content library of 10,000+ logo icons and thousands of industry-specific templates across 40+ categories with an AI-driven recommendation engine that matches user-provided inputs (industry, company name, tagline, and style preferences) to personalized design options, all rendered through a browser-based editor with real-time preview and multi-format export (PNG, JPG, SVG, EPS, PDF). The product surface has expanded well beyond DIY logo creation to include professional custom logo design services (Bronze $195, Silver $395, Gold $645), business cards (from $5 for 25 cards), custom apparel (t-shirts from $21, hoodies, polos, hats, uniforms), promotional products (pens, drinkware, stationery, signs, stickers, lifestyle gear), a DIY website builder, Google Workspace email integration, domain registration, and local business listings management.
The business operates on a freemium product-led growth model with global distribution: logo creation is free with no credit card required, and revenue is generated at the point of file download, custom design engagement, or merchandise order. Brand Builder Plus, a subscription bundle combining logo, website, and Google Workspace email with a 30-day free trial, signals an emerging shift toward recurring revenue. The storefront is localized in 8 languages (English, Portuguese, German, French, Spanish, Dutch, Italian, Turkish), and the company reports over 40 million cumulative users since inception. Customer concentration is structurally low — the platform serves micro-businesses, solopreneurs, and small organizations with no enterprise or anchor accounts, distributing revenue across a long tail of unit-priced transactions rather than large contracts.
Logomaker firmographics
Firmographics- Name
- Logomaker
- Website
- https://logomaker.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LogoMaker is a privately-held, AI-assisted online platform founded in 2004 that enables small businesses and entrepreneurs to create professional logos and branded merchandise, including business cards, apparel, promotional products, and websites, via a freemium self-serve model available globally in eight languages.
- Ownership category
- akta.pro rank
Logomaker industry classification
Industry- Product category
- Logo Design Software
- NAICS
- Stationery Product Manufacturing (322230), Apparel Manufacturing (315)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand) (MPACABAG)
- akta.pro secondary industries
- Creator Merchandise & Print-on-Demand Platforms (MPACAFAE), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)
Keywords
Where Logomaker is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
Logomaker business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure, Personnel, Operations
Revenue model
- Logo Package Downloads: One-time purchase of logo design files in various formats. DIY logo packages range from $40 for standard downloads to higher tiers with additional file types and marketing services.
- Professional Custom Logo Design: Do-it-for-me service with professional designers. Three-tier pricing: Bronze (starting $195), Silver ($395), Gold ($645). Includes concepts, revisions, stationery design, and printed business cards.
- Business Cards: Custom printed business cards with various paper stocks and finishes. Standard cards start at $5.00 for 25 cards, with premium options at $15-$18 and specialty cards (painted edge, plastic) starting at $90-$105.
- Custom Apparel and Promotional Products: Branded merchandise including t-shirts (starting $21), hoodies, polos, hats, drinkware, pens, stationery, signs, and lifestyle products. No minimum orders for most items.
- Website and Email Services: DIY website builder and Google Workspace integration for business email. Brand Builder Plus bundles logo, website, and email with 30-day free trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free logo creation with paid download |
| One time/ perpetual license | Pay-as-you-go | Professional custom design Bronze tier |
| One time/ perpetual license | Pay-as-you-go | Professional custom design Silver tier |
| One time/ perpetual license | Pay-as-you-go | Professional custom design Gold tier |
| Unit Pricing | Pay-as-you-go | Standard Business Cards |
| Unit Pricing | Pay-as-you-go | Custom T-Shirts |
| Unit Pricing | Pay-as-you-go | Custom Coffee Mugs |
| Subscription | Monthly | Brand Builder Plus |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Logomaker product offering
Product offeringCore offering
LogoMaker is an AI-powered, self-serve online platform that enables individuals and small businesses to design professional logos in minutes using a template library of over 10,000 icons across 40+ industries, then download the files in multiple formats or purchase branded products such as business cards, apparel, and promotional merchandise. It also offers human designer services, a DIY website builder, Google Workspace integration, and local business listing management, all bundled or sold individually to support end-to-end brand establishment.
Product overview
LogoMaker is a self-service online design platform offering AI-powered logo creation as its core product, supplemented by extensive promotional products and branding services. The platform operates through a DIY model where users create logos using AI technology, then apply them across a comprehensive product catalog including Business Cards, Custom Apparel (T-Shirts, Hoodies, Polos, Hats, Uniforms), Promotional Products (Pens, Drinkware, Stationery, Signs & Banners, Stickers, Lifestyle Gear), and Website Services (DIY Website Builder, Google Workspace, Local Business Listings, Domain Name Search). The ecosystem also includes professional design services for customers who prefer custom logo creation by designers, and Brand Builder Plus bundles that combine logo, website, and email services. All offerings share the common purpose of helping businesses establish and expand their brand presence across physical and digital touchpoints.
Differentiator
Problem solved
Functional benefit
Products and services
- Logo Maker (DIY) AI-powered online logo design tool that enables users to create professional logos in minutes by selecting an industry, entering company name and tagline, and customizing from thousands of AI-generated design templates, then downloading in multiple formats.
- Custom Logo Design by Professional Logo Creators Professional logo design service where in-house designers work with customers through a creative brief process, providing up to 10 initial concepts with up to 3 revisions per concept at Bronze ($195), Silver ($395), or Gold ($645) tiers.
- Business Cards Custom business card design and printing service offering multiple paper types (Standard Matte, Glossy, Pearl, Suede, Silk, Linen, Brown Kraft, Recycled Natural), finishes, and shapes (Square Corner, Rounded Corner, Painted Edge, Plastic), starting at $5.00 for 25 cards.
- Apparel Custom branded apparel including t-shirts, hoodies, polos, hats, with no minimum order requirements and options for screen printing or embroidery.
- Custom T-Shirts
Quantifiable outcome
- Over 40 million businesses have created logos using LogoMaker
- +1 more outcomes
Companies that use Logomaker
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Logomaker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature4 records
Logomaker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google WorkspacecoreLogoMaker offers Google Workspace integration providing customers access to Gmail, Meet, Docs, and other Google business tools. This partnership enables customers to get business email addresses linked to their custom domains, complementing the logo and website services.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Logomaker competitors and assessment
Company assessmentBroad incumbents
- VistaPrint (Cimpress): VistaPrint is a large incumbent in business cards, apparel, signage, and promotional products, overlapping with LogoMaker's branded merchandise and business card offerings while serving a broader commercial printing customer base.
- Adobe Express: Adobe Express offers logo design within a broader creative suite, competing for the same SMB and freelancer audience with deeper integration into Adobe's professional design ecosystem.
Direct peers
- Looka: Looka is an AI-powered logo maker that generates brand identities for small businesses, directly competing with LogoMaker's core value proposition of automated logo creation with cross-sell to brand assets.
- Brandmark: Brandmark is an AI logo generator that produces logos and brand identity assets for small businesses, competing head-to-head with LogoMaker's automated design offering.
- 99designs: 99designs connects customers with professional designers for logo creation, directly competing with LogoMaker's professional design service tier ($195-$645).
- Hatchful by Shopify: Shopify's free Hatchful logo maker generates logos for new merchants, directly addressing the same entrepreneur and micro-business segment as LogoMaker.
- Canva: Canva offers a free logo maker alongside its broader design platform, serving the same SMB and solopreneur segment with both DIY logo creation and full brand kit functionality. It is the dominant well-funded competitor in the same category.
- Tailor Brands: Tailor Brands provides AI-driven logo design, branding, and website services for SMBs, overlapping closely with LogoMaker's logo-plus-ecosystem offering and targeting the same end customer.
- DesignEvo: DesignEvo is a dedicated online logo maker with a template library and editor, serving the same DIY SMB logo design market as LogoMaker.
- Wix Logo Maker: Wix Logo Maker provides AI-driven logo creation tightly integrated with Wix's website builder, directly overlapping with LogoMaker's logo-plus-website bundle positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Logomaker social profiles
Digital presenceLogomaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Logomaker leadership team
Management profileNumber of profiles
Logomaker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Logomaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Logomaker
What does Logomaker do?
LogoMaker is an AI-powered, self-serve online platform that enables individuals and small businesses to design professional logos in minutes using a template library of over 10,000 icons across 40+ industries, then download the files in multiple formats or purchase branded products such as business cards, apparel, and promotional merchandise. It also offers human designer services, a DIY website builder, Google Workspace integration, and local business listing management, all bundled or sold individually to support end-to-end brand establishment.
Is Logomaker a public or private company?
Logomaker is a private company. It is classified as unknown and is currently operating.
When was Logomaker founded?
Logomaker was founded in 2004. It employs 1 to 10 people.
Where is Logomaker based?
Logomaker is headquartered in Salt Lake City, United States, in the North America region.
How does Logomaker make money?
Five revenue lines are on record. Logo Package Downloads are the primary driver. The others are professional Custom Logo Design, business Cards, custom Apparel and Promotional Products and website and Email Services.
Who are Logomaker's main competitors?
Broad incumbents on record are VistaPrint (Cimpress) and Adobe Express. Direct peers are Looka, Brandmark, 99designs, Hatchful by Shopify, Canva, Tailor Brands, DesignEvo and Wix Logo Maker.
Does Logomaker have an API?
No public API is recorded for Logomaker.
What industry is Logomaker in?
Logomaker's product category is Logo Design Software. Its primary akta.pro industry code is MPACABAG, Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand), with a secondary code of MPACAFAE, Creator Merchandise & Print-on-Demand Platforms. Its NAICS code is 322230 and its SIC code is 7330.