S&S Worldwide

What S&S Worldwide does

S&S Worldwide, Inc. is a privately held designer, engineer, and manufacturer of amusement rides and roller coasters, headquartered in North Logan, Utah, and operating since 1994 (originally as S&S Sports Power, Inc.; renamed in 1998). The company has been a wholly-owned subsidiary of Japan's Sansei Technologies, Inc. since 2012, with Jason Mons serving as President & CEO and an executive team spanning operations, engineering, quality, sales, and service. S&S runs the largest US amusement ride manufacturing facility — a 110,000 sq ft building with 82,000 sq ft of production space — and has installed more than 400 thrill rides across 30+ countries, including roughly 50 major roller coasters, 177 tower rides, and 300+ family/thrill rides.

The core product portfolio spans tower rides (Space Shot, Turbo Drop, Combo Tower, Double Shot Tower, Rotating Tower, Spin Shot Tower), thrill and family roller coasters (Hyper Coaster, Air Launch Coaster, LSM Triple Launch Coaster, El Loco, 4th Dimension Coaster, 4D Free Spin, AXIS, Free Fly, Mine Train, Family Inverted, RailRyder), and the Screamin' Swing swing ride in 4–40 seat configurations. Underlying technology rests on a layered patent estate: pneumatic compressed-air launch systems (originating with the 1994 Space Shot), 4D rotating seats with rail-controlled 360-degree motion, magnetic spinning control for free-spin coasters, and the AXIS rotating vehicle platform — supplemented by Arrow Dynamics patents acquired out of bankruptcy in 2001. S&S also holds industry records, including the Guinness-recognized 107 mph Dodonpa launch and the Steel Curtain's 9 inversions.

S&S monetizes primarily through custom-quoted, project-based capital equipment sales directly to theme parks and amusement venues worldwide, supplemented by a multi-decade services annuity: 24/7 technical and field service, annual inspections, ride rehabilitation and reconditioning, full train replacements, and proprietary spare parts (including a dedicated Arrow Dynamics legacy parts line). Go-to-market is direct enterprise field sales staffed by regional directors across the US, Europe, Australia, and South America, anchored by IAAPA Expo participation. Customers include Hersheypark, Kennywood Park, Lagoon, Universal Studios Japan, Fuji-Q Highland, Sun Tzu Cultural Park (China), and Changsha Window of the World (China), with themed IP partnerships (e.g., Pittsburgh Steelers, Hershey's Twizzlers) increasingly layered onto hardware sales.

Name

S&S Worldwide

Legal name

S&S Worldwide, Inc.

Website

https://s-s.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Amusement Ride Manufacturing

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

akta.pro secondary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Amusement ride manufacturing
• Roller coaster engineering
• Tower ride systems
• Thrill ride design
• Ride maintenance services

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ride Manufacturing and Sales: Design, engineering, manufacturing, and installation of roller coasters, tower rides, family rides, and thrill attractions sold directly to amusement parks worldwide.
2. Spare Parts: High-quality spare parts for all S&S rides and attractions, available for purchase to maintain rides. Original parts recommended for maintaining standards.
3. Technical and Field Services: 24/7 technical support including annual ride inspections, tune-ups, valve calibrations, ride upgrades, troubleshooting, and engineering services.
4. Ride Rehabilitation and Reconditioning: Full train replacements, full-service refurbishment, new fiberglass bodies, upgraded custom theming, vehicle upgrades, fresh paint, electrical system updates, restraint modifications, and new parts to extend ride life.
5. Arrow Rides Support: S&S acquired Arrow Dynamics assets in 2002 and continues to support these nostalgic rides with spare parts and service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

S&S Worldwide designs, engineers, and manufactures amusement rides and roller coasters — including tower rides, thrill coasters, family coasters, and the Screamin' Swing — for theme parks and entertainment venues worldwide. The company also provides full lifecycle support through ride rehabilitation, 24/7 technical and field services, Arrow Dynamics legacy support, and spare parts. With over 400 rides installed across more than 30 countries, it is the largest amusement ride manufacturer in the United States.

Product overview

S&S Worldwide is an international leader in amusement ride manufacturing, offering a comprehensive portfolio of thrill rides and family rides. Their product lineup includes tower rides (Space Shot, Turbo Drop, Combo Tower, Double Shot Tower, Rotating Tower), roller coasters (Hyper Coaster, Air Launch Coaster, LSM Triple Launch Coaster, El Loco Coaster, 4D Free Spin Coaster, 4th Dimension Coaster, AXIS Coaster), family coasters (RailRyder, Free Fly Coaster, Mine Train Coaster, Family Inverted Coaster), and the Screamin' Swing ride model. The company also provides ride services including rehabilitation and reconditioning, technical and field services, Arrow rides support (acquired in 2002), and spare parts. With over 400 rides installed in over 30 countries, S&S serves amusement parks ranging from landmark parks to smaller venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyper Coaster High-speed roller coaster with customizable layouts designed for either maximum thrill or maximum airtime. Supports traditional chain lift, LSM launch, or air launch options with lap bar restraint. Built for theme parks seeking major flagship coasters.
• Tower Rides High-capacity, high-visibility tower rides featuring patented air launch technology. Includes Space Shot, Turbo Drop, Combo Tower, Double Shot Tower, and Rotating Tower variations delivering positive and negative G-force sensations for theme park guests.
• Screamin' Swing Pneumatically powered swing ride applying S&S's patented launch technology, featuring capacity options from 4 to 40 seats, small footprints, low maintenance costs, and customizable thrill levels for all ages.
• LSM Triple Launch Coaster Compact footprint coaster combining linear synchronous motor (LSM) launches with airtime and inversions, featuring outward banked turns and reused track sequencing. Designed for theme parks with limited space but seeking high-thrill capacity.
• Air Launch Coaster High-speed coaster using patented compressed air launch technology, accelerating to record-breaking speeds instantly using the most powerful launch system on the market.
• El Loco Coaster Compact thrill coaster featuring extreme drops, inversions, and outwardly banked turns. Redefines what can be accomplished in a small footprint with maximum capacity and style.
• 4th Dimension Coaster Innovative coaster with patented seats that rotate independently of the track's orientation. Rotation is controlled by additional rails allowing forward and backward spins up to 360 degrees with exposed wing seating.
• 4D Free Spin Coaster Coaster using patented magnetic technology to induce and control spinning, with rider weight, seat position, and rider interaction influencing spinning — allowing thrill customization in minutes.
• AXIS Coaster Revolutionary coaster using patented 4D rotating vehicle technology turned on a new axis. Delivers deliberate fluid movements giving riders a flying sensation with elements that cannot be replicated by any other ride.
• RailRyder Family Coaster Family-friendly single rail coaster inspired by Arrow Dynamics' Steeplechase Coaster, featuring rail-hugging vehicles, open seat design, and 39-inch minimum rider height for multi-generational riders.
• Free Fly Coaster Revolutionary coaster with longitudinal spins and unique air suspension providing weightless sensation, with capacity from 410 to 1,500 passengers per hour. Awarded IAAPA's 2009 Best New Major Amusement Ride of the Year.
• Mine Train Coaster Modern take on the classic Arrow Mine Train Coaster with new lightweight body style and exciting track layouts designed for the entire family.
• Family Inverted Coaster Inverted coaster designed for families accommodating riders from smallest adventurers to experienced thrill seekers. Combines excitement, comfort, and fun with high-capacity trains.
• Spin Shot Tower Patented tower ride variant that combines 4D Free Spin coaster seat technology with tower rides, allowing riders to be oriented face-up, face-down, or upside down during the tower sequence. Can be retrofitted on any S&S tower.
• Ride Rehabilitation, Reconditioning, and Train Replacement Comprehensive ride maintenance services for installed S&S and Arrow rides, including full train replacements, tear-down rebuilds, sandblasting, cleaning, dimensional and weld inspection, painting, assembly, refurbishment, new fiberglass bodies, upgraded custom theming, vehicle upgrades, electrical system updates, restraint modifications, and new parts to extend ride life.
• Technical and Field Services 24/7 technical support for installed rides including annual ride inspections and tune-ups, valve calibrations, ride upgrades, troubleshooting, and engineering services via remote diagnosis or on-site visit.
• Arrow Rides Support and Service Support and service for legacy Arrow Dynamics rides acquired in 2002. Maintains inventory of specific Arrow parts, manages an archive of Arrow drawings and documents, and provides replacement parts through [email protected].
• Spare Parts High quality spare parts for all S&S rides and attractions. Recommends original parts to maintain rides meeting current standards, with part coordinators responding to quote requests.

Quantifiable outcome

• Over 400 thrill rides installed in 30+ countries
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• LagoonflagshipStrategic or Co-development Partner · 28 March 2026Long-standing partnership dating back 30 years to Rocket ride. Nutcracker Screamin' Swing opened at S&S's home park - 105 feet tall, 68 mph, G-forces ranging from -0.42 to +4.67 G. Employees and families celebrated the opening.
• HersheyparkflagshipStrategic or Co-development Partner · 24 May 2025Long-standing partnership including Arrow ride maintenance, Hershey Triple Towers, and the 2025 Twizzlers Twisted Gravity - world's tallest Screamin' Swing. Collaboration on themed gondola designs featuring four Twizzlers flavors. Hersheypark is Pennsylvania's largest amusement park.
• Kennywood ParkflagshipStrategic or Co-development Partner · 24 May 2025Partnership for Steel Curtain roller coaster - record-breaking 9 inversions, Pennsylvania's tallest at 220 feet. S&S provided structural updates for the coaster's reopening after discovering potential longevity issues. Collaboration with Palace Entertainment and Parques Reunidos.
• North Logan CityminorOthers · 23 April 2025Earth Day partnership for tree planting and beautification initiative. Nearly 40% of S&S employees participated in planting trees, laying sod, and beautification efforts on public property.
• Pittsburgh SteelersflagshipGTM or Marketing Partner · 13 November 2018Themed vehicle partnership for Steel Curtain roller coaster at Kennywood Park. Vehicles themed with black and gold colors, number 33 representing founding year 1933, football-shaped seats with laces. Part of Steelers Country themed area.
• Changsha Window of the WorldcoreStrategic or Co-development Partner · 12 April 2018Installation of Air Launch Coaster with 40m height, 830m track length, over 10 exciting elements with multiple inversions at 100 KPH max speed. First launch coaster by S&S to have inversions. Located in central China's largest theme park.
• Sun Tzu Cultural ParkcoreStrategic or Co-development Partner · 19 January 2018Installation of 12-Seat Double Towers and Air Launch Coaster named 'Lightning Speed' - the tallest launch coaster in East China with 930 meter track length. First and largest military cultural theme park in China located in Shandong province.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rocky Mountain Construction: US-based manufacturer specializing in wood-to-steel I-Box conversions and new Raptor track coasters. Comparable to S&S Worldwide as a US-based roller coaster manufacturer serving North American theme parks with strong innovation in track technology and pace of new installations.
• Gerstlauer: German roller coaster manufacturer producing compact and intense steel coasters including launched and spinning models. Comparable to S&S Worldwide in the steel coaster manufacturing segment, with overlapping focus on compact-footprint thrill rides for regional parks.
• Intamin Amusement Rides: Swiss/Liechtenstein manufacturer of roller coasters, water rides, and observation attractions. Comparable to S&S Worldwide in the launched coaster and thrill ride manufacturing segment, with similar global presence and marquee theme park customers including Six Flags and Ferrari World.
• Mack Rides: German manufacturer of roller coasters, water rides, spinning rides, and dark rides. Comparable to S&S Worldwide as a full-line ride manufacturer serving major European and global theme park operators with both thrill and family attractions.
• Vekoma: Dutch manufacturer of steel roller coasters, family coasters, and pendulum rides. Direct competitor to S&S Worldwide in the global amusement ride manufacturing market, with similar product breadth for major theme parks and family entertainment centers.
• Zamperla: Italian manufacturer of amusement rides including roller coasters, flat rides, and family attractions. Direct peer to S&S Worldwide in the global amusement ride manufacturing industry, particularly prominent in themed attractions and family rides at major theme parks worldwide.
• Premier Rides: US-based roller coaster manufacturer specializing in launched coasters and LIM/LSM-driven attractions. Direct competitor to S&S Worldwide in the launched coaster segment with patented linear motor technology and a similar customer base of regional and major US theme parks.
• Bolliger & Mabillard: Swiss manufacturer specializing in high-end steel roller coasters including dive, wing, and inverted coasters. Direct peer to S&S Worldwide in the premium roller coaster manufacturing segment serving marquee theme park installations globally.

Emerging players

• Dynamic Attractions: Canadian-based manufacturer of dark rides, motion simulators, and dynamic vehicle attractions. Comparable to S&S Worldwide as a developer/manufacturer of advanced motion-based ride experiences for theme parks, focused on next-generation vehicle and ride system technology.

Others

• Sansei Technologies: Japanese holding company that has owned S&S Worldwide since 2012. Comparable as the parent entity operating in the amusement ride industry with related subsidiaries in the leisure/entertainment equipment space in Japan, and a publicly disclosed operator of similar ride manufacturing capabilities domestically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/s_s_worldwide
• YouTubeyoutube.com/channel/UCyJi4uenl18tUI2ytqkzWfA
• Facebookfacebook.com/SandSWorldwide
• LinkedInlinkedin.com/company/s-s-worldwide
• Instagraminstagram.com/s_s_worldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S&S Worldwide