Rework Capital

What Rework Capital does

Rework Capital is a privately held boutique venture capital and professional services firm headquartered in Sarasota/St. Petersburg, Florida. The firm operates a hybrid model combining direct investment activity (pre-seed to Series A via SPVs and syndicates) with an integrated advisory services portfolio spanning fractional CFO and COO engagements, capital strategy, fractional General Counsel (Rework Law), executive tax services (Rework Tax), and business brokerage (Rework Brokerage). Clients range from pre-seed startups to companies with revenues exceeding $2B, with a stated ideal-client profile focused on growth-minded founders and operators rather than firmographic thresholds.

The firm's product surface is anchored by subscription-based fractional executive services priced from $3,000 to $20,000 per month depending on company stage and complexity, layered with transactional fees on brokerage and capital advisory work. The core "Due Diligence Ready" methodology positions the firm as a one-stop advisor that prepares founders for fundraising, investor diligence, and exit. The team comprises three named partners — Hugh Sawyer (CPA/CGMA/PFS, ex-EY, ex-AXA), Justin Russell, Esq. (General Counsel, ex-Kaufman Dolowich), and Alexander Ronzino, MBA (Brokerage) — supported by an additional network of fractional specialists. Underlying technology is standard: a content-driven website, Calendly-based lead capture, a client portal, and AI/data-analytics tooling applied to advisory workflows rather than as a productized offering.

The go-to-market is sales-led, regionally focused on the Tampa/Sarasota area and broader Southeast USA, and relies on direct outreach, founder referrals, content marketing (a 20+-article blog), LinkedIn presence, and event participation (e.g., Sarasota.Tech Summit). The firm offers free introductory consultations and operates on month-to-month engagements without long-term contracts, reducing friction for early-stage clients. Revenue mechanics are diversified across subscription recurring revenue, professional services fees, transaction-based brokerage commissions, and carried interest-style returns from direct investments, though no company-level revenue figures are publicly disclosed.

Name

Rework Capital

Legal name

Rework Capital

Website

https://rework.capital

Company type

Private

Operating status

Operating

Short description

Rework Capital is a Sarasota, Florida-based boutique venture capital firm and integrated advisory practice offering fractional CFO/COO, legal, tax, and brokerage services alongside direct pre-seed to Series A investing, primarily serving growth-minded founders and small-to-mid-cap businesses.

Ownership category

akta.pro rank

Product category

Financial Advisory & Management Consulting

NAICS

Portfolio Management and Investment Advice (523940), Other Management Consulting Services (541618), Other Investment Pools and Funds (5259), All Other Financial Investment Activities (52399)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

akta.pro secondary industries

Corporate Finance & Capital Advisory (BPAHADAB), Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD)

Keywords

• Fractional CFO services
• Venture capital advisory
• Business brokerage services
• Executive tax planning
• Fractional general counsel

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fractional CFO Services: Provides fractional CFO and COO services on a subscription basis, offering strategic financial guidance without the full-time expense. Clients can cancel with 30 days notice.
2. Capital Strategy Advisory: Includes syndicated investment, due diligence preparation, vetting outside capital opportunities, incubator program, and exit planning. The company both directly invests and consults on funding from pre-seed to Series B.
3. Rework Law - Fractional General Counsel: Provides fractional legal counsel services for corporate governance, M&A transactions, compliance, and contract strategy.
4. Rework Tax - CPA Services: Executive CPA services for tax planning, preparation, and strategic tax advice for high-earning individuals and business owners.
5. Rework Brokerage - Business Brokerage Services: Business brokerage services for acquisition, divestiture, or capital restructuring, including valuation advisory, transaction structuring, and exit strategy consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rework Capital is a boutique venture capital firm with an integrated services portfolio that delivers fractional C-suite services (Fractional CFO and Fractional COO) alongside capital strategy advisory and direct investment in pre-seed to Series B companies. The portfolio is extended through sub-brands Rework Law (fractional general counsel), Rework Tax (executive CPA services), and Rework Brokerage (M&A and exit advisory), all unified under a "Due Diligence Ready" methodology aimed at growth-stage entrepreneurs and business owners.

Product overview

Rework Capital operates as a boutique venture capital firm with an integrated services portfolio. The core offering combines fractional C-suite services (CFO, COO, General Counsel) with capital strategy advisory and direct investment capabilities. The portfolio includes nine distinct products: Fractional CFO, Capital Strategy, Investment (SPV/Syndicated), Fractional COO, Performance Coaching, Rework Law, Rework Tax, Rework Brokerage, and an Incubator Program. These services are designed to guide companies from pre-seed through Series B, with the integrated ecosystem enabling founders to access financial, legal, tax, and operational expertise from a single strategic partner, all unified under the "Due Diligence Ready" methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Rework Law: Fractional General Counsel services providing legal strategy for entrepreneurs, founders, investors, and executives
• Rework Tax
• Rework Brokerage

Quantifiable outcome

• Save over $100,000+ by engaging with a fractional CFO over a full-time equivalent
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kruze Consulting: Kruze Consulting is a leading fractional CFO and accounting firm serving venture-backed startups from pre-seed through Series B, with comparable subscription pricing and a focus on due diligence preparation — the most direct competitor to Rework's fractional CFO and capital strategy offerings.
• Pilot: Pilot provides bookkeeping, accounting, and fractional CFO services to startups and small businesses on a subscription basis, with a productized software platform layered on top of human service — a scaled direct competitor to Rework's fractional CFO tier.
• Bench (acquired by Employer.com): Bench offers bookkeeping, tax, and financial reporting for small businesses on a monthly subscription, directly competing with Rework's fractional CFO/COO and tax offerings for the same growth-stage SMB customer.
• Anchor (formerly Anchor.finance): Anchor is a fractional CFO, accounting, and tax services firm for venture-backed startups, offering a bundled subscription model that mirrors Rework's CFO-plus-tax-plus-Diligence-Ready positioning for pre-seed to Series B clients.
• Founders CPA: Founders CPA provides tax, accounting, and fractional CFO services to startup founders and early-stage companies, overlapping directly with Rework Tax and the growth-stage segment of Rework's client base.
• Antler: Antler is a global early-stage VC that combines pre-seed capital with an in-house services-style founder support program (mentorship, operational guidance), mirroring Rework's combination of direct investing and embedded advisory for pre-seed founders.
• Acuity CFO Services: Acuity provides fractional CFO and financial leadership services to growth-stage and middle-market companies, with comparable subscription engagements, exit planning, and M&A support that overlaps with Rework's fractional CFO and brokerage practices.

Emerging players

• Visible.vc: Visible.vc provides investor relations, reporting, and capital strategy software and services to venture-backed companies — a partial overlap with Rework's Capital Strategy, due diligence prep, and investor-readiness offerings.
• Hustle Fund: Hustle Fund is a pre-seed and seed venture capital firm with an emphasis on hands-on founder support and a syndicate/SPV model, directly comparable to Rework's SPV/syndicated investment arm and pre-seed-to-Series A focus.

Broad incumbents

• Carta: Carta is an established platform for cap table management, equity administration, and fundraising infrastructure for venture-backed companies, addressing a portion of the same capital strategy and due-diligence-readiness workflow that Rework Capital covers through its advisory services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100094407875293
• LinkedInlinkedin.com/company/rework-capital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rework Capital