Highpoint
Highpoint at Cape Coral is a private, single-campus rental retirement community in Cape Coral, Florida, offering Independent Living, Assisted Living, and Memory Care to seniors from Lee County and Southwest Florida through a no-entry-fee monthly subscription model.
- Company typePrivate
- Founded2019
- HeadquartersCape Coral, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Highpoint does
Highpoint at Cape Coral is a single-campus, for-profit rental retirement community located at 1701 Four Mile Cove Parkway in Cape Coral, Florida. It was founded in 2019 and operates as a private company with a workforce of 11-50 employees. The community holds AHCA License #13360 from the Florida Agency for Health Care Administration.
The community delivers three integrated levels of senior care on one site: Independent Living, Assisted Living, and Memory Care. Independent Living residents occupy private one- or two-bedroom apartments (732-970 sq ft) and access a maintenance-free lifestyle including chef-prepared all-day dining, weekly housekeeping, scheduled transportation, and resort-style amenities such as a heated outdoor pool, fitness center, yoga studio, theater, coffee bar, bistro, and game room. Assisted Living provides private studio and one-bedroom apartments (402-810 sq ft) with support for activities of daily living, medication management, three daily meals, and 24/7 caregiver and nursing coverage. Memory Care operates as a secure neighborhood with private apartments (338 sq ft), licensed-nurse health monitoring, and the proprietary Masterful Moments® holistic wellness program covering social, intellectual, physical, and spiritual dimensions of care. Respite care is offered as a short-stay add-on.
The business model is recurring monthly subscription rental with no entry fee. Published starting rates are $3,795/month for Independent Living, $4,395/month for Assisted Living, and $5,600/month for Memory Care, with pricing publicly disclosed on the company website. Go-to-market is direct-to-consumer, driven by an in-house sales and marketing team that handles phone inquiries (239-282-4794), online lead forms, scheduled tours, and hosted community events, supplemented by organic SEO and Facebook activity. The customer base is composed of individual seniors and their adult-child decision-makers, drawn from Cape Coral and surrounding Southwest Florida communities including Bokeelia, North Fort Myers, Punta Gorda, and Saint James City. The service area is restricted to a single domestic market with no public signaling of geographic expansion, multi-site operations, or institutional investment.
Highpoint firmographics
Firmographics- Name
- Highpoint
- Legal name
- Highpoint at Cape Coral
- Website
- https://highpointcapecoral.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Highpoint at Cape Coral is a private, single-campus rental retirement community in Cape Coral, Florida, offering Independent Living, Assisted Living, and Memory Care to seniors from Lee County and Southwest Florida through a no-entry-fee monthly subscription model.
- Ownership category
- akta.pro rank
Highpoint industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Rental / Fee-for-Service CCRCs (HLADAEAB)
- akta.pro secondary industries
- Single-Site CCRCs (HLADAEAE), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
Keywords
Where Highpoint is headquartered
LocationHeadquarters
- HQ city
- Cape Coral
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Highpoint business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Monthly Rental Revenue: Highpoint operates as a rental senior living community with no entry fee or buy-in required. Residents pay monthly rent that includes accommodations, dining services, amenities, housekeeping, utilities (except telephone), scheduled transportation, and access to care services. The rental model provides predictable recurring revenue while eliminating barriers to entry for prospective residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Maintenance-free senior apartments starting at $3,795/month |
| Subscription | Monthly | Assisted Living - Supportive care starting at $4,395/month |
| Subscription | Monthly | Memory Care - Specialized dementia support starting at $5,600/month |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Highpoint product offering
Product offeringCore offering
Highpoint at Cape Coral operates a single rental retirement continuum community in Cape Coral, Florida, offering three tiers of senior living — Independent Living, Assisted Living, and Memory Care — on one campus under a no-entry-fee monthly rental model. Residents receive private apartments, chef-prepared all-day dining, housekeeping, scheduled transportation, utilities, and access to resort-style amenities (heated pool, fitness center, theater, game room, bistro, coffee bar), with priority on-site transition to higher care levels as needs evolve.
Product overview
Highpoint at Cape Coral is a rental retirement continuum community offering three levels of senior living care — Independent Living, Assisted Living, and Memory Care — in a single resort-style campus. Residents in Independent Living occupy private one- and two-bedroom apartments (The Hibiscus, The Sunflower, The Azalea) with maintenance-free amenities, all-day chef-prepared dining, and access to fitness, pool, theater, and social activities. When needs increase, residents can transition to Assisted Living (The Oleander, The Jasmine, The Sawgrass, The Palmetto, The Juniper studios and apartments) offering 24-hour caregiving, medication management, and nursing support. Memory Care (The Cypress) provides a secure neighborhood with specialized programming built around the proprietary Masterful Moments® holistic wellness philosophy. The community also offers a Respite Care program for short-term stays. All residents share access to community-wide amenities including a heated outdoor pool, fitness center, yoga studio, coffee bar, bistro, theater, game room, and activity center, with all-inclusive dining and scheduled transportation.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Maintenance-free rental senior apartments for active older adults seeking a hospitality-driven independent lifestyle, including weekly housekeeping, scheduled transportation, all-day chef-prepared dining, and access to community amenities; residents receive priority access to on-site assisted living and memory care if needs change.
- Assisted Living Residential care for seniors needing assistance with activities of daily living (bathing, dressing, grooming, medication management), delivered with three daily meals, 24-hour care associates, daily nursing support, weekly physician visits, and a full wellness and social activity calendar.
- Memory Care Specialized, secure support for individuals with Alzheimer's, dementia, and other forms of memory loss, delivered in a secure neighborhood with a private outdoor courtyard, 24/7 trained caregivers, licensed nurse health monitoring, three chef-prepared meals daily, and Masterful Moments® programming.
- Respite Care Short-term residential stays for seniors needing temporary care, providing family caregivers a break while respite residents receive the same services and amenities as full-time assisted living residents, including meals, activities, and 24-hour care support.
- Masterful Moments® Holistic Wellness Program A proprietary, trademarked holistic wellness philosophy addressing each resident's social, spiritual, intellectual, and physical well-being through purpose-driven activities and individualized care plans.
Quantifiable outcome
- Flexible all-day dining with chef-prepared meals provides residents choice and convenience while reducing meal preparation burden
- +2 more outcomes
Companies that use Highpoint
Customer profileSegments4 records
Ideal customer profiles4 records
Highpoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Highpoint partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights2 records
Highpoint competitors and assessment
Company assessmentBroad incumbents
- Brookdale Senior Living: Largest US senior living operator with hundreds of communities across independent living, assisted living, and memory care. Comparable in offering the full continuum of care to seniors, but operates at national scale with platform-level resources Highpoint lacks.
- Atria Senior Living: National senior living operator with a large portfolio of independent living, assisted living, and memory care communities. Closely comparable to Highpoint on the IL/AL/MC continuum and resort-style amenities, but at significantly greater scale and geographic reach.
- Sunrise Senior Living: Established senior living provider known for assisted living and memory care, with a strong continuum-of-care offering. Comparable to Highpoint's care model, especially around memory care programming and holistic wellness, though at a larger platform scale.
- Arbor Company: Operates a portfolio of senior living communities including independent living, assisted living, memory care, and CCRCs across the Southeast US. Comparable continuum-of-care model with Florida exposure, competing for similar resident demographics.
- Five Star Senior Living: Senior living and rehabilitation services operator with communities across multiple states. Comparable in offering IL/AL/MC within its portfolio, though operating at greater scale and with a more clinically oriented brand.
Regional players
- Sonata Senior Living: Florida-focused senior living operator offering independent living, assisted living, and memory care communities throughout the state. Comparable continuum-of-care model to Highpoint with deep Florida operating expertise, directly competitive in the regional market.
- Allegro Senior Living: Operates senior living communities across the Southeast US, including Florida, with a continuum-of-care model and resort-style amenities. Comparable to Highpoint in targeting affluent Florida seniors with a lifestyle-led value proposition.
Direct peers
- Discovery Senior Living: Multi-state senior living operator with multiple IL/AL/MC communities, including Florida properties. Directly comparable to Highpoint's rental-style, continuum-of-care community model with similar amenity-led positioning in mid-market Florida markets.
- Pegasus Senior Living: Operates independent living, assisted living, and memory care communities with a similar mid-market positioning and amenity-led approach. Direct peer given comparable care tier structure and lifestyle-oriented branding.
- Watermark Retirement Communities: Operator of upscale independent living, assisted living, memory care, and CCRCs with a wellness-focused, lifestyle-oriented brand similar to Highpoint's Masterful Moments® approach. Directly comparable on continuum-of-care and amenity-led positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Highpoint social profiles
Digital presenceHighpoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highpoint leadership team
Management profileNumber of profiles
Highpoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highpoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highpoint
What does Highpoint do?
Highpoint at Cape Coral operates a single rental retirement continuum community in Cape Coral, Florida, offering three tiers of senior living — Independent Living, Assisted Living, and Memory Care — on one campus under a no-entry-fee monthly rental model. Residents receive private apartments, chef-prepared all-day dining, housekeeping, scheduled transportation, utilities, and access to resort-style amenities (heated pool, fitness center, theater, game room, bistro, coffee bar), with priority on-site transition to higher care levels as needs evolve.
Is Highpoint a public or private company?
Highpoint is a private company. It is classified as unknown and is currently operating.
When was Highpoint founded?
Highpoint was founded in 2019. It employs 11 to 50 people.
Where is Highpoint based?
Highpoint is headquartered in Cape Coral, United States, in the North America region.
How does Highpoint make money?
One revenue line is on record: monthly Rental Revenue.
Who are Highpoint's main competitors?
Broad incumbents on record are Brookdale Senior Living, Atria Senior Living, Sunrise Senior Living, Arbor Company and Five Star Senior Living. Regional players are Sonata Senior Living and Allegro Senior Living. Direct peers are Discovery Senior Living, Pegasus Senior Living and Watermark Retirement Communities.
Does Highpoint have an API?
No public API is recorded for Highpoint.
What industry is Highpoint in?
Highpoint's product category is Senior Living Services. Its primary akta.pro industry code is HLADAEAB, Rental / Fee-for-Service CCRCs, with a secondary code of HLADAEAE, Single-Site CCRCs. Its NAICS code is 623311 and its SIC code is 8050.