The Herrera Law Firm

What The Herrera Law Firm does

The Herrera Law Firm is a privately held, family-owned plaintiff personal injury law firm founded in 1983 by Frank Herrera Jr. and headquartered in San Antonio, Texas. The firm represents individual injury victims across Texas in cases involving car accidents, truck and commercial vehicle accidents, motorcycle accidents, workplace and third-party work injuries, wrongful death, slip and fall and premises liability, defective products, and nursing home abuse. It operates through eight physical office locations spanning San Antonio, Corpus Christi, Del Rio, Harlingen, Laredo, McAllen, Midland, and Odessa, with services delivered bilingually in English and Spanish to serve the Hispanic-majority demographics of South and West Texas.

The firm's underlying technology is conventional legal practice infrastructure: courtroom presentation technology and standard litigation support systems used to try cases to verdict, with no proprietary software platform or AI capabilities disclosed. Its product is direct legal representation rather than a technology product, and the firm markets itself on attorney credentials, a 40-plus year track record of large verdicts and settlements (including a $50M product liability verdict, a $14.2M oilfield burn settlement, and a $10.6M wrongful death settlement), and aggressive trial advocacy against insurance companies.

The business model is a pure contingency fee model: clients pay no upfront fees and owe nothing unless the firm recovers compensation, at which point the firm collects a percentage of the settlement or verdict. Revenue is therefore entirely variable and case-driven, sourced from a high volume of one-off plaintiff cases rather than enterprise clients or recurring contracts. The firm is founder-controlled, with no external investors, no parent company, and no subsidiaries, and is led by Frank Herrera Jr. alongside his sons Jorge A. Herrera and Javier L. Herrera, shareholder Laura G. Tamez, and associate Lorena Fernandez.

Name

The Herrera Law Firm

Legal name

The Herrera Law Firm, Inc.

Website

https://herreralaw.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

The Herrera Law Firm is a privately held, family-owned plaintiff personal injury law firm founded in 1983 and headquartered in San Antonio, Texas. It represents individual injury victims across eight Texas office locations on a contingency fee basis, handling car, truck, motorcycle, workplace, wrongful death, and premises liability cases in English and Spanish.

Ownership category

akta.pro rank

Product category

Personal Injury Law

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident representation
• Truck accident litigation
• Wrongful death claims
• Contingency fee legal

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee Legal Services: The firm generates revenue exclusively through contingency fees, collecting a percentage of settlements or verdicts won for clients. If no recovery is made, clients owe nothing. This aligns the firm's interests with clients and provides access to legal representation for those who cannot afford upfront legal fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Herrera Law Firm provides plaintiff-side personal injury legal representation on a contingency fee basis to individuals and families injured by negligence across Texas. Practice areas include car, truck, and motorcycle accidents, third-party work injuries, wrongful death, premises liability, defective products, and nursing home abuse. The firm offers free case evaluations and serves clients in English and Spanish from its San Antonio headquarters and seven regional Texas offices.

Product overview

The Herrera Law Firm is a single-location San Antonio personal injury law firm offering comprehensive legal services for injured victims. The firm operates as a unified practice focused on personal injury law rather than a platform with modular products. Core services include car accident legal representation, truck and commercial vehicle accident representation, motorcycle accident representation, work injury/third-party claims, wrongful death lawsuits, slip and fall/premises liability, defective products liability, and nursing home abuse cases. The firm provides contingency-fee-based representation with free case evaluations, serving clients throughout Texas with offices in San Antonio, Corpus Christi, Del Rio, Harlingen, Laredo, McAllen, Midland, and Odessa. Services are available in both English and Spanish.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive plaintiff-side representation for personal injury victims across Texas covering car, truck, and motorcycle accidents, work injuries, slip and fall, nursing home abuse, wrongful death, and defective products.
• Car Accident Legal Services Legal representation for car accident victims handling rear-end, T-bone, head-on, sideswipe, multi-vehicle, drunk driving, hit-and-run, and rideshare accidents in Texas.
• Truck Accident Legal Services Legal representation for victims of truck and commercial vehicle accidents, including 18-wheeler crashes, rear-end, underride, jackknife, and construction vehicle collisions.
• Motorcycle Accident Legal Services
• Work Injury / Third-Party Claims Third-party workplace accident claims for injured workers, including construction accidents, oilfield injuries, non-subscriber claims, and OSHA violation matters.
• Wrongful Death Legal Services Legal representation for families who have lost loved ones due to negligence, covering fatal car, truck, motorcycle, and work-related deaths across Texas.
• Slip and Fall / Premises Liability Legal representation for slip and fall accidents and premises liability cases arising from unsafe property conditions.
• Defective Products Liability Legal representation for injuries caused by dangerous or defective products, including product liability lawsuits.
• Nursing Home Abuse and Neglect Legal representation for victims of nursing home abuse and neglect cases.
• Free Case Evaluation Complimentary case evaluation in which potential clients discuss their legal situation and options at no cost, serving as the primary intake channel for new matters.
• Spanish-Language Legal Services Legal services delivered in Spanish for Spanish-speaking clients, including Spanish-language versions of practice-area pages and bilingual attorneys.

Quantifiable outcome

• Achieved $50 million verdict in product liability case
• +4 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered moderate, core and minor.

• American Association for JusticemoderateOthersThe Herrera Law Firm is a member of the American Association for Justice, participating in the Leaders Forum and holding membership since 2013. This organization supports trial lawyers and promotes justice for accident victims.
• Texas Trial Lawyers AssociationcoreOthersThe firm maintains active membership in the Texas Trial Lawyers Association, with attorneys serving in leadership roles including as President and Board positions. Laura G. Tamez serves as President, the first Latina to hold this position.
• San Antonio Hispanic Chamber of CommercemoderateOthersThe firm is a proud member of the San Antonio Hispanic Chamber of Commerce, supporting the local Hispanic business community and providing legal services to its members.
• Greater San Antonio Chamber of CommerceminorOthersThe firm is a member of the Greater San Antonio Chamber of Commerce, demonstrating commitment to the broader San Antonio business community.
• Mexican American Legal Defense and Educational Fund (MALDEF)coreOthersFrank Herrera Jr. and Jorge Herrera serve on the national board of MALDEF, an organization dedicated to advancing the rights of Hispanic Americans through legal advocacy.
• The New American AlliancemoderateOthersFrank Herrera Jr. was elected Chair of the Board of Directors for New American Alliance, Inc. in 2013, an organization dedicated to advancing the American Latino community.
• San Antonio Trial Lawyers AssociationcoreOthersFirm attorneys including Jorge Herrera serve on the board of the San Antonio Trial Lawyers Association, and Jorge Herrera has received awards including the Pat Maloney Courage Award from this organization.
• Pro Bono TexasminorOthersThe firm is a member of Pro Bono Texas, supporting free legal services for those who cannot afford representation.
• Texas WatchminorOthersThe firm is a member of Texas Watch, a consumer advocacy organization.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thomas J. Henry Law: Large Texas-based personal injury plaintiff firm with a similarly broad regional footprint across San Antonio, Corpus Christi, and other Texas markets. Closest geographic and practice-area comparable, also contingency-fee model and multi-practice PI focus (auto, truck, workplace, product liability).
• The Carabin Shaw Law Firm: Texas-headquartered personal injury firm with similar contingency-fee positioning and broad PI practice (auto, truck, workplace). Directly competes for the same Texas PI client base and uses comparable mass-market advertising and free-consultation acquisition motion.
• Jim Adler & Associates: Houston-based Texas PI firm ('The Texas Hammer') with a founder-led brand built on TV advertising and contingency representation. Comparable in scale, marketing intensity, and PI practice mix; competes in the same Texas mass-tort plaintiff market.
• Domingo Garcia Attorneys at Law: Texas-based PI and civil rights plaintiff firm founded by Domingo Garcia, with strong Hispanic-community ties and bilingual service comparable to The Herrera Law Firm. Competes for the same underserved Hispanic plaintiff segments in Texas and shares the contingency-fee model.
• Terry Bryant Accident & Injury Law: Texas PI firm based in Houston with contingency-fee representation across auto, truck, and catastrophic injury cases. Directly comparable plaintiff-side practice with similar marketing approach and case-value mix in the Texas market.
• Zinda Law Group: Austin-headquartered Texas PI firm with contingency-fee model and multi-office Texas presence. Comparable mid-size scale, similar practice mix (auto, truck, premises), and overlapping acquisition channels in the same Texas metros as Herrera.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury plaintiff firm with national footprint and Texas offices. Operates in the same PI space across multiple practice areas but with vastly greater scale and a multi-state marketing apparatus; sets the upper bound for what a scaled PI brand looks like.

Regional players

• Wisner Baum: California-based plaintiff firm known for high-value verdicts in product liability, wrongful death, and personal injury. Comparable in high-stakes trial capability and contingency model, but operates primarily in California rather than Texas — illustrates the regional ceiling that Herrera is positioned to overcome in Texas.
• Cellino Law: Large personal injury plaintiff firm historically known for TV-driven advertising on the East Coast (NY/PA). Comparable contingency-fee, mass-market PI model with strong brand recognition, but operates in a different geography than the Texas-focused Herrera.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Herreralaw
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/herrera-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Herrera Law Firm