Water and Wall Group
Water and Wall Group is a privately held B2B communications and marketing agency founded in 2014, serving financial services and professional services brands with earned media, content creation, social media, design, and speaking/awards services from offices in New York and Boston.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Water and Wall Group firmographics
Firmographics- Name
- Water and Wall Group
- Legal name
- Water and Wall Group
- Website
- https://waterandwall.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Water and Wall Group is a privately held B2B communications and marketing agency founded in 2014, serving financial services and professional services brands with earned media, content creation, social media, design, and speaking/awards services from offices in New York and Boston.
- Ownership category
- akta.pro rank
Water and Wall Group industry classification
Industry- Product category
- Public Relations and Marketing Services
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where Water and Wall Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Water and Wall Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retainer-based professional services: The majority of Water & Wall's clients work on a traditional retainer model, providing ongoing communications and marketing services. They also offer flexible pricing models for startups and emerging brands, and project-based assignments for short-term or ad-hoc needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Traditional retainer model for established brands |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Water and Wall Group product offering
Product offeringCore offering
Water & Wall is a B2B communications and marketing agency that sells six integrated service modules to enterprise clients: earned media relations, content creation, design and branding, social media management, speaking and awards programs, and special projects (including crisis management, media tours, and executive training). Services are delivered primarily on retainer contracts to financial services, professional services, fintech, and select non-profit brands, with flexible pricing available for startups and emerging brands.
Product overview
Water and Wall Group is a B2B communications and marketing agency offering six integrated service modules: Earned Media, Content Creation, Design & Branding, Social Media Management, Speaking & Awards, and Special Projects. These services work together as a unified communications program designed to help B2B brands increase awareness, build thought leadership, and drive business growth through strategic media relations, content development, and creative services. The agency specializes in financial services, professional services, fintech, and related industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Earned Media Services Strategic media relations service focused on increasing brand awareness through targeted pitching, press release development, and executive media training for B2B brands in financial and professional services.
- Content Creation Development of thought leadership content, website copy, social media posts, newsletters, and internal/external communications materials optimized for both traditional and AI-powered discovery.
- Design & Branding Creative branding services including marketing collateral design, sales materials, presentations, and digital/print advertising for new business and brand updates.
- Social Media Management Launch, optimization, and ongoing management of brand and executive social media programs across all channels with content creation and performance metrics.
- Speaking & Awards Identification and management of speaking opportunities at conferences and webinars, plus awards submission and ranking applications for client executives.
- Special Projects Project-based communications support including media tours, product/service launches, crisis management, rebranding, executive training, and social campaign development.
Quantifiable outcome
- 50+ media opportunities, 200+ placements, 20+ top-tier publications, 40+ byline placements, 20+ broadcast hits for EY in FY25
- +3 more outcomes
Companies that use Water and Wall Group
Customer profileNamed customers32 records
Segments5 records
Ideal customer profiles3 records
Water and Wall Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Water and Wall Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- PRSA (Public Relations Society of America)coreAndrew Healy serves on the PRSA-NY 2025 Board of Directors. Water & Wall team members including Rebecca Schmidt and Jen Corletta are active members and mentors in PRSA chapters.
- Financial Communications Society (FCS)coreWater & Wall team members participate in FCS programs. Rebecca Schmidt is a participating mentor in FCS. The agency has won FCS Portfolio Awards.
- Gramercy InstituteminorWater & Wall is affiliated with the Gramercy Institute for financial marketing education and recognition.
- Boston Women in FinanceminorRebecca Schmidt is an active member of Boston Women in Finance organization.
- Boston Chamber of CommerceminorRebecca Schmidt is an active member of Boston Chamber of Commerce through the agency's Boston office.
- Syracuse University (Newhouse School)minorJen Corletta remains connected to her alma mater Syracuse University's Newhouse School, helping students get their start in communications. Water & Wall maintains an affiliation with Syracuse.
- Providence HouseminorWater & Wall partners with Providence House as part of their charitable giving and community engagement program.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Water and Wall Group competitors and assessment
Company assessmentDirect peers
- Prosek Partners: Independent B2B communications agency with a flagship financial-services practice serving asset managers, PE firms, fintechs, and insurance — overlapping directly with Water & Wall's core verticals and retainer-based delivery model.
- ICR (ICR Inc.): Public-relations and investor communications firm specializing in financial services, tech, and growth companies — a direct competitor for asset-manager and fintech PR mandates.
- Finsbury Glover Hering: Global financial communications and public affairs firm with a strong asset-management and capital-markets practice — competes head-to-head for enterprise financial-services PR engagements.
- RF|Binder: B2B communications agency with deep financial-services and energy expertise, offering earned media, content, and executive visibility — closely comparable in scope, scale, and client profile to Water & Wall.
- 5W Public Relations: Mid-sized B2B and consumer PR agency with a financial-services and professional-services practice offering earned media, thought leadership, and awards programs — directly comparable services and target clients.
- Peppercomm: Boutique B2B communications agency with strong financial-services and tech expertise, focused on integrated earned-media, content, and digital programs for enterprise clients.
- Gregory FCA: Integrated communications firm with a long-standing financial-services practice serving asset managers, RIAs, and fintechs — comparable size and service mix to Water & Wall.
Broad incumbents
- Edelman: World's largest PR firm with a major U.S. financial-services practice — competes for the same enterprise clients as Water & Wall but at far greater scale and broader service scope.
- Weber Shandwick: Global communications network with a substantial financial-services and professional-services practice — competes for large enterprise retainers that Water & Wall also targets.
Emerging players
- Collected Group: Boutique financial-PR agency focused on asset managers, fintechs, and capital-markets clients — an emerging, comparable-scale competitor to Water & Wall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Water and Wall Group social profiles
Digital presenceWater and Wall Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Water and Wall Group leadership team
Management profileNumber of profiles
Profiles9 records
Water and Wall Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Water and Wall Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Water and Wall Group
What does Water and Wall Group do?
Water & Wall is a B2B communications and marketing agency that sells six integrated service modules to enterprise clients: earned media relations, content creation, design and branding, social media management, speaking and awards programs, and special projects (including crisis management, media tours, and executive training). Services are delivered primarily on retainer contracts to financial services, professional services, fintech, and select non-profit brands, with flexible pricing available for startups and emerging brands.
Is Water and Wall Group a public or private company?
Water and Wall Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Water and Wall Group founded?
Water and Wall Group was founded in 2014. It employs 11 to 50 people.
Where is Water and Wall Group based?
Water and Wall Group is headquartered in New York, United States, in the North America region.
How does Water and Wall Group make money?
One revenue line is on record: retainer-based professional services.
Who are Water and Wall Group's main competitors?
Direct peers on record are Prosek Partners, ICR (ICR Inc.), Finsbury Glover Hering, RF|Binder, 5W Public Relations, Peppercomm and Gregory FCA. Broad incumbents are Edelman and Weber Shandwick. Collected Group is listed as an emerging player.
Does Water and Wall Group have an API?
No public API is recorded for Water and Wall Group.
What industry is Water and Wall Group in?
Water and Wall Group's product category is Public Relations and Marketing Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR.