Siagel Productions

What Siagel Productions does

Siagel Productions is a privately held event entertainment and production company founded in 1976 and headquartered at 30 Charles St., Needham, Massachusetts. The firm delivers integrated event experiences across three core service lines: (1) entertainment services (DJ, MC/emcee, live entertainers, dancers), (2) full-service event planning (venue guidance, vendor coordination, day-of management), and (3) audio-visual and production (LED walls, lighting, sound, dance floors, lounges, videography, ceremony streaming). It sells these services primarily to families hosting Bar/Bat Mitzvahs, weddings, and milestone celebrations, and to corporate clients running holiday galas, employee appreciation events, and team-building programs, with notable enterprise customers including Amgen, Novo Nordisk, CyberArk, Bright Horizons, and G. Greene Construction.

The business runs on a custom-quoted, project-based revenue model with no publicly disclosed pricing. Clients typically engage Siagel directly via the website or phone and receive tiered package options (Tron, Megatron, Pro) layered with add-on modules (Energycade arcade games, Infinity Cubes DMX-controlled LED centerpieces, karaoke, photo booths, lighting, lounge furniture). Distribution relies on direct sales to families and corporate buyers, complemented by recurring referral partnerships with event planners (Janie Haas Events, Erica Paige Events, SH Events) and preferred-vendor relationships with Boston-area venues (Artists for Humanity, Granite Links, Hotel Commonwealth).

Operationally, the company maintains a small core team of approximately ten staff across ownership, event planning, coordination, and corporate event management, supported by a large rotating bench of named MCs, DJs, and entertainers. Its geographic footprint is concentrated in New England (Massachusetts, Rhode Island, Vermont). Industry recognition includes the 2019 ILEA Esprit Award and 2024 honors from Best of Boston, WeddingWire, The Knot Best of Weddings, and BizBash. No external investors, parent company, or M&A activity are documented.

Name

Siagel Productions

Legal name

Siagel Productions

Website

https://siagelproductions.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Siagel Productions is a privately held, Needham, Massachusetts-based event entertainment and production company founded in 1976, serving families and corporate clients across New England with DJ/MC services, full-service event planning, and audio-visual production.

Ownership category

akta.pro rank

Product category

Event Entertainment and Production Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Event entertainment services
• DJ and MC services
• Event production services
• Corporate event planning
• Mitzvah and wedding entertainment

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Event Planning Services: Full-service event planning for mitzvahs, weddings, corporate events, and celebrations. Revenue generated through service fees for planning, coordination, and execution of events.
2. Entertainment Services: DJ services, MC/emcee performances, live entertainers, dancers, and interactive entertainment. Revenue based on event duration, team size, and entertainment tier selected.
3. Audio Visual & Production: Rental and operation of AV equipment including LED walls, lighting systems, sound equipment, dance floors, and video production services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Siagel Productions is a New England-based event entertainment and production company that delivers DJ/MC entertainment, full-service event planning, and audio-visual production for mitzvahs, weddings, corporate events, and milestone celebrations. Service delivery spans in-house talent (MCs, DJs, entertainers), production equipment (LED walls, lighting, sound, dance floors), interactive attractions (Energycade, Foot Frenzy, Hoops! There It Is, Sports Arcade, Mini Carnival Challenge), and end-to-end event design under its signature "Joyspansion" approach. Customers engage Siagel directly via website or phone and receive bespoke, quote-based event packages.

Product overview

Siagel Productions is a premier entertainment, event planning, and production company based in New England with nearly 50 years of experience. The company operates as a services-based business rather than a software platform, offering a unified suite of event entertainment and production services. The core offerings include DJ/MC entertainment services, full-service event planning, and the company's signature 'Joyspansion' approach. These core services are supported by a comprehensive portfolio of add-on modules including LED walls, professional lighting, audio visual equipment packages, dance floors and risers, lounge furniture, videography, ceremony streaming, karaoke, photo booths, and interactive game attractions (Energycade, Foot Frenzy, Hoops! There It Is, Sports Arcade, Mini Carnival Challenge). The company specializes in mitzvahs, weddings, corporate events, and celebrations, delivering integrated production and entertainment experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ/MC Entertainment Services Professional DJ and Master of Ceremonies (MC) services for mitzvahs, weddings, corporate events, and celebrations, delivered by an in-house roster of named entertainers and emcees who energize crowds and manage event flow.
• Event Planning Full-service event planning for mitzvahs, weddings, corporate events, and celebrations, including venue selection guidance, vendor coordination, and day-of event management, delivered by Siagel Productions' senior planners and coordinators.
• Games & Activities Interactive entertainment attractions including Energycade, Foot Frenzy, Hoops! There It Is, and Sports Arcade, providing game stations and activities that engage guests during events.
• LED Wall Large-scale LED video wall display for events, providing dynamic visual backdrops and immersive lighting effects.
• Audio Visual Equipment & Packages Professional audio visual equipment rental and setup including sound systems, lighting rigs, microphones, and projectors for events, meetings, and conferences.
• Lighting Services Professional event lighting including uplighting, pinspotting, intelligent moving lights, and custom lighting design to create atmosphere and ambiance at events.
• Dance Floors & Risers Dance floor rentals including standard, LED, white, and custom-design dance floors, plus staging risers for events.
• Lounge Furniture Sleek lounge furniture rentals including white lounge, black lounge, and custom configurations for VIP areas and comfortable seating at events.
• Videography Professional event video capture and editing services for mitzvahs, weddings, and corporate events, producing highlight reels and full event documentation.
• Ceremony & Streaming Live event streaming services and ceremony production including equipment setup for virtual attendance and hybrid events.
• Karaoke Studio Karaoke entertainment setup with professional equipment for guest participation and interactive entertainment at events.
• Photo Novelties & Photo Booth Photo booth rentals and novelties including custom backdrops, 360 photo booths, and branded photo experiences for events.
• Mini Carnival Challenge Carnival-style games and attractions for events, providing interactive entertainment with classic fair experiences.

Quantifiable outcome

• Serving thousands of families and businesses over 50 years
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Janie Haas EventscoreChannel Partner/ Reseller/ DistributorWedding and event planner who regularly collaborates with Siagel on mitzvahs and celebrations. Planner refers clients to Siagel for entertainment and production services on a recurring basis.
• Erica Paige EventscoreChannel Partner/ Reseller/ DistributorEvent planner who frequently partners with Siagel on Bar/Bat Mitzvahs and celebrations. Recurring collaboration bringing regular client referrals.
• SH EventscoreChannel Partner/ Reseller/ DistributorEvent planning company collaborating on mitzvahs and celebrations. Regular partner providing client referrals.
• Tyger ProductionsminorStrategic or Co-development PartnerEvent design and production company that collaborates with Siagel on events, combining design and entertainment capabilities.
• Rachel Glazer EventsminorChannel Partner/ Reseller/ DistributorEvent planner who has collaborated with Siagel on B'nai Mitzvah events.
• SLY PhotographycoreOthersPreferred photography partner documenting Siagel events. Frequently credited in portfolio of past events.
• Robert Castagna PhotographycoreOthersEvent photographer who regularly captures Siagel Productions events. Recurring collaboration across multiple mitzvahs.
• Artists for HumanitycoreOthersPreferred venue partner for events. Siagel regularly produces events at this Boston venue.
• Granite LinkscoreOthersPreferred venue for weddings and mitzvahs in Quincy, MA. Regular venue for Siagel events.
• Hotel CommonwealthcoreOthersPreferred venue partner in Boston. Regular location for mitzvah and B'nai Mitzvah celebrations.
• Balloons GaloreminorOthersBalloon decoration vendor for themed events, particularly noted for corporate holiday galas.
• Creative Event ServicesminorImplementation/ SI/ Consulting PartnerEvent services company providing attractions and entertainment elements for events including sports arcades and carnival games.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Big Night Entertainment Group: Boston-based entertainment and event production group operating nightlife venues and producing private events in New England. Closest geographic and service-overlap comparable to Siagel, also serving corporate and high-end private clients with integrated entertainment + production.
• Rafanelli Events: Boston-based event design, planning, and production firm serving corporate, nonprofit, and private clients in New England. Comparable full-service model with in-house production capabilities, overlapping client segments with Siagel.
• Pulse Staging and Events: Event production and AV/staging company producing corporate events, galas, and live experiences in the Northeast. Comparable AV-production and corporate-event execution capability with overlapping customer profile to Siagel.
• Cincotta Events: Boston-area full-service event planning and entertainment firm producing weddings, mitzvahs, and corporate events. Direct competitor in the same New England market with a similar integrated planning-plus-entertainment value proposition.

Broad incumbents

• MKG Experience: National experiential marketing and event production agency producing brand activations, corporate events, and live experiences. Operates at larger scale and broader scope than Siagel but competes in the same corporate experiential production space.
• Bash Please: National event design, planning, and production studio producing weddings, brand activations, and private celebrations. Broader geographic reach and scale than Siagel, with overlapping integrated planning + production capabilities for high-end clients.
• 360 Destination Group: National destination event management and production firm serving corporate meetings, incentives, and large-scale events. Comparable corporate-event execution but at materially larger scale and scope than Siagel.
• Sparks: Global live event and experiential marketing agency producing corporate events, brand experiences, and conferences. Much larger scale than Siagel but comparable on the AV/live production and corporate event execution layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/siagelproductions
• Xx.com/SiagelPro
• Facebookfacebook.com/siagelproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siagel Productions