Greely Sand & Gravel

What Greely Sand & Gravel does

Greely Sand & Gravel Inc. is a privately held, family-owned landscaping materials supplier founded in 1982 by Brent and Donna Pyper, currently managed by Brent alongside his son David Pyper and daughter Tara Hall. The company operates from five Ontario sites: three retail landscape depots (Greely on Old Prescott Road; Ottawa-West on Moodie Drive; and a new Kemptville location), a commercial aggregates yard on Bank Street, and a dedicated salt depot - covering the Ottawa metropolitan area and Eastern Ontario. Its product portfolio spans premium soils (including the trademarked Greely's Topdressing Soil, a Centre for Systems Integration-certified organic blend of screened topsoil, mushroom compost, and black peat), crushed stone and limestone aggregates, decorative river rock and boulders, multiple varieties of coloured and natural pine/cedar mulch, lawn seed and fertilizer, geotextiles, polymeric sand, snow and ice products (Thawrox, road salt, salt/sand and salt/chip mixes), and specialty engineered soils (CU-Structural Soil, Silva Cell Soil, Biomedia Soil). Adjacent services include yard-waste bin rentals (3-day minimum), a reusable DisposaBag waste-pickup service, lawn and garden tool rentals, and commercial snow/ice management.

The business model is transactional and primarily direct-to-consumer, with three fulfillment formats: self-service pickup at depots, bulk dump-truck delivery (up to 22 cubic yards), and cubic-yard gardening-bag delivery via flat-deck truck with Moffett forklift (up to 12 bags per truck, bag sizes of 1/4, 1/2, and 1 cubic yard). Pricing is per-unit with pay-as-you-go billing, ranging from $9.95 for anchoring pins to $41.95 for premium geotextiles and $169.50 plus HST for bag-removal service. Customers fall into three primary segments - residential DIY homeowners, commercial contractors, and government/educational institutions (including City of Ottawa and Ottawa Carleton District School Board approved-supplier status) - with homeowners and contractors described as equally primary and municipalities positioned as a specialized B2G vertical requiring certified inputs (IPEMA playground products, City-spec sports-field topsoil, Grey Infield Mix). Marketing runs through an owned e-commerce site, YouTube, Facebook, Instagram, and email, with educational blog content targeting landscaping-keyword search traffic.

Revenue is generated through one-time product sales, per-delivery transaction fees, equipment rental fees, and waste-pickup service fees. A long-term supplier relationship with Carleton Mushroom Farm secures organic-certified compost supply, and a recycling partnership with Tomlinson Environmental closes the loop on returned gardening bags. No public funding, M&A activity, or AI/technology capability disclosures are present; the company is bootstrapped and remains under Pyper-family control.

Name

Greely Sand & Gravel

Legal name

Greely Sand & Gravel Inc.

Website

https://greelysand.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Greely Sand & Gravel Inc. is a family-owned landscaping materials supplier serving Ottawa and Eastern Ontario since 1982, offering topsoil, mulch, sand, gravel, decorative stone, winter products, and specialty engineered soils to homeowners, contractors, and municipalities via three landscape depots.

Ownership category

akta.pro rank

Product category

Landscaping Materials Supply

NAICS

Landscaping Services (56173), Waste Collection (5621)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Sand & Gravel Extraction & Processing (IMAKAHAB)

akta.pro secondary industries

Driveway Hardscaping (Pavers, Gravel, Permeable Systems) (HSAIACAD), Construction Debris Removal (C&D Hauling) (HSAKALAC), Yard Waste & Green Waste Hauling (Leaves, Grass, Brush) (HSAIAOAA)

Keywords

• Bulk landscaping supplies
• Aggregate material delivery
• Topsoil and mulch
• Decorative landscape stone
• Construction aggregate supplier

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Landscaping Materials Sales: Sale of bulk landscaping products including topsoil, mulch, sand, gravel, crushed stone, decorative stone, and related materials. Products are sold by cubic yard or in pre-bagged quantities. Revenue is generated through direct product sales with delivery fees or depot pickup.
2. Delivery Services: Delivery of landscaping products via dump truck (bulk loads), cubic yard gardening bags, and split-load deliveries. Includes fees for bag removal and special delivery circumstances.
3. Equipment Rentals: Rental of yard waste bins and lawn & garden tool rental kits. Bins include 3-day rental periods with per-day extension fees.
4. Waste Pickup Services: DisposaBag waste pickup service for garden waste, excavation materials, and non-hazardous household waste.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Greely Sand & Gravel supplies bulk landscaping and construction materials—including topsoil, mulch, sand, gravel, decorative stone, and engineered soils—to homeowners, contractors, and municipalities across Eastern Ontario. Products are delivered via dump truck (bulk loads), cubic yard gardening bags, or customer pickup at three landscape depots in Greely, Ottawa (Moodie Drive), and Kemptville, with complementary rental and waste-pickup services.

Product overview

Greely Sand & Gravel Inc. is a family-owned landscaping materials supplier founded in 1982, operating as one of Ottawa and Eastern Ontario's largest suppliers of topsoil, gravel, sand, decorative stone, mulch, and construction products. The company offers a comprehensive portfolio organized into core product categories: premium soil products including Greely's Topdressing Soil (certified organic blend of screened topsoil, mushroom compost, and black peat), mushroom compost, and screened topsoil; crushed stone, sand and gravel products including crushed stone, clear limestone, bedding stone, decomposed granite, and various sand types for construction, drainage, septic, and playground applications; decorative stone and river rock including riverwash stone, calcite, granite, boulders, and pond stone; organic and colored mulches in pine and cedar varieties; landscaping supplies including grass seeds, fertilizers, geotextiles, polymeric sand, edging, and tools; playground-certified products including IPEMA-certified mulch and tested playground sand; winter products including Thawrox salt, road salt, and sand/salt mixes; specialty engineered soils for municipal applications including CU-Structural Soil, Silva Cell Soil, and Biomedia Soil; and services including yard waste bin rentals, DisposaBag waste pickup, tool rentals, and snow/ice management. Products are delivered via bulk dump trucks, cubic yard bags (1/4, 1/2, and 1 cubic yard sizes), or customer pickup from three landscape depot locations.

Differentiator

Problem solved

Functional benefit

Brands

• Greely's Topdressing Soil: Proprietary organic-certified topdressing soil blend of screened topsoil, mushroom compost, and black peat, used for lawns, gardens, and overseeding projects.
• Greely's Gardening Bags
• Greely's Mushroom Compost
• Greely's DisposaBag

Products and services

• Greely's Topdressing Soil™

Quantifiable outcome

• Cubic yard bag holds equivalent of 27 store bags
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Carleton Mushroom FarmcoreStrategic or Co-development PartnerLong-term supplier partnership with Carleton Mushroom Farm in Osgoode, Ontario for sourcing mushroom compost. The compost is certified for organic growing and goes through an aging and screening process at Greely's facility before sale. This partnership has been maintained for many years.
• Tomlinson EnvironmentalminorStrategic or Co-development PartnerEnvironmental services partner for recycling gardening bags. Customers can bring empty bags to Greely's landscape depots to be recycled by Tomlinson Environmental.
• City of OttawacoreOthersMunicipal government customer requiring approved supplies for City projects. Greely provides City of Ottawa approved supplies including certified playground products and custom blended soils.
• Ottawa Carleton District School BoardcoreOthersSchool board customer requiring approved supplies for school properties. Greely provides supplies meeting board specifications.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• RONA: Canadian retail chain for hardware, building materials, and garden supplies. Overlaps with Greely on bagged mulch, soil, stone, and patio accessories sold to homeowners, but lacks Greely's bulk-delivery, certified-contractor, and municipal capabilities.
• Lafarge Canada (Holcim): Major building materials supplier (cement, aggregates, ready-mix concrete) across Canada. Overlaps with Greely on aggregate supply for large infrastructure and commercial construction projects, but does not offer the homeowner-focused bag delivery, garden soils, or retail depot experience.
• Home Depot Canada: National big-box retailer selling bagged landscaping materials, tools, and accessories. Competes with Greely on convenience and breadth for DIY homeowners, but cannot match bulk dump-truck delivery or specialty certified soils for contractors and municipalities.
• Canadian Tire: National mass-market retailer carrying garden, hardware, and seasonal products. Competes for occasional DIY landscaping purchases but offers no bulk delivery or contractor-grade landscaping materials; mostly adjacent rather than direct competition.
• Dufferin Aggregates (CRH Canada): One of Canada's largest aggregate producers, owned by CRH plc, with extensive quarry and plant network across Ontario. Competes with Greely on certified crushed stone and aggregate supply for large-scale municipal and commercial projects, but operates at vastly larger scale and does not target DIY homeowners.

Direct peers

• Drain Brothers Excavating & Trucking: Ottawa-area excavating and landscape materials supplier offering topsoil, gravel, sand, mulch and truck delivery to homeowners and contractors. Direct competitor with overlapping product catalog and customer base in the same Eastern Ontario geography.
• Olympia Stone: Decorative stone and landscape material retailer serving Eastern Ontario. Direct competitor on decorative stone, river rock, and premium landscape aggregate SKUs that overlap significantly with Greely's decorative stone and river rock categories.
• CBM Aggregates: Regional aggregate and construction materials supplier serving the Ottawa and Eastern Ontario market. Competes head-to-head on crushed stone, sand, gravel and certified aggregate products for contractor and municipal buyers.
• Coco Paving / Coco Aggregates: Ottawa-based paving and aggregate supplier with its own quarries and a similar multi-segment customer base (contractors, municipalities, residential). Direct competitor in bulk aggregates and landscaping materials within the same geography.

Others

• Tomlinson Environmental Services: Ottawa-based environmental services and construction company that is already a Greely partner (recycling of gardening bags). Operates adjacent waste-hauling, construction, and aggregate businesses and represents a potential horizontal partner or competitor for municipal and contractor work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/GreelySG
• Facebookfacebook.com/greelysand
• Instagraminstagram.com/greelysandandgravel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greely Sand & Gravel