Second Generation LTD

What Second Generation LTD does

Second Generation Ltd. is a Cleveland, Ohio-based, family-owned private investment and management company founded in 1978 by Tom Embrescia through a leveraged buyout of radio stations financed by Barclays Bank. The firm operates a diversified holding structure under wholly-owned subsidiaries spanning digital infrastructure, broadcasting, manufacturing, medical devices, consumer products, and real estate, with current leadership shared between Tom Embrescia (Chairman) and his son F. Matthew Embrescia (President).

The company's most strategically distinctive asset is Second Genistry LLC, which owns exclusive rights to five ICANN-allocated Top Level Domains: .jobs, .realtor, .career, .med, and .realestate. These TLDs are operated through Second Genistrar, a boutique ICANN-accredited registrar with nearly two decades of operational experience. The .realtor and .realestate domains are anchored by a strategic partnership with the National Association of Realtors, providing exclusive access to over 1.3 million NAR members. The .MED domain targets the healthcare and medical ecosystem with verified-trader access.

Beyond digital assets, Second Generation operates regional broadcasting assets (Media One Group with five radio stations in Chautauqua County, NY; Sweet Home Ashtabula with five stations in Ashtabula, OH; and KFXA TV 28 in the Cedar Rapids-Waterloo-Iowa City market), outdoor advertising through Second Generation Outdoor, manufacturing operations including Cobra Motorcycles (high-performance mini motocross, described as the world leader) and Cobra Aero (aviation and generator engines), medical device ventures (Clear Flow surgical drainage and Cleveland Heart mechanical circulatory support), technology platforms (TWIG electric vehicle powertrains and Champ Titles digital vehicle titling), consumer products (RevAir reverse-air hair dryer), and Cleveland commercial real estate through Second Generation Properties. The firm is also partnered with Cleveland Clinic Innovations for medical technology development.

Name

Second Generation LTD

Legal name

Second Generation, Ltd.

Website

https://secondgen.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Second Generation Ltd. is a Cleveland-based, family-owned private investment and management company operating 14+ wholly-owned subsidiaries across five ICANN-allocated TLDs, regional broadcasting, manufacturing, medical devices, consumer products, and commercial real estate.

Ownership category

akta.pro rank

Product category

Private Investment Management

NAICS

Turbine and Turbine Generator Set Units Manufacturing (333611), Small Electrical Appliance Manufacturing (335210), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Patent Owners & Lessors (6794), Engines & Turbines (3510)

akta.pro primary industry

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)

Keywords

• Private investment management
• Portfolio company holdings
• Top-level domain registry
• Radio television broadcasting
• Family-owned holding company

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Returns and Portfolio Company Profits: Returns generated from diversified portfolio companies across media, manufacturing, medical technology, real estate, and digital assets through strategic investments, value creation, and eventual exits.
2. TLD Licensing Royalties: Domain licensing revenue from specialized top-level domains including .jobs (human resources), .realtor (real estate professionals), .realestate (property sector), .career (professionals/recruiters), and .med (healthcare/medical).
3. Broadcasting Revenue: Revenue from radio stations (Media One Group - 5 stations in Chautauqua County, NY; Sweet Home Ashtabula - 5 stations in Ashtabula, OH) and television station (KFXA TV 28 Cedar Rapids, Iowa).
4. Manufacturing Sales: Revenue from manufacturing operations including Cobra Motorcycles (high-performance mini motocross bikes) and Cobra Aero (lightweight high-performance engines for aviation and generators).
5. Outdoor Advertising Revenue: Revenue from Second Generation Outdoor's billboard portfolio featuring prominent outdoor advertising displays throughout Ohio reaching millions of drivers annually.
6. Direct-to-Consumer Product Sales: Revenue from RevAir's direct-to-consumer beauty tech products including the world's first reverse-air hair dryer sold directly to consumers.
7. Real Estate Holdings: Income from Second Generation Properties' real estate investments in Cleveland commercial properties, buying buildings that offer unique commercial space value to tenants.

Distribution channels5 records

Marketing channels1 record

Core offering

Second Generation Ltd. is a private, family-owned investment and management company that acquires, owns, and operates a diversified portfolio of operating businesses across digital infrastructure (specialized top-level internet domains), radio and television broadcasting, outdoor advertising, manufacturing (motorsports and aviation engines), medical devices, consumer beauty technology, electrification powertrains, digital vehicle titling, and commercial real estate. The firm provides capital, strategic oversight, and operational support to portfolio companies with a long-term, multigenerational investment horizon anchored in Cleveland, Ohio.

Product overview

Second Generation Ltd. is a diversified private investment and management company headquartered in Cleveland, Ohio, led by Chairman Thomas J. Embrescia and President F. Matthew Embrescia. The company operates a multi-product portfolio spanning digital assets (TLD domain portfolio through Second Genistry LLC and ICANN-accredited registrar Second Genistrar), media and broadcasting (Media One Group, Sweet Home Ashtabula/WJTN, KFXA TV 28, Second Generation Outdoor), manufacturing (Cobra Motorcycles, Cobra Aero), technology ventures (TWIG electrification, Champ Titles digital titles, Trust.med platform), consumer products (RevAir beauty tech), and medical devices (Clear Flow surgical drainage, Cleveland Heart circulatory support). The investment strategy emphasizes long-term value creation, generational stewardship, and diversification across radio/TV, real estate, manufacturing, medical technology, and digital domains including .JOBS, .realtor, .career, .med, and .realestate TLDs.

Differentiator

Problem solved

Functional benefit

Products and services

• Second Genistrar (ICANN-Accredited Registrar) A boutique ICANN-accredited registrar built to support professional top-level domains (.realtor, .realestate, .jobs, .career, .med), providing digital-asset registration services backed by nearly two decades of operational domain experience. Customers are registrants seeking specialized industry-aligned domains.
• Specialized Top-Level Domain Portfolio (.JOBS / .realtor / .realestate / .CAREER / .MED) A portfolio of five specialized industry-aligned top-level internet domains owned and operated through Second Genistry LLC: .JOBS (human resources community), .realtor (in partnership with the National Association of Realtors, serving 1.3M+ members), .realestate (real estate professionals), .CAREER (professionals, educators, recruiters), and .MED (verified medical and healthcare organizations). Customers are real estate agents, HR departments, recruiters, medical professionals, and healthcare organizations seeking trusted industry-specific digital identity.
• Media One Group Radio Broadcasting A five-station radio broadcasting group operating in Jamestown, NY (Chautauqua County), delivering local news, talk, and entertainment content to regional communities. Customers are local listeners and regional advertisers.
• Sweet Home Ashtabula Radio Broadcasting A five-station radio group serving the Ashtabula, OH market, providing music, local news, and community-driven programming. Customers are local listeners and regional advertisers.
• KFXA TV 28 Television Broadcasting A digital full-power television station serving the Cedar Rapids-Waterloo-Iowa City market with national entertainment and local coverage. Customers are local viewers and regional advertisers.
• Second Generation Outdoor Billboard Advertising Outdoor advertising billboard portfolio across Ohio reaching millions of drivers annually through prominent commuter-corridor placements. Customers are regional advertisers, brands, and media agencies.
• Cobra Motorcycles (Mini Motocross Bikes) Designs, engineers, and builds high-performance mini motocross bikes marketed as championship-winning machines that help riders launch professional careers. Headquartered in Hillsdale, MI. Customers are young motocross riders and their families.
• Cobra Aero Engines Designs and manufactures lightweight, high-performance engines for aviation, generators, and remote applications, built for durability, fuel efficiency, and power-to-weight excellence. Customers are aviation operators and remote-power equipment purchasers.
• RevAir Reverse-Air Hair Dryer A direct-to-consumer beauty-tech hair dryer using proprietary reverse-air technology designed for speed, health, and simplicity with less heat and damage than conventional dryers. Customers are individual beauty consumers.
• TWIG Electrification Powertrains Designs and builds powertrains, control systems, and battery packs for light electric vehicles, supplying electrification solutions for future mobility applications. Customers are light-electric-vehicle OEMs and mobility integrators.
• Champ Titles Digital Vehicle Title and Registration Platform A digital platform modernizing vehicle title and registration by helping governments and industry partners eliminate paperwork, reduce fraud, and streamline operations. Customers are government agencies and automotive industry partners.
• Clear Flow Medical Devices Medical device products focused on improving surgical drainage outcomes, addressing clinical needs for post-operative fluid management and infection prevention. Customers are hospitals, surgeons, and healthcare systems.
• Cleveland Heart Mechanical Circulatory Support Devices Mechanical circulatory support technologies for patients with end-stage heart failure, with next-generation devices designed to reduce surgical complexity and improve quality of life. Customers are cardiac surgeons, hospitals, and heart-failure treatment centers.
• Second Generation Properties (Cleveland Commercial Real Estate) Real estate holdings investing in Cleveland commercial properties, acquiring buildings that offer unique commercial-space value to tenants. Customers are commercial tenants seeking Cleveland-area leased space.

Quantifiable outcome

• Over 1.3 million NAR members served through .realtor domain
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• National Association of Realtors (NAR)coreStrategic or Co-development Partner · 1 January 2010Strategic partnership for development and exclusive access to .realtor and .realestate top-level domains. Over 1.3 million NAR members receive exclusive access to .realtor domain for professional online branding. The partnership enables the National Association of Realtors to offer members a powerful and professional online identity that reinforces trust and authenticity in real estate transactions.
• Cleveland Clinic InnovationscoreStrategic or Co-development Partner · 1 January 2005Partnership established in 2005-2010 timeframe for strategic diversification into medical technology sector. Collaborated on medical technology investments and innovations including Cleveland Heart mechanical circulatory support devices and Clear Flow surgical drainage innovations.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• VeriSign: Operates two of the largest internet registries (.com and .net) under ICANN agreements, generating high-margin recurring domain licensing revenue — the closest business-model analog to Second Genistry's TLD portfolio.
• Identity Digital: Formerly Donuts Inc., manages one of the largest portfolios of new-gTLD registries (hundreds of extensions), directly comparable to Second Genistry's portfolio of five specialty TLDs and its vertical-industry positioning.
• Public Interest Registry: Operates the .org registry and adjacent TLDs, with a similar ICANN-licensed registry-plus-distribution model that closely mirrors Second Genistry's and Second Genistrar's registry/registrar stack.
• Afilias: Registry services provider operating multiple TLDs including .info and country-code extensions; comparable to Second Genistry in providing backend registry infrastructure to new-gTLD owners.
• Cox Enterprises: Family-owned diversified holding company (Cox family) with operating businesses in media, communications, and automotive — the closest structural analog as a multigenerational family-controlled diversified enterprise.
• Townsquare Media: Operates clusters of small- and mid-market radio stations across the U.S., directly comparable to Second Generation's Media One Group and Sweet Home Ashtabula five-station radio portfolios.
• Pritzker Group: Family office of the Pritzker family operating a diversified mix of operating businesses and investments across industries — a peer in family-office structure and diversified direct-investing approach.
• ICM Registry: Operates sponsored TLDs (.xxx, .adult, .porn) under ICANN license, comparable as a small, specialty-TLD-focused registry operator pursuing niche verticals.

Broad incumbents

• Hearst Corporation: Large family-controlled (Hearst family) diversified conglomerate spanning media, information services, and business media — comparable in family stewardship, multi-decade horizon, and media-adjacent holdings.
• iHeartMedia: Largest U.S. radio broadcaster with extensive local-station portfolios and outdoor advertising assets through Clear Channel Outdoor; comparable broadcasting-and-billboard footprint to Second Generation's media sleeve.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Generation LTD