Identity Digital
Identity Digital operates the world's largest portfolio of top-level domains (400+ TLDs), providing cloud-based registry infrastructure, registrar services, and reseller programs to enterprise brands, registrar partners, and domain investors globally, with emerging DNSid™ identity solutions for AI agents.
- Company typePrivate
- Founded2021
- HeadquartersBellevue, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Identity Digital does
Identity Digital Inc., headquartered in Bellevue, WA, operates the world's largest portfolio of top-level domains (400+ TLDs spanning 200+ extensions across business, education, financial, healthcare, legal, travel, sports, retail, and other industry verticals), functioning as a domain registry and registrar operator. The company's platform architecture rests on three core services: Registry Services (cloud-based DNS infrastructure with DNSSEC, FIPS 140-3 Level 3 signing modules, and abuse safeguards), Registrar Services (enabling registrar partners to resell Identity Digital TLDs via EPP protocol and web administration tools), and Reseller Programs (allowing resellers and SaaS platforms to offer Identity Digital domains as part of their product suite). Supporting products include the TLD Portfolio, Premium Catalog for high-value domains, Domains Protected Marks List (DPML) for trademark protection, Early Access Programs, RDDS/RDAP data services, and Domain Engine (an AI-powered domain discovery and recommendation tool with API functionality).
The company generates revenue primarily through recurring annual domain registration fees paid by registrar partners (B2B2C model), supplemented by premium domain sales (one-time/perpetual license pricing), registry services to other TLD operators, and DPML subscription fees. Identity Digital serves four primary segments: enterprise businesses (86% of Fortune 50 companies secure their brands with Identity Digital domains), domain investors (66% of whom are millennials treating domains as alternative assets), registrar partners, and other registry operators. Distribution is exclusively channel-based through registrar and reseller partners, with strategic alliances including LinkedIn (online identity), Squarespace (marketing collaboration for the Google Domains-acquired registrar business), and the Government of Anguilla (management of the .AI TLD effective January 2025, with 650,000+ domains growing 40% year-over-year).
In April 2026 the company launched Innovation Labs and DNSid™, a DNS-anchored durable identity standard for AI agents combining DNS infrastructure, PKI, and blockchain technology — positioning Identity Digital at the intersection of domain management and AI agent governance. The company maintains 35+ wholly-owned subsidiaries across the US, Europe, Asia-Pacific, and other regions; is privately held by Ethos Capital with a December 2025 continuation vehicle bringing in TPG GP Solutions, Neuberger Berman, Accel-KKR, CVC, Coller Capital, BCI, and 10 East; and has appeared on the Inc. 5000 list for five consecutive years. Leadership includes CEO Akram Atallah and CMO Rachel Sterling.
Identity Digital firmographics
Firmographics- Name
- Identity Digital
- Legal name
- Identity Digital Inc.
- Website
- https://identity.digital
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Identity Digital operates the world's largest portfolio of top-level domains (400+ TLDs), providing cloud-based registry infrastructure, registrar services, and reseller programs to enterprise brands, registrar partners, and domain investors globally, with emerging DNSid™ identity solutions for AI agents.
- Ownership category
- akta.pro rank
Identity Digital industry classification
Industry- Product category
- Domain Registry Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Decentralized Identity (DID) & Verifiable Credentials (BPAMAEAJ)
- akta.pro secondary industries
- Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents) (FSAPACAG), Secrets Management & Machine Identity (API keys, certificates, workload identity) (HDAEAJAJ)
Keywords
Where Identity Digital is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Identity Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Domain Name Registration Fees: Revenue generated from registering domain names across Identity Digital's portfolio of top-level domains. Fees are paid by registrars (B2B) who then sell to end customers (B2B2C). Domain registrations typically have annual renewal fees.
- Premium Domain Sales: Revenue from selling premium domain names at higher price points. Premium domains include valuable, short, or keyword-rich domain names that command premium pricing.
- Registry Services: Services provided to other registries including technical infrastructure, abuse safeguards, and uptime guarantees for operating TLD zones.
- DPML (Domains Protected Marks List): Trademark protection service allowing brands to block their trademarks across Identity Digital's TLD portfolio for a fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard domain registrations through registrar network |
| Unit Pricing | One time/ perpetual license | Premium domain names with higher value |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Identity Digital product offering
Product offeringCore offering
Identity Digital operates the world's largest portfolio of top-level domains with 400+ TLD extensions across 18 industry verticals, delivered through proprietary cloud-based registry infrastructure. The company sells annual domain registrations via a global network of registrar and reseller partners (B2B2C), offers managed registry services to other TLD operators, premium domain sales, DPML trademark protection, DNSSEC and RDAP services, the AI-powered Domain Engine for discovery, and DNSid™, a DNS-anchored identity standard for AI agents launched in April 2026.
Product overview
Identity Digital operates as a domain registry and registrar company offering the world's largest portfolio of top-level domains (200+ extensions). The platform architecture consists of three core services: Registry Services (cloud-based DNS infrastructure powering TLDs), Registrar Services (enabling partners to sell domains), and Reseller Programs. Key products include the TLD Portfolio of creative domain extensions (.solar, .life, .world, etc.), the Premium Catalog for high-value domains, DNSid™ (Innovation Labs' AI agent identity solution), Domain Engine (AI-powered domain discovery), DPML (trademark protection), Early Access Programs, and DNSSEC services. The company manages .AI domains for Anguilla and provides RDDS/RDAP services for domain data access.
Differentiator
Problem solved
Functional benefit
Brands
- Innovation Labs: A division of Identity Digital focused on solving identity fragmentation for AI agents, launched on April 27, 2026.
- DNSid
Products and services
- Registrar Services Domain name registration products that serve the right TLD to the right person at the right time, at scale. Enables registrar partners to offer Identity Digital's TLD portfolio to end customers via EPP protocol or web admin tools.
- Registry Services Cloud-based registry technology powering TLD zones with abuse safeguards and industry-leading uptime. Provides technical infrastructure, DNSSEC management, and uptime guarantees for the world's largest TLD portfolio and for other registry operators.
- Reseller Program Partner program enabling resellers to add Identity Digital domains to their product suite, creating new revenue streams by offering customers the domains they want.
- TLD Portfolio World's largest and most relevant domain extension portfolio including 400+ gTLDs such as .solar, .life, .move, .flights, .info, .bike, .place, .pro, .florist, .farm, .world, .pet, .wine, .studio, .camera, .coffee, and many more across industries like Business, Education, Financial, Healthcare, Legal, Travel, Sports, Retail, Fashion, Tech, and more.
- Premium Catalog Catalog of premium domain names available for registration, including previously-reserved platinum domains with higher market value, priced at elevated one-time/perpetual license rates.
- DNSid™ DNS-Anchored Durable Identity Standard for AI Agents. A durable and governable identifier that binds AI agents to verifiable ownership using existing DNS infrastructure, PKI, and blockchain technology, providing persistent identity across platforms and environments.
- Domain Engine AI-powered domain discovery and recommendation tool that uses search terms and user behavior to help identify relevant and high-performing domain names. Includes expanded API functionality for partner integration.
- Domains Protected Marks List (DPML) Trademark protection service that enables brands to block domain registrations matching their protected marks across Identity Digital's TLD portfolio during the Sunrise period and beyond, on a subscription basis.
- Early Access Program (EAP) Program allowing registrants early access to register second-level domains before general availability, with tiered pricing based on access timing.
- DNSSEC Services DNS Security Extensions services enabling zone signing with ECDSA Curve P-256/SHA-256 and RSA/SHA-256 algorithms, providing authenticated denial of existence through NSEC3 records, with FIPS 140-3 level 3 signing modules.
- RDDS/RDAP Services Registration Data Directory Services and Registration Data Access Protocol providing WHOIS access and layered data access for authorized users with legitimate interest.
- .AI Domain Management Management and marketing services for .AI country-code TLD on behalf of the Government of Anguilla, supporting explosive growth of .AI web addresses driven by AI industry demand.
Quantifiable outcome
- 86% of Fortune 50 companies secure their brands with Identity Digital domains
- +3 more outcomes
Companies that use Identity Digital
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Identity Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Identity Digital partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, minor, core and strategic.
- SquarespacemajorMarketing partnership for Squarespace's 'Dream It, Domain It' campaign - the company's first dedicated marketing push for its domain name registrar business acquired from Google Domains in 2023. Produced in partnership with Identity Digital for promotional content including television commercials.
- SaaS PlatformsmajorStrategic partnerships to bring personalized online identities to trusted SaaS platforms, expanding the reach of Identity Digital domains into broader technology ecosystems.
- National Forest FoundationminorEnvironmental partnership to plant 25,000 trees in 2025, demonstrating corporate sustainability commitment.
- Shadowserver FoundationcoreAlliance to combat malicious online activity. Identity Digital joined the Shadowserver Foundation Alliance to enhance DNS abuse mitigation and protect the global domain landscape for brands and users.
- LinkedIncorePartnership to give people more ownership over their online professional identity. The collaboration enables users to leverage Identity Digital domains in conjunction with LinkedIn profiles for enhanced professional digital presence.
- D3 GlobalstrategicRegistry partnership bridging Web2 and Web3 through DomainFi (Domain Finance). The partnership enables tokenized domains and blockchain-based domain services.
- Government of AnguillacorePartnership to manage the explosive growth of .AI web addresses. Identity Digital became the back-end registry provider for .AI domains, which have seen significant growth due to AI industry relevance. The .AI TLD generates substantial revenue for the small Caribbean island.
- U.S. Vote FoundationminorPartnership to develop a new platform to increase voter turnout at home and abroad, leveraging domain infrastructure for civic engagement.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Identity Digital competitors and assessment
Company assessmentDirect peers
- VeriSign: VeriSign operates the .com and .net registries, the largest legacy TLD portfolio globally, and provides registry backbone services. It is the most direct comparable in registry economics, infrastructure scale, and ICANN-accredited operations, though focused on a smaller set of legacy TLDs.
- Namecheap: Namecheap is a major ICANN-accredited registrar that resells Identity Digital TLDs and competes for end customers. It is comparable in the domain registration services layer and a key channel partner/competitor dynamic.
- Public Interest Registry (PIR): PIR operates the .org registry and is an ICANN-accredited registry operator with comparable B2B2C distribution through registrars. It represents a peer in nonprofit and mission-driven registry operations.
- Porkbun: Porkbun is an ICANN-accredited registrar competing on price and breadth of TLD availability. Comparable as a registrar partner and price-disciplined competitor in the same channel ecosystem.
- Identity Digital (Donuts predecessor): Donuts Inc. was the predecessor entity that merged with Afilias to form Identity Digital's TLD portfolio. It is directly comparable as a registry operator focused on new gTLDs across industry verticals.
Emerging players
- Ethereum Name Service (ENS): ENS provides decentralized naming (.eth) on Ethereum and is a leading Web3 identity layer. Comparable to Identity Digital's DNSid and cross-chain identity initiatives as a competing model for digital identity.
- Unstoppable Domains: Unstoppable Domains is a leading Web3/blockchain-based domain name provider offering NFT-based domains. Directly comparable to Identity Digital's D3 Global DomainFi partnership and the emerging tokenized domain space.
Broad incumbents
- Cloudflare: Cloudflare provides DNS and registry-adjacent infrastructure and competes in authoritative DNS and domain security services. Comparable as a technical infrastructure peer for DNS and DNSSEC-adjacent services.
- GoDaddy: GoDaddy is the world's largest domain registrar and a direct distribution channel for Identity Digital's TLDs. It also competes through its own branded TLD initiatives (Airo, Brandsight) and end-customer relationships, making it both a partner and the largest competitive threat.
- Squarespace (Registrar): Squarespace acquired Google Domains in 2023 and is a registrar partner and marketing ally. It competes in the website builder/registrar bundle space, overlapping with Identity Digital's distribution ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Identity Digital social profiles
Digital presenceIdentity Digital compliance and trust
Trust signalCompliance5 records
Identity Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identity Digital leadership team
Management profileNumber of profiles
Profiles2 records
Identity Digital subsidiaries and ownership
Company hierarchySubsidiaries39 records
Identity Digital funding detail
Funding detailFunding overview
Funding rounds8 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identity Digital M&A and investment
M&A and investmentM&A3 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identity Digital
What does Identity Digital do?
Identity Digital operates the world's largest portfolio of top-level domains with 400+ TLD extensions across 18 industry verticals, delivered through proprietary cloud-based registry infrastructure. The company sells annual domain registrations via a global network of registrar and reseller partners (B2B2C), offers managed registry services to other TLD operators, premium domain sales, DPML trademark protection, DNSSEC and RDAP services, the AI-powered Domain Engine for discovery, and DNSid™, a DNS-anchored identity standard for AI agents launched in April 2026.
Is Identity Digital a public or private company?
Identity Digital is a private company. It is classified as private equity controlled and is currently operating.
When was Identity Digital founded?
Identity Digital was founded in 2021. It employs 251 to 500 people.
Where is Identity Digital based?
Identity Digital is headquartered in Bellevue, United States, in the North America region.
How does Identity Digital make money?
Four revenue lines are on record. Domain Name Registration Fees are the primary driver. The others are premium Domain Sales, registry Services and DPML (Domains Protected Marks List).
Who are Identity Digital's main competitors?
Direct peers on record are VeriSign, Namecheap, Public Interest Registry (PIR), Porkbun and Identity Digital (Donuts predecessor). Emerging players are Ethereum Name Service (ENS) and Unstoppable Domains. Broad incumbents are Cloudflare, GoDaddy and Squarespace (Registrar).
Does Identity Digital have an API?
Yes. Identity Digital offers public-facing API functionality for domain name registration, modifications, and discovery. The API enables registrars to connect via RFC-based Extensible Provisioning Protocol (EPP) and a web administration tool for domain management operations. RDDS (RDAP) services are provided for domain registration data access. Domain Engine with expanded API functionality enables smarter domain suggestions using AI, allowing partners to integrate domain search and recommendation capabilities into their platforms. Developer documentation is at identity.digital/help-categories/api.
What industry is Identity Digital in?
Identity Digital's product category is Domain Registry Services. Its primary akta.pro industry code is BPAMAEAJ, Decentralized Identity (DID) & Verifiable Credentials, with a secondary code of FSAPACAG, Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents). Its NAICS code is 5182 and its SIC code is 7370.