What AAFMAA Wealth Management & Trust does

AAFMAA Wealth Management & Trust (AWM&T) is a North Carolina-chartered, fee-only fiduciary wealth management firm that serves exclusively the U.S. military community — active duty servicemembers, veterans, retirees, and their spouses — plus, via its OCIO practice, military support nonprofit organizations. Founded in 2012 as a wholly owned subsidiary of Armed Forces Mutual (a 501(c)(23) nonprofit mutual aid association operating since 1879), the firm reports $750M+ in assets under management, 300+ military families supported, and 800+ accounts actively managed from its Fayetteville, NC headquarters, with a team of 11–50 composed entirely of veterans, military spouses, and credentialed professionals (CFP, CFA, CTFA, WMCP, ATFA).

AWM&T delivers four integrated core services: Financial Planning, Investment Management, Trust Services, and OCIO Services, supplemented by Retirement Income Planning, Legacy & Survivor Planning, a Complimentary Portfolio Review, a Risk Tolerance Assessment tool, and financial calculators. The technology stack is built on third-party integrations — SS&C InnoTrust for trust accounting, Black Diamond for client reporting, eMoney for the client financial dashboard, and Riskalyze for risk profiling — rather than proprietary platforms. Distribution is direct and relationship-manager-led nationwide, with no call centers; clients access advisors via phone, email, and Calendly, supported by a content marketing engine (blog, webinars, monthly newsletter, premium downloads) and presence at military events such as SOF Week.

Revenue is generated entirely from recurring, fee-only streams: tiered AUM fees (1.00% on first $500K down to 0.20% on $7.5M–$10M, negotiable above $10M), a 0.40% trust administration fee on corporate trustee accounts, a separate $1,000/year fee for irrevocable life insurance trusts, flat-fee financial plans ($3,500 for non-clients, $2,500 for sub-$1M AUM clients, complimentary above $1M), and OCIO engagements. The investment minimum is $250,000, the firm does not sell proprietary products, and as a nonprofit-owned subsidiary any net income above expenses is returned to Armed Forces Mutual members.

Name

AAFMAA Wealth Management & Trust

Legal name

AAFMAA Wealth Management & Trust LLC

Website

https://aafmaatrust.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

AAFMAA Wealth Management & Trust is a fee-only fiduciary wealth management and trust firm serving exclusively U.S. military families, veterans, and their spouses, with $750M+ AUM, a $250K minimum, and a team of veterans and credentialed advisors.

Ownership category

akta.pro rank

Product category

Military Wealth Management

NAICS

Trusts, Estates, and Agency Accounts (52592), Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (525920)

SIC

Investment Advice (6282)

akta.pro primary industry

Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF)

akta.pro secondary industries

Personal & Family Trust Services (FSAAANAA), Trust Administration & Fiduciary Accounting Services (FSAAANAF), Directed Trust & Trust Advisory Services (FSAAANAK)

Keywords

• Military wealth management
• Fiduciary financial planning
• Investment management services
• Trust administration services
• Military benefits planning

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Management Fees: Annual percentage fees based on assets under management (AUM) with tiered pricing. Fee-only model with no commissions or proprietary products.
2. Financial Planning Fees: Flat-fee comprehensive financial plans at $3,500 for non-clients, $2,500 for clients with AUM below $1M, and complimentary for clients with AUM above $1M. Fee-only basis with no obligation to implement recommendations through AWM&T.
3. Trust Administration Fees: 0.40% per annum for accounts where AWM&T serves as corporate trustee, in addition to investment management fees. Separate $1,000 per year for irrevocable life insurance trusts.
4. OCIO Services: Outsourced Chief Investment Officer services for military nonprofit organizations with competitive rates for customized investment management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

AAFMAA Wealth Management & Trust provides fiduciary financial planning, investment management, and trust administration services exclusively to military families, veterans, and their spouses. The firm offers tiered AUM-based investment management, flat-fee comprehensive financial plans, and trust services as corporate trustee. Its core differentiator is serving only the military community with advisors who are veterans or military spouses, optimizing benefits like TSP, military pension, VA disability, TRICARE, SBP, and Social Security.

Product overview

AAFMAA Wealth Management & Trust (AWM&T) is a North Carolina-chartered fiduciary wealth management firm offering an integrated suite of four core services: Financial Planning, Investment Management, Trust Services, and OCIO (Outsourced Chief Investment Officer) Services. These core offerings are supplemented by specialized sub-products including Retirement Income Planning and Legacy & Survivor Planning. Clients access these services through relationship managers and can utilize supporting tools such as a Risk Assessment Tool, Complimentary Portfolio Review, and Financial Calculators. The platform integrates with SS&C InnoTrust for trust administration, Black Diamond for portfolio reporting, eMoney for financial dashboards, and Riskalyze for risk assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning services tailored for military families, including net worth calculation, cash flow analysis, retirement planning, estate planning, insurance analysis, and trust administration. Flat-fee at $3,500 for non-clients, $2,500 for clients with AUM below $1M, and complimentary for clients with AUM above $1M.
• Investment Management Customized investment portfolio management with strategic asset allocation, tax-efficient investing options, and ongoing portfolio monitoring. Tiered AUM-based fees from 1.00% on first $500,000 down to 0.20% on $7.5M-$10M, with a $250,000 minimum investment.
• Trust Services Fiduciary trust services including trust management, acting as trustee, trust administration and settlement, special needs trusts, and real estate/unique asset management. Trust administration fee of 0.40% per annum for accounts where AWM&T serves as corporate trustee, plus $1,000 per year for irrevocable life insurance trusts.
• OCIO Services Outsourced Chief Investment Officer services for military support organizations and nonprofits, providing investment policy statement management, asset allocation, portfolio management, and risk management. Structured 5-step process: Connect, Discover, Solve, Implement, Review & Adjust.
• Retirement Income Planning
• Legacy & Survivor Planning Estate and legacy planning services including wills, trusts, beneficiary designations, and survivor benefit strategies to protect assets and ensure family security for military families and surviving spouses.

Quantifiable outcome

• $750M+ Assets Under Management
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• SS&CcoreTechnology or IntegrationPartnership for trust accounting and administration. SS&C InnoTrust platform provides real-time transparency, secure document sharing, and comprehensive trust management. Also provides full-service management for real estate, farms, ranches, and unique assets including valuation, insurance, tax administration, and vendor oversight.
• Black DiamondcoreTechnology or IntegrationBlack Diamond integration provides client reporting and online access for beneficiaries. Delivers secure, real-time reporting combined with SS&C InnoTrust for comprehensive portfolio visibility.
• Armed Forces MutualcoreStrategic or Co-development PartnerParent company (DBA Armed Forces Mutual) - a nonprofit, tax-exempt (501(c)(23)), member-owned mutual aid association serving America's Armed Forces since 1879. AWM&T is a wholly owned subsidiary sharing the mission, vision, and values of Armed Forces Mutual. Net income above expenses is returned to Armed Forces Mutual and ultimately back to Members in the form of lower fees and other benefits.
• eMoneysupportingTechnology or IntegrationeMoney Financial Dashboard provides personalized financial dashboard for clients to track portfolio progress and performance in real time. Available through member login portal.
• RiskalyzesupportingTechnology or IntegrationRiskalyze platform powers the Risk Tolerance Assessment tool on AWM&T website, enabling prospective clients to evaluate risk sensitivity before consultation.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• First Command Financial Services: First Command is a direct peer — a financial planning and investment management firm exclusively serving the military community with a comparable fee-based advisor model, educational marketing approach, and dedication to active-duty, veteran, and spouse segments.
• USAA Financial Planning & Wealth Management: USAA's wealth advisory arm serves the same military-affiliated customer base with financial planning, investment management, and trust-adjacent services, leveraging a similarly strong affinity brand and exclusive member economics.
• Navy Federal Financial Group: Navy Federal Credit Union's wealth and investment services division competes directly for military families' investable assets, offering financial planning and investment products to the same Navy, Marine Corps, and DoD-affiliated segments.
• PenFed Wealth Management: PenFed (Pentagon Federal Credit Union) provides wealth and investment advisory services targeted at military and government employees, directly overlapping AWM&T's customer base and product set (planning, managed investments, retirement).

Broad incumbents

• Charles Schwab Wealth Management: Schwab's wealth advisory and Schwab Wealth Advisory services compete for the same military HNW households with broader product breadth and lower entry pricing; represents the dominant generalist alternative for clients crossing the $250K threshold.
• Fidelity Wealth Management: Fidelity's Wealth Management and Fidelity Go compete for military-family retirement rollovers (particularly TSP) with a national brand, low-cost funds, and a digital-first delivery model that pressures traditional high-touch advisors.
• Vanguard Personal Advisor Services: Vanguard Personal Advisor offers hybrid robo-advisor plus human-advisor services at materially lower fee points (≈0.30% AUM), representing the primary fee-disruption threat for cost-sensitive transitioning servicemembers.
• Northwestern Mutual: Northwestern Mutual provides holistic financial planning, investments, and insurance services to a broad U.S. mass-affluent and HNW client base, including military families, with a comparable advisor-led model and integrated trust offerings.
• Northern Trust Wealth Management: Northern Trust competes in the higher-AUM tier of AWM&T's trust business, particularly for irrevocable life insurance trusts and special-needs trusts, where military officers with larger estates may graduate beyond the AWM&T relationship.

Emerging players

• SEI Investments (SEI Private Wealth Management): SEI competes in the OCIO and institutional outsourced investment management space that AWM&T targets with its military-nonprofit OCIO offering, providing a comparison point for institutional pricing, governance infrastructure, and scalability of the OCIO vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aafmaatrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAFMAA Wealth Management & Trust