Rocket Espresso Milano
- Company typePrivate
- Founded2007
- HeadquartersLiscate, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Rocket Espresso Milano firmographics
Firmographics- Name
- Rocket Espresso Milano
- Legal name
- Rocket Espresso Milano
- Website
- https://rocket-espresso.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rocket Espresso Milano industry classification
Industry- Product category
- Coffee Equipment Manufacturing
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Rocket Espresso Milano is headquartered
LocationHeadquarters
- HQ city
- Liscate
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Rocket Espresso Milano business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Espresso Machine Sales: Revenue from selling premium domestic and commercial espresso machines
- Coffee Grinder Sales: Revenue from selling precision coffee grinders for home and commercial use
- Accessories: Revenue from selling coffee machine accessories and spare parts
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Rocket Espresso Milano product offering
Product offeringCore offering
Rocket Espresso Milano designs, manufactures, and sells premium Italian espresso machines and coffee grinders. Its portfolio is split into a domestic line for home users and a commercial line for hospitality and professional use, complemented by coffee grinders and accessories. Products are distributed globally via authorized dealers, distributors, the company's own e-commerce store, and branded retail outlets.
Product overview
Rocket Espresso Milano offers a portfolio of Italian-crafted espresso machines and coffee grinders designed for both domestic and commercial use. The product lineup includes the R58 TUNE and Appartamento TCA as flagship domestic espresso machines, supplemented by GRAVO and STELVIO premium coffee grinders. Commercial models address professional coffee equipment needs, while accessories round out the offering. The company emphasizes Italian craftsmanship, contemporary design aesthetics, and high-performance functionality across its product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- R58 TUNE
Companies that use Rocket Espresso Milano
Customer profileSegments2 records
Ideal customer profiles2 records
Rocket Espresso Milano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rocket Espresso Milano partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZwiftminorRocket Espresso collaborated with Zwift to create the Mozzafiato Fast ZWIFT Edition espresso machine, designed specifically for cycling enthusiasts who use the Zwift virtual cycling platform. This partnership represents a brand extension into the fitness/wellness lifestyle segment.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Rocket Espresso Milano competitors and assessment
Company assessmentEmerging players
- Slayer Espresso: Seattle-based premium espresso machine maker focused on high-end commercial and prosumer models. Comparable in premium positioning, design-led aesthetic, and narrow-but-deep specialization in espresso equipment.
Broad incumbents
- Breville: Australian kitchen appliance giant (marketed as Sage in UK/EU) with a meaningful espresso line including the Dual Boiler and Barista series. Comparable on product category (home espresso) but operates at much larger scale across a broad small-appliance portfolio.
- De'Longhi: Italian large home appliance manufacturer with an extensive espresso and coffee machine lineup across all price tiers. Comparable in Italian origin and product category, but operates as a mass-market incumbent across many product categories.
Direct peers
- La Marzocco: Italian premium espresso machine manufacturer founded in Florence in 1927, serving both specialty cafes and the home market. The most direct comparable to Rocket given shared Italian heritage, premium positioning, dual B2B/B2C focus, and global dealer-led distribution.
- Lelit: Italian manufacturer of prosumer and home espresso machines, founded near Milan. Comparable in Italian design heritage, dual-boiler/heat-exchanger technology, and home/prosumer customer focus.
- Rancilio: Italian espresso machine manufacturer with both commercial (Rancilio Classe) and domestic (Rancilio Silvia) lines. Comparable to Rocket in Italian design pedigree, dual B2B/B2C structure, and global distribution footprint.
- Profitec: German premium espresso machine brand offering dual-boiler and heat-exchanger machines for home and prosumer use. Closely comparable to Rocket in target customer (serious home baristas), price tier, and underlying product technology.
- Sanremo Coffee Machines: Italian commercial espresso machine maker (Zoe, Zoe Compact, etc.). Comparable in Italian craftsmanship, cafe/hospitality customer focus, and premium positioning in the professional segment.
- ECM (Espresso Coffee Machines Manufacture): German manufacturer of premium home and commercial espresso machines. Comparable to Rocket in product category (E61-style heat-exchange machines), premium price tier, and global specialty coffee distribution.
- Bezzera: Italian espresso machine maker founded in Milan in 1901 - one of the original espresso machine manufacturers. Comparable to Rocket in Italian heritage, dual home/commercial product lines, and global dealer distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rocket Espresso Milano social profiles
Digital presenceRocket Espresso Milano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocket Espresso Milano leadership team
Management profileNumber of profiles
Rocket Espresso Milano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocket Espresso Milano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocket Espresso Milano
What does Rocket Espresso Milano do?
Rocket Espresso Milano designs, manufactures, and sells premium Italian espresso machines and coffee grinders. Its portfolio is split into a domestic line for home users and a commercial line for hospitality and professional use, complemented by coffee grinders and accessories. Products are distributed globally via authorized dealers, distributors, the company's own e-commerce store, and branded retail outlets.
Is Rocket Espresso Milano a public or private company?
Rocket Espresso Milano is a private company. It is classified as unknown and is currently operating.
When was Rocket Espresso Milano founded?
Rocket Espresso Milano was founded in 2007. It employs 51 to 100 people.
Where is Rocket Espresso Milano based?
Rocket Espresso Milano is headquartered in Liscate, Italy, in the Europe region.
How does Rocket Espresso Milano make money?
Three revenue lines are on record. Espresso Machine Sales are the primary driver. The others are coffee Grinder Sales and accessories.
Who are Rocket Espresso Milano's main competitors?
Slayer Espresso is listed as an emerging player. Broad incumbents are Breville and De'Longhi. Direct peers are La Marzocco, Lelit, Rancilio, Profitec, Sanremo Coffee Machines, ECM (Espresso Coffee Machines Manufacture) and Bezzera.
Does Rocket Espresso Milano have an API?
No public API is recorded for Rocket Espresso Milano.
What industry is Rocket Espresso Milano in?
Rocket Espresso Milano's product category is Coffee Equipment Manufacturing. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail.