Rock the Bike
- Company typePrivate
- Founded2003
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Rock the Bike firmographics
Firmographics- Name
- Rock the Bike
- Legal name
- Rock the Bike
- Website
- https://rockthebike.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rock the Bike industry classification
Industry- Product category
- Pedal-Powered Event Equipment
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industry
- Cycling/Spin Classes (HSADABAE)
Keywords
Where Rock the Bike is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rock the Bike business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time purchase of pedal-powered bikes and equipment including Fender Blender Pro ($3,000+), Electric Fender Blender Pro, Generator Pro, Off the Wall Pro, Spin Art Pro, sLEDgehammer, Ice Cream Bike Pro, and various generator stands and accessories. Products include customization/branding options at additional costs.
- Event Rental Services: Rental booking of equipment for customer-hosted events. Pricing starts around $3,000 per day depending on audience size and scope of services. Includes logistics, shipping, and support for out-of-town and local rentals.
- Full Service Events: Rock the Bike provides complete event production with their equipment and crew. Services include Smoothie Booth, Spin Art Activity, Recharge Station, Pedal Powered DJ Booth, Pedal Powered Stage, School Assemblies, and Custom Activations. Fees approximately $3,000+ per day.
- Custom Branding Services: Custom branding for wheel covers (+$425), frame (+$200), or both (+$625) on purchased bikes. Also provides custom branding for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One Bike One Speaker - Entry-level pedal powered audio system |
| Usage-based | Pay-as-you-go | Full Service Event Rental - Complete event production with equipment and crew |
| One time/ perpetual license | Pay-as-you-go | Fender Blender Pro - Flagship bike blender product |
| Unit Pricing | Pay-as-you-go | Kill A Watt - Power measurement device |
| Unit Pricing | Pay-as-you-go | Rectifier Cable - Power conversion accessory |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Rock the Bike product offering
Product offeringCore offering
Rock the Bike designs, manufactures, and sells pedal-powered bikes and activity systems (bike blenders, spin art, ice cream makers, DC/AC generator bikes, and the sLEDgehammer) that convert human cycling energy into useful outputs. The company sells these products directly via e-commerce and through US/international dealers, and operates a full-service event rental/production business providing pedal-powered booths, stages, and assemblies with trained crew.
Product overview
Rock the Bike is a US-based company (in business since 2003, Oakland, CA) that designs and sells pedal-powered bikes and activity systems for events, education, and commercial use. Their product portfolio centers on converting human cycling energy into useful work: the core Fender Blender Pro and Electric Fender Blender Pro for making smoothies, the Spin Art Pro for creating art, the sLEDgehammer 2.0 Pro for strength challenges with light displays, and various generator bikes (Generator Pro, Recharge Station Pro, Off the Wall Pro) for powering devices and audio equipment. They also offer ice cream-making bikes (Icycleta Pro, Ice Cream Bike Pro), a full lineup of accessories and parts, and event rental/staffing services. All products are mechanical/electrical hardware systems with no software, AI, or API components.
Differentiator
Problem solved
Functional benefit
Products and services
- Fender Blender Pro The flagship pedal-powered bike blender that converts cycling energy into blending power for making smoothies at events, schools, and commercial activations. Fully customizable branding available for corporate clients.
- Electric Fender Blender Pro A dual-function bike blender that combines manual blending capability with an integrated generator for powering devices, offering hybrid pedal-to-blend and pedal-to-power functionality.
- Spin Art Pro A pedal-powered spin art machine that creates colorful artwork through centrifugal force generated while users pedal, suitable for events, festivals, and educational settings.
- sLEDgehammer 2.0 Pro An interactive pedal power strength challenge with light-up displays showing how much power users generate, used for competitive activations and entertainment at events.
- Generator Pro A DC generator bike that converts pedaling into electrical power for charging devices or running equipment at events.
- Recharge Station Pro A pedal-powered charging station where users pedal to charge phones and devices, suitable for events and festivals. Five units deployed at the Netflix Stranger Things activation at CicLAvia.
- Off the Wall Pro An AC generator bike for powering speakers and audio equipment at events, enabling off-grid sound for crowds up to 500 (speech) or 200 (dance).
- Icycleta Pro An ice cream bike attachment that churns ice cream while users pedal, designed as an add-on for the Fender Blender Pro.
Quantifiable outcome
- Can power a DJ set or audio system for crowds of up to 500 people (speech) or 200 people (dance music)
- +2 more outcomes
Companies that use Rock the Bike
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Rock the Bike technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Rock the Bike partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vitamin:RauschcoreExclusive dealer for Rock the Bike products in Germany and Austria. Contact: Andi at [email protected]. Directs all inquiries from these countries to the dealer.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Rock the Bike competitors and assessment
Company assessmentDirect peers
- Stages Cycling: Manufacturer of commercial indoor-cycling bikes and power meters used in spin studios and fitness facilities. Comparable because it sells specialised cycling equipment B2B to fitness/event operators, similar to how Rock the Bike sells to events and venues.
- Keiser: Manufacturer of indoor group-cycling bikes and functional-training equipment used in spin studios worldwide. Comparable as a B2B specialty cycling-equipment maker serving fitness operators and event-style activation.
- Wattbike: Performance indoor-cycling and training bike brand sold to gyms, athletes, and home users. Comparable as a specialty cycling equipment maker monetising cycling for structured activity, training, and experiential use.
Broad incumbents
- Giant Bicycles: Global bicycle manufacturer with a wide product portfolio spanning road, MTB, e-bikes, and lifestyle models. Relevant as a large-scale incumbent that defines the cycling category and could move into niche experiential products.
- Specialized Bicycle Components: Major premium bicycle and equipment brand with strong identity in performance and lifestyle cycling. Comparable as a broad incumbent in the bicycle/cycling ecosystem that could expand into experiential or pedal-power adjacencies given its brand strength.
- Cannondale: Established premium bicycle and e-bike brand with broad product portfolio and global dealer network. Comparable as a broad incumbent in the cycling category that competes for category mindshare and dealer-channel attention.
- Trek Bicycle: One of the world's largest bicycle manufacturers with a broad lineup of road, mountain, e-bikes, and accessories plus a deep dealer network. Relevant because it anchors the broader cycling category in which Rock the Bike competes for shelf and channel mindshare, even though Trek's volume products don't directly overlap with pedal-power event equipment.
- Peloton Interactive: Connected indoor-cycling platform combining hardware (bike) with subscription content and large events. Comparable as a company that monetises cycling for experiential/fitness use cases, though its model is consumer subscription rather than event rental.
Emerging players
- SoulCycle: Premium indoor-cycling/spin studio brand built around branded group-ride experiences. Comparable because it monetises cycling as a curated experiential activity, paralleling Rock the Bike's experiential-event positioning, though via physical studios rather than hardware sales.
- Rad Power Bikes: Direct-to-consumer e-bike brand with strong community and brand-activation programmes. Relevant as a digitally-native, marketing-led cycling brand that competes for experiential mindshare and event-budget dollars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rock the Bike social profiles
Digital presenceRock the Bike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock the Bike leadership team
Management profileNumber of profiles
Rock the Bike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock the Bike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock the Bike
What does Rock the Bike do?
Rock the Bike designs, manufactures, and sells pedal-powered bikes and activity systems (bike blenders, spin art, ice cream makers, DC/AC generator bikes, and the sLEDgehammer) that convert human cycling energy into useful outputs. The company sells these products directly via e-commerce and through US/international dealers, and operates a full-service event rental/production business providing pedal-powered booths, stages, and assemblies with trained crew.
Is Rock the Bike a public or private company?
Rock the Bike is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rock the Bike founded?
Rock the Bike was founded in 2003. It employs 11 to 50 people.
Where is Rock the Bike based?
Rock the Bike is headquartered in Berkeley, United States, in the North America region.
How does Rock the Bike make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are event Rental Services, full Service Events and custom Branding Services.
Who are Rock the Bike's main competitors?
Direct peers on record are Stages Cycling, Keiser and Wattbike. Broad incumbents are Giant Bicycles, Specialized Bicycle Components, Cannondale, Trek Bicycle and Peloton Interactive. Emerging players are SoulCycle and Rad Power Bikes.
Does Rock the Bike have an API?
No public API is recorded for Rock the Bike.
What industry is Rock the Bike in?
Rock the Bike's product category is Pedal-Powered Event Equipment. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of HSADABAE, Cycling/Spin Classes. Its NAICS code is 336991 and its SIC code is 3751.