Rad Power Bikes
Rad Power Bikes is a direct-to-consumer electric bicycle company founded in 2007 and formerly North America's largest e-bike brand, now operating under Life Electric Vehicles Holdings after a 2026 asset acquisition out of Chapter 11 bankruptcy, selling Class 2 and Class 3 e-bikes across commuter, cargo, folding, and off-road categories.
- Company typePrivate
- Founded2007
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rad Power Bikes does
Rad Power Bikes is a direct-to-consumer electric bicycle company founded in 2007 and headquartered in Seattle, Washington, that grew to become North America's largest e-bike brand with 680,000+ active riders as of 2025. The company designs and sells Class 2 and Class 3 electric bikes across five product families—Radster (commuter and off-road, up to 28 mph), RadRunner (moped-style cargo utility with 300+ accessory combinations), RadExpand (folding), RadWagon (long-tail family cargo), and RadTrike (accessibility-focused)—powered by 750W geared hub motors with 65Nm torque, pedal assist, and throttle. Differentiated technology includes Safe Shield Batteries with UL 2271 certification and thermal-resistant design, intelligent ambient-sensing lighting, passcode-protected controls, and integrated full-color displays with USB-C charging. Rad operates a hybrid distribution model combining direct e-commerce, company-owned RadRetail stores, 500+ local bike shop partners, and 1,400+ authorized service providers. Revenue is generated primarily through one-time hardware sales ($1,499-$2,399 for consumer models), supplemented by accessories, batteries, range extenders, Rad Care service subscriptions, extended protection plans, and commercial/fleet sales to operators such as Domino's franchises and rental fleets.
Following a November 2025 CPSC battery fire warning and a revenue collapse from $129.8 million in 2023 to approximately $63.3 million in 2025, Rad Power Bikes filed for Chapter 11 bankruptcy protection in December 2025 with $32.1 million in assets against $72.8 million in liabilities. In March 2026, Life Electric Vehicles Holdings (Life EV), a Florida-based electric mobility platform company, acquired the Rad Power Bikes brand, intellectual property, inventory, and operating assets for $13.2 million through its Rad Life Mobility subsidiary—roughly 0.8% of Rad's $1.65 billion 2021 peak valuation. Life EV has subsequently acquired QuietKat (June 2026) and is integrating Rad with Serial 1 and Life EV branded products into a multi-brand e-mobility platform with U.S.-based assembly planned at a 100,000 sq ft facility in Putnam County, Tennessee. Under new ownership, the strategy emphasizes U.S. manufacturing through a Foreign Trade Zone structure, retail footprint expansion, and cross-brand supply chain leverage.
The company's revenue mechanics center on direct hardware unit sales to consumer and small commercial buyers, with attach-rate opportunities across a proprietary accessory and battery ecosystem and modest recurring revenue from Rad Care subscriptions and extended protection plans. Pricing is positioned in the accessible mid-market tier relative to premium e-bike competitors, and the customer base is horizontally segmented across commuting, off-road recreation, family cargo, RV/van life, accessibility, commercial delivery, and rental fleet use cases, providing diversification but limiting contract-based revenue predictability.
Rad Power Bikes firmographics
Firmographics- Name
- Rad Power Bikes
- Legal name
- Rad Power Bikes Inc.
- Website
- https://radpowerbikes.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Rad Power Bikes is a direct-to-consumer electric bicycle company founded in 2007 and formerly North America's largest e-bike brand, now operating under Life Electric Vehicles Holdings after a 2026 asset acquisition out of Chapter 11 bankruptcy, selling Class 2 and Class 3 e-bikes across commuter, cargo, folding, and off-road categories.
- Ownership category
- akta.pro rank
Rad Power Bikes industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Personal and Household Goods Repair and Maintenance (8114)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Bikes & Electric Bicycles (CRACASAA)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Rad Power Bikes is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rad Power Bikes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Electric Bike Sales: Direct-to-consumer sales of electric bikes across multiple model families (Radster, RadRunner, RadExpand, RadWagon). Primary revenue stream with one-time hardware purchase model.
- Accessories and Spare Parts: Extensive accessory catalog including storage/transport, safety/security, seating, batteries, and replacement parts for all bike models.
- Assembly and Delivery Services: Pro Build professional assembly service and delivery options at checkout. Additional fee for fully assembled delivery.
- Rad Care Service Subscription: Optional service subscription for ongoing maintenance and support beyond standard warranty.
- Extended Protection Plans: Product protection plan extensions available for purchase to extend warranty coverage.
- Commercial/Fleet Sales: Bulk commercial sales to business customers including rental fleets and delivery operations like Domino's pizza franchises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level cargo/utility bike for everyday riding |
| One time/ perpetual license | Pay-as-you-go | Premium cargo bike with higher payload capacity |
| One time/ perpetual license | Pay-as-you-go | Family cargo bike with extended range |
| One time/ perpetual license | Pay-as-you-go | City commuter and off-road bikes reaching 28mph |
| One time/ perpetual license | Pay-as-you-go | Compact folding ebike for transport and storage |
| One time/ perpetual license | Pay-as-you-go | Accessories from bags to safety gear |
| One time/ perpetual license | Pay-as-you-go | Extended battery capacity for longer rides |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels9 records
Rad Power Bikes product offering
Product offeringCore offering
Rad Power Bikes designs, manufactures, and sells Class 2 and Class 3 electric bicycles directly to consumers across multiple model families (Radster commuter/off-road, RadRunner cargo utility, RadExpand folding, RadWagon long-tail cargo, RadTrike). Each bike features a 750W geared hub motor, Safe Shield UL-certified battery, intelligent lighting, and passcode protection. The product line is supported by replacement batteries, range extenders, a broad accessories catalog, Rad Care subscription maintenance, and a 1,400+ service provider network.
Product overview
Rad Power Bikes is a direct-to-consumer electric bike company offering a portfolio of Class 2 and Class 3 ebikes across six product families: Radster (commuter and off-road bikes with up to 28 mph speeds and 65+ mile range), RadRunner (moped-style cargo utility bikes with 300+ accessory combinations), RadExpand (compact folding fat tire bikes), RadWagon (long-tail cargo bikes for families), and RadTrike (electric tricycles). The product lineup centers on the core bikes, supported by Safe Shield UL-listed lithium-ion batteries with thermal-resistant technology, the Range Extender dual-battery system for extended range, and a comprehensive accessories ecosystem covering storage, transport, safety, and seating. The company operates through direct-to-consumer online sales, RadRetail stores, and partnerships with 1,400+ local bike shops, offering service through an authorized service provider network. All bikes are designed, tested, and marketed as practical, reliable, and accessible transportation for everyday riders.
Differentiator
Problem solved
Functional benefit
Products and services
- Radster Road Electric Commuter Bike Class 2/3 electric commuter bike with up to 28 mph top speed, 65+ miles range per charge, passcode-protected controls, and 320 lb payload capacity. Designed for urban city riding and commuting.
- Radster Trail Electric Off-Road Bike Class 2/3 electric off-road bike with up to 28 mph top speed, 65+ miles range, fat tires for all-terrain adventures, and 370 lb payload capacity. Built for trails, dirt paths, and rugged terrain.
- RadRunner Electric Cargo Utility Bike Entry-level moped-style electric cargo utility bike with 750W motor, 55+ miles range, 320 lb payload capacity, and 300+ accessory combinations for passengers, cargo, and customization.
- RadRunner Plus Electric Cargo Utility Bike Mid-tier moped-style electric cargo utility bike with 750W motor, 55+ miles range, 350 lb payload capacity, and compatibility with RadRunner range extender for extended rides.
- RadRunner Max Electric Cargo Utility Bike Premium moped-style electric cargo utility bike with 750W motor, 60+ miles range, 420 lb payload capacity, dual-battery capable, and enhanced comfort features for heavy hauling.
- RadExpand 5 Plus Electric Folding Bike Fat tire electric folding bike with 750W motor, up to 45+ miles range, 275 lb payload capacity, step-through frame option, and compact folding design for RVs, vans, and space-limited storage.
- RadWagon Electric Cargo Bike Entry-level long-tail electric cargo bike with 750W motor, 60+ miles range, 350 lb payload capacity, integrated rear rack, and Safe Shield Battery technology for family hauling.
- RadWagon 5 Electric Cargo Bike Premium long-tail electric cargo bike with 750W motor, 65+ miles range, 375 lb payload capacity, UL-listed Safe Shield Battery, hydraulic disc brakes, and intelligent lighting system.
- RadTrike Electric Tricycle Electric tricycle designed for stability and ease of use, featuring step-through design for accessible mounting and dismounting, targeted at riders with mobility limitations or those preferring easier frame access.
- Safe Shield Batteries UL-listed lithium-ion replacement batteries with thermal-resistant technology for enhanced safety. Includes Advanced External Battery (15Ah 720Wh with Samsung or LG cells) and Semi-Integrated Battery options with up to 60+ miles range per charge.
- RadRunner Range Extender Dual-battery mounting system compatible with RadRunner Plus, RadRunner Max, and RadRunner 3 Plus that enables up to 117-130 miles total range by adding a second 14Ah or 15Ah Safe Shield battery.
- Ebike Accessories and Spare Parts Complete ecosystem of ebike accessories including storage and transport items (bags, baskets, cargo straps, trailers, vehicle racks), safety and security products (locks, helmets, lights, mirrors, tire inflators), seating options, and replacement parts for all Rad models.
- Rad Care Service Subscription Subscription service providing ongoing maintenance and care for Rad ebikes beyond standard warranty coverage, delivered through the nationwide network of 1,200+ authorized service providers.
- Commercial and Fleet Sales Program Dedicated bulk sales program for business customers including rental fleet operators and delivery companies such as Domino's pizza franchises that deploy Rad e-bikes for commercial operations.
Quantifiable outcome
- 680,000+ riders worldwide
- +4 more outcomes
Companies that use Rad Power Bikes
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
Rad Power Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Rad Power Bikes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- QuietKatcoreRad Life Mobility (subsidiary of Life EV) acquired QuietKat, creating a three-brand e-bike portfolio spanning utility/commuter (Rad), premium lifestyle, and off-road segments. Leverages QuietKat's hunting and outdoor recreation customer base while providing greater purchasing power through scale.
- LEV Manufacturing (Subsidiary of Life EV Group)coreEstablishing 100,000 sq ft manufacturing facility in Putnam County, Tennessee with 288 jobs and $7 million investment. Will serve as primary U.S. assembly, logistics and fulfillment center for Rad Power Bikes, Serial 1, and Life EV branded e-bikes.
- Serial 1 Cycle CompanycorePremium electric bicycle brand originally developed and spun off from Harley-Davidson. Life EV holds equity interest in Serial 1 and is building a multi-brand platform across Rad, Serial 1, and Life EV branded products with shared manufacturing and supply chain capabilities.
- Domino's Pizza FranchisesminorMultiple Domino's pizza franchises use Rad Power Bikes ebikes for food delivery operations, representing commercial B2B customers.
- velofixminorThird-party mobile service provider offering at-home bike assembly and maintenance services for Rad Power Bikes customers.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Rad Power Bikes competitors and assessment
Company assessmentDirect peers
- Lectric eBikes: Phoenix-based direct-to-consumer e-bike company and the most aggressive value competitor in North America. Closely comparable to Rad on price band, DTC channel, product families (XP, XPedition), and target commuter/cargo customer.
- Aventon Bikes: California-based e-bike brand selling commuter, cargo, and fat-tire models direct-to-consumer and through dealers. Overlaps with Rad on product mix, UL-certified batteries, and hybrid DTC/dealer GTM.
- Pedego Electric Bikes: Long-standing US e-bike brand distributed through a franchised dealer network rather than primarily DTC. Comparable on Class 2/3 commuter and cruiser product positioning to Rad's city/commuter line.
- QuietKat: Off-road and hunting e-bike brand now under Rad Life Mobility (sister company to Rad under Life EV). Closely comparable technology and UL-certified batteries, but specializes in rugged outdoor/off-road segments where Rad Trail only partially competes.
- Juiced Bikes: San Diego-based DTC e-bike company focused on commuter and performance models (RipCurrent, CrossCurrent). Comparable to Rad on direct-to-consumer pricing and Class 2/3 specs.
Broad incumbents
- Trek Bicycle Corporation: One of the world's largest bicycle manufacturers with a substantial e-bike portfolio (Domane+, Rail+, Allant+). Competes with Rad in commuter and cargo but serves a broader price range and IBD channel.
- Specialized Bicycle Components: Premium global bike brand with the Turbo e-bike line (Vado, Turbo Tero, Globe). Competes with Rad at higher price points through independent dealers and its own retail stores.
- Giant Bicycle: World's largest bicycle manufacturer with a broad e-bike range (Momentum, Liv, Explore E+). Competes across all of Rad's categories but leans on traditional dealer distribution.
- Cannondale: Established bike brand (owned by Pon Holdings) with e-bike offerings like the Tesoro and Cargowagen. Competes with Rad in cargo/utility e-bikes but at premium price points through independent dealers.
- Yamaha Power Assist Bikes: Pioneer in e-bike systems (PWseries CE, CE+) supplying OEMs and selling own-brand bikes. Competes indirectly via OEM partner brands and is a benchmark for motor and battery reliability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rad Power Bikes social profiles
Digital presenceRad Power Bikes compliance and trust
Trust signalCompliance2 records
Rad Power Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rad Power Bikes leadership team
Management profileNumber of profiles
Profiles1 record
Rad Power Bikes subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rad Power Bikes funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rad Power Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rad Power Bikes
What does Rad Power Bikes do?
Rad Power Bikes designs, manufactures, and sells Class 2 and Class 3 electric bicycles directly to consumers across multiple model families (Radster commuter/off-road, RadRunner cargo utility, RadExpand folding, RadWagon long-tail cargo, RadTrike). Each bike features a 750W geared hub motor, Safe Shield UL-certified battery, intelligent lighting, and passcode protection. The product line is supported by replacement batteries, range extenders, a broad accessories catalog, Rad Care subscription maintenance, and a 1,400+ service provider network.
Is Rad Power Bikes a public or private company?
Rad Power Bikes is a private company. It is classified as corporate owned and is currently acquired.
When was Rad Power Bikes founded?
Rad Power Bikes was founded in 2007. It employs 101 to 250 people.
Where is Rad Power Bikes based?
Rad Power Bikes is headquartered in Seattle, United States, in the North America region.
How does Rad Power Bikes make money?
Six revenue lines are on record. Electric Bike Sales are the primary driver. The others are accessories and Spare Parts, assembly and Delivery Services, rad Care Service Subscription, extended Protection Plans and commercial/Fleet Sales.
Who are Rad Power Bikes's main competitors?
Direct peers on record are Lectric eBikes, Aventon Bikes, Pedego Electric Bikes, QuietKat and Juiced Bikes. Broad incumbents are Trek Bicycle Corporation, Specialized Bicycle Components, Giant Bicycle, Cannondale and Yamaha Power Assist Bikes.
Does Rad Power Bikes have an API?
No public API is recorded for Rad Power Bikes.
What industry is Rad Power Bikes in?
Rad Power Bikes's product category is Electric Bicycles. Its primary akta.pro industry code is CRACASAA, E-Bikes & Electric Bicycles, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.