Attack Magazine
Attack Magazine is a London-based digital publication and online store serving global dance music producers and DJs with tutorials, technique guides, gear reviews, artist interviews, podcasts, and educational products including books and Max for Live plugins.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Attack Magazine does
Attack Magazine is a London-based digital publication founded in 2012 that serves electronic dance music producers and DJs with editorial content, educational products, and an integrated e-commerce store. The company operates attackmagazine.com as its core content platform, publishing tutorials, technique guides (Beat Dissected, Synth Secrets, Deconstructed, Synth Secrets), gear and software reviews, artist interviews, and industry features. The audience is global and horizontal, targeting two primary personas — practicing dance music producers and DJs — with a secondary segment of aspiring/educational producers. The underlying technology is a web-based content management and digital publishing platform with no disclosed proprietary AI, API, or integration capabilities; the product surface is editorial content plus digital goods.
The company's product portfolio spans four categories: (1) educational books including "The Secrets of Dance Music Production," "The Secrets of Techno Production" (218 pages), "The Producer's Manual," and "Make Your Music Make Money"; (2) Max for Live plugins including Texture, Knob Studio, Chance Engine V2, and Mouth Play, plus a 37-plugin Manifest Audio MIDI Tools Bundle; (3) sample packs for the Elektron Analog Rytm drum machine (Refraction, Replicants); and (4) podcasts including the Pig Room Podcast (featuring guests such as Splice CEO Kakul Srivastava) and Change The Record. Distribution spans a website, YouTube, Facebook, X, Instagram, TikTok, and a weekly email newsletter.
Attack Magazine generates revenue through three streams: advertising from music equipment manufacturers, software companies, and music industry advertisers; product sales of books, bundles, Max for Live plugins, and sample packs via the integrated Attack Store (store.attackmagazine.com); and newsletter subscriptions. A sponsored content arrangement with u-he (synthesizer software maker) funds the Synth Secrets channel. The company is privately held with no disclosed institutional investment, no parent company, and a headcount of 1-10 employees. No pricing is publicly disclosed for the newsletter, and no revenue, ARR, or traffic figures are available.
Attack Magazine firmographics
Firmographics- Name
- Attack Magazine
- Legal name
- Attack Magazine
- Website
- https://attackmagazine.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Attack Magazine is a London-based digital publication and online store serving global dance music producers and DJs with tutorials, technique guides, gear reviews, artist interviews, podcasts, and educational products including books and Max for Live plugins.
- Ownership category
- akta.pro rank
Attack Magazine industry classification
Industry- Product category
- Music Media & Production Education
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Attack Magazine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Attack Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising Revenue: Attack Magazine is funded by advertising revenue from music equipment manufacturers, software companies, and music industry advertisers who want to reach the magazine's engaged audience of dance music producers and DJs.
- Product Sales: Sale of educational books, bundles, and Max for Live plugins through the integrated Attack Store (store.attackmagazine.com). Products include The Secrets of Techno Production, The Secrets Book Bundle, Max for Live plugins, and sample packs.
- Subscriptions: Weekly newsletter subscription delivering curated content to subscribers' inboxes, with subscriber-exclusive content mentioned on the site.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Attack Magazine product offering
Product offeringCore offering
Attack Magazine is an electronic dance music online magazine and integrated e-commerce store. The publication produces tutorials, technique guides, hardware and software reviews, interviews, and industry news for dance music producers and DJs. The Attack Store sells educational books, Max for Live plugins, sample packs, and bundled production resources. Revenue is generated through advertising, product sales, and a weekly email newsletter subscription.
Product overview
Attack Magazine is an online publication focused on dance music production and culture. The company operates the Attack Magazine website as its core content platform, providing tutorials, technique guides, hardware focus articles, reviews, interviews, and features for electronic music producers and DJs. Alongside editorial content, Attack operates the Attack Store (store.attackmagazine.com), an e-commerce platform selling educational books (The Secrets of Techno Production, The Secrets of Dance Music Production, The Producer's Manual, Make Your Music Make Money), Max for Live plugins (Texture, Knob Studio, Chance Engine V2, Mouth Play), and sample packs for Elektron devices. The company also produces podcasts including the Pig Room Podcast and Change The Record series. Attack Magazine does not offer a software platform with integrations, API access, or AI capabilities—it is primarily a content and e-commerce publication.
Differentiator
Problem solved
Functional benefit
Products and services
- Attack Magazine Website Online digital magazine covering dance music production, culture, technique tutorials, reviews, interviews, and features for electronic music producers and DJs.
- Attack Store Online store selling music production books, Max for Live plugins, sample packs, and educational bundles for dance music producers.
- The Secrets of Techno Production The definitive guide to making techno, a 218-page comprehensive book covering techno from its roots to contemporary production techniques.
- The Secrets of Dance Music Production The world-leading book on dance music production, comes with samples included.
- The Producer's Manual Music production reference book available through the Attack Store.
- Make Your Music Make Money Book available through the Attack Store covering music business and monetization strategies.
- The Secrets Book Bundle Bundle of 2 best-selling music production books available in the Attack Store.
- The Producers' Book Bundle Bundle of 3 best-selling music production books available in the Attack Store.
- Dance Music Producers' Power Book Bundle Bundle of music production books available in the Attack Store.
- Max for Live: Manifest Audio MIDI Tools Bundle Bundle of 37 MIDI Tools for Ableton Live with 25% discount.
- Max for Live: Texture Max for Live plugin that adds texture simply to any sound. Simple and effective.
- Max for Live: Knob Studio Max for Live plugin offering dynamic waveform manipulation and parameter mapping capabilities.
- Max For Live: Chance Engine V2 Max for Live plugin that adds controlled yet random fluctuations to important parameters.
- Max For Live: Mouth Play Max for Live plugin for unconventional vocal shaping with a brass model or FM oscillator source.
- Refraction – Elektron Analog Rytm Sample Pack Techno sounds for the Elektron Analog Rytm drum machine.
- Replicants – Elektron Analog Rytm Sample Pack Electro sounds for the Elektron Analog Rytm drum machine.
- Pig Room Podcast Podcast series featuring interviews with producers, DJs, and industry figures including episodes with Kakul Srivastava CEO of Splice, Rebekah, and others.
- Change The Record Podcast Inaugural podcast from Attack Magazine addressing industry issues including mental health, DJ economics, and artist support initiatives.
Companies that use Attack Magazine
Customer profileSegments3 records
Ideal customer profiles3 records
Attack Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Attack Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- u-heminoru-he sponsors the Synth Secrets channel on Attack Magazine. This is a content sponsorship arrangement where the synthesizer software company supports educational content focused on u-he products like Diva, Zebra, Hive, and Repro synths.
Recent moves6 records
Attack Magazine competitors and assessment
Company assessmentEmerging players
- Splice: Splice is a music creation platform offering samples, plugins, and a growing library of production education. It directly overlaps with Attack Magazine's audience (Attack has even featured Splice's CEO on its podcast) and competes in the production education and creator-tools space, though Splice's marketplace model differs from Attack's editorial-led approach.
Broad incumbents
- Future Music: Future Music is a long-established music production magazine covering gear, software, and techniques across all genres. It overlaps with Attack Magazine on production tutorials and reviews but operates as a broader, multi-genre incumbent rather than a dance-music specialist.
- MusicTech: MusicTech is a music technology magazine covering production, gear, and software across genres. It competes with Attack Magazine for music producer attention but at a broader, less genre-specific level.
- Sound on Sound: Sound on Sound is the leading music production recording and technology magazine, covering recording, mixing, and production broadly. It serves an overlapping producer audience but is a generalist incumbent compared to Attack Magazine's specialist dance focus.
Direct peers
- Mixmag: Mixmag is one of the world's most established dance music magazines, covering electronic music culture, artist news, and events. It shares Attack Magazine's core audience of DJs and electronic music producers and runs a similar content-led media model.
- XLR8R: XLR8R is an electronic music magazine and online publication with a long history of covering dance music, producers, and gear. It serves the same niche as Attack Magazine and has historically been a peer in the electronic music editorial space.
- Resident Advisor: Resident Advisor (RA) is a leading online electronic music publication and event/ticketing platform. It directly overlaps with Attack Magazine's audience of electronic music producers, DJs, and enthusiasts, though RA's ticketing and event business extends beyond pure editorial.
- DJ Mag: DJ Mag is a long-running dance/electronic music publication with news, reviews, features, and gear coverage. It directly competes with Attack Magazine for the same producer and DJ audience, though Attack's editorial leans more toward production technique while DJ Mag covers the broader scene.
- FACT Magazine: FACT is an online electronic and dance music publication covering news, features, mixes, and reviews. It targets the same audience as Attack Magazine—electronic music producers and fans—and competes for both readership and advertiser attention.
- Electronic Sound: Electronic Sound is a dedicated electronic music magazine covering synth-driven music, artists, and gear. Its focus on synthesis, sound design, and electronic music production directly overlaps with Attack Magazine's editorial categories like Synth Secrets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Attack Magazine social profiles
Digital presenceAttack Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attack Magazine leadership team
Management profileNumber of profiles
Attack Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attack Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attack Magazine
What does Attack Magazine do?
Attack Magazine is an electronic dance music online magazine and integrated e-commerce store. The publication produces tutorials, technique guides, hardware and software reviews, interviews, and industry news for dance music producers and DJs. The Attack Store sells educational books, Max for Live plugins, sample packs, and bundled production resources. Revenue is generated through advertising, product sales, and a weekly email newsletter subscription.
Is Attack Magazine a public or private company?
Attack Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Attack Magazine founded?
Attack Magazine was founded in 2012. It employs 1 to 10 people.
Where is Attack Magazine based?
Attack Magazine is headquartered in London, United Kingdom, in the Europe region.
How does Attack Magazine make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are product Sales and subscriptions.
Who are Attack Magazine's main competitors?
Splice is listed as an emerging player. Broad incumbents are Future Music, MusicTech and Sound on Sound. Direct peers are Mixmag, XLR8R, Resident Advisor, DJ Mag, FACT Magazine and Electronic Sound.
Does Attack Magazine have an API?
No public API is recorded for Attack Magazine.
What industry is Attack Magazine in?
Attack Magazine's product category is Music Media & Production Education. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its SIC code is 2721.