Laromacorp Funding

What Laromacorp Funding does

Laromacorp Funding (legal name Laromacorp, also operating as Laromacorp Advisory) is a privately held direct lender headquartered at 244 5th Ave Suite 2426, New York, NY, that has operated continuously since 1997. The company provides alternative business funding to U.S. small-to-large businesses that are underserved by traditional bank loan processes, offering four core products: Working Capital Advances (revenue-share financing repaid via daily or weekly slices of business receivables), Term Loans (12–36 month fixed-rate lump-sum financing without collateral, used for acquisitions, growth, leveraged buyouts, and expansion), Lines of Credit (unsecured revolving credit requiring 600+ FICO and $30k+ monthly gross business revenue), and Equipment Financing (vendor-agnostic new and used equipment funding with 24–48 hour approvals and deferred payments). Pricing is not publicly disclosed, but the firm positions its value proposition around a 24-hour approval window, same-day or next-day funding, no-collateral structures for most products, and willingness to serve restricted industries excluded by banks.

The firm's go-to-market combines a sales-led direct motion (online application, phone 646-785-7745, email) with an ISO (Independent Sales Organization) partner program that submits deals for funding in exchange for commissions, including full commission on renewals and dedicated representative support for partners. Customer engagement spans SMS for application status, funding notifications, and promotional offers. The firm operates without a disclosed proprietary technology platform, mobile app, API, or public AI/ML capabilities; origination appears to be handled through a paper-light manual process requiring three most recent business bank statements. There are no disclosed funding rounds, M&A activity, management-team disclosures beyond the founder/CEO, certifications, patents, awards, or regulatory actions, and ownership/parent structure is not publicly disclosed, leaving several material data gaps for outside investors.

Name

Laromacorp Funding

Legal name

Laromacorp

Website

https://laromacorpfunding.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Laromacorp Funding is a privately held direct lender headquartered in New York that, since 1997, has provided alternative business financing — working capital advances, term loans, lines of credit, and equipment financing — to small and mid-sized U.S. businesses, distributed via direct sales and an ISO partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Working Capital Advances: Capital advances based on business receivables volume. Repaid through daily or weekly portions of future business revenue. Provides upfront lump-sum cash with rapid approval.
2. Term Loans: Lump-sum business loans with fixed interest rates and monthly repayments over 12-36 months. No collateral required. Used for acquisitions, growth, leveraged buyouts, and expansion purposes.
3. Lines of Credit: Unsecured credit line with no collateral and no restrictions on fund usage. Requires 600+ FICO score and $30k+ monthly gross business revenue for pre-qualification.
4. Equipment Financing: Equipment lease financing with no upfront fees and deferred payments. 24-48 hour lease approvals with minimal paperwork for new and used equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Laromacorp Funding is a direct lender that provides alternative business financing products outside the traditional bank channel. Its core offerings include working capital advances (revenue-based lump-sum capital repaid via daily or weekly portions of business receivables), term loans with 12–36 month fixed-rate monthly repayments, unsecured lines of credit, and equipment lease financing with 24–48 hour approvals. The company emphasizes 24-hour approval turnarounds, same-day or next-day funding, and minimal paperwork, with no collateral required for most products.

Product overview

Laromacorp Funding is a direct lender offering a comprehensive suite of business financing products. The core product portfolio consists of Working Capital Advances (revenue-based financing repaid through daily/weekly portions of future receivables), Term Loans (12-36 month fixed-rate lump-sum financing for acquisitions and growth), Lines of Credit (unsecured revolving credit for general business use), and Equipment Financing (vendor-agnostic equipment purchase funding). All products share a common value proposition of fast approval (24-48 hours), minimal paperwork, and no collateral requirements for most offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Working Capital Advances A capital advance based on the volume of business receivables, repaid through daily or weekly portions of future business revenue. Provides upfront lump-sum cash with 24-hour approval and minimal paperwork. Designed for small to large U.S. businesses needing fast working capital outside the bank channel.
• Term Loans Lump-sum business financing with fixed interest rates and monthly repayments over 12-36 month terms. No collateral required; suitable for acquisitions, internal growth, leveraged buyouts, and expansion purposes. Targeted at small to large U.S. businesses seeking structured, fixed-cost capital.
• Lines of Credit Unsecured revolving credit line with no collateral and no restrictions on fund usage. Requires 600+ FICO score and $30k/month average gross business revenue for pre-qualification. Suited to small to mid-market U.S. businesses needing flexible, on-demand working capital.
• Equipment Financing Equipment purchase financing with no upfront fees and deferred payments. Offers 24-48 hour lease approvals with minimal paperwork for new and used equipment from any vendor. Aimed at small to large U.S. businesses acquiring equipment without large upfront capital outlays.

Quantifiable outcome

• Get approved in just 24 hours
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ISO PartnerscoreChannel Partner/ Reseller/ DistributorIndependent Sales Organizations (ISOs) partner with Laromacorp Funding to access a wide variety of lending products and competitive rates. ISOs can submit deals through an easy signup process and earn high commission payouts. Partners receive dedicated representative support to help sell deals, true consolidations with no net rule, and full commission on renewals.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• National Funding: SMB lender offering term loans, lines of credit, and equipment financing — direct competitor across Laromacorp's four-product suite.
• CAN Capital: Long-tenured direct SMB lender offering working capital advances, term loans, and lines of credit — closest peer to Laromacorp in vintage, product mix, and target segment.
• Forward Financing: Provides revenue-based working capital advances to SMBs, repaid through daily remittances of future receivables — directly comparable to Laromacorp's lead product.
• Fundbox: Provides working capital advances and lines of credit to SMBs, repaid through future receivables — directly comparable to Laromacorp's revenue-based working capital advance product.
• Rapid Finance: Direct SMB lender focused on working capital advances and small business loans with fast approval, mirroring Laromacorp's MCA-led product set.
• BlueVine: SMB-focused fintech offering lines of credit, working capital, and term loans with rapid approval. Closely matches Laromacorp's product mix and same-day/24-hour funding value proposition.
• OnDeck (now OnDeck-owned by Enova): Online direct lender to SMBs offering term loans and lines of credit with fast approval. Most directly comparable to Laromacorp's term-loan and LOC products and target market of small and mid-sized US businesses.
• Currency (formerly Currency Capital): Equipment financing specialist offering leases and loans to SMBs for new and used equipment from any vendor — directly comparable to Laromacorp's equipment financing product.

Emerging players

• Biz2Credit: SMB lending marketplace and direct funder offering term loans, lines of credit, and SBA loans to small businesses, overlapping with Laromacorp's target market and term-loan product.

Broad incumbents

• American Express Business Blueprint (formerly Kabbage): Large incumbent offering SMB working capital lines and cards with fast approval — a scaled competitor in the same customer segment that pressures smaller direct lenders on brand and capital cost.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/laromacorp-funding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laromacorp Funding