CAN Capital
CAN Capital is a U.S. alternative SMB lender founded in 1998, providing working capital loans ($2.5K–$250K), equipment financing, ecommerce loans, and business lines of credit through proprietary risk models and an ISO/broker plus direct-channel distribution network.
- Company typePrivate
- Founded1998
- HeadquartersKennesaw, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What CAN Capital does
CAN Capital, Inc. is a U.S.-based, privately held alternative small business finance company founded in 1998 (originally as Advanceme Inc.) and headquartered in Marietta/Atlanta, Georgia. The company provides working capital loans ($2,500–$250,000, 6–18 month terms), equipment financing, business lines of credit, and ecommerce loans to small and medium-sized businesses that typically do not qualify for traditional bank credit. Business loans are made by WebBank as the originating bank, while equipment financing is delivered through the CAN Capital Equipment Finance division and a network of equipment vendor partners; CAN Capital provides the technology platform, underwriting support, and customer acquisition layer.
The company's core technology is a cloud-based loan origination and servicing platform with a proprietary automated underwriting system and proprietary risk models trained on more than 200,000 historical transactions across multiple business cycles and hundreds of industries. Underwriting integrates firmographic, banking, and other data sources to evaluate business performance rather than relying solely on personal credit scores, enabling rapid decisions with funding available as fast as the next business day. The platform was migrated from on-premises infrastructure to a serverless cloud architecture, completed in February 2023.
CAN Capital generates revenue primarily through a 3% origination fee on funded working capital loans, plus interest and fees on the loan book, supplemented by transaction-based revenue from equipment financing and business lines of credit facilitated through provider networks. Distribution is multi-channel: a direct online application portal, phone-based inside sales, an ISO/broker referral network, and equipment vendor partner programs. Cumulative lifetime originations exceed $8 billion across more than 200,000 transactions and 80,000+ customers, and the company has executed two term securitizations ($650M in 2015 with Wells Fargo Capital Finance, $175M in June 2024) to fund receivables growth.
CAN Capital firmographics
Firmographics- Name
- CAN Capital
- Legal name
- CAN Capital, Inc.
- Website
- https://cancapital.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CAN Capital is a U.S. alternative SMB lender founded in 1998, providing working capital loans ($2.5K–$250K), equipment financing, ecommerce loans, and business lines of credit through proprietary risk models and an ISO/broker plus direct-channel distribution network.
- Ownership category
- akta.pro rank
CAN Capital industry classification
Industry- Product category
- Alternative Small Business Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- SME Term Loans & Growth Capital (FSAKAGAB)
- akta.pro secondary industries
- Microloans & Working Capital Loans (FSAKAGAA), SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB)
Keywords
Where CAN Capital is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CAN Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Working Capital Loans: Short-term business loans ranging from $2,500 to $250,000 with 6 to 18 month terms. Revenue generated through origination fees (3% of principal) collected at time of funding.
- Equipment Financing: Equipment financing provided through a select network of providers. CAN Capital serves as an intermediary facilitating access to equipment loans and leases.
- Business Lines of Credit: Revolving credit lines provided through a select network of providers, allowing businesses to draw and repay as needed.
- Ecommerce Loans: Working capital loans designed specifically for online sellers to manage cash flow, restock inventory, and invest in growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Working Capital Loans: $2,500 - $250,000 with 6-18 month terms |
| One time/ perpetual license | Pay-as-you-go | Ecommerce Loans: Up to 12 month terms |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
CAN Capital product offering
Product offeringCore offering
CAN Capital provides short-term working capital loans ($2,500–$250,000, 6–18 month terms), equipment financing, ecommerce loans, and business lines of credit to small and medium-sized U.S. businesses. All business loans are made by banking partner WebBank, with CAN Capital delivering the technology platform, underwriting, and customer acquisition. Equipment financing is delivered through the CAN Capital Equipment Finance division and a provider network.
Product overview
CAN Capital is a technology-powered alternative financing provider serving small and medium-sized businesses. The company offers a platform of working capital and equipment financing products, including Working Capital Loans ($2,500-$250,000, 6-18 month terms), Equipment Financing, Ecommerce Loans, and Business Lines of Credit. In February 2026, CAN Capital expanded its portfolio by acquiring the equipment finance platform from Republic Bank Finance. The company leverages proprietary risk models and data-driven underwriting to evaluate business performance and facilitate access to capital. All business loans are made by WebBank; equipment financing and business lines of credit are provided through select provider networks.
Differentiator
Problem solved
Functional benefit
Brands
- CAN Capital Equipment Finance: Division providing equipment financing through equipment loans and leases offered by various providers of such products.
Products and services
- Working Capital Loans
Quantifiable outcome
- Over $8 billion in working capital provided to more than 80,000 small businesses
- +2 more outcomes
Companies that use CAN Capital
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
CAN Capital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
CAN Capital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered strategic acquisition and minor.
- Republic Bank Finance (Division of Republic Bancorp, Inc.)strategic acquisitionCAN Capital acquired Republic Bank Finance's equipment finance portfolio and platform. This acquisition expands CAN Capital's product capabilities and enhances its ability to serve small and medium-sized businesses with equipment-backed financing solutions. Republic Bancorp is headquartered in Lexington, Kentucky.
- KBRA (Kroll Bond Rating Agency)minorKBRA provided credit ratings for the $175 million asset-backed notes, rating them A, BBB, and BB- across different classes.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
CAN Capital competitors and assessment
Company assessmentDirect peers
- Lendio: Lendio operates a SMB lending marketplace connecting small businesses with multiple lenders across loan products. Comparable to CAN Capital in target customer (US SMBs) and product breadth, though Lendio's marketplace model differs from CAN Capital's direct origination.
- Credibly: Credibly provides working capital loans, merchant cash advances, and lines of credit to SMBs. Direct overlap with CAN Capital on short-term working capital term loans and similar ISO/broker-led distribution model.
- OnDeck (Enova International): OnDeck is a direct competitor in online SMB working capital lending, offering term loans and lines of credit to US small businesses via a technology-driven underwriting platform. Acquired by Enova International in 2020, it remains the closest comparable to CAN Capital in product mix, target customer, and bank-partner model.
- BlueVine: BlueVine provides working capital, lines of credit, and invoice factoring to SMBs through a digital platform. Direct overlap with CAN Capital on revolving lines of credit and short-term working capital products targeting underserved SMBs.
- Funding Circle: Funding Circle operates an SMB lending marketplace originating term loans and lines of credit to small businesses (US and UK). Comparable in product (term loans, lines of credit) and SMB target market, though more institutional/funded-investor oriented.
- Fundbox: Fundbox offers SMB working capital advances and lines of credit to small businesses, with a particular focus on serving SMBs via accounting-software integrations. Direct peer in product, target customer, and digital underwriting approach.
- Biz2Credit: Biz2Credit is an SMB lending marketplace and direct lender offering term loans, lines of credit, and SBA loans to small businesses. Comparable in target segment and product breadth, with overlapping broker/partner channel dynamics.
Others
- WebBank: WebBank is the chartered industrial bank that originates all of CAN Capital's business loans under their bank-partner model. Comparable as a critical infrastructure/partner rather than competitor; other fintech lenders (e.g., Affirm, SoFi Lending) use similar bank-partner models with WebBank.
Emerging players
- Accion Opportunity Fund (Accion): Accion Opportunity Fund is a nonprofit CDFI providing small business loans to underserved SMBs, including working capital. Comparable in mission and customer base (underserved SMBs) though not-for-profit structure differs from CAN Capital's for-profit model.
- AltLine (South Dakota Bancshares): AltLine provides working capital lines of credit to SMBs through a partner-bank model, comparable in structure and SMB focus. Direct functional overlap with CAN Capital's revolving line of credit product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CAN Capital social profiles
Digital presenceCAN Capital compliance and trust
Trust signalCompliance1 record
CAN Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAN Capital leadership team
Management profileNumber of profiles
Profiles6 records
CAN Capital subsidiaries and ownership
Company hierarchySubsidiaries1 record
CAN Capital funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAN Capital M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAN Capital
What does CAN Capital do?
CAN Capital provides short-term working capital loans ($2,500–$250,000, 6–18 month terms), equipment financing, ecommerce loans, and business lines of credit to small and medium-sized U.S. businesses. All business loans are made by banking partner WebBank, with CAN Capital delivering the technology platform, underwriting, and customer acquisition. Equipment financing is delivered through the CAN Capital Equipment Finance division and a provider network.
Is CAN Capital a public or private company?
CAN Capital is a private company. It is classified as venture growth investor backed and is currently operating.
When was CAN Capital founded?
CAN Capital was founded in 1998. It employs 251 to 500 people.
Where is CAN Capital based?
CAN Capital is headquartered in Kennesaw, United States, in the North America region.
How does CAN Capital make money?
Four revenue lines are on record. Working Capital Loans are the primary driver. The others are equipment Financing, business Lines of Credit and ecommerce Loans.
Who are CAN Capital's main competitors?
Direct peers on record are Lendio, Credibly, OnDeck (Enova International), BlueVine, Funding Circle, Fundbox and Biz2Credit. WebBank is listed as an others. Emerging players are Accion Opportunity Fund (Accion) and AltLine (South Dakota Bancshares).
Does CAN Capital have an API?
No public API is recorded for CAN Capital.
What industry is CAN Capital in?
CAN Capital's product category is Alternative Small Business Lending. Its primary akta.pro industry code is FSAKAGAB, SME Term Loans & Growth Capital, with a secondary code of FSAKAGAA, Microloans & Working Capital Loans. Its NAICS code is 522 and its SIC code is 6153.