Plusurbia Design

What Plusurbia Design does

Plusurbia Design (operating as Plusurbia LLC) is a privately held, multi-disciplinary urban planning and design firm founded in 2009 and headquartered in Miami, Florida, with a secondary office in Greenville, South Carolina. The firm delivers professional services across urban design, comprehensive planning, regulatory planning, mobility planning, building design, and historic preservation for a client base that spans municipal governments (City of Miami, Miami-Dade County, Village of El Portal, City of Hialeah) and private real estate developers (Terra Group, Westdale Wynwood, Rotunda Land Development, NDT Development). Its go-to-market relies on direct engagement through government procurement (RFPs/RFQs) and relationship-based private developer work, supported by earned media, industry awards, and principal-level civic involvement.

The firm's service delivery is built on a context-driven design philosophy combining planning, architecture, landscape architecture, and historic preservation expertise. Core production uses standard design tools (AutoCAD, Adobe Creative Suite, Lumion, SketchUp, GIS). The firm also maintains Lattice, a free online interactive planning tool that generates plan templates from user inputs, and published 'From Wood Blocks to City Blocks,' a Creative Commons-licensed children's book on civic planning education. Revenue is generated through project-based professional services fees negotiated per engagement, with no public pricing disclosed. The firm has no external funding rounds, operates as a founder-controlled LLC, and partners with firms such as HDR Engineering, Friends of The Underline, Hood Design Studio, Streetsense, and the Knight Foundation on marquee regional projects including The Underline linear park, the Rickenbacker Causeway feasibility study, and the Overtown Reinvestment Master Plan.

Name

Plusurbia Design

Legal name

Plusurbia LLC

Website

https://plusurbia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Plusurbia Design is a Miami-based, multi-disciplinary urban planning and design firm founded in 2009 that provides master planning, urban design, mobility, regulatory, and historic preservation services to municipal governments and private real estate developers across the Southeast US.

Ownership category

akta.pro rank

Product category

Urban Planning and Design Services

NAICS

Architectural Services (54131)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industries

Regional & Land Use Planning (BPAHAKAE), Architectural Design Services (BPAHAKAA), Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)

Keywords

• Urban planning services
• Urban design consulting
• Master planning services
• Historic preservation planning
• Mobility planning consulting

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Urban Planning & Design Services: Professional services revenue from master planning, urban design, zoning, regulatory planning, mobility planning, and historic preservation projects for government and private sector clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Plusurbia Design is a multi-disciplinary urban planning and design firm delivering context-driven professional services including urban design, comprehensive planning, regulatory planning, mobility planning, building design, and historic preservation for municipal governments and private developers. The firm also distributes Lattice, a free interactive online comprehensive planning tool, and From Wood Blocks to City Blocks, a civic education children's book.

Product overview

Plusurbia Design is a multi-disciplinary urban planning and design firm offering professional services including urban design, planning, regulatory planning, mobility planning, building design, and historic preservation. The firm operates as a service-based practice rather than a software product company. Key offerings include Lattice, a free comprehensive planning tool that enables communities to develop planning frameworks through an interactive questionnaire; From Wood Blocks to City Blocks, a Creative Commons-licensed children's book about urban planning; and various urban planning and design services delivered through collaborative engagement with communities, stakeholders, and local governments.

Differentiator

Problem solved

Functional benefit

Brands

• Lattice: A comprehensive planning tool developed by Plusurbia Design that enables communities to craft a vision for their future through better comprehensive planning. Released as a free online tool as part of The Center for Comprehensive Planning.

Products and services

• Urban Design Services Context-driven urban design solutions for diverse projects including master plans, community development, and public space design that strengthen and protect the built environment. Served to municipal clients and private developers.
• Planning Services Comprehensive planning services that encourage economic prosperity, diversity, equity, and cultural dynamism to ensure resilient futures for communities. Includes master planning, community engagement, and public space planning.
• Regulatory Planning Regulatory framework development and planning services that help communities create and implement calibrated regulatory frameworks for development and land use.
• Mobility Planning Multimodal transportation planning services including complete streets, transit-oriented development (TOD), and mobility corridor studies for cities and counties.
• Building Design Architectural and building design services that add value to cities and serve the public at the street level.
• Historic Preservation Historic preservation planning that documents and elevates the people, places, and events that have shaped communities, preserving cultural narratives and strengthening civic identity.
• Lattice Comprehensive Planning Tool A free online interactive tool that enables communities to develop a planning framework using current best practices. Lattice uses an interactive prompt algorithm that dynamically generates plan templates addressing economic, environmental, and social challenges.
• From Wood Blocks to City Blocks A free civic education children's book about how cities work, designed to introduce young readers to basic habits of good planning. Offered as both a digital edition under a Creative Commons license and a low-cost print edition for libraries, classrooms, workshops, and community use.

Quantifiable outcome

• 5 of 10 miles completed for The Underline linear park connecting Brickell to Coconut Grove
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and major.

• HDR ENGINEERINGcoreTechnology or IntegrationCollaborating with HDR ENGINEERING on The Shoreline project exploring redesign of Rickenbacker Causeway. HDR provides engineering expertise for the feasibility study on the split-level viaduct concept.
• Friends of The UnderlinecoreStrategic or Co-development PartnerCollaboration with Friends of The Underline on The Shoreline feasibility study. Plusurbia Principal Juan Mullerat serves on the Board of Directors of The Underline Conservancy.
• Hood Design StudiocoreStrategic or Co-development PartnerPartner in Overtown Reinvestment Master Plan team, providing design expertise for the revitalization project.
• Studio Roberto RoviracoreStrategic or Co-development PartnerPartner in Overtown Reinvestment Master Plan team for landscape and urban design components.
• Watson+CocoreStrategic or Co-development PartnerTeam partner for Overtown Reinvestment Master Plan project.
• StreetsensecoreStrategic or Co-development PartnerTeam partner for Overtown Reinvestment Master Plan focusing on urban design and placemaking.
• The Corradino GroupmajorImplementation/ SI/ Consulting PartnerPlusUrbia served as consultant for The Corradino Group on SMART Plan North Corridor and Las Olas Boulevard projects. Corradino serves as lead on these transportation planning projects.
• Key Biscayne Community FoundationcoreStrategic or Co-development PartnerLaunched the Rickenbacker Corridor Information Hub with support from Key Biscayne Community Foundation to provide centralized resource on corridor's planning.
• Puerto Rico Historic Building Drawings SocietycoreStrategic or Co-development PartnerCollaboration with Puerto Rico Historic Building Drawings Society on Borinquen Trail proposal to reuse former railroad right-of-way.
• Para la NaturalezacoreStrategic or Co-development PartnerCarried out study for Borinquen Trail Playa de Ponce segment for Para la Naturaleza's cultural projects grant.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OLIN: Landscape architecture, urban design, and planning studio working on high-profile public space, waterfront, and cultural district projects. Comparable in delivering context-driven design for marquee civic clients and award-winning built outcomes.
• Sasaki Associates: Multi-disciplinary planning, urban design, and landscape architecture firm delivering master plans for cities, campuses, and waterfronts globally. Comparable in integrated design philosophy, project scale, and mix of municipal and private developer clients.
• SWA Group: Landscape architecture and urban design practice focused on parks, waterfronts, and public realm projects. Overlaps with Plusurbia on landscape-driven urban design and public space master planning for cities and developers.
• James Corner Field Operations: Urban design and landscape architecture firm known for large-scale linear parks (e.g., High Line) and waterfront master plans. Highly comparable to Plusurbia's work on The Underline and Rickenbacker Causeway.
• Torti Gallas + Partners: Architecture and urban design firm focused on urban infill, mixed-use districts, and TOD projects for municipalities and developers. Comparable client base of cities and private developers with similar mixed-use master planning scope.
• DPZ CoDesign: Miami-based planning and architecture firm specializing in traditional neighborhood design, transit-oriented development, and community-scale master planning. Direct competitor in the South Florida urban planning market with overlapping TOD, coding, and form-based regulatory expertise.
• Dover, Kohl & Partners: Town planning and architecture firm specializing in community visioning charrettes, form-based codes, and traditional neighborhood design. Strong overlap with Plusurbia's community engagement processes and regulatory planning practice.

Broad incumbents

• Stantec: Global design and consulting firm with extensive urban planning, landscape architecture, and community development practices. Competes for municipal comprehensive plans and TOD studies with broader technical resources than Plusurbia.
• HDR Engineering: Global engineering, architecture, and planning firm with deep transportation and infrastructure planning capabilities. Already a Plusurbia partner on the Rickenbacker Causeway study; competes for the same large public-sector planning pursuits but at a much larger scale.
• Kimley-Horn: Large planning and engineering consultancy serving municipalities with transportation planning, land use, and urban design services. Competes for the same RFP-driven public-sector planning work but at a much larger headcount and broader service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plusurbia
• Xx.com/plusurbia
• Facebookfacebook.com/plusurbia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plusurbia Design