Better Homes and Gardens Real Estate | Coccia Realty

What Better Homes and Gardens Real Estate | Coccia Realty does

Better Homes and Gardens Real Estate | Coccia Realty (legal entity Coccia Realty, Inc.) is a privately held, boutique residential and commercial real estate brokerage founded in 1961 and headquartered at 11 Park Avenue, Rutherford, New Jersey. The firm operates as an independently owned franchisee of Better Homes and Gardens Real Estate LLC (affiliated with Anywhere Real Estate Inc.) and employs over 120 licensed agents, all members of the National Association of Realtors, across a multi-office presence covering four Northern New Jersey counties: Bergen, Hudson, Essex, and Passaic. Coccia positions itself as a top-selling broker within its market area, providing buying, selling, and leasing services for residential properties (single-family, multi-family, condos, townhouses) and commercial real estate. Its customer base is horizontal, spanning individual owner-occupiers, investors, and commercial clients.

The company's technology stack is built on the MoxiWorks real estate platform, which powers the consumer-facing website with property search (including drive-time search), mortgage calculators, an agent directory, CRM, listing management, and neighborhood news content. Listings are distributed via IDX integrations with Garden State MLS and NJMLS, and the site incorporates social sharing (Facebook, X, Pinterest) and Google Maps/Analytics. The platform is audited for WCAG 2.1 Level A/AA accessibility by The Bureau of Internet Accessibility. The firm also operates a blog content hub, a Neighborhood News subscription service, and a formal agent recruitment and training program with live sessions, webinars, and multiple commission structure options.

Coccia's revenue model is purely transaction-based, earning commissions on completed residential and commercial real estate transactions at standard industry rates negotiated individually per deal. There is no disclosed subscription, SaaS, or recurring revenue stream; all revenue flows through agent-mediated property transactions. The brokerage does not disclose financials, has no funding rounds or M&A activity in the data set, and does not disclose AI/ML capabilities, proprietary technology, or data assets beyond the licensed MoxiWorks platform and standard MLS feeds.

Name

Better Homes and Gardens Real Estate | Coccia Realty

Legal name

Coccia Realty, Inc.

Website

https://cocciarealty.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Coccia Realty is a privately held, boutique residential and commercial real estate brokerage and Better Homes and Gardens franchisee founded in 1961, serving buyers, sellers, and investors across four Northern New Jersey counties with over 120 licensed agents via transaction-based commissions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property buying and selling
• Real estate leasing
• Property listings platform

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission model for residential and commercial property transactions. Company operates as a Better Homes and Gardens franchise with agents earning commissions on completed sales, purchases, and leases of properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Coccia Realty is a multi-office residential and commercial real estate brokerage operating as a franchisee of Better Homes and Gardens Real Estate in Northern New Jersey. The firm provides buying, selling, and leasing services supported by over 120 licensed agents, a MoxiWorks-powered property search platform with MLS data feeds, and transaction guidance across Bergen, Hudson, Essex, and Passaic Counties.

Product overview

Coccia Realty operates as a Better Homes and Gardens Real Estate franchise, providing a comprehensive real estate brokerage platform. The offering consists of the core Property Search Platform powered by MoxiWorks technology, integrated with MLS data feeds (Garden State MLS, NJMLS), supplemented by neighborhood-focused content through Blog and Neighborhood News sections, Financial Calculator tools, and an Agent Directory. The company serves residential and commercial clients across Northern New Jersey through a network of over 120 licensed agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services Full-service residential and commercial real estate brokerage offering buying, selling, and leasing services across Northern New Jersey markets in Bergen, Hudson, Essex, and Passaic Counties, delivered by over 120 licensed agents.
• Property Search Platform MoxiWorks-powered property search engine enabling consumers to search active listings by location, drive-time, price, bedrooms, property type, and other criteria, with geospatial and map-based capabilities.
• Agent Directory Online directory of Coccia Realty's 120+ licensed real estate agents, enabling prospective clients to identify and contact individual agents serving Northern New Jersey.
• Agent Onboarding & Training Program Recruitment and training program for new and transferring real estate agents, offering live sessions, webinars, recorded training, and multiple commission structure options to join the Coccia Realty brokerage.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

One partnership is on record.

• Better Homes and Gardens Real Estate (Franchisor)coreChannel Partner/ Reseller/ Distributor · 1 January 1961Coccia Realty operates as a franchisee of Better Homes and Gardens Real Estate LLC, gaining access to the BHGRE brand, marketing resources, technology platform (MoxiWorks), and national referral network. The franchise relationship provides brand recognition and operational support while maintaining local market leadership under the Coccia name. Better Homes and Gardens Real Estate LLC and its affiliated companies (Anywhere Real Estate Inc.) provide privacy policy, terms of service, and branding support.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Compass: Tech-forward national brokerage aggressively expanding in Northern NJ with proprietary platform, in-house mortgage, and high agent splits. Direct competitor for agent recruitment and luxury-to-mid-tier listings.
• eXp Realty: Cloud-based brokerage with national reach and aggressive agent-recruitment economics. Competes with Coccia by attracting NJ agents with high commission splits and remote operating model.
• Sotheby's International Realty (NJ Affiliates): Luxury-leaning residential brokerage with NJ affiliates in Coccia's service area, competing on higher-end listings and international relocation referrals — a higher segment but same core business model.
• Century 21 Real Estate (NJ Affiliates): Global residential real estate franchise with multiple NJ affiliates in Coccia's footprint. Same commission-based revenue model and comparable franchise-driven technology/lead support.
• Coldwell Banker Residential Brokerage (New Jersey): National residential brokerage brand with significant NJ agent presence, including Bergen and Hudson counties. Competes head-to-head with Coccia on listings, buyer representation, and broker-recruited talent under a shared franchise-system model.
• Berkshire Hathaway HomeServices (NJ): National residential brokerage franchise with New Jersey affiliates serving similar Northern NJ geographies. Same franchise-driven brand and technology model with comparable target clientele.
• RE/MAX Northern New Jersey: RE/MAX-affiliated brokerages with strong NJ share in Bergen, Hudson, Essex, and Passaic counties. Same transaction-based revenue model and franchise structure, with comparable agent productivity assumptions.
• Keller Williams Realty (NJ Market Centers): Agent-centric franchise model with NJ market centers serving the same buyer/seller segments as Coccia. Competes for agent recruitment and consumer mindshare in Northern NJ.

Regional players

• Weichert Realtors: Large residential brokerage with deep roots in New Jersey and the broader Mid-Atlantic. Direct competitor to Coccia in the same Northern NJ counties, with a much larger agent footprint but analogous commission-based franchise/affiliate model.
• Howard Hanna Real Estate Services: Large Mid-Atlantic focused brokerage with growing NJ presence; comparable boutique-style service and franchise model, often competing for the same relocations and family-segment transactions in Northern NJ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coccia-realty-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Homes and Gardens Real Estate | Coccia Realty