Alcorn McBride

What Alcorn McBride does

Alcorn McBride Inc. is a privately held manufacturer founded in 1986 by Steve Alcorn and headquartered in Orlando, Florida. The company designs and produces purpose-built, non-PC embedded audio, video, show-control, paging, intercom, and onboard ride-audio systems for the themed entertainment industry. Its product portfolio is organized into four categories — show control (V16X, V4X, AMIO controllers, ShowTouch panels), media playback (BinloopX with BX-4KU/BX-16A modules, Digital Binloop, A/V Binloop Uncompressed, A/V Binloop HD, Digital Video Machine HD), onboard audio (RidePlayerX, RidePlayer, RideAmp family), and paging/intercom (V-Com VC12X/VC16K, V-Page VP4X/VP16K) — all unified by proprietary SyncCore synchronization technology supporting PTP, NTP, GPS, SMPTE, and Genlock timing. The X-Series architecture (V16X, BinloopX, RidePlayerX) represents the current flagship platform.

The underlying technology stack is deliberately non-PC and solid-state, engineered for 24/7 continuous operation with zero preventative maintenance, vibration resistance for ride vehicles, and immunity to crashes, viruses, and spyware — properties explicitly demanded by theme park, museum, visitor center, and casino environments. Programming is conducted through WinScript Live, a license-free purpose-built IDE for Windows and macOS that ships at no charge with free updates. Products support industry-standard network audio protocols (Dante/AES67, CobraNet) and integrate with Q-SYS and BSS OMNI DSP platforms.

Alcorn McBride operates a direct sales motion from its Orlando headquarters supported by consultative engineering, complemented by an authorized distributor network spanning 14+ countries across North America, South America, Europe, Africa, the Middle East, Asia Pacific, and Oceania, with Thematic Development (Netherlands) serving as its core European partner. Pricing is quote-based rather than published, with 5-year warranties on most hardware (1-year for ShowTouch, RidePlayer, RideAmp). The company offers free AVIXA-certified training in Orlando, Burbank, and Europe, holds active memberships in IAAPA and TEA, and reports its products are deployed in every major theme park worldwide alongside thousands of museums and casinos. Revenue is not publicly disclosed and the company appears bootstrapped with no institutional funding history.

Name

Alcorn McBride

Legal name

Alcorn McBride Inc.

Website

https://alcorn.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Alcorn McBride manufactures purpose-built, non-PC embedded AV, show-control, onboard ride-audio, and paging/intercom systems for the themed entertainment industry, including theme parks, museums, visitor centers, and casinos, unified by proprietary SyncCore synchronization technology and sold globally through direct sales and a 14+ country distributor network.

Ownership category

akta.pro rank

Product category

Themed Entertainment AV and Show Control Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Live Performance & DJ Software (Playback, Mixing, Lighting Control) (MPAIAIAI)

akta.pro secondary industries

Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Show control systems
• Themed entertainment AV
• Ride audio systems
• Media playback hardware
• Paging intercom systems

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of purpose-built AV and show control hardware including show controllers (V16X, V4X), media playback systems (BinloopX, Digital Binloop), onboard audio systems (RidePlayerX, RideAmp), paging and intercom systems, and accessories. Products are sold through direct sales and global distributor network.
2. Software Licensing: WinScript Live software provided with license-free model. Software updates provided at no charge. Free software trials available for some products. MediaFlow encoding software free for uncompressed content, with paid licensing for MPEG2/H.264 compression workflows.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Alcorn McBride manufactures and sells purpose-built audio, video, show control, and lighting control hardware for the themed entertainment industry. Its portfolio covers show controllers (V16X, V4X), multi-channel media playback (BinloopX with BX-4KU and BX-16A modules), onboard ride audio (RidePlayerX, RideAmp), and Dante/AES67 paging and intercom systems (V-Page, V-Com), all programmed through the WinScript Live IDE and synchronized via SyncCore technology. Products are designed for continuous 24/7 operation in theme parks, museums, visitor centers, and casinos.

Product overview

Alcorn McBride offers a unified ecosystem of AV and show control products purpose-built for themed entertainment. The portfolio is organized into four core product categories: (1) Show Control (V16X, V4X, AMIO, ShowTouch panels in 17", 10", 7" sizes, and ShowTouch iOS app) for coordinating complex attractions; (2) Media Playback (BinloopX with BX-4KU/BX-16A modules, Digital Binloop, A/V Binloop Uncompressed, A/V Binloop HD, Digital Video Machine HD) for frame-accurate synchronized video and audio; (3) Onboard Audio (RidePlayerX, RidePlayer, RideAmp-350Q, RideAmp-250Q, RideAmp-25H) for vehicle-based audio in dark rides and coasters; (4) Paging and Intercom (V-Page VP4X, VP16K, V-Com VC12X, VC16K) for venue communication. All products share Sync-Core technology for precise timing synchronization and are programmed via WinScript Live desktop software. The X Series (V16X, BinloopX, RidePlayerX) represents the flagship next-generation architecture built on the X-Series platform.

Differentiator

Problem solved

Functional benefit

Brands

• WinScript Live: Show control IDE software for programming Alcorn McBride show controllers.
• SyncCore
• X Series
• ShowTouch
• RidePlayer
• RideAmp
• Binloop
• V16X
• V4X
• V-Com
• V-Page
• AMIO

Products and services

• V16X Show Controller Top-of-the-line show controller for coordinating complex themed attractions, integrating SyncCore technology for precise synchronization across audio, video, lighting, and effects subsystems.
• V4X Show Controller All-purpose show controller providing powerful show control in an economical package for medium-sized attractions or sub-systems.
• AMIO Distributed I/O Distributed I/O solution allowing connection of large amounts of field inputs and outputs with a single Ethernet cable, supporting flexible configurations up to 64 I/O.
• ShowTouch 17-inch Touch Panel Rugged 17-inch embedded touch panel platform for show control monitoring and control, with mounting options for walls, themed spaces, and equipment racks.
• ShowTouch 10-inch Touch Panel Rugged 10-inch embedded touch panel platform for show control monitoring and control.
• ShowTouch 7-inch Touch Panel Rugged 7-inch embedded touch panel platform suitable for space-constrained installations.
• ShowTouch iOS App iOS app for remote monitoring and control of show control systems, displaying ShowTouch panels built within WinScript Live projects.
• BinloopX Media Playback Platform Modular multi-channel audio/video playback platform supporting up to 2 channels of 8K, 8 channels of 4K/UHD, or 32 channels of 2K/HD video with up to 128 outputs of 24-bit 48kHz audio.
• BX-4KU Video Playback Module Video playback module for BinloopX providing a single channel of 4K/UHD at up to 60fps or up to four channels of 2K/HD with solid-state media.
• BX-16A Audio Playback Module Audio playback module for BinloopX providing 16 channels of 24-bit 48kHz uncompressed audio output with 64 polyphonic tracks, Dante/AES67 networking, and DSP.
• Digital Binloop Synchronized Audio Player Industry-standard synchronized audio player providing up to 32 tracks of 16 or 24-bit audio with SMPTE and video synchronization.
• A/V Binloop Uncompressed Video Playback High-quality 4:4:4 uncompressed video playback system supporting up to 8 channels of 2K or 2 channels of 4K at up to 120fps.
• A/V Binloop HD Video Player Multi-channel synchronized video player supporting up to 8 channels of Full HD (1080p) with 16 tracks of 16-bit audio.
• Digital Video Machine HD (DVM8500) Single channel HD video player with 3G HD-SDI output, GPS triggering, and over 100 hours of CompactFlash playback.
• MediaFlow Encoding Software Video encoding software for preparing content for Alcorn McBride playback products, supporting Quicktime MOV, ProRes, MP4, DPX, and AVI input formats.
• RidePlayerX Onboard Audio and Show Control Platform On-board audio and show control platform with up to 64 tracks of 24-bit 48kHz WAV playback, X-Series show control engine, Dante/AES67 networking, and vibration-resistant design for vehicle applications.
• RidePlayer Onboard Audio Player Rugged on-board audio player with up to 16 outputs of 24-bit 48kHz uncompressed audio, built-in control, and DSP for ride vehicles.
• RideAmp-350Q Onboard Amplifier 4-channel x 350W amplifier (bridgeable to 700W) purpose-built for onboard vehicle applications with AES67/Dante network audio input and DC-powered operation.
• RideAmp-250Q Onboard Amplifier 4-channel x 255W amplifier (bridgeable to 500W) purpose-built for onboard vehicle applications with Dante/AES67 networking.
• RideAmp-25H Onboard Amplifier 16-channel x 30W amplifier (bridgeable to 55W) for onboard vehicle applications, including haptics and transducer driving.
• V-Com VC12X Intercom Station 12-zone intelligent intercom station with illuminated ring zone buttons, Dante/AES67 network audio, and Q-SYS integration.
• V-Com VC16K Intercom Station Kit 16-zone intelligent intercom station kit for building custom operator consoles with Q-SYS integration.
• V-Page VP4X Paging Station 4-zone intelligent paging station with illuminated paging zone buttons and Q-SYS and BSS OMNI integration.
• V-Page VP16K Paging Station Kit 16-zone intelligent paging station kit for custom paging consoles with DIN rail mounting and XLR microphone harness.
• WinScript Live Show Control IDE Purpose-built license-free show control IDE for Windows and macOS enabling logical show programming, with free software updates.

Quantifiable outcome

• Products operate 24/7 with zero preventative maintenance required
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

16 partnerships are on record, tiered regional and core.

• Sonic FactoryregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for South Africa providing sales, inventory, technical assistance, and training support for Alcorn McBride products. Located at 790 Oak Drive, Kyalami Estate, Midrand, South Africa.
• A3VisionregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Russia providing local sales, technical support, and training. Located at 1 2-nd Kabelnyi proezd, Moscow 111024, Russia.
• Absolute FX Pte LtdregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Singapore providing local sales, technical assistance, and training support. Located at 81 Tagore Lane, #03-17 Tag.A, Singapore 787502.
• Electori Co. LtdregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Japan providing local sales, technical support, and training. Located at 2-19-6 Kanamecho, Toshima-ku, Tokyo 171-0043, Japan.
• WincomnregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for China providing local sales, technical assistance, and training support. Located at Bldg 33-1, BDA Intl Enterprise Avenue, No. 2, Jingyuan North Street, Economic-Technological Development Area, Beijing, China.
• Wincomn Technology (Hong Kong) LimitedregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Hong Kong providing local sales, technical support, and training. Located at Flat 6F Chevalier Commercial Center No. 8, Wang Hoi Road, Kowloon Bay, Hong Kong.
• GAMASOUND L.L.CregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for UAE and Middle East region providing local sales, technical assistance, and training support. Located in Dubai, United Arab Emirates.
• GamasoundregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for India providing local sales, technical support, and training. Located at Maradu, Cochin, Ernakulum, Kerala, India.
• EAV Technology Pty. Ltd.regionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Australia providing local sales, technical assistance, and training support. Located at 284 Wingrove St, Fairfield VIC 3078, Australia.
• Thematic DevelopmentcoreChannel Partner/ Reseller/ DistributorStrategic European partner providing sales and product support for Europe and UK. Hosts ongoing hands-on training sessions at their location in Heelsum, Netherlands or at customer locations. AVIXA-certified training eligible for CTS credits.
• Tecnologia Especializada DD S.A. de C.V.regionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Mexico providing local sales, technical support, and training. Located at Av. Central, Mza. 30 Lote 11, Col. Industrial Alce Blanco, 53370 Naucalpan, Estado de Mexico.
• Trouver IngenieriaregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Argentina providing local sales, technical support, and training. Located at 12 de Octubre 1698, C1416 FIB, Buenos Aires, Argentina.
• NEOiD Importação e Comércio EIRELIregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Brazil providing local sales, technical support, and training. Located at Rua Germano Torres, 166 – Loja 8, Carmo, Belo Horizonte, MG 30310-040, Brazil.
• Q-SYScoreTechnology or IntegrationV-Com and V-Page paging/intercom products are designed with seamless integration with Q-SYS DSP platform. Firmware and plugins specifically developed for Q-SYS compatibility (v7 and v8 supported).
• BSS OMNIcoreTechnology or IntegrationV-Com and V-Page paging/intercom products designed with seamless integration with BSS OMNI DSP platform for audio processing and distribution.
• Dante/AES67 Network AudiocoreTechnology or IntegrationMultiple products support Dante and AES67 network audio protocols for all-digital audio distribution. Products including V-Page, V-Com, RidePlayer, RidePlayerX, RideAmp, and BinloopX support these industry-standard network audio protocols.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Electrosonic: Electrosonic is a direct competitor delivering AV integration, media playback, and show control solutions for theme parks, museums, visitor centers, and casinos — the same core verticals as Alcorn McBride. Both firms supply purpose-built, reliability-focused AV hardware and services to mission-critical entertainment environments.
• 7thSense Design: 7thSense Design manufactures high-performance media servers (Delta, Jinx) used in theme park attractions, dark rides, and immersive venues — directly overlapping Alcorn McBride's BinloopX and A/V Binloop media playback lines. Both firms target frame-accurate synchronized multi-channel A/V playback in 24/7 themed environments.
• Disguise (formerly d3 Technologies): Disguise provides media servers and show production technology used in themed attractions, immersive experiences, and live events. Its gx range competes with Alcorn McBride's X-Series for high-channel, frame-accurate media playback in entertainment venues.
• Kraftwerk Living Technologies: Kraftwerk Living Technologies designs and integrates AV and show control systems for theme parks, museums, and visitor attractions, with comparable global delivery and focus on purpose-built reliability. It overlaps Alcorn McBride on attraction AV systems while also offering design-build services.
• Holovis: Holovis delivers immersive experience design, media servers, and sensory attractions technology for theme parks and visitor venues. Its Sensics hardware and HoloTrac tracking system compete with Alcorn McBride's onboard ride audio and synchronized playback offerings.

Broad incumbents

• Christie Digital Systems: Christie is a much larger AV incumbent supplying projection, processing (Pandoras Box), and media servers to theme parks and immersive venues worldwide. It competes with Alcorn McBride in attraction-wide media playback while also serving adjacent markets like cinema and live events at a broader scale.
• Crestron Electronics: Crestron is a broad commercial AV control incumbent whose programmable control systems compete with Alcorn McBride's V16X/V4X show controllers in mid-sized attractions and integrated venues. Its portfolio spans far beyond themed entertainment, making it a broader incumbent rather than a direct niche competitor.
• Extron Electronics: Extron manufactures AV signal processing, distribution, and control hardware widely used across commercial and entertainment installations. Its control processors overlap functionally with Alcorn McBride show controllers, though Extron serves a much broader commercial AV customer base.

Emerging players

• Simworx: Simworx designs and manufactures dark rides and media-based attractions for theme parks and FECs, integrating media servers and AV systems that overlap with Alcorn McBride's onboard audio and show control products. It is a more specialized ride-attraction OEM rather than a broad AV supplier.
• Beckhoff Automation: Beckhoff provides PC-based and embedded industrial automation controllers used in ride control and themed attraction automation. Its TwinCAT platform increasingly competes with purpose-built show controllers like Alcorn McBride's V16X in modern ride systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AlcornMcBride

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alcorn McBride