Brooklyn Grange

What Brooklyn Grange does

Brooklyn Grange LLC is a privately held urban rooftop farming and ecological landscaping company founded in 2010 and headquartered at the Brooklyn Navy Yard. It operates three rooftop farms in New York City — Long Island City (1 acre), Brooklyn Navy Yard (65,000 sq ft), and Sunset Park (140,000 sq ft, including a 4,800 sq ft greenhouse) — covering a combined 5.6 acres, plus an operating contract at The Farm at Javits Center (1 acre with greenhouse and 10,000 sf food forest). Core technology consists of soil-based rooftop farming systems: multi-layer green roof infrastructure (root barrier, geotextile filter fabric, drainage plates with water retention cups), a proprietary Rooflite soil blend supplied by Skyland, year-round greenhouse production of microgreens and hydroponic lettuce, and stormwater capture capacity totaling over 264,000 gallons across the three farms.

Revenue is generated across five streams: (1) produce sales through CSA subscriptions (Mid-May–October), weekly farmers markets (with SNAP/EBT acceptance), and wholesale to restaurants and retail grocers; (2) private events venue rental at Brooklyn Navy Yard and Sunset Park rooftops for weddings, brand activations, and corporate gatherings; (3) design/build and maintenance services for green roofs, rooftop farms, gardens, and ecological landscapes across commercial, institutional, and residential clients; (4) managed farm operating contracts for enterprise clients such as Javits Center and Corporate Commons 3; and (5) merchandise and hot sauce sales through a farm store. Approximately 100,000 lbs of produce are harvested annually, and the company reports profitability since year three of operations. All operations are concentrated in New York City, with no disclosed geographic expansion outside NYC. The company employs roughly 20 full-time staff plus 60+ seasonal/part-time workers and is led by co-founders Ben Flanner (CEO) and Gwen Schantz (Chief Creative Officer).

Name

Brooklyn Grange

Legal name

Brooklyn Grange LLC

Website

https://brooklyngrangefarm.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Brooklyn Grange operates soil-based rooftop farms and ecological green roof systems across three NYC locations plus a managed farm at the Javits Center, serving consumers via CSA and markets, restaurants via wholesale, and enterprise clients via design/build services and events.

Ownership category

akta.pro rank

Product category

Urban Agriculture

NAICS

Vegetable and Melon Farming (1112), Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industries

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Rooftop farming
• Urban agriculture
• Green roof systems
• Rooftop event venues
• Landscape design services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Produce Sales (CSA, Markets, Wholesale): Direct-to-consumer produce sales through weekly farmers markets and CSA program (Mid-May through October). Also sells to local restaurants and retail stores. Harvests approximately 100,000 lbs of produce annually from three farms. Microgreens and hydroponic lettuce provide year-round revenue.
2. Private Events Venue Rental: Hosts weddings, celebrations, brand activations, and corporate gatherings at Brooklyn Navy Yard and Sunset Park rooftop venues. Two distinct event venues offering settings for different gathering scales, May through October outdoor season.
3. Design/Build Landscape Services: Green roof systems, rooftop farms, gardens, and ecological landscape design, build, and maintenance services across NYC. Projects range from residential terraces to large-scale institutional green roof systems.
4. Operating Contracts: Manages farms for clients such as Javits Center and Corporate Commons 3 in Staten Island under operating contracts, providing ongoing farm management services.
5. Merchandise and Products: Farm store selling merchandise and hot sauce products directly to consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Brooklyn Grange operates commercial-scale soil-based rooftop farms across New York City, producing approximately 100,000 lbs of organic vegetables annually from three flagship farms plus a contract-operated farm at the Javits Center. The company also designs, builds, and maintains green roof systems and ecological landscapes for commercial, institutional, and residential clients, and hosts private events (weddings, corporate gatherings, brand activations) at two rooftop venues. Produce is distributed via CSA subscriptions, weekly farmers markets, wholesale to restaurants/retailers, and a farm store selling merchandise and hot sauce.

Product overview

Brooklyn Grange operates as a rooftop farming, design/build, and events business in New York City. Founded in 2010, the company pioneered soil-based rooftop farming and today manages three primary rooftop farms (Long Island City, Brooklyn Navy Yard, and Sunset Park) totaling 5.6 acres. Their core offerings include rooftop agriculture producing approximately 100,000 lbs of vegetables annually, green roof systems design and installation, landscape maintenance, and private event venues. The company also operates The Farm at Javits Center under an operating contract and provides consulting services for urban farming projects. Revenue streams include produce sales through CSA and wholesale channels, events hosting, and design/build services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooftop Farming Operations

Quantifiable outcome

• 100,000 lbs of produce harvested annually
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Javits CentercoreStrategic or Co-development Partner · 20 September 2021Brooklyn Grange operates The Farm at Javits Center - a 1-acre rooftop farm, 3,500 sf climate-controlled greenhouse, and 10,000 sf orchard/food forest. Grows up to 40,000 lbs of produce per year for Javits Center's catering program CULTIVATED. Partnership includes 344,000 gallon underground cistern for rainwater recycling.
• Rooflite (Skyland)coreTechnology or IntegrationSoil supplier providing Rooflite green roof media - mushroom compost blended with organic inputs and lightweight porous stones. Custom agricultural blends developed specifically for Brooklyn Grange's farms.
• TVS, Lendlease TurnerminorImplementation/ SI/ Consulting PartnerDesign build joint venture responsible for construction of Javits Center expansion, working with Brooklyn Grange on rooftop farm design integration.
• CULTIVATEDcoreStrategic or Co-development PartnerJavits Center's on-site catering program. Brooklyn Grange collaborated closely to develop seasonal crop plan tailored to the kitchen's needs for roof-to-table experience.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Square Roots: Square Roots operates indoor vertical farming containers producing herbs and greens, with a strong NYC presence and a mission-driven brand around local, sustainable food. Both target NYC chefs and consumers with year-round local produce and emphasize sustainability storytelling.
• Upward Farms: Upward Farms operates indoor vertical farms combining leafy greens with sustainable aquaponics (fish + herbs). Comparable as a NYC-based urban agriculture producer selling to grocers and restaurants with a sustainability-focused brand.
• Gotham Greens: Gotham Greens operates commercial-scale greenhouses in urban and rural areas producing leafy greens and herbs. Both companies pioneered urban-controlled-environment agriculture serving wholesale restaurant and retail customers in NYC with a D2C and foodservice distribution model.
• Lufa Farms: Lufa Farms operates commercial rooftop greenhouses in Montreal and other cities, producing vegetables distributed via subscription/CSA to local consumers. Closest comparable in rooftop greenhouse model, CSA delivery, and direct-to-consumer urban food distribution.
• Eagle Street Rooftop Farm: Eagle Street Rooftop Farm is a pioneering NYC rooftop farm operated by Brooklyn Grange's co-founders' peers in the Greenmarket community, producing vegetables and hosting events. Most direct comparable for a NYC rooftop farm with CSA and education programs.

Broad incumbents

• Brightfarms: BrightFarms operates greenhouse farms supplying local pesticide-free leafy greens and herbs to supermarkets across the U.S. Comparable as a controlled-environment agriculture producer serving retail grocers with a local-food and sustainability story, though at greater scale and broader geography.
• Bowery Farming: Bowery operates large-scale indoor vertical farms producing pesticide-free leafy greens and herbs for retail and foodservice across multiple U.S. cities. Comparable as a technology-driven urban agriculture operator, but at significantly larger scale and broader geographic footprint than Brooklyn Grange.
• AeroFarms: AeroFarms operates one of the world's largest indoor vertical farms producing leafy greens for retail and foodservice. Comparable as a high-profile urban agriculture operator with a sustainability and technology-driven narrative, but at much larger scale and with indoor (rather than rooftop) infrastructure.

Emerging players

• Sky Vegetables: Sky Vegetables designs, builds, and operates rooftop hydroponic greenhouses for urban food production. Comparable as a rooftop-focused urban agriculture technology and operating company with a focus on commercial-scale installations.
• Smallhold: Smallhold builds and operates distributed indoor mushroom farms supplying restaurants and grocers. Comparable as a NYC-based specialty urban agriculture operator serving restaurants and grocers with a subscription and wholesale model.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrooklynGrange
• LinkedInlinkedin.com/company/brooklyn-grange

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Grange