What Springfield does

Springfield is a Spanish mid-market apparel brand operating under the Tendam fashion conglomerate, headquartered in Madrid and serving consumers in Spain through 800+ physical stores, an owned e-commerce platform at myspringfield.com, a franchise network, and native iOS/Android mobile applications. The company sells casual and trend-focused clothing, footwear, and accessories across three core demographic segments: women, men, and children aged 5-14 (Springfield Kids), plus a Teen segment. Springfield operates a multi-brand marketplace model, curating its own-label apparel alongside guest brands including High Spirits, Only, JDY, Victoria, Trendyol, New Balance, Pepe Jeans, Calvin Klein, XTI, Skechers, and Levi's.

The company's revenue mechanics are built on a transactional retail model with publicly disclosed tiered pricing (entry-level items around 7.99 EUR, premium jeans up to 78 EUR), aggressive seasonal promotional cycles (Rebajas up to -70%), and a subscription-style loyalty program (Club Springfield) that delivers 10-15% extra discounts via mobile-app and promo codes, plus accumulating Springfield Money rewards. GTM is predominantly direct-to-consumer, supported by seasonal editorial campaigns (Chiringuitos, Bendito Verano, Desert Days, World Cup), influencer collaborations (La Vecina Rubia, Babies Uganda/Kumi, Alei), and the Springfield Creators program. Sustainability positioning is anchored by the R[eco]nsider collection (organic cotton, recycled polyester, sustainable forest fibers, H2O water-saving) and 100% renewable energy coverage across Spanish operations since January 2020, with parent Tendam participating in the UN Global Compact, Fashion Pact, and Fashion Industry Charter for Climate Action (30% GHG reduction commitment by 2030).

Name

Springfield

Legal name

Springfield

Website

https://myspringfield.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Springfield is a Spanish mid-market apparel brand under the Tendam conglomerate, selling casual clothing, footwear, and accessories for women, men, children (5-14), and teens through 800+ stores in Spain, e-commerce, a mobile app, and a franchise network, supported by a loyalty program (Club Springfield) and a multi-brand marketplace including Calvin Klein, Levi's, and Pepe Jeans.

Ownership category

akta.pro rank

Product category

Fashion Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (4582)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Kids’ & Baby Apparel Retail (CRAAABAD), Teen/Youth Apparel (13–18) (CRAAAHAD), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Casual & Lifestyle Footwear Retail (CRAAADAB)

Keywords

• Casual apparel retail
• Fast fashion
• Sustainable clothing
• Family fashion
• Loyalty program retail

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Apparel Sales: Springfield generates revenue through direct sales of apparel and accessories via owned e-commerce platform and physical retail stores. The business operates on a transactional retail model with seasonal sales periods (Rebajas/Sales) offering discounts up to 70%.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Springfield designs, manufactures, and retails casual fashion apparel for women, men, and children (ages 5-14), including dresses, tops, jeans, pants, shirts, swimwear, footwear, and accessories. The brand operates through its own e-commerce platform (myspringfield.com), physical retail stores across Spain, franchise stores, and a native mobile application. Offerings also include the High Spirits sub-brand, the R[eco]nsider sustainable collection, and the Club Springfield loyalty program.

Product overview

Springfield operates as a fashion e-commerce platform and retail brand offering a comprehensive portfolio of clothing and accessories. The core offering centers on the Springfield brand for men, women, and children (Springfield Kids), complemented by the youthful High Spirits sub-brand. Products span women's categories including dresses, tops, pants, shorts, jeans, skirts, sweaters, jackets, coats, swimwear, underwear, and sleepwear; men's categories including shirts, polos, t-shirts, pants, jeans, shorts, sweaters, jackets, and swimwear; and children's clothing for boys and girls aged 5-14. The offering also includes footwear (sandals, sneakers, shoes, slippers, flip-flops) and accessories (bags, belts, wallets, sunglasses, fragrances, caps, scarves, cosmetics). The platform offers a mobile application for iOS and Android, a loyalty program (Club Springfield), and sustainable product lines including the R[eco]nsider collection. Springfield is part of the Tendam group alongside Pedro del Hierro, Women'secret, Cortefiel, Fifty Outlet, and Hoss Intropia.

Differentiator

Problem solved

Functional benefit

Brands

• R[eco]nsider: Sustainable collection using organic cotton, recycled polyester, and fibers from sustainable forests, along with H2O water-saving initiatives for jeans production.

Products and services

• Springfield Women's and Men's Apparel Primary clothing brand offering casual and trend-focused apparel for men, women, and teenagers, including tops, bottoms, dresses, outerwear, and accessories.
• Springfield Kids Children's clothing line offering age-appropriate casual wear for boys and girls aged 5 to 14, including tops, bottoms, dresses, swimwear, and accessories.
• High Spirits A youthful, trend-focused sub-brand offering casual clothing with fresh, summery styles including dresses, tops, skirts, and shorts with distinctive prints and designs.
• R[eco]nsider Collection Sustainable fashion collection using eco-friendly materials including organic cotton, recycled polyester, and fibers from sustainable forests, complemented by H2O water-saving initiatives in jeans manufacturing.
• Springfield Mobile Application Native mobile application available on iOS and Android platforms enabling users to browse products, make purchases, access Club Springfield loyalty benefits, and receive promotional offers including 10% extra discount via app-exclusive code (SPFAPP).
• Club Springfield Free customer loyalty program offering members a 12 EUR welcome bonus, accumulating Springfield Money rewards, exclusive 10-15% extra discounts (code 10EXTRA) when buying 2+ items, and access to exclusive promotional campaigns.

Quantifiable outcome

• 100% renewable energy used in Spain operations since January 2020, covering 800+ stores
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• United Nations Global Compact (Red Española del Pacto Mundial)coreStrategic or Co-development PartnerSpringfield's parent company Tendam has been a member since 2002, supporting the UN's 17 Sustainable Development Goals (SDGs). The company aligns its business activities with the 2030 Agenda for Sustainable Development.
• Fashion PactcoreStrategic or Co-development PartnerCoalition of major global fashion companies committed to environmental objectives: climate protection, biodiversity, and ocean conservation. Springfield/Tendam participates alongside global fashion leaders.
• Fashion Industry Charter for Climate ActioncoreStrategic or Co-development PartnerUN Climate Change initiative that Springfield/Tendam has signed, committing to reduce greenhouse gas emissions by 30% by 2030 and implement principles of the Fashion Industry Charter for Climate Action.
• Business Ambition for 1.5°CminorStrategic or Co-development PartnerScience-based climate initiative committing the company to emissions reduction targets aligned with limiting global warming to 1.5°C.
• Universidad Politécnica de Madrid (Sustainability Classroom)minorImplementation/ SI/ Consulting PartnerPartnership for responsible design training through the Aula de Sostenibilidad y Ecodiseño (Sustainability and Eco-design Classroom) at the Polytechnic University of Madrid.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Primark: Value fashion retailer competing on affordability across women's, men's, and kids' basics with heavy physical-store footprint. Comparable in discount-driven seasonal promotions and family apparel focus, though less digitally developed than Springfield.
• Pull&Bear: Inditex-owned youth-focused casual apparel brand for teens and young adults. Overlaps Springfield's teen/youth assortment and Spanish heritage at a similar affordable price tier.
• Cortefiel: Sister brand under the Tendam group operating adjacent price-point apparel for women, men, and kids through Spanish stores and e-commerce. Most direct internal comparable given shared parent ownership, distribution, and customer overlap.
• Women'secret: Another Tendam sibling brand focused on women's intimates, sleepwear, and casual apparel in Spain and internationally. Comparable given shared corporate parent, store network, and Spanish fast-fashion operating model.
• H&M: Global fast-fashion retailer offering affordable women's, men's, kids', and teen apparel plus accessories through owned stores and digital. Directly comparable assortment breadth, sustainability initiatives ( Conscious collection ), and value positioning versus Springfield.
• Mango: Spanish-headquartered fashion retailer with women's, men's, and kids' lines sold globally through stores and e-commerce. Closest peer given shared Spanish origin, comparable mid-market price positioning, and overlapping family apparel offering.
• Zara (Inditex): Spain-headquartered fast-fashion leader operating global physical stores and e-commerce for women's, men's, and kids' apparel at affordable price points. Most direct comparison for Springfield's Spanish heritage, family-focused assortment, and seasonal fast-fashion model.
• Bershka: Inditex fast-fashion brand targeting young men and women with trendy, affordable apparel via global stores and e-commerce. Comparable to Springfield's younger-leaning assortment and seasonal promotion cadence.

Emerging players

• Shein: Global ultra-fast-fashion digital retailer rapidly expanding into the Spanish market across women's, men's, and kids' apparel at extreme price points. Emerging competitive threat to Springfield's value positioning despite different distribution model.
• Lefties (Inditex): Inditex's value-tier fashion brand offering affordable family apparel. Comparable given overlap with Springfield's discount-oriented positioning and Spanish origin, though smaller and more nascent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/springfieldmw
• YouTubeyoutube.com/channel/springfield
• Facebookfacebook.com/Springfield
• LinkedInlinkedin.com/company/springfield-clothing
• Instagraminstagram.com/springfield

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springfield