Kartika Sari

What Kartika Sari does

Kartika Sari, operating as PT. Kartika Food Industry, is a privately held Indonesian bakery founded in Bandung in 1970 (50+ years in operation) that produces and sells traditional Indonesian baked goods and snacks. Its core products include the signature Pisang Bolen (a flaky banana pastry available in cheese, chocolate, durian, and peuyeum variants), Lapis Legit layered cake, brownies, chiffon cake, banana cake, bagelen, soes cream, pie susu, assorted cookies, and a wide range of traditional snacks (bandrek, seblak, keripik, kerupuk, dodol). The company also sells gift hampers and a branded merchandise sub-line (tumblers, canvas bags, T-shirts, keychains) developed in collaboration with Ayang Cempaka.

The company operates a multi-channel go-to-market: ten physical retail stores across the Bandung area (including a new Lembang outlet opened December 4, 2025 at Karsa Land), an e-commerce storefront at kartikasari.com that ships nationwide using third-party logistics partners (JNE, GoSend, GrabExpress, Paxel), and a dedicated corporate orders channel for bulk hampers and gifting. Pricing is per-unit, ranging from roughly Rp 15,000 for instant seblak to Rp 334,000 for a Lapis Legit Tikar cake, with no subscription model. Customers are segmented horizontally into tourists visiting Bandung, local Bandung residents with multi-generational brand loyalty, and corporate buyers for bulk gifting. The company maintains active social media presence (Instagram, Facebook, TikTok, YouTube) and runs promotional campaigns including gift-with-purchase and seasonal banners.

Technology infrastructure is limited to standard commercial tooling: a proprietary e-commerce site with Xendit payment processing, Google Analytics for site tracking, and Meta Ads for marketing. The company holds no disclosed patents or technology IP and has no AI/ML capabilities. Headcount is reported in the 1,001-5,000 range, consistent with a multi-outlet bakery and food manufacturing operation. The company is independently owned, has no disclosed external investors or parent company, and does not publish financial results.

Name

Kartika Sari

Legal name

PT. Kartika Food Industry

Website

https://kartikasari.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kartika Sari is a privately held Indonesian bakery founded in Bandung in 1970, producing traditional baked goods led by its signature Pisang Bolen pastry, and selling through 10 retail stores, a nationwide e-commerce site, and a corporate gifting channel to tourists, local residents, and businesses.

Ownership category

akta.pro rank

Product category

Traditional Indonesian Bakery & Pastries

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

Keywords

• Traditional Indonesian pastries
• Bolen bakery
• Lapis legit cakes
• Bandung bakery
• Halal baked goods

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Store Sales: Physical store sales of freshly baked goods including bolen, pastries, cakes, cookies, and traditional snacks across 10 locations in Bandung.
2. E-commerce Sales: Online product sales through kartikasari.com with delivery to customers across Indonesia. Products include bolen, brownies, lapis legit, hampers, and merchandise items.
3. Merchandise Sales: Branded merchandise including tumblers, canvas bags, foldable bags, t-shirts, stickers, acrylic magnets, and keychains featuring Kartika Sari branding and Bandung-themed designs. Collaboration with Ayang Cempaka for merchandise line.
4. Corporate Orders: Bulk and corporate gift ordering service for businesses and organizations requiring larger quantities of products for events, gifts, or corporate hampers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Kartika Sari produces and sells traditional Indonesian baked goods and snacks, with its signature Pisang Bolen (flaky banana pastry) and Lapis Legit layered cake as flagship items. The company operates 10 physical retail stores across Bandung, an e-commerce site shipping nationwide, a corporate gift/hampers ordering service, and a branded merchandise line (collaborating with Ayang Cempaka).

Product overview

Kartika Sari is a bakery and pastry company based in Bandung, Indonesia, operating a multi-product portfolio centered on traditional Indonesian baked goods and snacks. The core offering includes signature Pisang Bolen (flaky banana pastries in multiple variants), Lapis Legit (traditional layered cake), various cakes and pastries (Brownies, Chiffon Cake, Banana Cake, Bagelen, Soes Cream, Pie Susu), cookies (Almond Cookies, Kaastengels, Naastart, Lidah Kucing), and traditional Indonesian snacks (Bandrek, Seblak, Keripik, Kerupuk, Dodol, Telur Gabus, Sale Pisang, Tempe products). The company also offers Hampers (gift sets) and a merchandise sub-brand featuring branded items like tumblers, bags, T-shirts, stickers, and keychains, including a collaboration line with Ayang Cempaka. Products are available through physical retail stores across Bandung (10 outlets) and an e-commerce platform with delivery partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Pisang Bolen Signature flaky pastry filled with banana and various toppings (cheese, chocolate, durian, peuyeum). The flagship product and primary reason for Kartika Sari's fame as a Bandung culinary destination. Available in regular and large sizes.
• Lapis Legit Traditional layered cake (speculaas-style) available in various forms including Tikar (mat), Prunes Roll, and Roll Original. Made with butter and spices in the classic Indonesian recipe.
• Brownies Available in baked (Panggang) and steamed (Kukus) varieties with multiple flavors: Original, Choco Chips, Special Keju, Special Mocca, Special Tiramisu, Mede, and Raisin. Also available as rolled (Gulung) versions.
• Chiffon Cake Light sponge cake available in Ketan Hitam (black glutinous rice), Chocochip, Keju, and Pandan Coklat varieties.
• Banana Cake Banana-flavored cake available in Original and Chocolate variants.
• Soes Cream Cream puffs available in multiple flavors: Chocolate Hazel (tin and pouch), Yogurt Strawberry (can and pouch), Cheese (tin and pouch).
• Pie Susu Indonesian milk tart available in Keju (cheese), Strawberry Chocolate, and Tiramisu flavors.
• Cookies (Kukis) Assorted cookies including Almond Cookies, Kaastengels, Naastart, Lidah Kucing, Chocochip, and Havermout in various packaging sizes.
• Hampers Gift sets and hampers available in cans and boxes with various configurations (3S, 4S, 5S) for gifting occasions.
• Traditional Snacks (Cemilan Tradisional) Wide variety of traditional Indonesian snacks including Bandrek, Seblak, Cuanki, Dodol, Keripik (tempe, pisang, cimpring, belut), Kerupuk (basreng, ikan, paru, jaat, sumpia), Telur Gabus, Sale Pisang, Tempe products, and Stick Kentang.
• Merchandise Branded merchandise items including Tumblers (Genz, Cork, Gelas variants), Canvas bags, Foldable bags, T-shirts, Stickers, Acrylic keychains, Acrylic magnets, and Plush keychains. Features collaborations with Ayang Cempaka brand.
• Corporate Orders Dedicated bulk ordering service for businesses and organizations requiring larger quantities of products for events, gifts, or corporate hampers.

Quantifiable outcome

• 10 official stores across Bandung ensure wide accessibility for customers

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Ayang CempakaminorStrategic or Co-development PartnerCollaboration with Ayang Cempaka for merchandise products including tumblers, t-shirts, canvas bags, stickers, acrylic magnets, and keychains. The partnership produces Bandung-themed merchandise featuring combined branding from both brands.
• XenditcoreTechnology or IntegrationPayment service provider for processing online transactions on kartikasari.com, handling secure payment processing for e-commerce orders.
• JNEcoreChannel Partner/ Reseller/ DistributorLogistics partner for delivery of products across Indonesia. Shipping available Monday-Friday only (excluding weekends and public holidays). Recommended for dry products. Wet products (3-4 day shelf life) not recommended for this service.
• GoSend / GrabExpresscoreChannel Partner/ Reseller/ DistributorSame-day and next-day delivery partners for fresh products. Recommended for wet/fresh products requiring faster delivery to maintain freshness.
• PaxelcoreChannel Partner/ Reseller/ DistributorDelivery partner for order fulfillment. Used for shipping products to customers across Indonesia, particularly for products requiring reliable delivery service.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Holland Bakery: One of Indonesia's largest bakery chains, with hundreds of outlets producing breads, cakes, pastries, and hampers nationwide. Direct competitor to Kartika Sari in the multi-outlet Indonesian bakery category, though with a broader, more standardized product range and a more national footprint.
• BreadTalk Indonesia: Singapore-origin artisan bakery brand operating a network of stores across Indonesia. Competes with Kartika Sari in the premium bakery and pastry segment, particularly in tourist and urban retail locations, with similar product categories (buns, pastries, cakes).
• J.CO Donuts & Coffee: Indonesia-origin donut and coffee chain with a large nationwide retail footprint. Competes with Kartika Sari for impulse and gifting purchases in malls and urban retail, and overlaps in the packaged bakery and snack assortment.
• Tous Les Jours Indonesia: Korean-origin bakery-cafe chain with a meaningful presence in Indonesia. Comparable to Kartika Sari in the premium pastry, cake, and bread segment, and overlaps on hampers and gift sets for the corporate and consumer gifting market.
• Festival (Festival Bakery): Long-established Indonesian bakery brand with a nationwide network of outlets producing breads, cakes, and traditional pastries. Direct competitor in the multi-store traditional and modern bakery category, including gift sets and hampers.
• Brownies Amanda: Iconic Indonesian single-product brand famous for its brownies, with multi-city retail and nationwide distribution. Comparable to Kartika Sari as a heritage Indonesian bakery brand built around a signature product and extending into gift sets and nationwide shipping.
• Sumber Hidangan: Indonesian producer of traditional cakes, cookies, and snacks sold through retail and e-commerce. Comparable to Kartika Sari in traditional Indonesian baked goods, cookies, and souvenir/gift categories, with a similar emphasis on nationwide shipping of dry goods.
• Dunkin' Indonesia: Major donut and coffee chain with a large Indonesian store network. Overlaps with Kartika Sari in packaged bakery snacks, gifting assortments, and high-traffic retail positioning, though with a more standardized, modern-trade-led format.

Broad incumbents

• Nippon Indosari Corpindo (Sari Roti): Indonesia's largest listed packaged bread manufacturer (Sari Roti brand), with a national distribution footprint across modern trade and traditional channels. Comparable as a scaled Indonesian bakery operator, though focused on mass-market packaged sliced bread rather than premium pastries.

Regional players

• Ny. Liem: Heritage Indonesian brand known for traditional kue (cakes) and pastries, primarily distributed across Java and select Indonesian cities. Comparable to Kartika Sari as a long-standing traditional Indonesian bakery brand with similar product positioning and gifting focus, though with a different geographic center of gravity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OfficialKartikaSari
• Facebookfacebook.com/kartikasaribakery.bdg
• Instagraminstagram.com/kartikasaribakery
• TikToktiktok.com/@kartikasaribakery
• LinkedInlinkedin.com/company/kartika-sari-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kartika Sari