Holland Bakery

What Holland Bakery does

Holland Bakery is a private Indonesian bakery company headquartered in DKI Jakarta, Indonesia, founded in 1978. It operates as an Operating entity serving the Southeast Asian (Indonesian) market with an offering centered on baked goods — specifically breads and pastries — supplemented by delivery services. The company operates with a workforce of 11-50 employees, which places it within the small-to-mid enterprise range relative to typical Indonesian bakery operators. Its web domain (hollandbakery.co.id) confirms an Indonesia-focused go-to-market, and no app-presence flag suggests the primary digital channel is the website rather than a proprietary mobile application.

The company's business model is a traditional consumer bakery retail and delivery operation. Revenue mechanics appear to rely on unit sales of bread and pastry products to end consumers in the Jakarta metropolitan area, with delivery as an incremental convenience channel. The company's operating status as "Operating" and 46-year continuous history point to an established local brand rather than a venture-backed growth-stage business. No publicly disclosed pricing model, store count, customer segmentation, or revenue figures were available in the input data, limiting visibility into unit economics, average ticket size, or channel mix.

The underlying technology stack appears minimal and consumer-facing only: a corporate website (currently inaccessible during verification) and standard bakery production. There is no indication of e-commerce platform integration, ERP disclosure, proprietary technology, or any AI/ML capability in the available data. Strategic moves such as funding rounds, acquisitions, leadership changes, M&A activity, or partnership disclosures are not present in the input, indicating either a private, non-disclosing operator or insufficient data capture. The company is also referenced under the trade name "Holland Bakkery."

Name

Holland Bakery

Website

https://hollandbakery.co.id

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Bakery is a DKI Jakarta-based Indonesian bakery company, founded in 1978, that produces and sells breads and pastries to consumers and offers delivery services within the Indonesian market.

Ownership category

akta.pro rank

Product category

Bakery Products

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bread products
• Bakery pastries
• Fresh baked goods
• Bakery delivery services
• Indonesian bakery retail

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Core offering

Holland Bakery is a bakery that produces and sells a range of breads, pastries, and related baked goods to consumers, complemented by delivery services. Operations are based in DKI Jakarta, Indonesia, and the company was founded in 1978.

Product overview

No product information available from the provided sources. The Holland Bakery website (hollandbakery.co.id) returned only a verification/placeholder page, and no product, service, or technology details could be extracted. The news source contains general industry information about the baking and snacks sector but does not provide specific information about Holland Bakery's products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Breads

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• BreadTalk: Singapore-headquartered bakery chain with retail outlets across Southeast Asia, including Indonesia, selling breads, pastries, and baked goods — directly comparable to Holland Bakery in product mix, café-bakery model, and regional footprint.
• J.CO Donuts & Coffee: Indonesia-founded doughnut and coffee chain with nationwide retail outlets serving bakery-adjacent sweet baked goods — competes with Holland Bakery for daily treat and gifting occasions among Indonesian consumers.
• Sari Roti: Indonesia's largest mass-market packaged bread brand (PT Nippon Indosari Corpindo), a leading competitor in the Indonesian bread market that overlaps directly with Holland Bakery's daily bread category.
• Tous Les Jours: Korean-origin café-bakery chain with strong Indonesian operations offering breads, pastries, and cakes — competes head-to-head with Holland Bakery in the Jakarta retail bakery segment with a similar café-bakery format.

Regional players

• Country Style Bakeries (Australian Bakehouse): Regional retail bakery chain operating in Australia with similar café-bakery offerings of breads, pastries, and cakes — relevant as a comparable retail bakery operating model in a different Asia-Pacific geography.

Emerging players

• Mr. Bread (Indonesian bakery chain): Indonesian retail bakery chain offering breads and sweet baked goods — directly comparable in product category and target customer segment to Holland Bakery within the Indonesian market.
• Polar Bakery: Indonesian packaged frozen bakery and pastry producer serving retail and foodservice channels — overlaps with Holland Bakery on the pastry and baked goods category, with a complementary frozen distribution angle.
• Paragon (Pt. Inti Gemilang): Indonesian packaged bread and bakery producer supplying retail and foodservice channels — comparable to Holland Bakery in bread production capability and Indonesian market positioning, though operating primarily on a wholesale/CPG model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/HollandBakeryID
• Facebookfacebook.com/hollandbakery
• LinkedInlinkedin.com/company/holland-bakkery-cempaka-putih

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Bakery