Nicepage
Nicepage is a no-code, drag-and-drop website builder offering desktop apps for Windows and Mac OS plus WordPress and Joomla plugins and a hosted web builder, serving individuals, small businesses, web designers, and agencies globally through a freemium-to-premium subscription model.
- Company typePrivate
- Founded2018
- HeadquartersNicosia, Cyprus
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Nicepage does
Nicepage is a privately held website builder software company headquartered in Nicosia, Cyprus, operating with a team of 11–50 employees. The company provides a no-code, drag-and-drop WYSIWYG visual editor that allows non-technical users to build mobile-friendly websites and export to HTML, WordPress themes, or Joomla templates. The platform is distributed across five delivery surfaces: a Windows desktop application, a Mac OS desktop application, a WordPress plugin, a Joomla extension, and a hosted web-based builder (Nicepage Online). Core product features include a library of 15,000+ templates, 9,000+ block designs, 3M+ images and 2.5M+ icons, role-based team collaboration, white-label rebranding for agencies, built-in e-commerce with PayPal and Stripe payments, blog management, contact form building with MailChimp and Google Sheets integration, and SEO tooling compatible with Yoast and RankMath. Two AI features are embedded: AI-powered multi-language translation that preserves layout and design, and an AI-based anti-spam filter for contact form submissions that reports a 75%+ reduction in spam volume.
Nicepage operates a product-led, freemium go-to-market model. Users can download the Windows or Mac OS applications, install the WordPress plugin or Joomla extension, or use Nicepage Online at no cost with a basic feature set and free SSL certificate, then upgrade to premium subscription plans for advanced design, hosting, custom domains, e-commerce, and priority support. Distribution is direct-to-consumer via the website and CMS plugin marketplaces, supplemented by documentation, video tutorials, community forums, and an affiliate program. The stated customer base spans individual users, small businesses, web designers, agencies, e-commerce operators, and bloggers; the only named public logos are Amazon and Microsoft, presented as illustrative "companies that use our products." No disclosed funding rounds, revenue figures, or external investors are referenced in available sources, consistent with a bootstrapped operating profile.
The technology architecture is a multi-platform publishing engine with native CMS plugins and desktop clients that produce responsive HTML5 output. Strategic integrations span Google services (Fonts, Analytics, Tag Manager, Optimize, Maps, reCAPTCHA, Sheets), PayPal, Stripe, WooCommerce, VirtueMart, MailChimp, Contact Form 7, Yoast, and RankMath. The company appears to be actively operating based on current website content and is positioned as a horizontal, mass-market no-code website builder rather than a vertically specialized platform.
Nicepage firmographics
Firmographics- Name
- Nicepage
- Legal name
- Nicepage Website Builder Software
- Website
- https://nicepage.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nicepage is a no-code, drag-and-drop website builder offering desktop apps for Windows and Mac OS plus WordPress and Joomla plugins and a hosted web builder, serving individuals, small businesses, web designers, and agencies globally through a freemium-to-premium subscription model.
- Ownership category
- akta.pro rank
Nicepage industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Drafting Services (541340)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Integration Builders (BPAMAOAL)
Keywords
Where Nicepage is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Markets served
Nicepage business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Premium Software Subscriptions: Subscription-based premium plans offering additional features beyond free tier including advanced design capabilities, hosting, custom domains, and e-commerce functionality.
- Freemium Software: Free tier with basic website builder functionality, templates, and SSL certificate. Free trial for premium features without credit card required.
- Web Hosting Services: Provides private hosting for users including free SSL certificate, free domain name, and 24/7 phone support with paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic website building capabilities |
| Subscription | Monthly | Premium plans with advanced features |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Nicepage product offering
Product offeringCore offering
Nicepage is a WYSIWYG, drag-and-drop website builder that lets non-technical users design and publish mobile-friendly, responsive websites without writing code. The same builder engine is delivered through five distribution channels (Windows desktop app, Mac OS desktop app, WordPress plugin, Joomla extension, and a hosted Nicepage Online web app), ships with 15,000+ ready-made templates, and bundles modules for e-commerce (PayPal/Stripe), blogs, contact forms, SEO, and media.
Product overview
Nicepage is a website builder software platform that provides a unified product portfolio centered around its core drag-and-drop website builder. The platform offers multiple delivery channels: Windows and Mac OS desktop applications, WordPress and Joomla plugins/extensions, and a web-based Nicepage Online. Users can create websites using 15,000+ templates and export to HTML, WordPress Themes, or Joomla Templates. The platform includes integrated modules for e-commerce (with PayPal and Stripe payments), blog management, contact form building with Google Sheets and MailChimp integration, SEO tools, and extensive media libraries (3M+ images, 2.5M+ icons). The product ecosystem is designed around a no-coding philosophy with WYSIWYG editing, mobile-responsive output, and compatibility with WordPress SEO plugins like Yoast and RankMath.
Differentiator
Problem solved
Functional benefit
Products and services
- Nicepage Website Builder Core WYSIWYG drag-and-drop website builder for non-technical users to design, edit and publish mobile-friendly responsive websites without coding. Distributed via Windows desktop application, Mac OS desktop application, WordPress plugin, Joomla extension, and a web-based Nicepage Online application, with outputs for HTML, WordPress and Joomla.
- Nicepage Hosting Managed hosting service included with paid Nicepage plans that provides free SSL certificates, a free domain name, and 24/7 phone support for websites created with the Nicepage builder.
Quantifiable outcome
- More than 75% decrease in spam volume with AI-based anti-spam filter
Companies that use Nicepage
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Nicepage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature11 records
Nicepage partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- GooglecoreIntegration with Google services including Google Fonts (1,700+ fonts available), Google Analytics, Google Tag Manager, Google Optimize, Google Maps, Google ReCAPTCHA, and Google Sheets for contact form submissions.
- WordPresscoreNicepage WordPress Plugin allows users to build design, add images, and edit content directly within WordPress CMS. Full compatibility with WordPress themes and SEO plugins including Yoast and RankMath.
- JoomlacoreNicepage Joomla Extension enables creating modern responsive web pages with rich texts, images, and layouts directly on Joomla websites. Compatible with VirtueMart for e-commerce.
- PayPalcorePayment integration allowing users to accept PayPal payments on websites created with Nicepage desktop applications, WordPress plugin, Joomla extension, and online builder.
- StripecorePayment gateway integration for accepting payments on Nicepage websites, enabling e-commerce functionality with secure payment processing.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Nicepage competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nicepage social profiles
Digital presenceNicepage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nicepage leadership team
Management profileNumber of profiles
Nicepage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nicepage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nicepage
What does Nicepage do?
Nicepage is a WYSIWYG, drag-and-drop website builder that lets non-technical users design and publish mobile-friendly, responsive websites without writing code. The same builder engine is delivered through five distribution channels (Windows desktop app, Mac OS desktop app, WordPress plugin, Joomla extension, and a hosted Nicepage Online web app), ships with 15,000+ ready-made templates, and bundles modules for e-commerce (PayPal/Stripe), blogs, contact forms, SEO, and media.
Is Nicepage a public or private company?
Nicepage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nicepage founded?
Nicepage was founded in 2018. It employs 11 to 50 people.
Where is Nicepage based?
Nicepage is headquartered in Nicosia, Cyprus, in the Europe region.
How does Nicepage make money?
Three revenue lines are on record. Premium Software Subscriptions are the primary driver. The others are freemium Software and web Hosting Services.
Does Nicepage have an API?
No public API is recorded for Nicepage.
What industry is Nicepage in?
Nicepage's product category is Website Builder Software. Its primary akta.pro industry code is BPAMAOAL, Low-Code/No-Code Integration Builders. Its NAICS code is 541340 and its SIC code is 7372.