Measutronics

What Measutronics does

Measutronics Corporation is a privately-held marine technology distributor and systems integrator founded in October 1997 by Lou Nash, a former U.S. Navy Navigation Officer and Geodesist with the U.S. Naval Oceanographic Office. Headquartered in Lakeland, Florida, with a regional office in Vancouver, Washington, the company supplies integrated marine positioning, guidance, and underwater imaging systems to marine construction contractors, dredging operators, hydrographic survey firms, and federal agencies including multiple districts of the U.S. Army Corps of Engineers (USACE), the U.S. Coast Guard (USCG), and the U.S. Navy. As Trimble's first Advanced Marine Partner (designated 2017) and a Trimble Authorized Dealer since 2001, Measutronics occupies a privileged position within the Trimble marine distribution network and complements that with dealer relationships with NORBIT (acoustics), Applanix (inertial), CEE HydroSystems (echo sounders), and HYPACK (hydrographic software).

The company's core offering is built around the Trimble Marine Construction (TMC) software platform integrated with multi-vendor hardware: GNSS/RTK receivers (Trimble MPS865, R750, R780, Zephyr 3 antennas), robotic total stations (Trimble SPS series), inertial/motion sensors (Applanix), and hydrographic echo sounders (CEE-LINE, CEESCOPE, CEE ECHO). Proprietary capabilities include ConnectedDredge, a USACE DQM-compliant dredging monitoring and analytics platform providing cloud-based real-time fleet-wide operational visibility, and INSonar, an integrated multibeam sonar system combining NORBIT, Applanix, and Trimble components. Measutronics converts these components into turnkey systems for cutter suction dredges, clamshell cranes, marine excavators, and pile driving rigs, supported by on-water commissioning, operator training, authorized warranty service, and a 24-foot demonstration vessel.

Measutronics generates revenue across four primary streams: (1) hardware resale of Trimble and partner equipment via direct enterprise field sales and e-commerce, with individual product prices ranging from $31 to $7,245; (2) software licensing and subscriptions for TMC, HYPACK, Applanix POSPac, and ConnectedDredge; (3) professional services including system design, installation, calibration, training, and authorized repairs; and (4) usage-based equipment rentals of GNSS, inertial systems, echo sounders, and telemetry. The company was acquired by Duncan-Parnell in early 2025, ending 28 years of independent operation while maintaining its brand identity as a division of Duncan-Parnell.

Name

Measutronics

Legal name

Measutronics Corporation

Website

https://measutronics.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Measutronics is a Lakeland, Florida-based marine technology distributor and system integrator, founded in 1997, that supplies integrated GNSS positioning, guidance, and underwater imaging systems to marine construction contractors, dredging operators, hydrographic survey firms, and federal agencies including USACE, USCG, and USN. Acquired by Duncan-Parnell in early 2025, it operates as Trimble's first Advanced Marine Partner.

Ownership category

akta.pro rank

Product category

Marine Positioning and Guidance Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Geophysical Surveying and Mapping Services (541360)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYIMABAKAD

Naval Sensors & Sonar Systems

Industrials, Manufacturing & Construction/Aerospace & Defense Manufacturing/Naval Defense Systems & Military Ship Components

SECONDARYTLAHAMAE

Electrical, Automation & Control Systems (Power, PLC/SCADA, Navigation/Comms Integration)

Transportation & Logistics/Ports, Terminals & Maritime Services/Ship Repair, Dry Docking & Marine Engineering Services

SECONDARYHDAAAIAH

Marine & Underwater Robotics (USVs/UUVs)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Robotics & Autonomous Systems

Keywords

• Marine positioning systems
• Hydrographic surveying equipment
• Dredging guidance systems
• Marine construction technology
• Underwater imaging solutions

Headquarters

HQ city

Lakeland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Measutronics sells marine positioning equipment and systems from manufacturer partners including Trimble GNSS receivers, antennas, inertial navigation systems, sonar systems, and accessories. Products range from individual components to complete integrated systems.
2. Software Licensing and Subscriptions: Sale of software platforms including Trimble Marine Construction (TMC), Trimble Business Center HCE, HYPACK hydrographic software, Applanix POSPac, and ConnectedDredge monitoring platform. ConnectedDredge provides fleet-wide operational visibility with web-based dashboards.
3. Professional Services: System design, installation, commissioning, calibration, operator training, and ongoing technical support services. Includes on-water demonstrations, project start-up assistance, and authorized Trimble service provider repairs (warranty and non-warranty).
4. Equipment Rentals: Short-term rental equipment including GNSS systems, Applanix inertial systems, echo sounders, multibeams, and telemetry with daily, weekly, or monthly rental terms to support customer project needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Measutronics distributes, integrates, and supports real-time marine positioning, guidance, and underwater imaging systems for marine construction, dredging, and hydrographic surveying operations. The offering combines Trimble, NORBIT, Applanix, and CEE HydroSystems hardware with proprietary platforms like ConnectedDredge and INSonar, supported by system design, installation, commissioning, and operator training services.

Product overview

Measutronics provides a comprehensive portfolio of marine positioning, guidance, and underwater imaging solutions for marine construction and dredging operations. The product ecosystem is built around Trimble Marine Construction (TMC) software as the core guidance platform, which integrates with GNSS & RTK Receivers (including Trimble MPS865, R750, R780, and Zephyr 3 antennas), Robotic Total Stations (SPS930, SPS730, SPS720, SPS620), Inertial/Motion Sensors (Applanix systems), and Hydrographic Echo Sounders (CEE HydroSystems CEE-LINE, CEESCOPE, CEE ECHO). Additional modules include ConnectedDredge for fleet-wide operational monitoring, Trimble Business Center HCE for data management, HYPACK for hydrographic surveying, and Applanix POSPac for direct georeferencing. The company also offers the INSonar branded multibeam sonar solution and custom cable/accessory products. Measutronics provides complete system integration, installation, training, and support services as a single-source supplier.

Differentiator

Problem solved

Functional benefit

Brands

• INSonar: Integrated Navigation Simplified multibeam sonar solution for dredging, marine construction, and surveying applications. Features acoustics by NORBIT, inertials by Applanix, and positioning by Trimble.

Products and services

• GNSS & RTK Receivers Satellite navigation systems receiving signals from multiple GNSS constellations to deliver survey-grade positioning for hydrographic, bathymetric, marine construction, and dredging applications from basic DGPS to precise RTK positioning. Sold to marine contractors, dredging operators, hydrographers, and government agencies.
• Robotic Total Stations Marine robotic total stations utilizing advanced robotics and optics for simultaneous angle and distance measurements synchronized for real-time tracking accuracy on moving vessels and structures. Targeted at marine construction and dredging applications requiring high-precision positioning.
• Inertial / Motion Sensors Systems delivering comprehensive positioning including heading, attitude, heave, and velocity data by blending GNSS data with inertial motion unit measurements for six degrees-of-freedom solutions. Used by marine construction and dredging operators for stable, accurate on-water positioning.
• Hydrographic Echo Sounders Single and multi-beam sonar systems for precise surveying, bathymetric mapping, and hydrographic studies including CEE-LINE, CEESCOPE, and CEE ECHO models. Sold to hydrographers, marine construction firms, and survey companies for underwater mapping.
• Antennas & Accessories Marine grade wireless communications including 900MHz radios, industrial Wi-Fi access points, cellular connectivity, and GNSS antennas for marine applications. Sold as standalone components or as part of integrated system packages.
• Software & Controllers Marine construction and hydrographic surveying software bundle including Trimble Marine Construction (TMC), Trimble Business Center HCE, Applanix POSPac, ConnectedDredge, and HYPACK for guidance, data acquisition, and post-processing. Sold to marine contractors, dredging operators, and hydrographers.
• ConnectedDredge Platform Proprietary dredging software and hardware platform providing real-time data and georeferenced analytics for remote monitoring of aggregate dredging operations. Includes cloud-based dashboards with slurry velocity, vacuum, temperature, flow rate, pressure, uptime, and production rate tracking; USACE DQM compliant.
• INSonar Multibeam Sonar Solution Integrated multibeam sonar solution for dredging, marine construction, and surveying applications featuring NORBIT acoustics (400/550 kHz, up to 50 Hz ping rate), Applanix inertials (0.03 degree pitch/roll), and Trimble positioning (±8mm horizontal accuracy). Includes PORTUS preset offsets option.
• System Design & Integration Professional consulting and integration service analyzing project workflows, accuracy specifications, and reporting requirements to create integrated systems combining positioning, motion, software, and sonar data. Targeted at marine construction, dredging, and hydrographic survey buyers.
• Commissioning & Project Start-Up On-site expertise for system installation, in-field testing, and calibration of marine positioning and guidance systems to minimize mobilization time and ensure projects start on schedule. Includes operator training, project start-up assistance, and authorized Trimble warranty/non-warranty repairs.
• Equipment Rental Program Rental program offering GNSS systems, Applanix inertial systems, echo sounders, multibeams, and telemetry with daily, weekly, or monthly terms to support project-based customer needs. Available to marine construction, dredging, and survey customers.
• Machine Guidance & Positioning Solutions Integrated marine guidance solutions including cutter suction dredge guidance, clamshell bucket crane guidance, marine excavator guidance, and pile driving guidance, all powered by Trimble Marine Construction (TMC) software for real-time machine view relative to design grade.

Quantifiable outcome

• 40-50% time reduction for vertical pile placement
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

One partnership is on record.

• Trimble Navigation, Ltd.coreChannel Partner/ Reseller/ Distributor · 1 January 2001Measutronics became a Trimble Marine Dealer in 2001, concentrating on marine applications. In 2017, Measutronics was named Trimble's first Advanced Marine Partner. The company sells and supports Trimble marine positioning hardware, GNSS receivers, antennas, and Trimble Marine Construction (TMC) software. Measutronics is also an authorized Trimble Marine service center provider.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HYPACK (a Teledyne Marine brand): HYPACK provides hydrographic survey software for single-beam, multibeam, and side-scan sonar surveys, directly competing with Measutronics' HYPACK resale and software integration offering. Now part of Teledyne, HYPACK serves the same marine construction and hydrographic surveying customer base.
• R2Sonic: R2Sonic manufactures multibeam sonar systems used in hydrographic surveying, marine construction, and dredging applications. As a sonar OEM with similar end customers, it is comparable to Measutronics' INSonar offering that bundles NORBIT/Applanix/Trimble components.
• QPS (Quality Positioning Services): QPS provides hydrographic and marine survey software (QINSy, Qimera, Fledermaus) for survey planning, acquisition, and processing. It competes in the same hydrographic survey software stack as HYPACK and is often resold/integrated by marine equipment distributors like Measutronics.
• Seafloor Systems: Seafloor Systems is a hydrographic survey equipment distributor and integrator offering GNSS, multibeam sonar, and survey software packages. Competes directly with Measutronics for survey vessel outfitting and hydrographic equipment sales in the US market.
• CARIS (Teledyne CARIS): CARIS provides hydrographic data processing and chart production software, competing with HYPACK and similar survey software offerings Measutronics resells. Used by many of the same marine construction and survey customers.

Broad incumbents

• Kongsberg Maritime: Kongsberg Maritime provides a broad portfolio of marine positioning, sonar, and autonomous vessel systems. It competes in marine construction hydrography and dredging guidance with products like EM series multibeams and Seapath positioning, overlapping with Measutronics' integrated solutions.
• Teledyne Marine: Teledyne Marine is a broad marine technology incumbent offering sonar, positioning, autonomous underwater vehicles, and imaging systems. It competes across most of Measutronics' product portfolio but at much larger scale and with proprietary technology, including the HYPACK software brand.

Others

• NORBIT: NORBIT is a multibeam sonar OEM partnered with Measutronics for the INSonar solution. As a key component supplier rather than systems integrator, it is adjacent/ecosystem-related rather than a direct competitor, but its products directly overlap with Measutronics' underwater imaging business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/measutronics
• Facebookfacebook.com/MeasutronicsCorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Measutronics